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RASHIDA RENEÉ WANTS YOU TO KNOW YOUR HISTORY by Alexis Rene Moten (Culture Jock)

Let’s start this article with a quiz: Name a Black model from the 1990’s that isn’t Naomi Campbell or Tyra Banks?

Stumped? It’s safe to say that if the question were asked to name a White model that wasn’t Kate Moss or Cyndi Crawford, best case scenario you would’ve excelled with a list to provide. Maybe something like: Linda Evangelista, Claudia Schiffer, Christy Turlington, Shalom Harlow, Carla Bruni, Heidi Klum..you get my point.

At times, Pop Culture can be a fair-weather friend. Monday’s It-girl becomes Friday’s nobody and by Sunday there’s a new hot thing in town to get all the girls in a fuss. But as nostalgia-trends rises as capitalism’s newest enterprise, endorsed largely by social media app, Instagram, history is being retold by the agenda of it’s curator. The selective hearing of Instagram accounts like @90scelebvibes (391K followers) and @90sanxiety (793K followers) present a facade that the past was rather beige, leaving largely out the credit due to the Black and people of color creatives that developed and inspired the trends imitated today.

Bay area based, Fashion archivist Rashida Reneé, takes on self-love to a familial level celebrating her love and the appreciation of Black designers, models and other fashion industry influencers that otherwise go forgotten in our modern culture. In fashion, as in anything else, things old become anew. However, Reneé takes on the responsibility as a trend gatekeeper, providing evidence of what fashion used to be and recognizing the faces we longed forgotten.

Q: Name a Black model from the 1990’s that isn’t Naomi Campbell or Tyra Banks?

A: Beverly Peele, Gail O’Neill, Iman, Kara, Young, Karen Alexander, Louise Vyent, Roshumba, Veronica Webb, etc.

Culture Jock: What is a typical day for the most hated hoe in the city?

RR: (laughs) It’s weird, I kind of like to keep it to myself. Keep track of what I like and my thoughts. I don’t know. I'm very low-key person in real life, but when I do leave the house (pauses) I do, I promise! I just like my personal time, but when it’s time to be out I am present, as much as possible. I do what I do becauseII like giving information to people and give them links and information just so they know.

CJ: What brought you into fashion archiving?

RR: My whole archiving process was originally for myself and filling in spots of information where there it was empty of black people. Of course, there is street fashion, but in terms of online fashion, sites like Manrepeller, you didn’t see a lot of black girls doing it and the people doing it I thought were lame. Finding other black people who weren’t anti-black in those kind of spaces. I felt a lot of people were trying to make us to assimilate. Everyone was kind of like doing the same things and it was like, ‘Naomi Campbell!’ But if it were any other dark girl it didn’t matter. So, I started my own blog and then I had to stop myself from posting Naomi Campbell’s photos too. I would do one picture of Naomi Campbell a day and try to really give props to other black woman involved and black people in general. When I was younger I was familiar with the other models not just Naomi Campbell, my mom was really in it with Naomi. She worked in a beauty salon, which had magazines of all the models. Like, black hair magazines, they always listed the models so, no matter what you knew who they were. Whoever it was in the 90s, ‘this is who that is and this who that is.’ You’d see the oldest Destiny Child’s video shoots in black hair magazines. I just haven’t seen other people doing that. There are other girls now that focus more on Hip Hop in 90s and 2000s. Livejournal, fashion spot, Tumblr, people didn’t go out of their way to scan the black models or even try to name them. It’s funny, people online, they don’t even try to hide their biases. No one was really fashion blogging the way I like or how I see .

CJ:In your piece for Office Magazine you mention, from Patrick Kelley to today’s influence of Dapper Dan, American culture from its roots drips of Black influence and culture. Why do you think Black culture is so immutable and where do you see the ownership of our creations.

RR: People I mean know, it’s just like, it’s weird and odd to even talk about. Not just people referencing me or copying, I feel like I am being gaslit all the time or being told that. People love stealing from black people. People love stealing from black people. People love stealing from black people and lying about it. People hate black people but they think we are cool. I can’t even (pauses)yeah it’s very weird. The twitter thing is weird (sighs).

CJ: It is weird.

RR: (sighs) It’s not really helping them. It’s boring to live with no personality. To see someone interesting and steal from them to bolster themselves. [On social media] we have the means to share with each other, like, moments that are of shared experiences of oppression and that is even imitated. I don’t know why the copy of things are okay. It is such a multi-layered thing. Or the way the Stans talk like mainly the Black queer and Black trans talk and how all of that is now being used by everyone. Ariana Grande, ya know, icons talk like girls on the ballrooms did back in 2006. Parodying things. It helps them develop their own brand, I don’t understand their fascination with us anyway. I’m into my own shit and own culture. I like the way black people express themselves and other people use us and what we do to talk to each other or communicate and then take that to feel cool. I’ve always been,like, ‘why would someone want to be like this?’ or pretend. I don’t get it. People run out of content. I know people used to make fun of me and the things I used to be and ironically they are into it now. People need to find their own hobbies. They are bored.

CJ: The internet is complex. It’s a parody of itself.

RR: Knowing your history is important. You need to know where you came from to know where you are going. When it comes to fashion archives the question is, ‘what is it that you are looking for or trying to highlight?’ My concern is that fashion archiving is feeding into nostalgic trends, where it’s easier to mimic what was done before rather then create new moments. Do you share the same sentiments?

CJ: What is it about fashion that excites you?

RR: It’s so fun and so funny. The dolls are taking over. That’s how most things go, the things that happened come back with a hyper focus. It really is going full out now. It’s interesting to see how people are dressing now. [Fashion] is always reflective of the political climate. Think about the 80s everyone is dressing like a dickhead. Then when people got sick of dressing like a dickhead, minimalism comes in. We cycle through trends so fast, today. I remember a girl wearing a hair clips and no one was into it. Then the next week everyone was wearing them, then I see Cyndi Lauper in an interview wearing hair clips. She’s like 50-something and she’s wearing hair clips made out of Swarovski crystals. It’s so interesting. It’s funny how it happens. Now everyone is into fashion.

CJ: Who are your biggest fashion influences ?

RR: My biggest influences are Naomi Campbell and my mom. Girls I follow on the internet. My mom is from San Francisco lives her own life and is very eclectic. I get a lot from her and different taste. Foxy Brown is also very inspiring, I reference her a lot I think about her and Steven Miesel. Steven knows how to do everything. Steven can do everything. Everyone knows I am a crazy Beyoncé fan. But, I have different girls for different moods. My main inspo is Naomi and Foxy Brown. I really gravitated to Foxy because she was more into Prada and Chloe when Stella McCartney was there. Because of Foxy I love Chloe. She was very cool. Naomi is, you just aspire to that level of greatness. There is no one else. Even in her flaws she handles them so well. I can’t imagine someone else with that kind of rap sheet to not get fully canceled. I judge people by how they react to criticism. She handles it really well. I find that really inspiring.

CJ: What film or television do you think has the best fashion catalog? If you could what character's closet would you love to raid?

RR: I am so frazzled. There’s so much stuff I like. I write things down specifically, because I can never remember. I watched The Nanny last year with Fran Drescher, when I was really depressed and was like, ‘Wow this is inspiring.’ Brenda Cooper, her mind. Everyone had a look in. Pose, is another one. Everything has intentions from the main characters to the background characters. I really like the first season of costume design. It’s commitment to that era. Someone is always dressed like, Karen White or Jodi Whitley. Elektra is very dynasty, that high lady energy. I love that about the show. I love Glow, the costume designer, Beth Morgan. I love when people do era shows, specifically the 80s and they don’t try to soften it, especially in makeup or hair. They aren’t scared to embrace the ugliness, I love that. That’s what good costume design is about. High fashion is easy, but what really gets me is watching old movies and looking at the clothes.

CJ: We are moving into a new decade of 2020. I have a feeling it may be the year of 2020 vision and final clarity. What are your aspirations for this new era and what do you hope to see from the world?

RR: I feel like the children are our future. That’s what I’m looking at, to see what the kids are into. People are more focused into what they look like and I remember if someone dressed a little bit out of fashion it was a huge deal and get talked about. But now they are embracing their weirdness and experimenting. Do you watch that Tik Tok stuff? I just want a regular life. Happy, healthy, all my kids are happy and healthy. When I move to [Los Angeles] and get hotter, hotter and I want to become, what is that called, a wellness person? I want a Goop moment, but with Solange aesthetics. Maybe make a propaganda film to get people to stop wearing wigs.

#Rashida Reneé #Rashida Renee #Foxy Brown #Naomi Campbell #Beyoncé #Black fashion

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