Tumgik
#marketing strategy
thewriteblrlibrary · 4 months
Text
A Step-by-Step Marketing Guide so we can spite traditional publishers (and make people cry).
~ This is a guide specific for fiction/writeblr. All of this is for free and there is little social media posting/ads involved (unless you want to venture into that). ~
Within the writeblr spheres, there's this underlying hope that our stories will find their audience. Perhaps we'll have a fandom full of fanart and video essays, or maybe we'll be an instant classic and sit on collectors' beloved bookshelves. Our stories could sit within the deepest corners of someone's heart and maybe they never tell a soul about what's so special to them. Maybe our stories become those 'underrated masterpieces'.
Or we just want to see people ugly cry over our writing.
Tumblr media
Whatever your hope may be, marketing is an important path to venture on (especially because traditional publishers are rejecting diverse books in favor of ones that are already famous + the whole sub-par machine thing they seem obsessed with.)
And thus, my childhood marketing obsession will hopefully be of use to you. This is all for free (unless you want to spend money) and you don't need to figure out social media platforms (unless you want to, and this guide works if you decide to take that route too.)
Step One: Characters
Marketing spheres will define these fictious people as 'avatars' or 'the target audience'. You could also call them characters. Because that's what they are: fictional people.
For this step, you shall create characters that would love your story.
And here's some great news: You've already done this.
Perhaps you wrote your story to comfort a prior version of yourself. Perhaps each character in your story holds an aspect of your personality. Perhaps you were ridiculously self-indulgent and made the story you would've loved to read. These are all possible characters you can reuse for marketing.
Write down 2-4 quick archetypes for these characters. You'll chose an aspect of your story (characters, themes, or the younger-self that you wrote it for) and write a thumbnail sketch. (Main issue, fears, wants, personality traits if they relate to the main issue.)
I'll do it for my story (the Land of the Fallen Fairies) down below:
Anuli-like (my MC): Overthinking and aloof. Wants a happy ending but thinks their current personality/character isn't good enough for one. The present stales in comparison to the past/the childhood they lost. The 'gifted theater kids'. Kamari-like (side character): Postpones happiness in favor of creating a perfect schedule/getting accomplishments. Heavy masking. Creative but doesn't create anymore. Promises themself they'll enjoy themselves later, when they've earned it. Workaholics. My younger self: Wanting a fantasy escapism to embody the traits they wish they had in real life. Dissatisfied and worried about reality. Perfectionists. Self-indulgent: People who love plants and forests and fantasy worlds far away from reality/humanity.
Great! Now it's time to find these characters.
Tumblr media
Step Two: Setting.
(Let's assume you're using the internet for your marketing. But a similar method works for real life too.)
Where do the characters live?
In order to figure that out, we need to discover the characters' interests, what they watch to solve their problems, and who they find #relatable.
(You can do this for each character or for all the characters at once.)
For example:
Anuli-like -
interests: Stories. Analysis videos. Fantasy escapism. Things that remind them of their childhood. (so nature, warmth, comfort, play, imagination and the times they would actually enjoy learning.)
Places to look: Nature quotes, ambience videos, children's shows and fairytales (comfort shows). Fandom culture - fanfic video essays, fan art.
Solving problems (the problem being wanting a 'happy ending' but feeling that their personality/lifestyle/characteristics aren't right for one): Mindfulness things. Self-healing. Quotes and meditations and candles galore. Slow living. Nature vlogs. Self care. All that 'live in the moment' culture.
Places to look: Slow living. Nature vlogs. The 'softer self-help' (spirituality stuff. Magic/ overnight answers). Witchcraft. 'aesthetic nature' places. Guided meditations.
#relatable: Burnt out gifted kids. People who think so much that their life passes them by. Storytellers and creative who create to make sense of the world. People who like dark, gory things in spite of who they want to be. People who don't like reality.
Places to look: Those 'learn better and remember everything' places. (The 'burnt-out gifted kid' recovery places.) Stop overthinking spots. Those quotes on Pinterest from poetic people who think too much /aff. Storyteller places. Dark academia. Classical music. One off quotes/ poetry.
Okie dokie. Once you have this, find channels, social media accounts, blogs, songs, books, etc. that fit with the categories you wrote down. (They should appeal to the characters) You can search up some of the terms you listed into searches and see who pops up. Bonus points if you find people that overlap with multiple sections.
I know I didn't include booktube or booktok in here. You can if you want too. But those can be a bit... 'consume these 500 books'. You also want to find other places where people who would like you story live, even if they don't follow booktube or booktok.
Congrats! Now you know where your characters live!
Step Three: the scary part
Tumblr media
Take everyone you found on your search for the settings and write them down a list. Make sure you get an email/contact info. (they usually list them somewhere under 'for business inquires') Also feel free to watch their content and get to know what attributes these settings have.
And now... we talk to them. about our stories. You can do it. I believe in you.
This called 'pitching your product' in marketing spheres. But you can be informal about it.
I know it can be difficult to talk about your work, so here's a tone to have:
'I made this thing I like and I think you'll like it too'.
What you'll do is send an email (or dm) that goes like this (inspired by Creative Hive on youtube):
Hi [name],
[Genuine compliment]
[Quick sentence or two about your story. Include the themes and who it appeals to. If you have a logline/sentence summary, include that. But I find that the underlying themes and 'who's it's for' is more engaging.
For my story, I might say something like.
I've written a story you might enjoy, since you like [interest]. It's called the Land of the Fallen Fairies. It's a nature-themed commentary on the pursuit of happiness and fixing yourself to deserve that happiness, told by an overthinking, unreliable, houseplant narrator. It was supposed to comfort me when I got frustrated with myself and my happiness chasing, and I hope it can comfort others too.
(That's probably a bit long and I can trim it down a bit.)
You can phrase it like a gift if you want too.]
[Call to action.
'If you like it, I'd appreciate a mention on your [platform].
I know this part may be difficult to mention (imposter syndrome is not fun.) But I promise that if they do like it, they'll be happy to mention it.]
If they don't respond within... four-ish days? (A week at most). then you can include a follow up. For this you can include a template with info about your story. This way it's easy for them to talk about your story.
The template:
title
genre
blurb
Author
where to find the book
Bonus points if you have an additional, physical thing to send them.
Congrats! Now do this pitching process a few times until you've covered most of your bases. (Pitch to as many people as you can. It will get more comfortable as you do it. Play your favorite song and don't let yourself think too hard about it.)
----------
The benefits of this process are that you find people that are already interested in the themes and vibes of your story (in comparison to to ads, which get shoved in everyone's faces.). Someone your audience already trusts will talk about it, which means you don't need to do all this trial and error to find your audience and make content for them.
It's basically a bunch of people talking about something they like!
AND you diversify your audience across niches, but with an underlying theme/interests. Booktok/booktube must appeal to everyone, so it's a hit or miss for recommendations. (Unless there is someone that specifically does one genre/type of story.)
Tumblr media
From here you can do fun little things to build up hype and make the book launch feel like this fun event. (I love it when that happens so here's my thoughts about trying to create an event with your story... although that may require another post entirely.)
preorder goals
charity goals
Arg's and puzzles
fund with side plushies and trinkets
Book blog tour
book boxes
as many memes as you can make
rewards (like bookmarks or posters or smth) that people can get for supporting
Talk about the process of creating your story. I know this one channel called 'Dead Sound' that creates 'making of' videos for his short films and they are some of the best videos on youtube.
Okay dear storyteller! Now go forth and share your story with the world!
Additional resources:
Creative Hive <-- a youtube channel that goes through the pitching process.
This video is also very good <-- Haven't watched the rest of the channel but I assume it's also good.
One of the best marketing channels on the internet (the videos are actually entertianing to watch.
Seth Goldin <-- I read his book and took the parts I liked and modified for storytelling marketing.
Dead Sound <-- propaganda to watch the short film series he has (he did the whole 2-d 3-d style wayyyy before spiderverse did... and he's one person making these. One person. It's amazing.
Glitch <--- If someone can figure out how The Amazing Digital Circus was marketed then I will pay you money. It seems to be a lot of memes and funny things.
375 notes · View notes
csuitebitches · 1 year
Text
Tumblr media Tumblr media Tumblr media Tumblr media
Reading List: Spirituality, Globalisation, Parenting and the 0.99 Cent Pricing Bias
What I’ve read (🖤) and planning to read (🤍)
Books
• Fall of human intellect - A Parvasarthy (genre: spirituality, humanness) 🖤
Academic Papers
The backlash against globalisation - Stefanie Walter (from annual review) 🤍
In recent years, the world has seen a rising backlash against globalization. This article reviews the nature, causes, and consequences of the globalization backlash. It shows that, contrary to a popular narrative, the backlash is not associated with a large swing in public opinion against globalization but is rather a result of its politicization. The increasing influence of globalization- skeptic actors has resulted in more protectionist, isolationist, and nationalist policies, some of which fundamentally threaten pillars of the contemporary international order. Both material and nonmaterial causes drive the glob- alization backlash, and these causes interact and mediate each other. The consequences are shaped by the responses of societal actors, national gov- ernments, and international policy makers. These responses can either yield to and reinforce the global backlash or push back against it. Understanding these dynamics will be an important task for future research.
The causes and consequences of urban riot and unrest - Tim Newburn (from annual review) 🤍
This review explores those varied bodies of work that have sought to un- derstand crowd behavior and violent crowd conduct in particular. Although the study of such collective conduct was once considered central to social science, this has long ceased to be the case and in many respects the study of protest and riot now receives relatively little attention, especially within criminology. In addition to offering a critical overview of work in this field, this review argues in favor of an expanded conception of its subject matter. In recent times, scholarly concern has increasingly been focused on ques- tions of etiology, i.e., asking how and why events such as riots occur, with the consequence that less attention is paid to other, arguably equally impor- tant questions, including how riots spread, how they end, and, critically, what happens in their aftermath. Accordingly, as a corrective, the review proposes a life cycle model of riots.
Parenting and it’s effects on children : reading and misreading behaviour genetics (from annual review) 🖤
There is clear evidence that parents can and do influence children. There is equally clear evidence that children’s genetic makeup affects their own behavioral characteristics, and also influences the way they are treated by their parents. Twin and adoption studies provide a sound basis for estimating the strength of genetic effects, although heritability estimates for a given trait vary widely across samples, and no one estimate can be considered definitive. This chapter argues that knowing only the strength of genetic factors, however, is not a sufficient basis for estimating environmental ones and indeed, that attempts to do so can systematically underestimate parenting effects. Children’s genetic predispositions and their parents’ childrearing regimes are seen to be closely interwoven, and the ways in which they function jointly to affect children’s development are explored.
More than a penny’s worth: left-digit bias and firm pricing- Avner Strulov-Shlain (from MorningBrew) 🤍
A penny saved. What’s the difference between $2.99 and $3.00? Basic math says one cent, but you probably perceive the difference to be about 22 cents, a new paper by a University of Chicago business school professor estimated. The research explores left digit bias—the phenomenon where consumers’ perceptions are overly influenced by the leftmost number in the price—and it brought receipts, analyzing retail scanner data on 3,500 products sold by 25 US chains. And while it might seem like every price you see ends in .99, the paper argues that retailers are leaving money on the table by underestimating this bias when setting prices.
211 notes · View notes
Types of Most Clicked Blog Titles – Click Now!
Tumblr media
38 notes · View notes
disposkill · 2 years
Text
Email Marketing Automation Strategy – DispoSkill
What's Email Marketing?
Simply, Email Marketing may be a sort of Digital Marketing, where you collect emails from people during a specific niche.
Then you send emails to those people promoting a service, product, blog, or anything so you’ll increase your revenue & web traffic.
I will cover the subsequent topics:
Email Marketing Overview
Email Marketing System in Deep
Building Email Lists
Important Strategy
Visit: Email Marketing Automation Strategy – AllinTutorial
Tumblr media
213 notes · View notes
Text
5 Key Elements of Effective Content Marketing Strategies
Effective marketing is an art where marketers analyze and try different ways to capture the attention and action of their target audience. For newer marketers or those launching a new product, sometimes there is not much information to work with, and it requires a lot of trial and error to see what will work. However, we can always find ourselves ahead of the game when we know in which direction…
Tumblr media
View On WordPress
53 notes · View notes
rafijaman · 5 months
Text
The Basics of Digital Marketing For Beginners
Tips for Beginners
As a digital marketing beginner, you don’t have to feel intimidated or lost. Here are some tips to make digital marketing for beginners easier to grasp and get going.
Tumblr media
Know everything you can about brand awareness
Building brand awareness is an essential element to your marketing strategy and your success. Start out by knowing everything you can about it and its benefits.
Essentially, brand awareness is the recognition and familiarization by others of your brand, product, or service. To boost such awareness, you will need to help consumers learn more about your business, the products or services you offer, and what makes you stand out from your competitors.
There are several ways to build brand awareness. Consistency in how you present your brand across channels and platforms will be key. Consumers will be able to look at a blog or social media post and instantly know it’s yours if you do it right.
SEO is everywhere
Search engine optimization (SEO) is everywhere today! Once you acknowledge this, it’s time to get in the game by understanding how SEO works and ways to use it to your advantage.
Sure, it can be a little intimidating at first, so start slow and easy. Identify keywords and phrases that your target audience uses to conduct searches. Incorporate these into all your content so your audience can find you more easily. From here, you’ll want to consider a link-building strategy to boost your SEO even more.
If you start feeling anxious, remember to take action one step at a time and keep learning all you can about SEO techniques and available tools. Soon you’ll be using it to increase website traffic, gain higher-quality leads, and more.
Discover the online potential of your brand
One of the most empowering moments that can occur as a digital marketer is to discover the online potential of your brand. Digital marketing is the perfect avenue for generating high-quality leads that result in more interaction with your brand and, ultimately, higher sales.
You may discover opportunities to offer webinars to customers, create courses, sponsor events, or become a thought leader in your field. The online potential of your brand is vast, and cashing in on that is possible with targeted marketing and planning.
Get to Really Know Your Customers
While you may already know everything about your product or service, it is essential to step away from that and get to really know your customers. By doing so, you can build a better marketing strategy that appeals to them and other potential customers.
Conduct your own market research by sending out surveys to existing customers and by asking for feedback. Closely study customer reviews and comments to gain a sense of what they want most. Learn all you can about who they are, what they want or need, and the type of interests they have.
Once you collect this information and start to understand your customers, develop your buyer personas. You will use these to plan your marketing strategy and the type of content to share.
Build a significant presence on social media
Consumers today spend tons of time on social media platforms. Since that is where they are, it is where you should be also. The goal is to build a significant presence on one or more platforms.
Create your social profile to match your brand and how you present yourself on your website. Now it’s time to start publishing content. Consider mixing it up a bit at times, providing informative, educational, or entertaining content to show your brand’s confidence and personality. Don’t just focus only on your products or services, but add posts that speak to your target audience’s interests and desires.
Online consumers are highly visual these days, so be sure to always include the highest quality videos and images with your posts. As you gain more followers, increase your interaction with them by responding to comments. You can even use interactive content to draw them in further.
19 notes · View notes
todd-howard-official · 7 months
Text
Hey guys I'm Todd Howard, and I'm going to kill you Hunter Coleman. Whoever you are. Reblog this if your name is Hunter Coleman so I can know to kill you. I picked a name out of a hat in my mind and the name was Hunter Coleman and now I have to kill whoever is named Hunter Coleman, those are the rules.
11 notes · View notes
amisha064 · 6 months
Text
How to Make Money Using Digital Marketing in 2024?
Introduction:
In today's fast-paced world, digital marketing has emerged as a game-changer, offering countless opportunities to individuals and businesses alike. With the ever-growing online landscape, 2024 holds incredible potential for those looking to harness the power of digital marketing to generate income and create a promising future. In this blog post, we'll explore how you can make money using digital marketing in 2024 and how Seven Boats Academy can help you embark on this exciting journey.
Tumblr media
The Digital Marketing Landscape in 2024:
As we step into 2024, the digital marketing landscape is more dynamic and expansive than ever before. Here are some key trends and opportunities to keep in mind:
E-commerce Boom: The growth of online shopping continues to skyrocket. Learn how to optimize e-commerce websites, create compelling product listings, and use digital marketing techniques to drive sales for businesses.
Content Reigns Supreme: High-quality, engaging content is the cornerstone of digital marketing. Master content creation, SEO, and content marketing to attract and retain an online audience.
Social Media Dominance: Social media platforms remain central to digital marketing strategies. Discover the art of social media advertising, influencer collaborations, and community building to reach a global audience.
Data-Driven Decision Making: Data analytics and insights drive successful digital campaigns. Learn how to interpret data, make informed decisions, and optimize your marketing efforts for maximum returns.
Mobile Marketing: As mobile device usage continues to grow, understanding mobile marketing strategies is crucial. Ensure your digital marketing efforts are mobile-friendly and accessible.
How to Make Money Using Digital Marketing in 2024:
Now, let's delve into some actionable steps to start making money through digital marketing in 2024:
Education and Training: To succeed in the digital marketing landscape, it's essential to acquire the right skills and knowledge. Consider enrolling in courses like those offered at Seven Boats Academy. Their comprehensive programs cover various aspects of digital marketing and provide you with the expertise you need to excel.
Specialize: Digital marketing encompasses various niches, including SEO, content marketing, social media, and more. Identify your passion and strengths, then specialize in a specific area to stand out in the industry.
Build an Online Presence: Establish a strong online presence through your website and social media profiles. This not only showcases your skills but also serves as a portfolio for potential clients or employers.
Networking: Connect with professionals in the digital marketing field through networking events, social media, and industry forums. Building a network can open up opportunities for collaboration and career growth.
Freelancing and Consulting: Many businesses are looking to outsource their digital marketing needs. Consider freelancing or offering consulting services to help businesses grow their online presence.
Start Your Own Digital Marketing Agency: If you're ambitious and experienced, consider starting your own digital marketing agency. This allows you to take on clients and build a sustainable income stream.
Conclusion:
The world of digital marketing is full of opportunities waiting to be seized in 2024 and beyond. Whether you're looking to make extra income, launch a new career, or start your own agency, the key is to invest in education, specialize in your area of interest, and continuously adapt to the evolving digital landscape.
Ready to embark on your journey towards financial success through digital marketing in 2024? Look no further! Seven Boats Academy, recognized as the top digital marketing institute in India, offers an array of cutting-edge courses that will equip you with the skills and knowledge needed to thrive in the digital marketing landscape. Whether you're a beginner looking to kickstart your career or a seasoned professional aiming to stay ahead of the game, Seven Boats Academy has tailored programs designed just for you. Don't miss out on this golden opportunity to learn from industry experts and be part of a vibrant community of digital marketing enthusiasts. Take the first step towards a brighter future by checking out Seven Boats Academy today!
9 notes · View notes
donotdestroy · 2 months
Text
Tumblr media
3 notes · View notes
tappingmedia · 2 months
Text
Is digital marketing still a promising career option for aspiring professionals in 2024?
3 notes · View notes
taylorvaughnsaidso · 7 months
Text
Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media
Okaaay, 👏
6 notes · View notes
squideo · 10 months
Text
Tumblr media
Marvel's Secret Invasion used AI-generated images to create its opening credits, which is why we're revisiting this blog from June 8th. Because, if a human didn't create the credits, does that mean Marvel can't claim copyright? Read the blog to learn about AI and the interesting legal questions it's raising 🤖
Artificial intelligence (AI) is the hot topic in every industry, as experts and commentators speculate how this rapidly evolving technology will change the future of work; and humanity.
However the water cooler exists at your job – maybe you’re playing it retro and still have an actual water cooler in your physical office – people are gathering around it to ask if you’ve tried ChatGPT yet, if AI will result in a shorter work week, or if the robots are coming for us Skynet-style. While there is nothing to suggest artificial intelligence has become sentient, the line between reality and science fiction is blurring.
Where does this leave people working in industries like video production? Will AI replace us, or will it become another tool in our utility belts?
This Just In
News headlines surrounding artificial intelligence are constantly fluctuating, and the biggest topics of conversation can be forgotten only a week later once something new eclipses it.
AI is progressing so rapidly, it’s hard for experts to say with any degree of certainty where it may take us, but that doesn’t stop everyone having an opinion on what will happen next. At the time of writing in June 2023, here is an overview of the leading artificial intelligence headlines:
Sam Altman, creator of ChatGPT, says AI poses an “existential risk” to humanity.
The United Kingdom will host the first global summit on artificial intelligence safety (date TBA).
The Beatles are back, as AI creates brand new songs from the Fab Four.
The European Union (EU) asks social media companies, including Google and Facebook, to label AI-generated content.
The latest AI trend is to expand famous paintings, creating more content but no art.
Read this article again in July and half of this will be old news. Or a reunited Beatles, half of whom are back from the grave, will become an acceptable reality. Really, it’s anyone’s guess.
Are You Sure That’s Legal?
Artificial intelligence is not entirely new in video production. AI has been used already for image manipulation and content editing. As the power of AI grows, however, it comes with the potential to create imagery from vast datasets. Seemingly making something from scratch, like a human would.
Tumblr media
In May 2023, Adobe added an AI-powered image generator called Adobe Firefly to Photoshop. The software is promised to turn your wildest dream into an amazing image in seconds, but how is this image made? Rival software, such as Stability AI, have already faced legal action over the creation of their images. Groups like Getty Images claim Stability’s artificial intelligence generates content using existing images, or combining multiple images from the dataset its creator uploaded, which infringes their copyright.
Individuals using AI for personal use have a lot more legal freedoms than companies using AI to create images and videos for commercial use. Companies have to consider the copyright of the matter, and this is a huge ongoing debate that could take years to resolve.
As noted in the Berne Convention, an international treaty on copyright, copyright protection operates “for the benefit of the author and [their] successors in title” – the assumption being that there is a human creator. This has been affirmed in the US in the now famous “monkey selfie” dispute, during which both the Copyright Office and the courts found that animals could not hold copyright. The absence of a human creator in respect of AI-generated content therefore presents obstacles to the subsistence of copyright in the output that is generated. INFORMATION AGE, JUNE 2023
If a company uses AI to create a video, do they have ownership of it? Could the company face legal penalties if the AI is found to have used existing images and the artists’ sue, or is that a risk for the AI creator? Will users want to watch AI created content when there is such a big debate surrounding art and humanity; remember, the EU is campaigning for social media channels to put a label on AI content.
The simple answer is, we don’t know.
youtube
That’s a lot of potential legal issues and, because AI is evolving rapidly, there’s no clear answers. The earliest cases of these disputes are still ongoing, which means there’s little legal precedent to inform companies who are assessing how AI can help them with content creation.
Working with a video production company removes the uncertainty. Video production companies, like Squideo, give clients full ownership of the video once it’s created – meaning the video can be shared as widely as the company wants and, if it is replicated, the company can claim copyright.
Yet this doesn’t mean artificial intelligence has no place in the video production process whatsoever.
Judgement Day?
In 2023, 91% of businesses plan to use video as a marketing tool and 96% rate video as an ‘important part’ of their marketing strategy. There is growing demand for short videos, perfect for sharing to reels and stories on social media. Implementing AI in the video production process can speed things up and lower the cost.
Tumblr media
ChatGPT can accelerate the scriptwriting process by providing a foundation to build upon – though it’s best not to rely entirely on AI writing generators just yet, as it’s still making a variety of mistakes. Voiceovers can be supplied by AI instead of recording artists too, as the technology has made artificial voices significantly more life-like. Although they’re less directable than voiceover artist, and not necessarily cheaper.  
Video production companies like Squideo create your animated video from scratch, ensuring complete one-of-a-kindness. That doesn’t mean we can’t benefit from AI tools – but we’re not about to become obsolete either.
Ready to create a unique video of your own? Watch the video below to get a better understanding of how Squideo can help promote your business, then get in touch with us to find out more!
youtube
9 notes · View notes
emonahamed482 · 2 months
Text
What is the Digital Marketing Future in Bangladesh?
Digital Marketing
Digital Marketing is an online-based marketing system. Digital Marketing is very essential for online businessmen. Without Digital Marketing no one can increase his business identity or brand value.
Tumblr media
2 notes · View notes
itexpertistiyaz · 2 months
Text
Tumblr media
I am Digital Marketer & SEO specialist.
2 notes · View notes
blueby6 · 2 months
Text
Tumblr media
Digital marketing agency in Palakkad
3 notes · View notes
rafijaman · 5 months
Text
5 key tips for Facebook Marketing
Tumblr media
Engaging Content: Create compelling and relevant content to capture audience attention.
Consistent Posting: Maintain a consistent posting schedule to stay visible in users' feeds.
Audience Targeting: Use Facebook's targeting tools to reach the right audience for your product or service.
Visual Appeal: Utilize high-quality images and videos to make your posts visually appealing.
Interactive Campaigns: Run contests, polls, or live sessions to encourage audience interaction and boost engagement.
5 notes · View notes