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#peak tumblr
steampunkskull · 1 year
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My wife gave me $20 to Blaze the Miette post. What baby wants, baby gets.
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lovingempress · 1 year
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It’s only been a few days and not only is “gaslight gatekeep Goncharov” already a recommended tag on Tumblr,
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There are 225 works on AO3, with the first published work there only happening TWO DAYS AGO (Nov 19, 2022)
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SOMEONE ELSE MADE A TRAILER????
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Y’all are monsters (affectionate) LOL
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marta-bee · 6 months
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I got a relatively mild bit of anon hate today saying no one liked my posts and I should just leave Tumblr. I'm not mad, if anything I'm gently smiling at it. This is the site that famously doesn't have an algorithm, where people tag more than anywhere else and where there are all sorts of built-in and third-party tools to control what posts you actually see. At a certain point you seeing things you'd rather avoid says more about the viewer than the one doing the posting.
Also, due respect. My posts are regularly liked by upwards of three people online, and they are hardly nobodies.
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unidentifiedremains · 5 months
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I love how Superwholock is both very much over and also eternal in the internet subconscious
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Okay but the fact that I haven’t read every book on this planet yet is infuriating
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tartaeya · 10 months
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this is probably going to be a weird ramble but i like when people show their authenticity through their writing and art.
like, ok, I was reading this fate fanfic. It was kind of silly in premise and there weren’t a lot of line breaks, but you could just feel that the author loved what they were writing about and updated so frequently that you could tell they had a blast writing it, and that made me enjoy it all the more. hell, even when a published book is unashamedly self-indulgent like The Grimrose Girls, proudly flaunting lines that you knew the author saw from a tumblr post and went “yeah, my secondary protagonist can say that and it’ll be so funny”, that kind of enthusiasm is infectious.
what i’m saying is, that even when fanfiction and published work and fanart are jaw-droppingly knock-out-of-the-park good and so well-composed it makes you scream and cry and throw up, there’s also merit to the soft, schmaltzy work that just exists to make you and the author feel good. there is nothing more important, especially when you're creating work FOR FREE for others to enjoy simply because you enjoy creating it, than enjoying what you do, and what you write.
and when you can feel that enjoyment-- that palpable, writing-down-ideas-in-a-notebook-before bed, can't wait to wake up and open your word doc and get to work feeling-- in an author's work, that's nothing short of magic.
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5aturned · 27 days
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has been on constant repeat for a while now !
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koi0boi · 6 months
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GUYS GUYS GUYS
we did it
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juliamccartney · 10 months
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i'm calling it now
my top 3 podcasts of the year will be welcome to night vale, the magnus archives and re: dracula
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wisp-enclosure · 2 months
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I didn't think you guys were gonna like the old man that much
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trunghieutran0311 · 2 months
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“How was the initial version of 'Peak Tumblr' chaotic?”
Hey, this is my first post in my “MDA20009 Digital Communities” series. Tumblr may not be an unfamiliar platform to social media users in contemporary society, with an average of over 200 million visits worldwide in the last six months of 2023 (Statista, 2024). However, this does not represent the peak period of Tumblr, as statistical data from Alex Barredo indicates that Tumblr's heyday recorded nearly 120 million daily posts in 2014. Therefore, what transpired during that period, and how has Tumblr evolved since then?
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Established in 2007, the microblogging platform Tumblr swiftly emerged as a platform for individuals of varying age groups worldwide to disseminate their musings, creative works, fanfiction, and feminist perspectives. The most apt depiction of the Tumblr community is akin to an extended version of Twitter, facilitating the ability to track individuals, disseminate original content, explore common interests through hashtags, and redistribute others' content within one's own feed. Comes along with the liberation of Tumblr are concepts of “platform vernacular”. The platform was structured as an expansive, perpetually flowing stream of content. Every social media platform develops its distinct amalgamation of conventions, linguistic structures, and rational frameworks, collectively forming what could be termed as a "platform vernacular" or a prevalent mode of communication derived from the broader populace (Gibbs et al. 2014, p. 257). In the case of Tumblr, its vernacular can be succinctly encapsulated by the following issues: niche communities, echo chambers, body positivity, discourse on adult content, NSFW (Not Safe For Work) content, and feminism.
Tumblr serves as a platform facilitating the identification and association of specific communities predicated upon shared interests, fandoms, or social movements. In this capacity, it cultivates profound interpersonal bonds among individuals whose affinities extend beyond conventional real-world connections. Notably, the platform embraces divergent and contentious subjects, thereby establishing a milieu conducive to amplifying marginalised voices and fostering inclusive discourse. Furthermore, Tumblr's propensity for engendering niche groups enables the proliferation of diverse content, thereby challenging the prevalent algorithmic echo chambers that typify many contemporary social media platforms.
Emerging from the historical context of the "fat acceptance movement" within 2nd wave feminism during the late 1960s, the body positive movement, as elucidated by Afful and Ricciardelli (2015), fundamentally advocated for the embracement of marginalised bodies while rejecting the societal imposition of the thin ideal. Rooted in the ethos of inclusivity and empowerment, body positivity transcends physical attributes such as size, shape, skin tone, gender, and ability. It represents a multifaceted social movement that challenges the entrenched norms of beauty, as underscored by academic sources. The genesis of Body Positivity can be traced back to the fat liberation movement of the 1970s. This movement aimed to dissociate from the dominant societal narrative regarding fat bodies. Expounding upon this discourse, the movement implores individuals to confront and dismantle the unrealistic beauty standards perpetuated by societal constructs, fostering an environment conducive to the celebration of human diversity in all its manifestations. The resurgence of the body positivity concept occurred concomitant with the advent of the third wave of feminism, as highlighted by Gibson (2017). Subsequently, the hashtag #bodypositive began to gain traction, manifesting its emergence as early as 2012 across various social media platforms. Initially, the Body Positive movement sought to challenge conventional notions surrounding marginalised individuals' bodies and lifestyles. Within their scholarly piece titled "Queering beauty: fatshionistas in the fatosphere," Lauren Gurrieri and Helene Cherrier expound upon the concept of "queering" as a critical mode of engagement. They elucidate that "queering" serves as a method aimed at challenging and destabilising the commonly accepted ideas pertaining to identity. It sought to achieve this goal through the establishment of liberation groups and the elevation of awareness regarding the oppression faced by individuals with larger bodies within the feminist discourse. (Reif, Miller & Taddicken 2022). Feminism on Tumblr allows feminist discourse to historically adopt a categorization termed "Waves" to encapsulate distinct periods characterised by particular ideological currents. This method facilitates the grouping of ideas within defined temporal boundaries. References to "X Wave Feminism" typically denote a simplified representation of the prevailing struggles and prioritise the most salient issues articulated by prominent voices of the era. However, it is notable that the construct of "Feminist Waves'' often neglects the perspectives and contributions of marginalised demographics, including but not limited to individuals from working-class backgrounds, LGBTQ+ communities, persons with disabilities, Black feminists, feminists of colour, and those inhabiting intersections beyond the paradigm of "white and wealthy. Nevertheless, in the subsequent section of Keller's article, there is a segment entitled "Tumblr: A 'Proper Black Hole' of Feminism." Indeed, this aspect stands out as one of the persistent affordances associated with Tumblr: anonymity (Keller, 2019). Tumblr's feminist discourse exhibits a deficiency in its ability to engage with criticism and embrace complexity. Within this context, the discourse often adheres to a simplistic dichotomy of right versus wrong, resulting in the marginalisation of experiences that fall outside this binary framework. Moreover, Tumblr's feminist community tends to prioritise the activism of celebrity figures over the substantive impacts of their actions. Accountability is notably absent within this space, with voices of individuals wielding larger platforms being disproportionately amplified by the platform's algorithm, while marginalised voices face challenges in attaining visibility and influence.
Established in 2007, Tumblr evolved into a key centre for platform subcultures related to body positivity, gender nonconformity, queerness, and art. These communities extensively utilised the platform's permissive content policy, which permitted sexually explicit images, text, and animated GIFs. NSFW content, including pornography were being seen as aesthetic and cultural value. We can blame it for the policy of Tumblr, which company’s social media encourages users to share everything: “Use it however you like” and “Put anything you want here” remain Tumblr’s key commercial invitations to date (Reif, Miller & Taddicken 2022). In “Tumblr porn eulogy’’, Ashley refers to a story which in short is a life story about a girl and her journey to become an “online porn-worker” on Tumblr. “There is a worldwide community (a public sphere) that is occasionally termed 'E-girls'—though during that period, I personally labelled us as 'Internet Naked Girls, which were among the initial generation to truly come of age on social media.” (Ashley, 2019).
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In November 2018, following a suspension from the Apple App Store due to the hosting of child pornography, Tumblr declared its choice to prohibit all NSFW (not safe/suitable for work) content on the platform, utilising machine-learning classification. The decision to adopt strict terms of use governing nudity and sexual depiction on Tumblr occurred swiftly and abruptly, resulting in the forceful removal of networks and visual archives developed over a decade. At present, despite Tumblr's default system prohibiting NSFW content based on community standards and ethical rating scales, the platform still allows users to enable a mode that permits the appearance of sexual content. This sets it apart from Twitter's current societal landscape.
References list
Afful, AA & Ricciardelli, R 2015, ‘Shaping the Online Fat Acceptance movement: Talking about Body Image and Beauty Standards’, Journal of Gender Studies, vol. 24, no. 4, pp. 454–455.
Ashley, V 2019, ‘Tumblr Porn Eulogy’, Porn Studies, pp. 1–4.
Corner, A 2021, ‘The Problem with Tumblr Feminism’, Medium, viewed 3 February 2024, <https://alicecorner.medium.com/the-problem-with-tumblr-feminism-eccd05680a63>.
Gibbs, M, Meese, J, Arnold, M, Nansen, B & Carter, M 2014, ‘#Funeral and Instagram: death, Social media, and Platform Vernacular’, Information, Communication & Society, vol. 18, no. 3, pp. 255–268.
Keller, J 2019, ‘“Oh, She’s a Tumblr Feminist”: Exploring the Platform Vernacular of Girls’ Social Media Feminisms’, Social Media + Society, vol. 5, no. 3, p. 7.
Keller, JM 2012, ‘Virtual Feminisms: Girls’ Blogging communities, Feminist activism, and Participatory Politics’, Information, Communication & Society, vol. 15, no. 3, pp. 429–447.
Reif, A, Miller, I & Taddicken, M 2022, ‘“Love the Skin You‘re In”: An Analysis of Women’s Self-Presentation and User Reactions to Selfies Using the Tumblr Hashtag #bodypositive’, Mass Communication and Society, pp. 1043–1045.
Statista 2024, ‘Worldwide Visits to Tumblr.com from July to December 2023’, Statista, viewed 2 February 2024, <https://www.statista.com/statistics/261925/unique-visitors-to-tumblrcom/#:~:text=Total%20global%20visitor%20traffic%20to%20Tumblr.com%202023&text=In%20December%202023%2C%20the%20social>.
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Can we please go back to Peak tumblr
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marta-bee · 2 months
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Back in November '22, Slate did a podcast on the whole Goncharov thing. Lots of Tumblr positivity and genuinely a fun listen.
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uglieeeee · 1 year
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if sadness was a person, they would cease to exist too.
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I’m fucking dying.
I got this badge today and I can clearly see it’s a direct shitpost on the platform formally known as Twitter. Good job Tumblr, you get a clap and a chuckle from me.
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thelegendofj · 2 years
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Tumblr advertising tumblr to the users of tumblr with this ad is the most tumblr staff thing possible
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please stop
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