Orko - Masters of the Universe (Mattel)
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April 22 is Earth Day, an annual international observance to promote environmental protection, having run since 1970. 2024's theme specifically is "Planet vs Plastics".
Which brings us to Barbie.
There is no doubt that Mattel is aware of the issues of environmental protection, climate change and the impact of plastics on the environment. The 2022 Barbie "Career of the Year" was Eco-Leadership.
These dolls were advertised as being made from recycled plastic (with the fine print noting that this is true only of the bodies, not the heads or hair) and featured Barbie in various eco-themed careers (including what Mattel describes as an "advocate" but to me looks like a "protester").
The dolls are made of "certified CarbonNeutral products", as are some other Barbie products especially those themed around the environment, such as the Jane Goodall Inspiring Women Barbie (also described as being made from 75% recycled plastic, excluding the head, hair and chimpanzee... which you may recognise as being a pretty significant portion of what is available in this release).
In 2021, Mattel updated their website with a page on sustainability, featuring the tagline "The future of pink is green" and promising that they were "working towards a goal of achieving 100% recycled, recyclable, or bio-based plastic materials in our products and packaging." This page also provides links to a number of dolls in their line they are advertising as being made of recycled products, such as "Barbie Loves the Ocean".
They promise "more" coming in 2024, but ultimately I don't know if Mattel is really doing all that they can. I recognise that Barbie is a capitalist product i.e. a toy, a toy designed to be sold in as many numbers as possible, made of plastic and packaged in plastic. But if Mattel wants to make sustainability a cornerstone of their brand (which to be clear, I applaud), I wish we were seeing more.
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i have a lot of beef with mattel but i think the worst thing they ever did was make a Weird Barbie doll
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The real Major Matt Mason, inspiration for the 1960s toy line, exploring the surface of the moon.
And one of the toys based on his true-to-lfe exploits:
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What was I made for?
Wanted to draw something simple through the tears,,
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Ranking the Kens in Barbie based on overall ‘kenergy’
1. Ken
- little cowboy hat
- doctor who
- just misses his best friend barbie 🥹
8.5 out of Ken
2. Ken
- less fun lil cowboy hat
- gets to be douche bro president Ken
- related to Chris evans maybe?
- gives Ryan gosling a lil kiss
5 out of Ken
3. Ken
- back flipping Ken
- excellent dancer
- gives serious steal ur girl energy
- possibly the most sexually aggressive of all the Kens (I am referencing his interactions with Ryan Gosling Ken exclusively, the energy was palpable)
- served some mad cunt
9 out of Ken
4. Ken
- possibly my favourite Ken
- always has Ken’s back
- very goofy dancer 💜
- played drums when all the other Ken’s played guitar
- recipient of the holy pimp coat
- almost certainly in love with his best friend Ken
10 out of Ken
5. Ken
- THE Ken
- he’s kenough 🥲
- lost interest in the patriarchy when he found out it wasn’t about horses
- instigated the greatest out of nowhere dance number in a film I’ve ever seen
- buuuuuuuut also enslaved a bunch of women so…
-10 out of Ken (still love him tho)
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Soaron Beam Deflector - Captain Power (Mattel)
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Something I really loved about Barbie is how self-aware they are. They had Barbie saying she's ugly and they immediately had to go, "Nope. Sorry. This just isn't believable with Margot Robbie."
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love the barbie (2023) character descriptions coz it's like: this barbie is a doctor!! ✨💞 this barbie is a MERMAID 🌟🧜♀️ that's just some dude... well anyways OMG THIS BARBIE HAS A NOBEL PRIZE??!!? 😍🏆 and yea this is *looks at smudged writing on my hand* Ben?
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