Alright, so: I want to explain a little more about this connection between the Twilight fandom, Fifty Shades of Grey, and seemingly, the self-publishing industry as a whole. It's a lot, so I'm going to have to chip away at it a bit at a time, and I think the best place to start is by describing the scene in late 2000s Twilight fandom.
In 2009, Twilight was one of the biggest fandoms in the world, although it was nearly invisible to outsiders because it
Was about a straight couple, while most other fandoms were predominantly gay, and
Was conducted almost entirely on fanfiction.net among a group of people who had little other background in fandom. (x)
That meant for many Twilight fans, Twilight was fandom. It was all they knew, and many had no path out. That also made it a corked champagne bottle with the pressure building.
Because of these community dynamics and the declining quality of the Twilight books themselves, Twilight fanfiction evolved to be mostly AUs so alternate they were more-or-less original romance novels that used Bella and Edward as broad character templates. (x)
Seriously, Twilight fandom got really crazy big for a few years there. It was not totally uncommon to get multi-million clicks on a semi-popular story. It's weird looking back on it and calling it "Twilight fandom" because it was really more like "Romance Novel fandom". For real, for a period there, calling a Twilight fanfic author a 'Twilight fan' would be the ultimate insult. But they never stopped writing about Edward and Bella! It's so weird. (x)
If you were in 2000s era fandom, you're probably aware of the phenomenon of Big Name Fans and the various social-climbing dynamics that happened around them. The Twilight fandom took this social power game another level:
This wasn't even just an author thing. There were Big Name Authors (BNAs) but there were also Big Name Readers. These were basically like... full-time rabid fans of a BNA. They devoted so much of their time to helping out the BNAs, reviewing their chapters, making them fanart, promoting their fics, kissing their asses with cringe-worthy intensity, you name it. Which is why you saw what looked like BNAs having 'employees', such as Moi, tby789's Director of Marketing. (x)
It became apparent that these power games weren't just for fandom clout. The fandom was proving that that social power could be translated into real-world dollars. You see, the Twilight fandom used to organize charity auctions where big name authors would auction off custom fanfiction, and the money generated was substantial:
Mostly authors would auction off stories. So if you donated in my name, I'd write you 10,000 words of porn in my Tattward universe, or something new, etc. That's how it worked.
The 2009 auction raised $80,000.
The 2010 auction raised $140,000.
The 2011 auction raised $20,00. [NOTE: this is likely a typo] (x)
A lot of these dynamics were not unique to the Twilight fandom, but it was the combination that created a perfect storm of opportunism. This would end up changing not just fandom dynamics but the publishing industry as a whole.
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I had an idea for a one-off Rise episode plot and just wanted to quickly sketch up some visuals for it.
The plot goes as follows:
Donnie attempts to invent a cloning machine and, due to some kind of science-y mishap, ends up cloning himself...a lot. But there's a catch to this - the clones aren't exact copies of Donnie, they each possess just ONE of the various facets of his personality (i.e. brainy, broody, sarcastic, passionate, dramatic, mischievous, etc.) and a small portion of his mystic powers. Don tries his darnedest to keep the whole situation under wraps while he searches for a way to fix it, but some of the more rambunctious Donnies quickly escape and begin stirring up trouble in the Lair, so it doesn't stay a secret for very long.
To make matters worse - the real Donnie starts to slowly disappear (something having to do with his existence being divided among the Donnies or blahblahblah fake science explanation). So, while he and the scientist Donnies continue to look for a way to reverse the cloning effect, his brothers and Co. set to work gathering up all the other Donnies so they can put them back where they belong and keep Donnie Prime™ from vanishing.
Hilarity, wholesomeness (and some mild angst) ensues.
(Note: I meant to include April in that second-to-last image, but ran out of room. Just know that she, Splinter, and probably Casey Jr. are all there, as well.)
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