#dopplegnagers

[thicctails]

A Necessary Pit Stop

MASSIVE SPOILERS FOR POKEMON SCARLET/VIOLET ENDGAME DO NOT PROGRESS IF YOU DON'T WANT TO BE SPOILED

Still here? Okay great! 

So, I was literally just seized by the throat by an AU idea for Pokemon Scarlet (Or Pokemon Violet, if you wanted to imagine Turo’s time machine could also go back) and i just HAD to do a quick sketch

In the endgame, AI Sada is seen very clearly going against the original professor. She has Sada’s memories and knowledge, but is also her own person. However, she very clearly loves Arven just like Sada, but has never gotten the chance to really interact with him, and feels bad that he was left alone by the professor. I have no doubts that the AI parents would have been in Arven’s life if they could have left the Zero Lab. However, she can’t stay, because the time machine needs to be stopped, so she decides to leave and go to the ancient past.

But, what if, she still had the maternal instinct to be with her son? What if she wanted to do the logical thing and prevent his suffering?

And, hey, if the original professor was going to prioritize her work over him anyways...

...would she really mind if Sada took him with her?

I imagine AI Sada would leave a video or something explaining her actions. Que panic from new mom Sada, who probably then invents the time machine not to bring back ancient Pokemon, but to hunt down her AI dopplegnager and get her friggen son back.

#so uh yeah #pokemon #pokemon scarlet spoilers #pokemon scarlet and violet #pokemon scarlet #professor sada #arven #sada pokemon #pokemon au

[adventuresofclever]

CleverMax: SDCC 2021 Masquerade Entry

Comic-Con@Home Masquerade Entry: Adventures of Clever Costume Title: CleverMax - Mr. Clever as a Borderlands boss Costume Description: Recreation of Mr. Clever from the Doctor Who episode Nightmare in Silver, written by Neil Gaiman, done in the style of the video game, Borderlands. Bio: They/He pronouns

Greetings all!

I realized that I never wrote about how I made my CleverMax mashup cosplay, so when SDCC posted about their At Home masquerade, I figured this was the perfect time to do so! Most of you know that I cosplay exclusively as Mr. Clever from Doctor Who, with the random mash up thrown in here and there. I’ve always wanted to be a Borderlands cosplayer, and the following is how I managed to combine the two together.

As always, enjoy the blog and if there are any questions, please feel free to contact me. 

Let’s step into the TARDIS and jump back to October 20, 2009, when the first Borderlands game was released. It was my first foray into FPS (First person shooters) and I was hooked from day one. In 2012 they released Borderlands 2 which is, in my not so humble opinion, the best video game ever created. We got some of the most iconic charcters and storylines in that game. Including the best DLC ever, Bunkers and Badasses. And my second favorite villain of all time – Handsome Jack.

Jack’s sass, sarcasm and charm fits well with Mr. Clever’s personality. And in the pre sequel you get to play a version of him called the Dopplegnager.  I mean, this pretty much wrote itself.

Handsome Jack from Borderlands 2 and Mr. Clever from Doctor Who

Borderlands cosplayers have aIways left me in a state of awe and admiration. The style of the game is so unique and seeing it recreated in person is nothing short of incredible. I’ve always wanted to figure out a way to be a Borderlands cosplayer. For the past eight years I have only ever cosplayed as Mr. Clever from Doctor Who. In the summer of 2019 I decided that was the perfect time to try to make this happen before NYCC.

When I initially decided to do this, it was going to be more of a mash up between Handsome Jack and Mr. Clever. I had planned on wearing Jack’s basic outfit, but in Clever’s colors with the a few add ons. Namely the bow tie and the cybernetics.

After much research and drafting, I decided against that. I ended up just turning Mr. Clever into a Borderlands boss. Same basic outfit as Mr. Clever/11th Doctor, but cel shaded and with weapons, cause Borderlands.

I made the accessories, chess set, and obviously the working cyberplanner piece itself for my Nightmare in Silver version of Clever, but I have never tackled anything this ambitious. An entire costume from scratch? Not something I thought I could do. Not knowing how to sew and being visually impaired were both challenges that I had to work around.

I started with looking around my house for various items that I thought I could use. I figured if I messed up, might as well mess up on something I hadn’t spent money on yet! I was going to toss a pair of my old paddock boots as they had some rips in the leather. Ripped leather? How very Pandora. They were the first thing I tackled.

Old paddock boots that I refurbished for the cosplay

This was my first time using leather paint and I have to say I am very pleased with the Angelus brand of leather paint. I have worn these in the rain and through puddles, and they have held up 100%.

After the boots were done, I started on the vest. I had an old black vest lying around the house that was sort of the shape and size I wanted. I don’t have a dress form, so I put it on myself, inside out, and used safety pins to make it the size I needed, then hand sewed around the safety pins. Not ideal, but it works.

I had a spare pair of black jeans, button down light blue shirt and a plain bow tie that I just ended up cel shading.

The only item that I really couldn’t figure out was the purple frock coat. Try as I might, I couldn’t find one to modify. So the coat was actually made by my friend Heather Long. I did alter the length after NYCC. 

With the clothes themselves all set, for the most part anyay, it was time to paint. This was my first time trying to recreate the art style of Borderlands, often referred to as cel shading. I have a few “art of Borderlands” style books that I poured over before I sat down to attempt this.

Other than the accessories and anything leather, I used the same materials and techniques for each article of clothing. Instead of describing each seprate piece, I’ll just explain what I did to achieve the overall look.

When you look at a Borderlands character on screen, it can be a bit overwhelming. So many colors, and so many nuances of each color. I did my best to visually sift through all that, and try to establish what I thought was the base color.

Once the base color was determined, I just added blotches, blobs, shading, low lights, highlights and other variations of the base color itself throughout each piece. I recommend keeping your fabric wrinkled and using those wrinkle as guidlenes for where the lines and shading would fall naturally.

Once all of that dried, I then went over different sections of the fabric with white and black lines. To get that crisp, almost comic book looking outline of each piece I used black sharpie, and white fabric pens as well as white fabric paint.

When I sat down to do the coat, I wanted something a little different than just cel shading. During a second playthrough of Tales from the Borderlands, I noticed Rhys and other characters had interesting logos and designs on the back of their jackets. I ended up putting a chessboard pattern on the back as a homage to the chess game between the 11th Doctor and Mr. Clever in the episode.

Great shot of the chess board and my Judd Nelson pose

The materials that I used for all of the clothing items were craft paints that I had around the house. Any brand works, but I prefer Americana paints. I then added an additive that you use to make the paint water proof and used various sized brushes. Dry brushes are also very useful if you have them.

Black sharpies of different sizes and any fabric markers are also very helpful. Heat setting is required to make the paint waterpfoof, so if you mess up before you add sharpies, you can wash the clothes and start over.

A few tips if you decide to undertake cel shading clothing: Until now I hadn’t noticed that there aren’t many thing in Borderlands that are true black. Due to the art style most things that appear black are in reality shades of grey, with a grey base colr. This makes it easier to add the lines, shading, and what not.  Looking back, I should have bought GREY clothes. It was a ton of work to make the pants look like they were a mixture of greys. And as a result of so many laers of paint, they are stiff, lost their stretch and feel an entire size smaller! So I would recommend grey fabric as a base for black clothing and buy a size larger.

The pants are so stiff that I think they will stand up on their own

This entire process was way more fun than I thought it would be and I’ve since become addicted to cel shading anything I can. I may or may not have started cel shading my guest room. 

After the clothing was finished, I started on some accessories and props. The first being the easiet – a wee little cybermite that I cel shaded. My cosplay of Mr. Clever always has a cybermite on my lapel, so I took one of my older ones and repainted it.

You can’t have a Borderlands character without some sort of weapon, so I painted a nerf gun that looks similar to the one that Clara Oswald holds in the episode.

I have never had to carry a gun for my Mr. Clever cosplay before so weapon checks are sort of new to me. I didn’t want to go through that at NYCC so I came up with a clever, no pun intended, way around it.

I took a photo of each side of the gun. Went to Staples and had them printed on heavy cardstock. Then I cut around the guns, glued them together between a piece of cardboard then added some black electical tape around the edges.  Viola. Instant weapons check approved gun that is lightweight, and also acts a fan when it gets hot. It was a huge hit at the con. A few security guards were like “ we have to check your…wait..is that flat?” And they proceeded to play with it. I highly recommend doing this!

Gun and its flat counterpart

I am holding the flat gun in this picture from NYCC

In the actual game, you can equip your characters with mods that give them certain abilities and bonuses. In the Pre-Sequel, you can play as a Dopplganger of Handsome Jack so I searched for some of his mods and found one in purple which seemed perfect. I made the mod with cardboard, covered it in craft foam, modge podge to set, and installed led lights. The first time I wore it I put it on my belt which didn’t work. It kept falling off. I eventually put it on my lapel and wore it like Jack does. Unfortunately, someone glomped on me at a con and broke it, so I recently had to remake it all over again.

No Borderlands costume would be complete without cel shading on yourself. This was a huge challenge for me for a few reasons. One, I’m visually impaired so doing line work like this was challenging. Two, I am highly allergic to so many materials and ingrediants that finding a make up brand that I could wear was a trial and error process that ended up with many break outs and rashes before I found the perfect combination.

I used mostly eye liner pencils and liquid eye liner to achieve the look. The Wet n Wild liquid eye liner lasts forever, and is actually difficult to remove, but that is not a bad thing as it stood up to the heat of a very crowded venue.

As for the cel shading itself, I relied on many refernce photos of various characters in the game. I started with the eyebrows first as that seemed to frame the face nicely and give me a nice mischvieous look. I then just outlined the bones of my face, adding some random lines here and there. It never looks the same way twice, but that’s ok. Playing with different angles, lines, shading etc is half the fun!

The only real challenge were my hands. The make up didn’t last that long on my hands so I had to touch it up throughout the con. I also eventually started to use band aids that I cel sahded to cover up a tattoo on my inner wrist.

Figuring what to do with my hair is an on going process that I still haven’t 100% mastered. I opted to not use a foam wig as I have over heating issues on a cool day let alone trying to wear one if it gets warmer. I have had adverse reactions to craft foam in the past, so I don’t want it touching my skin, and lastly, I think a wig AND a facial prosthetic would be too much for me. So I decided to just cel shade my hair.

This takes forever to do, and I’m still figuring out better techniques every time I wear it.

I have a really great brand of colored gel, called Mofajang which I apply with a baster brush that you would find in the kitchen gadgets aisle. I also use a clean mascara brush to add some finer lines here and there. Set with way more hair spray than I ever used in the 80’s and it becomes fairly waterproof.

I have learned that due to how hard the make up and hair color is to remove, I really need to wear this on the LAST day of a con. I made the mistake of wearing it on day one of Long Island Who one year, and spent hours scrubbing my skin and hair for the next day. Far better to just leave the con with a tad bit of left over cel shading. Which makes it very interesting when you stop at a roadside bathroom on the trip home.

With the entire costume done it was time to work on the actual cyberplanner appliance. 

Next time I make a variation of Clever, I will make this FIRST. Making these pieces is the bane of my existence – I love wearing them, hate making them.  It’s a long process.

I am allergic to latex, silocone, scuply, most clays, and so many other things that seem to be every cosplayers go-to. When I made my first cyber piece back in late 2013, I spent weeks trying to find a substance that would keep attached to my face all day without causing a rash. Like an alchemist in a fantasy novel, I submerged myself into creating the perfect concoction. It took 22 days to finish the final product.

I admit that I rushed a bit on the Borderlands one.  As a result, it doesn’t quite fit as well as my others, and is a bit heavier than I expected. I only added two working lights, instead of the usual four, to hopefully balance the piece out. It lasted through two full days of a con, despite the heat of a crowded venue, but I did end up tweaking it a bit after. Even with the tweaks, it still doesn’t fit as well as I would like. It is too heavy and brings down the entire left side of my face, making it difficult to keep my eye open at times. I really need to sit down and force myself to make a new one.

There are a few more things that I would like to add to this costume eventually. Like a belt of grenades, and maybe another gun. But aside from that, I am incredibly pleased with how this costume turned out. It is by far, my favorite Clever variation that I have done.

I hope this post gives you the inspiration to go off and cel shade something, and possibly even play some Borderlands!

#doctorwho #misterclever #mrclever #nightmareinsilver #cosplay #borderlands cosplay #doctor who cosplay #comic-con #comic-conathome #comic-conathome2021 #comic-conathomemasquerêde #cyberplanner #borderlands

[nautiscarader]

oh wait i forgot

THE NEW OWL HOUSE EPISODE

IT WAS SOOOO GOOD

AND THE VIL DOPPELGANGER LUZ WASN't EVIL DOPPLEGANGER LUZ

IT WAS VULNERABLE AND PRECIOUS DOPPLEGNAGER LUZ THAT NEEDED SOME HUGS

AND SHE GOT THEM

AND WE KNOW WHOM LUZ GOT HER BADASSERY FROM

HER MOM

AND IT WAS SO HEARTBREAKING

NOW SHE KNOWS ABOUT THE DEMON WORLD

[mrmedicalmystery]

Digital Marketing Can Be Fun For Anyone

If you are thinking tips on how to just take the next stage towards your aspiration occupation, scroll down and skim more about Learn in Digital Marketing programs. It's also possible to ask for info to be sent for you directly from the faculties in just one minute! Yet another drawback is the fact that even someone or modest group of individuals can hurt impression of a longtime brand. For example Dopplegnager is a phrase which is accustomed to disapprove an image about a specific manufacturer which is spread by anti-model activists, bloggers, and impression leaders. The word Doppelganger is a mix of two German terms Doppel (double) and Ganger (walker), Hence it means double walker or as in English it is alleged change ego. Saiba como otimizar o investimento em mídia nas redes sociais. Aprenda sobre as oportunidades de publicidade segmentada e execute campanhas publicitárias para o público-alvo que você realmente quer atingir com Fb Adverts e Instagram. The correlation in between these classes should exist. Or else, a disappointing outcomes may transpire at the end in – spite on the illusion of success perceived early over the job. Approach In most basic kind, the Digital Marketing Nanodegree application may be recognized as an entire-immersion Mastering expertise. You're taking courses, master important instruments and principles, and Create projects that permit you to set your skills to work in true-lifetime contexts. Secondly, digital marketing disseminates only the data on the prospective buyers the majority of whom do not have the buying authority/energy. And for this reason the reflection of digital marketing into real revenue volume is skeptical.[citation necessary] Each firm with an internet site may have analytics, but quite a few senior administrators don't ensure that their groups make or contain the time for you to evaluate and act on them. At the time a strategy lets you get the basic principles proper, then you can development to steady improvement of the key elements like search marketing, web-site consumer expertise, e-mail and social media marketing. So that's our major 10 complications which might be avoided with a effectively assumed-by means of strategy. I've utilized what I have master from this course read more and the result been excellent to date. For my part, for what you are paying out the value gain is a lot better. I do advise this class to anyone who is considering digital Marketing. College students Also Bought These Courses Start with a separate digital marketing system defining transformation needed and creating the situation for expenditure and modifications to your digital marketing Top 20 Cursos de Marketing Digital 2018. Distinctive shoppers have different content material wants. Our digital marketing platform fast launches and updates your marketing web page according to user habits, shopper feed-back, or competitor moves. Campus Full-time one yr September 2018 Spain Barcelona The ASPIRE Grasp in Digital Transformation is often a demanding method that provides the participant Together with the awareness and techniques essential to exploit the digital environments in a business ecosystem, often with a global eyesight on the business. [+] For many years now, we have already been globally immersed during the so-referred to as In the event you or your brand are trying to find the ultimate on the internet marketing edge you’ll need a holistic digital strategy that aligns internet marketing priorities with bottom line business enterprise objectives. PPC adverts are flexible, visible, and most importantly, successful For most differing kinds of businesses. Also they are contextual advertisements—ads that look when a person is seeking a particular keyword or time period. Shifting the focus to the time span, we might have to measure some "Interim Metrics", which give us some Perception throughout the journey alone, and we must evaluate some "Closing Metrics" at the conclusion of the journey to inform use if the overall initiative was thriving or not.

#digital marketing

[thexhoodedxvigilante-archived]

god, thank you for being one of the people taking a stand against this earth X nonsense!

you’re very welcome, anon :) 

i was gonna make a separate post about this i’ll do it here instead

Repeat after me: It’s okay to like the crossover and it’s okay to say that you like it. I’m not gonna lie and say I didn’t enjoy watching it because I truly did but I DID NOT like seeing Na.zi dopplegnagers of Tommy, Oliver, and Kara ( and tomorrow we get Na.zi!Quentin and i will not be a fan of that either tbh ) 

What’s not okay: supporting Na.zis and Nazism. As far as I can I tell, none of my mutuals do ( or should for that matter ). 

If you are going to make an Earth-X or crossover verse please leave out involvement of the na.zis because nobody wants that. This is what AUs and canon divergence are for :)))

#ooc #crossover spoilers #nazis tw #nazism tw #anti nazi #Anonymous #ask

[frost-lock]

Not Known Details About Digital marketing

Este é um curso de marketing digital on the net e os alunos podem interagir com colegas, mentores e instrutores em nossa sala de aula virtual, fileóruns e Slack. Diferentemente de outros cursos on the web, seu aprendizado será baseado em projetos. Yet another drawback is usually that even an individual or tiny group of men and women can damage graphic of a longtime manufacturer. As an example Dopplegnager is usually a time period that's accustomed to disapprove an image about a certain brand which is unfold by anti-brand name activists, bloggers, and viewpoint leaders. The term Doppelganger is a combination of two German words and phrases Doppel (double) and Ganger (walker), Consequently this means double walker or as in English it is alleged change Moi. As stated previously, technology and the online market place allows for 24 hours daily, seven times weekly company for customers along with enabling them to shop on line at any hour of that day or night, not simply once the shops are above and throughout the whole planet. Although the greatest conditions To judge any enterprise initiative must be its return on expense or another financial metrics generally speaking, the evaluation requirements and metrics to the digital marketing strategies is usually talked over in additional details. Top 20 Cursos de Marketing Digital 2018  Amazon’s enterprise method, profits design and lifestyle of metrics: a history I’ve applied Amazon as a scenario research in my textbooks for approximately 20 years now considering the fact that I believe all kinds of businesses can study from their digital organization system. From startups ….. We are going to help you in the course of your Understanding journey; from attaining valuable technological and occupation techniques, to landing your desire career.Built to put together you for profession achievements in digital marketing. Scalable Sitecore marketing Site With the Sitecore Experience System (xP), you've at your fingertips the whole knowledge, integrated tools, and automation abilities to interact your clients in the course of an iterative life cycle—the technology Basis important to acquire buyers for all times. No. The beginning and stop dates of read more this Nanodegree are preset, and you should full all assigned jobs by the end dates. However, tasks may be submitted Anytime during the Nanodegree, and person project deadlines are recommendations, not specifications. I loved how structured the Digital Marketing Nanodegree is in the classes laid out into the step by step task explanations! I actually enjoyed the greater specialized classes like SEO, Facebook Marketing, and SEM. Você receberá um e-mail de confirmação assim que o processamento do seu pagamento tiver sido concluído. Esse e-mail é disparado pela plataforma EBANX, que processa os pagamentos da Udacity. Você também pode solicitar uma fatura imprimível referente ao seu pagamento. Você criará, executará e monitorará uma campanha de compra de palavras-chave na plataforma do Google Adwords para um produto. Enquanto sua campanha estiver rodando, você testará, monitorará e otimizará seus resultados para obter o melhor ROI possível. To summarize, Pull digital marketing is characterized by people actively looking for marketing written content even though Force digital marketing happens when marketers send messages devoid of that content material staying actively sought because of the recipients. Also referred to as Persons-primarily based marketing or addressable media, Facts-driven marketing is empowering models to locate their faithful customers inside their viewers and produce in serious time a much more personalized interaction, extremely suitable to each clients' instant and steps.[37] Distinct and clear mechanisms to empower shoppers to choose not to get their information gathered for promoting or marketing reasons;

#digital marketing

[nagpursoft-blog]

Digital marketing advantage or disadvantage

Ever heard of this term “Internet Marketing”? Well, if you haven’t than it’s time that you should transform into it. With Business/Start-ups/Media paving in their way into this Digital World of Marketing, it’s important to know and understand this term ‘Internet Marketing’. So come let’s learn it together…

Internet Marketing is a basic term (pivotal term), used to refer various and different techniques/tools/technology/ used to reach customers for the marketing of products/services through digital technologies, mainly on internet.

With each day attracting in more and more number of business/firms into the digital sector, it will be wise to have an analysis over it’s benefits or as we say, perceived benefits.

Digital Marketing on whole can revolutionise the communication between the consumer and the organization. The key advantage being the exponential increase in customer reach, with over 2.88 billion (..and counting) Internet using population in the world, this can provide a whole new levels of success. But at the same time we should also bear in mind ,it’s constraints and  limitation, being  only accessible to  the internet users (Non- internet being around 4.4 billion),  hence restraining the purpose.

While providing a promising platform, for innovation and creativity to sell the products on-line, as the customer are exposed to brand and the product that is being advertised directly it at the same time make the task more challenging to stand out in the world saturated  with virtual data( as large as  million of terabytes), thereby increasing the risk of plagiarism and clutter among the Virtual World.

SEO’s , SEM’s, CTR’s ,CPA’s ,CPC’s ,CPM’s , Impressions ,Traffic , SERP’s, RSS’s , Domains, Viral Marketing, and etcetera etcetera….With all these technicalities involved, it requires a whole  new level of skills/understanding  of Internet/Computers or let’s say you have to become an Einstein of Virtual World, making it termed as ‘Not Everyone’s Cup Of Tea’ whereas the traditional marketing  had no such pre requisite, the only skill required being the eloquence or say ‘ ABLITY TO FOOL OTHERS ’

Finances and Money is the key aspect of any business ,and Digital Marketing can be very effective to save your expenses(Financially).Many Social media Platforms/Tools are can be availed free of cost in which a person can advertise/publicise/promote and even sell his product/services making it a very cost effective way. But as they say, “Time is money” , indeed. These all activities kills a lot of time ( reports suggests that 64% of digital marketers spend atleast 6-8 hours a day on Social Media Marketing) and require a lot more involvement and precision with SWEAT equity. Moreover , even after spending so much time, if not done accurately, time spent will be useless, even hindering down the sales at times.

More PlatformàLots of Advertisingà Increased  CampaigningàHigher PublicityàCompetent ProductsàMore SaleàMost Profità….what more do you need fella? (:P). So doesn’t It seems that, with the no. of available platform this Digital Marketing provides us such as SMS, Social Media, E-mails, Blogs, Apps, Online Portals among others, making a success is so easy. Right?..

But unfortunately every coin has it’s two sides, so does this .  With so much of information platforms it’s not at all easy to manage them. Chances of Plagiarism increases. At times customer may interrupt it as fraud due to lack of social trust which can be a major setback to firm’s image and reputation.  Often Customer gets frustrated with so much information leakage, and hence blocks it.

Brand image is likely to be  subjected to more risk i.e any group of individuals form any place in the world, can hinder it. For instance Dopplegnager is a term that is used to disapprove an image about a certain brand that is spread by anti-brand activists, bloggers, and opinion leaders.  So just one person from nowhere, can entirely turn  your business by 180 degrees.

So as  the Internet continue to evolve, new technologies in Internet marketing will emerge and will define how products and services will be marketed in the near future. Getting a better understanding of the power of Internet marketing by giving a comprehensive look at its advantages and disadvantages will prepare business owners and digital marketers in years to come. Based on what has just been presented to you, Digital Marketing does deliver some tangible, favorable results for your business .But  It’s is just a matter of doing things right and sticking to the best practices. Otherwise, you’ll end up with opposite results for your efforts that may do more harm for your business that what your intended goals were.

For now it will be unwise to comment that whether Digital Marketing will be a boon or bane for the society, all we can do is make you aware about it so that you yourself be able to decide what’s good and what not for your firm/product/service. While we will suggest you to take advantages of it,  But, at the same time don’t suggest quit traditional marketing cold turkey.  The plan is to use a multi-media campaign and to experiment with different online programs to check their effectiveness with your buyers.

#digitalmarketing SEO internetmarkeing

[stalkerkyoko]

Clayton  being dopplegnager

#the amazing world of gumball

[bestreviewsblogs-blog]

Digital marketing- advantages and limitations

Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, are becoming more and more common in our advancing technology. In fact, this extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones.

Advantages and limitations The whole idea of digital marketing can be a very important aspect in the overall communication between the consumer and the organisation. This is due to digital marketing being able to reach vast numbers of potential consumers at one time. Another advantage of digital marketing is that consumers are exposed to the brand and the product that is being advertised directly. To clarify the advertisement is easy to access as well it can be accessed any time any place.

However, with digital marketing there are some setbacks to this type of strategy. One major setback that is identified, is that Digital marketing is highly dependent on the internet. This can be considered as a setback because the internet may not be accessible in certain areas or consumers may have poor internet connection.

As well as digital marketing being highly dependent on the Internet is that it is subject to a lot of clutter, so it marketers may find it hard to make their advertisements stand out, as well as get consumers to start conversations about an organisations brand image or products.

As Digital marketing continues to grow and develop, brands take great advantage of using technology and the Internet as a successful way to communicate with its clients and allows them to increase the reach of who they can interact with and how they go about doing so,.There are however disadvantages that are not commonly looked into due to how much a business relies on it. It is important for marketers to take into consideration both advantages and disadvantages of digital marketing when considering their marketing strategy and business goals.

An advantage of digital marketing is that the reach is so large that there are no limitations on the geographical reach it can have. This allows companies to become international and expand their customer reach to other countries other than the country it is based or originates from. As mentioned earlier, technology and the internet allows for 24 hours a day, 7 days a week service for customers as well as enabling them to shop online at any hour of that day or night, not just when the shops are over and across the whole world. This is a huge advantage for retailers to utilise it and direct customers from the store to its online store. It has also opened up an opportunity for companies to only be online based rather than having an outlet or store due to the popularity and capabilities of digital marketing.

Another advantage is that Digital marketing is easy to be measured allowing businesses to know the reach that their marketing is making, whether the digital marketing is working or not and the amount of activity and conversation that is involved. With brands using the Internet space to reach their target customers; digital marketing has become a beneficial career option as well. At present, companies are more into hiring individuals familiar in implementing digital marketing strategies and this has led the stream to become a preferred choice amongst individuals inspiring institutes to come up and offer professional courses in Digital Marketing.

A disadvantage of digital advertising is the large amount of competing goods and services that are also using the same digital marketing strategies. For example, when someone searches for a specific product from a specific company online, if a similar company uses targeted advertising online then they can appear on the customer’s home page, allowing the customer to look at alternative options for a cheaper price or better quality of the same product or a quicker way of finding what they want online.

Some companies can be portrayed by customers negatively as some consumers lack trust online due to the amount of advertising that appears on websites and social media that can be considered frauds. This can affect their image and reputation and make them out to look like a dishonest brand.

Another disadvantage is that even an individual or small group of people can harm image of an established brand. For instance Dopplegnager is a term that is used to disapprove an image about a certain brand that is spread by anti-brand activists, bloggers, and opinion leaders. The word Doppelganger is a combination of two German words Doppel (double) and Ganger (walker), thus it means double walker or as in English it is said alter ego. Generally brand creates images for itself to emotionally appeal to their customers. However some would disagree with this image and make alterations to this image and present in funny or cynical way, hence distorting the brand image, hence creating a Doppelganger image, blog or content.

Two other practical limitations can be seen in the case of Digital marketing . One,digital marketing is useful for specific categories of products,meaning only consumer goods can be propagated through digital channels.Industrial goods and pharmaceutical products can not be marketed through digital channels. Secondly, digital marketing disseminates only the information to the prospects most of whom do not have the purchasing authority/power. And hence the reflection of Digital marketing into real sales volume is skeptical.

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Learn about digital marketing

                          Why choose Digital Marketing?

Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

The way in which digital marketing has developed since the 1990s and 2000s has changed the way brands and businesses utilize technology and digital marketing for their marketing. Digital marketing campaigns are becoming more prevalent as well as efficient, as digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of going to physical shops.

Digital marketing techniques such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, are becoming more and more common in our advancing technology. In fact, this extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones

According to recent research, many organizations has confirmed that Digital Marketing has a great influence on the industry, or even it has changed the face of global retail industry. A study carried out in the last 2 months by IAB – American Interactive Advertising Bureau shows that Digital Marketing, in particular, social media network will affect strongly on the purchasing decision of consumers. It also helps the company adjusting Return on Investment (ROI) by encouraging engagement and loyalty of customers.

Kristin Brewe, director of Communications and Marketing of IBA, also stated: “when an Enterprise or a brand needs to create a deeper emotional connection with customers, social networking is the answer. Indeed, because social networking is the only channel that allows consumers and brands interact and engage instantaneously in 2 ways, making this linkage stronger. At the same time, Mr. Ian Ralph, director of the Marketing Science, who conducted the study said: “Clearly, social networks have the potential to turn customers into fans”. He also asserts: “By making people love, not just interested in the brand, we affect demands for goods and contribute to increase sales in the future”

History

The term digital marketing was first used in the 1990s,[8] but digital marketing has roots in the mid-1980s when the SoftAd Group, now ChannelNet, developed advertising campaigns for automobile companies, wherein people would send in reader reply cards found in magazines and receive in return floppy disks that contained multimedia content promoting various cars and offering free test drives.

Digital marketing became more sophisticated in the 2000s and the 2010s, the proliferation of devices' capability access digital media at almost any given time has led to great growth of digital advertising; statistics produced in 2012 and 2013 showed that digital marketing was still a growing field.

Digital marketing is often referred to as 'online marketing', 'internet marketing' or 'web marketing'. The term digital marketing has grown in popularity over time, particularly in certain countries. In the USA online marketing is still prevalent, in Italy is referred as web marketing but in the UK and worldwide, digital marketing has become the most common term, especially after the year 2013.

Digital media growth is estimated at 4.5 trillion online ads served annually with digital media spend at 48% growth in 2010. An increasing portion of advertising stems from businesses employing Online Behavioural Advertising (OBA) to tailor advertising for internet users, but OBA raises concern of consumer privacy and data protection.

Advantages and limitations

The whole idea of digital marketing can be a very important aspect in the overall communication between the consumer and the organization. This is due to digital marketing being able to reach vast numbers of potential consumers at one time.[49]

Another advantage of digital marketing is that consumers are exposed to the brand and the product that is being advertised directly. To clarify the advertisement is easy to access as well it can be accessed any time any place.[49]

However, with digital marketing there are some setbacks to this type of strategy. One major setback that is identified, is that Digital marketing is highly dependent on the internet. This can be considered as a setback because the internet may not be accessible in certain areas or consumers may have poor internet connection.[49]

As well as digital marketing being highly dependent on the Internet is that it is subject to a lot of clutter, so it marketers may find it hard to make their advertisements stand out, as well as get consumers to start conversations about an organizations brand image or products.

As digital marketing continues to grow and develop, brands take great advantage of using technology and the Internet as a successful way to communicate with its clients and allows them to increase the reach of who they can interact with and how they go about doing so,.[2] There are however disadvantages that are not commonly looked into due to how much a business relies on it. It is important for marketers to take into consideration both advantages and disadvantages of digital marketing when considering their marketing strategy and business goals.

An advantage of digital marketing is that the reach is so large that there are no limitations on the geographical reach it can have. This allows companies to become international and expand their customer reach to other countries other than the country it is based or originates from.

As mentioned earlier, technology and the internet allows for 24 hours a day, 7 days a week service for customers as well as enabling them to shop online at any hour of that day or night, not just when the shops are over and across the whole world. This is a huge advantage for retailers to utilize it and direct customers from the store to its online store. It has also opened up an opportunity for companies to only be online based rather than having an outlet or store due to the popularity and capabilities of digital marketing.

Another advantage is that digital marketing is easy to be measured allowing businesses to know the reach that their marketing is making, whether the digital marketing is working or not and the amount of activity and conversation that is involved.

With brands using the Internet space to reach their target customers; digital marketing has become a beneficial career option as well. At present, companies are more into hiring individuals familiar in implementing digital marketing strategies and this has led the stream to become a preferred choice amongst individuals inspiring institutes to come up and offer professional courses in Digital Marketing.

A disadvantage of digital advertising is the large amount of competing goods and services that are also using the same digital marketing strategies. For example, when someone searches for a specific product from a specific company online, if a similar company uses targeted advertising online then they can appear on the customer's home page, allowing the customer to look at alternative options for a cheaper price or better quality of the same product or a quicker way of finding what they want online.

Some companies can be portrayed by customers negatively as some consumers lack trust online due to the amount of advertising that appears on websites and social media that can be considered frauds. This can affect their image and reputation and make them out to look like a dishonest brand.

Another disadvantage is that even an individual or small group of people can harm image of an established brand. For instance Dopplegnager is a term that is used to disapprove an image about a certain brand that is spread by anti-brand activists, bloggers, and opinion leaders. The word Doppelganger is a combination of two German words Doppel (double) and Ganger (walker), thus it means double walker or as in English it is said alter ego. Generally brand creates images for itself to emotionally appeal to their customers. However some would disagree with this image and make alterations to this image and present in funny or cynical way, hence distorting the brand image, hence creating a Doppelganger image, blog or content (Rindfleisch, 2016).

Two other practical limitations can be seen in the case of digital marketing. One,digital marketing is useful for specific categories of products,meaning only consumer goods can be propagated through digital channels.Industrial goods and pharmaceutical products can not be marketed through digital channels. Secondly, digital marketing disseminates only the information to the prospects most of whom do not have the purchasing authority/power. And hence the reflection of digital marketing into real sales volume is skeptical.[citation needed]

 Measuring The Effectiveness of Digital Marketing Campaigns

Although the ultimate criteria to evaluate any business initiative should be its return on investment or any other financial metrics in general, the evaluation criteria and metrics for the digital marketing campaigns can be discussed in more details.

The criteria and metrics can be classified according to its type and time span. Regarding the type, we can either evaluate these campaigns "Quantitatively" or "Qualitatively". Quantitative metrics may include "Sales Volume" and "Revenue Increase/Decrease". While qualitative metrics may include the enhanced "Brand awareness, image and health" as well as the "relationship with the customers".

Shifting the focus to the time span, we may need to measure some "Interim Metrics", which give us some insight during the journey itself, as well as we need to measure some "Final Metrics" at the end of the journey to inform use if the overall initiative was successful or not. As an example, most of social media metrics and indicators such as likes, shares and engagement comments may be classified as interim metrics while the final increase/decrease in sales volume is clearly from the final category.

Of course, the correlation between these categories should exist. Otherwise, a disappointing results may happen at the end in-spite of the illusion of success perceived early during the project.

Channels

Digital marketing is facilitated by multiple channels, As an advertiser one's core objective is to find channels which result in maximum two-way communication and a better overall ROI for the brand. There are multiple online marketing channels available namely;[38]

Affiliate marketing 

·         Affiliate marketing is perceived to not be considered a safe, reliable and easy means of marketing through online platform. This is due to a lack of reliability in terms of affiliates that can produce the demanded number of new customers. As a result of this risk and bad affiliates it leaves the brand prone to exploitation in terms of claiming commission that isn’t honestly acquired. Legal means may offer some protection against this, yet there are limitations in recovering any losses or investment. Despite this, affiliate marketing allows the brand to market towards smaller publishers, and websites with smaller traffic. Brands that choose to use this marketing often should beware of such risks involved and look to associate with affiliates in which rules are laid down between the parties involved to assure and minimize the risk involved.[39]

Display advertising

·         Email marketing - Email marketing in comparison to other forms of digital marketing is considered cheap; it is also a way to rapidly communicate a message such as their value proposition to existing or potential customers. Yet this channel of communication may be perceived by recipients to be bothersome and irritating especially to new or potential customers, therefore the success of email marketing is reliant on the language and visual appeal applied. In terms of visual appeal, there are indications that using graphics/visuals that are relevant to the message which is attempting to be sent, yet less visual graphics to be applied with initial emails are more effective in-turn creating a relatively personal feel to the email. In terms of language, the style is the main factor in determining how captivating the email is. Using casual tone invokes a warmer and gentle and inviting feel to the email in comparison to a formal style. For combinations; it's suggested that to maximize effectiveness; using no graphics/visual alongside casual language. In contrast using no visual appeal and a formal language style is seen as the least effective method.[40]

 Search marketing -

·         Social Media Marketing - The term 'Digital Marketing' has a number of marketing facets as it supports different channels used in and among these, comes the Social Media. When we use social media channels ( Facebook, Twitter, Pinterest, Instagram, Google+, etc.) to market a product or service, the strategy is called Social Media Marketing. It is a procedure wherein strategies are made and executed to draw in traffic for a website or to gain attention of buyers over the web using different social media platforms.

Social Networking

·         Game advertising - In-Game advertising is defined as "inclusion of products or brands within a digital game." The game allows brands or products to place ads within their game, either in a subtle manner or in the form of an advertisement banner. There are many factors that exist in whether brands are successful in their advertising of their brand/product, these being: Type of game, technical platform, 3-D and 4-D technology, game genre, congruity of brand and game, prominence of advertising within the game. Individual factors consist of attitudes towards placement advertisements, game involvement, product involvement, flow or entertainment. The attitude towards the advertising also takes into account not only the message shown but also the attitude towards the game. Dependent of how enjoyable the game is will determine how the brand is perceived, meaning if the game isn’t very enjoyable the consumer may subconsciously have a negative attitude towards the brand/product being advertised. In terms of Integrated Marketing Communication "integration of advertising in digital games into the general advertising, communication, and marketing strategy of the firm" is an important as it results in a more clarity about the brand/product and creates a larger overall effect.