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#job develops more of a rapport/more meaningful relationships with other characters
driftlikesleep · 3 years
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prismatic-et-al · 3 years
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a proposal
re: rogue one
so I do dislike what studios frequently do in beating a dead horse for content, because there is so much value in creating a story that ends. timely and meaningful resolution is extremely important, and rogue one specifically carries that message in such a difficult-to-articulate way, that I truly do appreciate it existing as is.
however.
I think about this way too much and though perhaps this has been done before, I must write it down.
consider: a series following each of the rogue one characters separately in their own journeys leading up to the movie. literally all of them have such compelling and varied backstories and character arcs, and there could be so much to elaborate on. bear with me.
I want to see pilot bodhi rook signing up to work for the Empire because times are bad and their pay is decent and propaganda is convincing. he’ll be keeping his head down, doing his job until on a regular transport mission, he witnesses the kind of violence you can’t understand, and then look around in horror and shock because no one else is saying anything? we see his path of moral struggle and confusion that leads him to encountering galen erso. We could see bodhi finally understanding the gravity of his situation, what the Empire really is, but it’s far too late to get out. and then maybe bodhi out of fear for his life tries to ignore what’s happening, but then like finn, makes a “mistake” in expressing sympathy or dissent in front of an Imperial officer - which one galen erso sees, and steps in. galen realizes that this, this is someone who isn’t here for reasons of power or violence, and suddenly bodhi has an ally. then we get to see more development of the death star, see bodhi understand he needs to do something. he’s stopped looking away, but he’s standing still; he needs to make it right.
how about jyn, dodging rebel and imperial forces alike, haunted by the ideals she betrayed and the fight she never wanted that made her the soldier she never wanted to be. an isolated young woman who deep down knows what’s right and wrong, but has no catalyst to act on, no connections to make anything seem meaningful to her. maybe we see instances of those impulses to help show through from time to time, a depiction of her wish to help that’s defeated by her own sense of being lost and hopeless. because for her, there’s no point. there’s no one out there.
then there’s cassian, who is such a hard contrast to jyn’s forced indifference in his unrelenting and ruthless struggle against everything the empire stands for. we can see him making the choices he regrets, the ones he would never have had to make if it weren’t for the empire, which only hardens his resolve - we get to see a character who is willing to ruin himself for the cause he fights for, and all of the moral indecision that comes with that. we get to see his sudden friendship with a rewired k-2so unit, something that was only ever supposed to be technical support, but who somehow becomes his closest rapport in a war that is wearing him thinner by the day, but that he can’t choose not to care about.
finally baze and chirrut - two guardians of an invaded, occupied city, who have watched the Empire extract resources and force violence upon their people. there is a very clear and blatant dynamic here (and present in the movie) that if handled responsibly could convey so much about imperialism and resistance irl. their arc could revolve around trying to protect what’s left to protect while developing more lore on the force and the jedi - baze’s skepticism in contrast to chirrut’s unerring faith, and both of them unwilling to give up the fight entirely in their own ways. (plus we could get the bonus of a depiction of healthy queer relationship without them dying at the end)
these stories could be interwoven, contrasted, hinted and referenced between each other between episodes until their lead up into one moment that displays their major character themes and struggles while balancing them on the very precipice of the movie’s beginning:
bodhi finally sees his chance to do something, and has to muster all of his courage to take it. after all, galen always tells him all he needs to do is listen to his heart.
jyn is caught stealing, and has no one to turn to for help in her self-curated isolation. the imperial flag waves over the prison she’s taken to. for the briefest instant, she looks up.
cassian and k2 suffer through a costly mission, and are looking for one last advantage to keep the rebellion alive when they receive a message from one of saw’s allies to meet about a new imperial plot.
baze and chirrut witness a new wave of violence in the city as the empire bears down against saw’s forces; chirrut senses something in the force coming towards them. something that makes him think of stardust. 
anyway. it’s a story about hope, yes! but it’s also about choices. it’s about what you do to survive, about what that survival costs and means and looks like in a world that you have to choose every day to fight to make better. that’s all I will say for now (though I could probably rant about this forever). I have not reread the book or rewatched the movie recently so forgive any errors with the backstories! but you get the idea. and if the folks making the mandalorian could just...give me a call....
**edit: I have been informed of the cassian andor spinoff and I am losing my mind I cannot wait
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Analyze That
Analyze That tells a story about a mafia boss named Paul Vitti who is in prison when someone attempts to kill him. He contacts his psychiatrist, Dr. Sobel, to help release him from prison. Dr. Sobel takes Paul under his custody through treatment and adjustment of his life. Paul reconnects with his past and uses his job as a technical advisor for a mafia TV show to organize crime. Dr. Sobel uncovers Paul’s whereabouts and becomes involved with a heist. Paul frames his rival gang for his crime. The movie ends with Dr. Sobel asking Paul to stay out of trouble.  
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Authentic
The audience may initially be confused about whether Paul has brief psychotic disorder or antisocial personality disorder. However, I believe Paul presents the main symptoms of someone with antisocial personality disorder throughout the movie. I strongly agree with the statement that Analyze That provides an authentic portrayal of people with antisocial personality disorder. 
The film states that Paul Vitti has antisocial personality disorder. People with antisocial personality disorder may exhibit criminal behavior by violating the laws and committing crimes. If untreated, people with antisocial personality disorder typically cannot fulfill responsibilities related to family, work, or school. Symptoms of antisocial personality disorder include having no regard for right and wrong, ignoring other people’s feelings, and not showing guilt or remorse for their actions. People with antisocial personality disorder tend to provoke, manipulate, or treat others harshly by lying or deceiving persistently and exhibit violent or impulsive behavior. 
People with antisocial personality disorder may have signs of conduct disorder before the age of 15. Symptoms of conduct disorder include having aggression toward people and animals, destroying property, stealing, or violating rules. Antisocial personality disorder is a lifelong mental illness, but the violent and criminal behaviors can decrease in some individuals. It is unknown why there is a decrease in destructive behaviors for some people. 
In the movie, Paul exhibits violent behavior with his gang and risks other people’s lives. Paul and his assistant, Jelly, dragged a hitman to a rooftop and threatened to drop him. When the hitman told Paul the Rigazzi family was trying to kill him, they dropped the hitman into a dumpster. Paul also punched an actor in a trailer TV for imitating him. Paul organized a car heist with his gang. Paul shot some gang members without any guilt or remorse. He even framed his rival gang, the Rigazzi family, for his crime. Dr. Sobel risked his life for Paul by being involved in the heist. Paul demonstrates aggressive and risky behavior to regain his role as a mafia boss. Paul cares less about how it impacts Dr. Sobel, his gang members, or his rival gangs. These dangerous behaviors meet the criteria of someone with antisocial personality disorder.
In addition, Paul persistently lies and deceives to the people who want to help change his life. Paul pretends to have brief psychotic disorder by singing West Side Story musical numbers and showing catatonic behavior. Paul resorted to this tactic, so Dr. Sobel can diagnose him. Dr. Sobel's assessment resulted in Paul's release from prison at the risk of his credibility as a psychiatrist. Paul deceives the executive producer of the TV series, Little Caesar, by using the show as a coverup to meet his gang members and organize a crime. The changes Paul made in the TV series impacted the show's ratings. Paul pretends that he is getting his life back together as a technical advisor for the series when he is going back to his old ways. These lies and deceptions allowed Paul to get what he wanted - revenge on the family who tried to kill him. Paul's methods of vengeance were at the expense of Dr. Sobel's life and the TV show.
The film provides hints of Paul's ongoing problems with the law. The Department of Justice says that Paul Vitti has been a menace to society since he was 12 years old. The audience can assume that Paul began partaking in criminal activity at a young age. Since Paul got away with the heist, he was set free and asked to not get in trouble by a U.S. attorney. The combination of Paul's criminal background and the "comedic" happy ending, the audience can conclude that Paul has not learned his lessons from past behaviors and may continue to commit crimes in the future. 
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Attractive
The criteria I will use to rate attractiveness will focus on Paul's negative personality traits and his adjustment to the real world. Paul's personality is shown based on his interactions with his gang members and therapist. Paul shares several negative personality traits associated with antisocial personality disorder. Paul exhibits arrogant and callous behavior. In the movie, he was released from prison, had a free place to stay, received treatment from his therapist, organized a crime, and got away with the heist. Even though there were people who unknowingly helped him with his plan, Paul gives credit to himself because he is the boss. Paul also demonstrates callous when he participated in aggressive, risky, and dangerous activities. He does not consider how other people are affected by his actions. There are a few moments where Paul tears up during his therapy sessions. However, Paul's vulnerability quickly diminishes with comedy. 
Paul pretends to make positive changes in his life. He worked in three jobs before becoming a technical advisor for a TV show. Paul failed at his previous jobs because of his dark sense of humor and poor customer service skills. Paul also thought about crimes to commit while working his third job as a jewelry salesman. When he finally becomes a technical advisor, Paul abuses his position. He replaces the old actors with his gang and organizes a heist. Paul failed to leave his past behind and not take his job seriously, which hinders his ability to change his life. Paul's negative personality traits and inability to make positive changes in his life lower the attractiveness of the film. I strongly disagree that Analyze That provides an attractive portrayal of people with antisocial personality disorder. 
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Friendly
The criteria I will use will focus on how the gang members treat Paul with the symptoms of antisocial personality disorder. We meet Paul's assistant, Jelly. He helps Paul with criminal activity but does not discuss his boss's mental disorder. We also meet Patty LoPresti, a mafia boss who has a deceiving relationship with Paul. LoPresti ordered her hitmen to kidnap Paul's therapist and disclose information regarding his client's mental illness. Patti insisted Dr. Sobel stop helping Paul. They laughed about his diagnosis and took advantage of it. Paul trusted Patti in participating in his heist, but she betrayed him and collaborated with his rival gang, the Rigazzi family. The rival gangs made fun of Paul and tried to kill him. 
The movie also lacked any meaningful dialogue between Paul and his gang. None of the gang members asked Paul about his mental illness. Paul puts up a persona as the boss to intimidate rival gangs and the local community. Although Paul has a family to help commit crimes, they do not support him in overcoming the symptoms of antisocial personality disorder. I strongly disagree that Analyze That portrays characters who love and support a person with antisocial personality disorder. 
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Hopeful
The criteria I will focus on will be Paul's changes in his symptoms of antisocial personality disorder and the situation. Paul returns to his old lifestyle as a mafia boss after he is out of jail. Throughout the film, he demonstrated aggressive behavior, committed another crime, and risked people's lives without guilt or remorse. The audience assumes that Paul behaved similarly because of his recurring arrests. It can be safe to say that his symptoms stayed on the same level of severity. Even though Paul technically has a therapist, we do not see much progress in Paul's character development. I think Paul's therapy sessions with Dr. Sobel are ineffective.
Paul gets away with the crime he committed at the end of the movie. He framed his rival gang, the Rigazzi family, for his organized crime. Dr. Sobel told Paul to stay out of trouble. This unrealistic conclusion allows the audience to guess what Paul will be doing as a free man. We may assume he will commit more crimes based on the events of this movie. Paul did not learn his lesson on how his actions can harm others. Instead, he might have learned how to outsmart everyone and continue to deceive people and return to prison. I strongly disagree with the statement that Analyze That provides a hopeful portrayal of people with antisocial personality disorder.
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Helpful
The film does not portray a normal therapeutic relationship between the therapist and their client. A healthy therapeutic relationship consists of building rapport and maintaining confidentiality at the therapist's office. The therapist should not see their clients outside of the office nor disclose information about their clients. In the movie, Dr. Sobel allows Paul to stay at his family's house to help adjust his life outside of prison. Dr. Sobel also discloses Paul’s mental illness to Patti LoPresti and her family. He engages with Paul’s crimes and punches a gang member to release his frustration regarding his father’s death. Dr. Sobel violated many rules in the American Psychiatric Association’s Principles of Medical Ethics. The unprofessional and enmeshed relationship between Dr. Sobel and Paul enables the symptoms of antisocial personality disorder. Dr. Sobel's unethical practices and unrealistic abilities in setting Paul free from prison makes me wonder if the audience will think therapists are silly. The audience will get the wrong impression of what a therapist does if this was the only film they watched about mental health. I strongly disagree with the statement that Analyze That provides a helpful portrayal of people with antisocial personality disorder.
In Analyze That, we see a psychiatrist, Dr. Ben Sobel, who helps Paul with his psychological problems. During Paul’s therapy sessions, Dr. Sobel asks goal-oriented questions as a way for Paul to think about his future and possibly change his behavior. Even though Dr. Sobel attempted to convince Paul to reframe his thoughts and actions, he was extremely unethical in his treatment approach. Dr. Sobel failed to detect malingering for his client and lied about his client’s diagnosis. He also did not maintain a therapeutic relationship with Paul. These ethical dilemmas may persuade the audience that Dr. Sobel is an incompetent therapist. The audience might think it is normal to have an enmeshed relationship with their therapist and assist them in leaving prison. Dr. Sobel is a joke in this movie because of its comedic genre. The movie promotes several myths and misunderstandings about therapists.
Many mental health professionals who do not have experience in correctional facilities also do not detect malingering. When mental health professionals hear their clients describing hallucinations or suicide, they tend to take the client seriously. However, some inmates exaggerate psychiatric symptoms to get away from prison, avoid work, and receive disability benefits. Mental health professionals need to acquire skills in detecting malingering, especially with inmates. In the movie, Dr. Sobel overlooks Paul in his assessment regarding the possibility of him malingering. It may be fair to say that Dr. Sobel is more of a private practice psychiatrist. However, Dr. Sobel seems to know this client well based on the previous movie, Analyze This.
The film portrays unrealistic consequences of what happens when a therapist provides a fake diagnosis to law enforcement. When diagnosing a patient with brief psychotic disorder, mental health professionals conduct mental health interviews to study the patient's medical history. They may ask about their family's mental disorders and rule out common mental illnesses if there are no symptoms seen. In the movie, Dr. Sobel conducts the Rorschach inkblot test, a photo for Paul to interpret, and other neurological tests. The assessments shown in the movie are useless in determining whether someone presents the symptoms of brief psychotic disorder. A person must present the symptoms of brief psychotic disorder in the timeframe between one day to one month. Dr. Sobel cannot determine if Paul has brief psychotic disorder from his singular assessment. Dr. Sobel diagnoses Paul with brief psychotic disorder to the Department of Justice even though he knew his client was malingering. Therapists should not lie for someone with antisocial personality disorder. The lies enable the person to take advantage of the therapist. The therapist may also lose their license if officials find out about the inappropriate mental disorder diagnosis. 
References
American Psychiatric Association. (2013). The principles of medical ethics. Retrieved from https://www.psychiatry.org/psychiatrists/practice/ethics
Dryden-Edwards, R. (2018, November 9). Brief psychotic disorder treatment, prognosis & symptoms. Retrieved from https://www.medicinenet.com/brief_psychotic_disorder/article.htm#how_do_physicians_diagnose_brief_psychotic_disorder 
Mayo Clinic. (2019, December 10). Antisocial personality disorder. Retrieved from https://www.mayoclinic.org/diseases-conditions/antisocial-personality-disorder/symptoms-causes/syc-20353928  
Psychiatric News. (2000, October 20). Malingering or real illness? Prison staff learn the difference. Retrieved from http://psychnews.org/pnews/00-10-20/malingering.html 
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digitalmark18-blog · 6 years
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A Roadmap to Attract Foreign Direct Investment Using LinkedIn
New Post has been published on https://britishdigitalmarketingnews.com/a-roadmap-to-attract-foreign-direct-investment-using-linkedin/
A Roadmap to Attract Foreign Direct Investment Using LinkedIn
The competition for economic development organizations and investment promotion agencies aiming to attract foreign direct investment is stiff.
In a world where large corporations are incentivised through lower corporate tax rates, highly educated workforces, Government subventions or lower costs of living, it may feel like an uphill battle to win out against the global competition.
However, social media (specifically LinkedIn) provides a unique opportunity to not just connect, but to pitch and land investors. The digital age is as much about culture and real-life experience and this is where you can document and story-tell that to engaged audiences.
Forward-thinking agencies need a forward-thinking strategy
When I talk to the people responsible for economic development and investment promotions and ask if they’ve made LinkedIn a part of their FDI attraction strategy the answer is usually no.
That’s the wrong answer. It’s important to make the world’s leading business network a part of your FDI strategy. I speak from experience. 
Employees and leaders of forward-thinking economic development organizations and investment promotion agencies attend workshops I host and call on me for training specifically focused on connecting with decision-makers to attract foreign direct investment using LinkedIn.
I can’t possibly compress all of the many essential strategies and tactics I teach in a full workshop into this article, but I do intend to explain why LinkedIn is the best social network to reach decision makers to attract foreign direct investment and offer a useful step-by-step process for doing so.
At the risk of over-simplifying the reason why the use of LinkedIn is a must for FDI attraction, I have to say; it’s relatively easy to:
Connect with International Investors Using LinkedIn
I’ll admit it’s unlikely you’ll go from strangers to partners based solely on the connections you make on LinkedIn, but it’s unlikely you’ll find a more accessible way to open doors to building relationships and forging new partnerships.
LinkedIn, simply stated, is the epicenter of where business professionals interact online. The numbers speak loud and clear:
For B2B, LinkedIn is 277% more effective for lead generation than any social media. (Source: Hubspot)
More than 80% of all B2B leads generated from social media come from LinkedIn. (Source: LinkedIn)
The network’s realized astonishing growth since 2011. In the time span, membership has nearly quadrupled to exceed over half a billion members (and growing daily).
97% of businesses believe that their video has helped increase user understanding of their product or service. (There’s no reason that this can’t work with Government agencies as well, especially with LinkedIn native video.)
Professionals the world over rely on LinkedIn for networking with peers, industry news, expert advice, training, introductions, and more. So the question is, how might an economic development/investment promotion professional use this enormous resource to find foreign direct investment prospects?
Six Steps to Attract Foreign Direct Investment Using LinkedIn
I want to walk you through a practical and powerful six-step process intended to help you attract foreign direct investment using LinkedIn.
Step 1. Find Leads: Use advanced search on LinkedIn
LinkedIn offers all members—paid or not—a powerful search feature to find almost anyone. Using LinkedIn Advanced Search for prospecting you can find decision makers worldwide. Even with a free account, the advanced search feature provides you with a robust set of search filters you can apply. To get started, try these search tactics:
Choose the “All Filters” option to familiarize yourself with your options.
Search “People” by job title and filter by location, connections, and other relevant options.
You’re offered a more robust set of LinkedIn Advanced Search features when you subscribe to the Sales Navigator service. Your filter options become more significant, the number of searches you can save expands significantly, and you gain the ability to contact prospects via the LinkedIn InMail service.
Wondering what type of LinkedIn membership is best for your FDI attraction strategy? Read: LinkedIn Membership Levels: Free vs. Premium Business vs. Sales Navigator.
Step 2. Capture Prospects: Send connection request to leads
On LinkedIn (or any social media for that matter), you can make someone feel anonymous or special. I believe it’s obvious which is the better approach for forging the relationships that lead to making meaningful connections, and possibly, recruiting investors. 
I encourage you not to send generic messages based on templates. Don’t kid yourself with the notion that pre-written communications save you time. They sabotage the potential to cultivate relationships. A red stamp reading “Spammer” gets impressed on your forehead. 
Anyone that may be a prospect to whom you’ll discuss FDI opportunities will respond only if they feel heard, understood and respected.
It’s particularly critical to personalize the first message you ever send—the connection request. You get only get 300 characters. Make them count so that your prospect clicks “Accept” rather than “Ignore.”
Make people feel important, and you’ll make your communications relevant to them.
Step 3. Educate and Nurture: Share content to stay top of mind
Establish rapport by creating a dialogue with your new connection by following-up and thanking them for accepting your connection request with what I call a welcome message. Keep in mind the goal of this message is to establish rapport, engage in a dialogue and request nothing in return.
You’ll want to continue to nurture your prospects and build relationships by tuning-into the trigger events that are easily found on LinkedIn. 
Trigger events that could potentially signal opportunities leading to conversations about possible FDI opportunities include:
Job changes of your connections
Posts made by your connections
News and articles published by your connections
Updates about people and companies you are following
Connections and companies mentioned in the news
Look for opportunities to engage with prospects identified by notifications from LinkedIn.  
Step 4. Communicate Directly: Engage in dialogue through private LinkedIn messages
Send additional messages to capitalize on the momentum and build a relationship. Get to know the person you’re communicating with and provide value by offering useful content.
The content of your communications will depend on your prospect’s industry, but always steer clear of approaching them with anything that could be perceived as a sales pitch.
Wondering what to send them? Consider the following:
What are they interested in?
What problems do they face?
What is happening in their market/economy right now that you can respond to?
Get to the bottom of these questions and respond with helpful content.
Step 5. Convert Opportunities: Book a phone call
The goal of each of the previous steps is to work toward having meaningful dialogues online where you have established enough rapport that your connection would be interested in speaking with you offline.
If you have established rapport, built some trust and provided value to your prospect, many of them will be willing to have an offline conversation with you.
It is offline that you get to know your prospect; understand their challenges and have the opportunity to bring up your region and the FDI opportunities and benefits available to them.
Step 6. Land Investors: Land investors via a live conversation
Steps 1 through 5 involve a new way to move you to your end goal which is having a series of conversations that will ultimately attract foreign direct investment to your region.
LinkedIn is a fantastic tool to connect communities to companies, by building relationships with the decision makers of those companies. 
Build a Solid Personal Brand on LinkedIn
Before you begin a direct outreach using LinkedIn, you must first make sure your profile is worthy of a decision maker clicking “Accept” to your connection request.
It’s unlikely a foreign investor is going to play ball without extensive due diligence. Of course, they’ll want to learn more about your region—and YOU. 
Ask yourself, is your profile currently informative, compelling and unquestionably professional? Or… could it possibly plant seeds of doubt in the investors mind? 
A professional and compelling LinkedIn profile is vital because it: 
Enhances your professional reputation
Builds your credibility and authority
Establishes trust much faster
Facilitates relationships with decision makers
Stands out and leaves a lasting impression
In order for a potential investor to be willing to connect with you, your LinkedIn profile must:
Establish your personal brand and professional presence. You risk rejection from decision makers if you don’t have a compelling and professional presence on LinkedIn. What you include within your LinkedIn profile must make you stand out.
Describe what you do and for whom. Is your profile clear and client-focused? Your messaging matters. Make sure you’re speaking the language that a potential foreign director investor wants to hear.
Build credibility to attract decision makers. The ultimate goal of your LinkedIn profile (and personal brand) is to foster the trust needed to inspire prospects to connect with you. Showcase your credibility and professionalism and allow your LinkedIn profile to position you as an expert in economic development and investment promotions.
Master FDI Lead Generation with LinkedIn
It is unrealistic to think that you can tell those that are involved in economic development and investment promotions to start to use LinkedIn to attract FDI without proper training.
The right LinkedIn training will help EDOs, IPAs, and IDAs become far more effective, competent, and confident in using LinkedIn as part of their FDI attraction strategies. Without proper LinkedIn training for FDI, most will struggle.
Top Dog Social Media works with your staff to develop and integrate an FDI LinkedIn campaign that incorporates methods to influence and reach investors via the world’s largest professional platform.
To learn more about our FDI LinkedIn training visit here or if you’d like to schedule a call to discuss how we can train your agency to use LinkedIn as an effective tool to attract foreign direct investment click here.
The post A Roadmap to Attract Foreign Direct Investment Using LinkedIn appeared first on Top Dog Social Media.
Source: https://topdogsocialmedia.com/a-roadmap-to-attract-foreign-direct-investment-using-linkedin/
0 notes
unifiedsocialblog · 6 years
Text
A Roadmap to Attract Foreign Direct Investment Using LinkedIn
The competition for economic development organizations and investment promotion agencies aiming to attract foreign direct investment is stiff.
In a world where large corporations are incentivised through lower corporate tax rates, highly educated workforces, Government subventions or lower costs of living, it may feel like an uphill battle to win out against the global competition.
However, social media (specifically LinkedIn) provides a unique opportunity to not just connect, but to pitch and land investors. The digital age is as much about culture and real-life experience and this is where you can document and story-tell that to engaged audiences.
Forward-thinking agencies need a forward-thinking strategy
When I talk to the people responsible for economic development and investment promotions and ask if they’ve made LinkedIn a part of their FDI attraction strategy the answer is usually no.
That’s the wrong answer. It’s important to make the world’s leading business network a part of your FDI strategy. I speak from experience. 
Employees and leaders of forward-thinking economic development organizations and investment promotion agencies attend workshops I host and call on me for training specifically focused on connecting with decision-makers to attract foreign direct investment using LinkedIn.
I can’t possibly compress all of the many essential strategies and tactics I teach in a full workshop into this article, but I do intend to explain why LinkedIn is the best social network to reach decision makers to attract foreign direct investment and offer a useful step-by-step process for doing so.
At the risk of over-simplifying the reason why the use of LinkedIn is a must for FDI attraction, I have to say; it’s relatively easy to:
Connect with International Investors Using LinkedIn
I’ll admit it’s unlikely you’ll go from strangers to partners based solely on the connections you make on LinkedIn, but it’s unlikely you’ll find a more accessible way to open doors to building relationships and forging new partnerships.
LinkedIn, simply stated, is the epicenter of where business professionals interact online. The numbers speak loud and clear:
For B2B, LinkedIn is 277% more effective for lead generation than any social media. (Source: Hubspot)
More than 80% of all B2B leads generated from social media come from LinkedIn. (Source: LinkedIn)
The network’s realized astonishing growth since 2011. In the time span, membership has nearly quadrupled to exceed over half a billion members (and growing daily).
97% of businesses believe that their video has helped increase user understanding of their product or service. (There’s no reason that this can’t work with Government agencies as well, especially with LinkedIn native video.)
Professionals the world over rely on LinkedIn for networking with peers, industry news, expert advice, training, introductions, and more. So the question is, how might an economic development/investment promotion professional use this enormous resource to find foreign direct investment prospects?
Six Steps to Attract Foreign Direct Investment Using LinkedIn
I want to walk you through a practical and powerful six-step process intended to help you attract foreign direct investment using LinkedIn.
Step 1. Find Leads: Use advanced search on LinkedIn
LinkedIn offers all members—paid or not—a powerful search feature to find almost anyone. Using LinkedIn Advanced Search for prospecting you can find decision makers worldwide. Even with a free account, the advanced search feature provides you with a robust set of search filters you can apply. To get started, try these search tactics:
Choose the “All Filters” option to familiarize yourself with your options.
Search “People” by job title and filter by location, connections, and other relevant options.
You’re offered a more robust set of LinkedIn Advanced Search features when you subscribe to the Sales Navigator service. Your filter options become more significant, the number of searches you can save expands significantly, and you gain the ability to contact prospects via the LinkedIn InMail service.
Wondering what type of LinkedIn membership is best for your FDI attraction strategy? Read: LinkedIn Membership Levels: Free vs. Premium Business vs. Sales Navigator.
Step 2. Capture Prospects: Send connection request to leads
On LinkedIn (or any social media for that matter), you can make someone feel anonymous or special. I believe it’s obvious which is the better approach for forging the relationships that lead to making meaningful connections, and possibly, recruiting investors. 
I encourage you not to send generic messages based on templates. Don’t kid yourself with the notion that pre-written communications save you time. They sabotage the potential to cultivate relationships. A red stamp reading “Spammer” gets impressed on your forehead. 
Anyone that may be a prospect to whom you’ll discuss FDI opportunities will respond only if they feel heard, understood and respected.
It’s particularly critical to personalize the first message you ever send—the connection request. You get only get 300 characters. Make them count so that your prospect clicks “Accept” rather than “Ignore.”
Make people feel important, and you’ll make your communications relevant to them.
Step 3. Educate and Nurture: Share content to stay top of mind
Establish rapport by creating a dialogue with your new connection by following-up and thanking them for accepting your connection request with what I call a welcome message. Keep in mind the goal of this message is to establish rapport, engage in a dialogue and request nothing in return.
You’ll want to continue to nurture your prospects and build relationships by tuning-into the trigger events that are easily found on LinkedIn. 
Trigger events that could potentially signal opportunities leading to conversations about possible FDI opportunities include:
Job changes of your connections
Posts made by your connections
News and articles published by your connections
Updates about people and companies you are following
Connections and companies mentioned in the news
Look for opportunities to engage with prospects identified by notifications from LinkedIn.  
Step 4. Communicate Directly: Engage in dialogue through private LinkedIn messages
Send additional messages to capitalize on the momentum and build a relationship. Get to know the person you’re communicating with and provide value by offering useful content.
The content of your communications will depend on your prospect’s industry, but always steer clear of approaching them with anything that could be perceived as a sales pitch.
Wondering what to send them? Consider the following:
What are they interested in?
What problems do they face?
What is happening in their market/economy right now that you can respond to?
Get to the bottom of these questions and respond with helpful content.
Step 5. Convert Opportunities: Book a phone call
The goal of each of the previous steps is to work toward having meaningful dialogues online where you have established enough rapport that your connection would be interested in speaking with you offline.
If you have established rapport, built some trust and provided value to your prospect, many of them will be willing to have an offline conversation with you.
It is offline that you get to know your prospect; understand their challenges and have the opportunity to bring up your region and the FDI opportunities and benefits available to them.
Step 6. Land Investors: Land investors via a live conversation
Steps 1 through 5 involve a new way to move you to your end goal which is having a series of conversations that will ultimately attract foreign direct investment to your region.
LinkedIn is a fantastic tool to connect communities to companies, by building relationships with the decision makers of those companies. 
Build a Solid Personal Brand on LinkedIn
Before you begin a direct outreach using LinkedIn, you must first make sure your profile is worthy of a decision maker clicking “Accept” to your connection request.
It’s unlikely a foreign investor is going to play ball without extensive due diligence. Of course, they’ll want to learn more about your region—and YOU. 
Ask yourself, is your profile currently informative, compelling and unquestionably professional? Or… could it possibly plant seeds of doubt in the investors mind? 
A professional and compelling LinkedIn profile is vital because it: 
Enhances your professional reputation
Builds your credibility and authority
Establishes trust much faster
Facilitates relationships with decision makers
Stands out and leaves a lasting impression
In order for a potential investor to be willing to connect with you, your LinkedIn profile must:
Establish your personal brand and professional presence. You risk rejection from decision makers if you don’t have a compelling and professional presence on LinkedIn. What you include within your LinkedIn profile must make you stand out.
Describe what you do and for whom. Is your profile clear and client-focused? Your messaging matters. Make sure you’re speaking the language that a potential foreign director investor wants to hear.
Build credibility to attract decision makers. The ultimate goal of your LinkedIn profile (and personal brand) is to foster the trust needed to inspire prospects to connect with you. Showcase your credibility and professionalism and allow your LinkedIn profile to position you as an expert in economic development and investment promotions.
Master FDI Lead Generation with LinkedIn
It is unrealistic to think that you can tell those that are involved in economic development and investment promotions to start to use LinkedIn to attract FDI without proper training.
The right LinkedIn training will help EDOs, IPAs, and IDAs become far more effective, competent, and confident in using LinkedIn as part of their FDI attraction strategies. Without proper LinkedIn training for FDI, most will struggle.
Top Dog Social Media works with your staff to develop and integrate an FDI LinkedIn campaign that incorporates methods to influence and reach investors via the world’s largest professional platform.
To learn more about our FDI LinkedIn training visit here or if you’d like to schedule a call to discuss how we can train your agency to use LinkedIn as an effective tool to attract foreign direct investment click here.
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