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nighthawkes · 3 months
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I must sleep. Sleep is the mind-healer. Sleep is the big-life that brings total ability to fucking do anything. I will face my bed. I will permit the blankie to pass over me and snores to pass through me. And when sleep has gone past I will turn the outer eye to greet the new morning. When the sleep has gone there will be everything. Energy and will to live will remain.
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emmaklee · 10 months
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whats-this-mustelid · 8 months
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I just think that 'animals are living intelligent creatures that have feelings and deserve to be respected' and 'when done properly farming is beneficial to both people and animals and there's nothing wrong with raising and killing animals for food, clothing, and other products' are concepts that very much can and should coexist
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staff · 10 months
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Tumblr’s Core Product Strategy
Here at Tumblr, we’ve been working hard on reorganizing how we work in a bid to gain more users. A larger user base means a more sustainable company, and means we get to stick around and do this thing with you all a bit longer. What follows is the strategy we're using to accomplish the goal of user growth. The @labs group has published a bit already, but this is bigger. We’re publishing it publicly for the first time, in an effort to work more transparently with all of you in the Tumblr community. This strategy provides guidance amid limited resources, allowing our teams to focus on specific key areas to ensure Tumblr’s future.
The Diagnosis
In order for Tumblr to grow, we need to fix the core experience that makes Tumblr a useful place for users. The underlying problem is that Tumblr is not easy to use. Historically, we have expected users to curate their feeds and lean into curating their experience. But this expectation introduces friction to the user experience and only serves a small portion of our audience. 
Tumblr’s competitive advantage lies in its unique content and vibrant communities. As the forerunner of internet culture, Tumblr encompasses a wide range of interests, such as entertainment, art, gaming, fandom, fashion, and music. People come to Tumblr to immerse themselves in this culture, making it essential for us to ensure a seamless connection between people and content. 
To guarantee Tumblr’s continued success, we’ve got to prioritize fostering that seamless connection between people and content. This involves attracting and retaining new users and creators, nurturing their growth, and encouraging frequent engagement with the platform.
Our Guiding Principles
To enhance Tumblr’s usability, we must address these core guiding principles.
Expand the ways new users can discover and sign up for Tumblr.
Provide high-quality content with every app launch.
Facilitate easier user participation in conversations.
Retain and grow our creator base.
Create patterns that encourage users to keep returning to Tumblr.
Improve the platform’s performance, stability, and quality.
Below is a deep dive into each of these principles.
Principle 1: Expand the ways new users can discover and sign up for Tumblr.
Tumblr has a “top of the funnel” issue in converting non-users into engaged logged-in users. We also have not invested in industry standard SEO practices to ensure a robust top of the funnel. The referral traffic that we do get from external sources is dispersed across different pages with inconsistent user experiences, which results in a missed opportunity to convert these users into regular Tumblr users. For example, users from search engines often land on pages within the blog network and blog view—where there isn’t much of a reason to sign up. 
We need to experiment with logged-out tumblr.com to ensure we are capturing the highest potential conversion rate for visitors into sign-ups and log-ins. We might want to explore showing the potential future user the full breadth of content that Tumblr has to offer on our logged-out pages. We want people to be able to easily understand the potential behind Tumblr without having to navigate multiple tabs and pages to figure it out. Our current logged-out explore page does very little to help users understand “what is Tumblr.” which is a missed opportunity to get people excited about joining the site.
Actions & Next Steps
Improving Tumblr’s search engine optimization (SEO) practices to be in line with industry standards.
Experiment with logged out tumblr.com to achieve the highest conversion rate for sign-ups and log-ins, explore ways for visitors to “get” Tumblr and entice them to sign up.
Principle 2: Provide high-quality content with every app launch.
We need to ensure the highest quality user experience by presenting fresh and relevant content tailored to the user’s diverse interests during each session. If the user has a bad content experience, the fault lies with the product.
The default position should always be that the user does not know how to navigate the application. Additionally, we need to ensure that when people search for content related to their interests, it is easily accessible without any confusing limitations or unexpected roadblocks in their journey.
Being a 15-year-old brand is tough because the brand carries the baggage of a person’s preconceived impressions of Tumblr. On average, a user only sees 25 posts per session, so the first 25 posts have to convey the value of Tumblr: it is a vibrant community with lots of untapped potential. We never want to leave the user believing that Tumblr is a place that is stale and not relevant. 
Actions & Next Steps
Deliver great content each time the app is opened.
Make it easier for users to understand where the vibrant communities on Tumblr are. 
Improve our algorithmic ranking capabilities across all feeds. 
Principle 3: Facilitate easier user participation in conversations.
Part of Tumblr’s charm lies in its capacity to showcase the evolution of conversations and the clever remarks found within reblog chains and replies. Engaging in these discussions should be enjoyable and effortless.
Unfortunately, the current way that conversations work on Tumblr across replies and reblogs is confusing for new users. The limitations around engaging with individual reblogs, replies only applying to the original post, and the inability to easily follow threaded conversations make it difficult for users to join the conversation.
Actions & Next Steps
Address the confusion within replies and reblogs.
Improve the conversational posting features around replies and reblogs. 
Allow engagements on individual replies and reblogs.
Make it easier for users to follow the various conversation paths within a reblog thread. 
Remove clutter in the conversation by collapsing reblog threads. 
Explore the feasibility of removing duplicate reblogs within a user’s Following feed. 
Principle 4: Retain and grow our creator base.
Creators are essential to the Tumblr community. However, we haven’t always had a consistent and coordinated effort around retaining, nurturing, and growing our creator base.  
Being a new creator on Tumblr can be intimidating, with a high likelihood of leaving or disappointment upon sharing creations without receiving engagement or feedback. We need to ensure that we have the expected creator tools and foster the rewarding feedback loops that keep creators around and enable them to thrive.
The lack of feedback stems from the outdated decision to only show content from followed blogs on the main dashboard feed (“Following”), perpetuating a cycle where popular blogs continue to gain more visibility at the expense of helping new creators. To address this, we need to prioritize supporting and nurturing the growth of new creators on the platform.
It is also imperative that creators, like everyone on Tumblr, feel safe and in control of their experience. Whether it be an ask from the community or engagement on a post, being successful on Tumblr should never feel like a punishing experience.
Actions & Next Steps
Get creators’ new content in front of people who are interested in it. 
Improve the feedback loop for creators, incentivizing them to continue posting.
Build mechanisms to protect creators from being spammed by notifications when they go viral.
Expand ways to co-create content, such as by adding the capability to embed Tumblr links in posts.
Principle 5: Create patterns that encourage users to keep returning to Tumblr.
Push notifications and emails are essential tools to increase user engagement, improve user retention, and facilitate content discovery. Our strategy of reaching out to you, the user, should be well-coordinated across product, commercial, and marketing teams.
Our messaging strategy needs to be personalized and adapt to a user’s shifting interests. Our messages should keep users in the know on the latest activity in their community, as well as keeping Tumblr top of mind as the place to go for witty takes and remixes of the latest shows and real-life events.  
Most importantly, our messages should be thoughtful and should never come across as spammy.  
Actions & Next Steps
Conduct an audit of our messaging strategy.
Address the issue of notifications getting too noisy; throttle, collapse or mute notifications where necessary.  
Identify opportunities for personalization within our email messages. 
Test what the right daily push notification limit is. 
Send emails when a user has push notifications switched off.
Principle 6: Performance, stability and quality.
The stability and performance of our mobile apps have declined. There is a large backlog of production issues, with more bugs created than resolved over the last 300 days. If this continues, roughly one new unresolved production issue will be created every two days. Apps and backend systems that work well and don't crash are the foundation of a great Tumblr experience. Improving performance, stability, and quality will help us achieve sustainable operations for Tumblr.
Improve performance and stability: deliver crash-free, responsive, and fast-loading apps on Android, iOS, and web.
Improve quality: deliver the highest quality Tumblr experience to our users. 
Move faster: provide APIs and services to unblock core product initiatives and launch new features coming out of Labs.
Conclusion
Our mission has always been to empower the world’s creators. We are wholly committed to ensuring Tumblr evolves in a way that supports our current users while improving areas that attract new creators, artists, and users. You deserve a digital home that works for you. You deserve the best tools and features to connect with your communities on a platform that prioritizes the easy discoverability of high-quality content. This is an invigorating time for Tumblr, and we couldn’t be more excited about our current strategy.
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homoqueerjewhobbit · 4 months
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Wow, this "gender free" fashion brand sure doesn't have any AMAB models.
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gerardpilled · 3 months
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soooo much of the modern conception of gender is based around products and consumerism that people can’t even identify actual misogyny anymore. People reply to posts “It’s sexist to hate on something so many women enjoy” and that something would be a Stanley cup
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finalatomicbuster · 15 days
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Don Jacobs photographed by Body Image Productions (1995)
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abracadaze · 2 years
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i feel so bad for nikola tesla like imagine spending years beefing with a guy who has conned the public into believing he's some sort of supergenius when in reality it's his overworked employees developing all of his world-changing inventions and you end up dying broke and starving and alone and then 100 years later another guy cons the public into believing he's some sort of supergenius when in reality it's his overworked employees developing all of his world-changing inventions and he's doing it all IN YOUR NAME. he must be rolling in his grave like a fucking rotisserie chicken
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ato-dato · 9 months
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Aziraphale, I’m getting a feeling You're not taking movie night seriously
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luminarai · 8 months
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hey, hi, I was just on the former bird app and came across this info from a brand new study and now I cannot stop screaming internally??? what the actual fuckkkk
theres' an article from the guardian here and here is the actual study:
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blueskittlesart · 2 months
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i hope everyone in nintendo’s management department dies and goes to hell no matter what and i’m not kidding
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violottie · 2 months
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Boycott Israeli Dates this Ramadan, from Call 2 Action Now, 28/Feb/2024: (caption under images)
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This Ramadan, don’t break your fast with an Israeli date. Stand in solidarity with the Palestinian people.
Israel’s genocidal assault on Palestinians in the Gaza Strip has now killed tens of thousands. Palestinians, facing down Israel’s catastrophic violence, call on us to boycott Israeli products in solidarity with their struggle for freedom.
Follow this quick guide to boycotting Israeli dates:
• Always check the label when buying dates. Don’t buy dates that are produced or packaged in Israel or its West Bank settlements. If no country of origin can be found on the box, check the retailer’s website.
• One of Israel’s largest exporters is called Hadiklaim. It sells dates in supermarkets under these names: King Solomon, Jordan River and Jordan River Bio-Top, as well as under the labels of supermarket chains. Check the box carefully, if the dates were “exported by Hadiklaim” – don’t buy them.
• Avoid these companies: Mehadrin, MTex, Edom, Carmel Agrexco, and Arava
#checkthelabel is not enough. Israel has been caught labelling their dates as ‘produce of Palestine’. Tesco, Sainsbury’s, Waitrose, M&S, Morrison, Aldi, Lidl and Asda package Israeli dates under their own labels!
Buy dates from Zaytoun, Alard, Yaffa, and Holy Land Date all support Palestinian Farmers. If you cannot get hold of these brands then buy dates from Tunisia, Saudi Arabia, Iran, Pakistan, UAE and Algeria.
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trudlejack · 3 months
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karlicartoons · 1 year
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WALT DISNEY PRODUCTION WORKERS NEED YOUR HELP!
(Edit 05/15/2023): NOW THE WRITERS NEED YOUR HELP! THEY ARE CURRENTLY ON STRIKE RIGHT NOW!!
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(Posted March 8, 2023) Hey fam! The Mouse is refusing to recognize the unionization efforts of its production workers. If you're not familiar with what PCs or PMs do, I'll outline it briefly. The tl;dr is that NO ANIMATION WOULD GET DONE WITHOUT PRODUCTION WORKERS. They are the glue holding together every single production of your very favorite cartoons!
They take notes in all the meetings with the artists.
They make sure the artists are meeting their deadlines (and showing up to the meetings in the first place).
They help us navigate studio servers to find the files we're looking for.
They send us our time cards, and make sure we get paid!
Production workers do all this and more, often for minimum wage. The hardships that they suffer as a result--the long hours, the unpaid overtime, the abuses of power--are horrific.
You'd really think that they'd be compensated fairly for these jobs! Can you imagine trying to live in Los Angeles or New York on minimum wage with a job that definitely won't allow you time to pick up a second or third one??
This has to stop, and you can help.
All that Walt Disney Animation Studio's production workers ask is that you add your name to this petition! That's it.
This isn't some Change.org petition. It's not going to sell your email to spam companies. This is through IATSE (our union)'s website.
TELL DISNEY YOU STAND WITH PRODUCTION WORKERS!!!
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halberdierminister · 8 months
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Look at this cool new t-shirt I made for fans of Abraham Lincoln! I made it on my own time, with my own resources, and without any affiliation to existing public or private institutions concerned with history, education, hospitality, culture or retail. You can find it at my new Threadless shop or directly at bit.ly/imissabe
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soap-ify · 4 months
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i got this idea out of nowhere and now i can't stop giggling HELP.
what if simon somehow always knew when you were going to have your period? it was as if this man had your whole cycle memorised, oddly enough.
even your period tracker wasn’t that good at predicting your next period.
you were just sitting on the couch beside him, scrolling on your phone when he just randomly spoke up, breaking the comfortable silence that was lingering.
“you’re gonna have your period tomorrow, love.”
you turned over at him, confused and surprised, a soft giggle leaving your lips at his odd bluntness. “i don’t think so, si. it’s early. probably gonna have it after three days.”
“whatever you say.” he grumbled gruffly, seemingly very sure of his words.
it was the next morning while you were making some coffee for yourself and simon when you started feeling the familiar queasy feeling in your stomach, and that horrible sensation in between your legs that made you rush into your bathroom.
you came out after about ten minutes with a new pair of shorts, all embarrassed as you sheepishly walked over to simon. just how did he even know you were going to have your period early? were you cranky? too obvious?
“i got my period…”
“told you so.”
cocky bastard. maybe you should just delete your period tracking app and count on him instead.
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