FERRARI’S CHARLES LECLERC STARS IN NEW GIORGIO ARMANI ‘MADE-TO-MEASURE’ CAMPAIGN
Giorgio Armani has chosen Monégasque Formula One pilot Charles Leclerc to be the new face of the designer’s Made to Measure campaign for spring/summer 2020.
Formula One team has signed a multiyear agreement with Giorgio Armani, which will supply branded clothing for all the racing team’s off-track duties.
"Today, more than ever, we need to pull together as a system to promote Italian excellence, creating synergic dialogs between different disciplines,” says founder Giorgio Armani.
Photographer John Balsom shot the the driver in dramatic black and white in Saint-Tropez, Côte d’Azur, where Giorgio Armani has a summer residence. The ads, shot before the Covid-19 lockdown, mark an advertising campaign debut for the racing driver from Monaco.
“Extremely happy to announce that I am now a brand ambassador of Giorgio Armani and its Made to Measure Line. Fashion together with music and motorsport have always been my passions, and to be representing such an iconic brand from now on is a huge honor,” the driver wrote in his latest post on his Instagram account, along with four images from the campaign. Leclerc boasts three million Instagram followers.
“Charles Leclerc is a very promising racing driver. He has achieved considerable success despite his young age, and this is an indication of his will and determination, as well as his obvious talent. He is fresh-faced and has an energetic physical presence that my Made to Measure collection enhances and matches well. A Made to Measure suit is ageless, as demonstrated by these photographs,” said Armani in a release.