Perimeter X, Tel Aviv
Baranowitz & Goldberg in collaboration with Pitsou Kedem Architects
Materials: Wood, Metal, Aluminum, Aluminum sheet, Steel, Concrete, Glass, Synthetic material, Polycarbonate
“The design concept stemmed from a grid-based plan. The space was divided into volumes and circulation paths, between closed spaces and freestanding elements. The fact that almost all employees work in open space environments allowed for a layout where all closed rooms were situated around the core of the building and the open-space stations were placed as freestanding elements in the center of the space. Thus, the perimeter curtain wall remained un-obstructed, and the access to the view and light was open to all. The two large conference rooms were the only closed volumes to be placed as free-standing transparent boxes in the central public space.The two-dimensional grid was than extruded vertically with the introduction of a grid of tracks carrying movable partitions. These partitions sub-divide the space and create new opportunities for grouping teams or having larger get-togethers. Two types of partitions were designed, one constructed of industrial, steel welded-grating and the other of corrugated polycarbonate sheets.
The main idea was to take industrial off-the shelf products and manipulate them into fine, well-dressed elements. The steel grate was unraveled to create a new pattern and be transformed from a simple grid to an industrial lace. This woven-like partition created divisions without blocking the space. The openness of this so-called weave allowed for subtle, layered views of the cityscape around. The white corrugated polycarbonate sheets were designed as more assertive divisions that give more privacy.”