#rereading this sheila piece before i post it and like wow. this woman makes me feel deeply normal

[steveyockey]

Regarding how Supernatural sees and literally portrays its own fans: there are the cringy loser man (who also turn out to be gay which is of course even worse), the straight fetishizing women and the delusional queer fangirls. What I don't understand: where are the fans that Supernatural actually wants? The 'real' fans, the actual target group, so I suppose cool straight dude bros? They're never shown as fans of the show! Because how Supernatural portrays is, it's actually cringe to like Supernatural at all which is funnily just the show shitting on itself (and also true). Or what do you think?

I mean I think you hit the nail on the head, it’s cringe to like supernatural! specifically it’s cringe to like supernatural with a passion, which is funny because like, kripke’s original pitch mentions buffy, the x-files, star wars, properties with active fan communities who rooted for pairings and continue to write fic. it feels like those fans come with the territory! it’s genre fiction! but of course supernatural also came up at the perfect time for its writers to have a better awareness of their fan communities than most of the stuff that came before them, and, what’s more is they chose to do that. becky, demian, and barnes are all names of forum mods from back in the day. they’re mean-spirited caricatures, but they are also currency! in-text acknowledgment! that’s a powerful drug. how mad can you be that you’re getting made fun of for having no life outside a silly tv show that thinks you’re a loser when you’re now a character in that tv show!

it’s difficult to source who supernatural was technically supposed to be for, there’s no actual quote of kripke naming teenage white boys as his target audience, but I did dig up this bad boy from 2009 that suggests dawn ostroff (the cw’s president at the time) was not happy the property pitched as being for males ages 13-25 was instead attracting women 14-45. I mean, we know the first two seasons of supernatural were “the DVDs most requested by armed forces personnel in iraq and afghanistan,” so clearly on some level the “intended audience” was being reached, but it seems at least the perception on the inside was those poor boys were getting massively outflanked by women. there’s a couple levels to this. first of all, the show premiered on the wb. it’s not to say the network couldn’t attempt to attract new viewers (and this was probably part of the intent of the show), but teen soaps were in its dna. they had no way to STOP the women already tuning in for gilmore girls from keeping the tv on another hour. second, though the show is purportedly “about” topics that read as exclusive to men (cars, rock, violence), there’s an obvious appeal to people attracted to men in its casting choices and the way its shot. like jensen didn’t do that fucking titantic necklace ad because he’s the epitome of masculinity, he did it because he was an androgynous dicaprio-type cutie! sure, his look may have been aspirational to teenage boys wanting that same type of attention, but again, there’s no way to prevent women from getting it directly from the source! and for all the show claims to tell us about the single man tear stoicism of it all, dean cries like a little bitch. because he’s not the action hero, not at first! he’s a scared kid who was forced to grow up. and sam’s fucking dean from gilmore girls! he’s got the bangs and the goofy smile! these aren’t the guys the women watching wanted protecting them, they were guys they wanted to provide comfort. and the camera plays into it! as our good friend sheila o’malley puts it, jensen and jared “are objectified in a way usually reserved for female stars.” you can discuss this in terms of a male objectification fantasy, there’s a wonderful post out there equating the compromising positions sam and dean find themselves in on hunts to a sort of bodice-ripper erotic thrill in being taken control of, but that only provides more space for the comfort fantasy. and this is nothing to say of just being interested in the genre! that the attention of female fans is devalued and assumed to have less complexity than the relationship men have to their beloved works. which is CRAZY because lgbt fans and women in fandom are the entire reason supernatural even made it this far! yes, there are swaths of “regular” people at home who watched supernatural in a non-obsessive way, but they weren’t the reason the show saw a 27 percent increase in its audience over the ninth season. that’s passionate fans, and fan communities encouraging passionate fans of other things to join them. supernatural might not have explicitly wanted these fans, but they are the reason for its success at almost any stage of the show’s airing and, while they may have been creating fanwork outside the bounds of the text, their reasons for coming to the show were not invented. what gets me riled up about “fan fiction” is I enjoy 99% of it, the one thing I can’t stand being the suggestion that what the fans are doing is based on a reading of the show the text itself doesn’t support. the text supports it because YOU put it there! just like you put everything else there that already made the show appeal to people outside the “target” audience! all of which is to say. I don’t know who the fuck supernatural was meant for. I don’t really care except in the moments it illuminates something within the text for me or when this idea is wielded effectively in the “ring ring! eric!” type jabs on here. because the show had the audience it had! it didn’t have any other! it took all that fucking con money and continues to do so, I don’t think there’s any better metric than cold hard cash.

#honestlyhaunted #every day i say i will not do fandom studies. and then i do fandom studies. well #spn #answered #rereading this sheila piece before i post it and like wow. this woman makes me feel deeply normal #i understand i am ignoring something here and i am choosing to ignore it so if you send me an ask like 'also this' well. i'll ignore that