#sacchi writes | Explore Tumblr Posts and Blogs

girlfriendsofthegalaxy · 1 year

Text

tuesday again 4/25/22

where the fuck were we

listening

Tongue by Rêve. i do not care for this latex aurra sing album art, but this instantly went on the "somebody come fuck this (GAY)" playlist. a fun danceable party bop about oral. other than a concerning line regarding "gamey like venison", what more can you ask for. spotify

Yeah Yeah Yeah by Blood Orchid. starts out with some very straightforward drums and then gets SLUDGY. this makes me want to sing along with the chorus with as much vocal fry as i can manage. i think the band is american, but the pronunciation of "yeah" is something i have only heard from posh brits? i think it works here. spotify

Praising You (feat. Fatboy Slim) by Rita Ora. this is somewhere between a cover and a reimagining? fun if you already know and like the original, fun if you don't. short, peppy, got me through a lot of mopping on saturday. spotify

reading

very long title by susan pinsky. checked this out mostly for any advice on moving, which was limited to two paragraphs that said "get rid of everything possible, the most efficient packing is not always the thing that will get you through a move in one piece, hire people to do everything for you if possible". this was unhelpful to me.

the author is not adhd, but is writing it out of the experience of having an adhd daughter and a ton of clients who probably had adhd. it feels like it is largely geared toward people who have a wife or child with adhd. while the version i read had been updated, it did feel very out of date at several points, especially with regards to calendaring/planning systems and (if possible) forcing everyone to call you at your home phone so you can check your wall calendar that you keep on your wall and not double book yourself. like what.

while i had independently derived some of the specific tips through great trial and error and much of the book simply did not apply to me, it did give some interesting background on why specific things (open storage, clear bins, open shelving, the concept of having one or two shelves free as a staging area in each place you have shelves) work with rather than against us.

i can see this being useful to someone who has recently been diagnosed as an adult, or is managing a family with multiple adhd/otherwise neurodivergent members, but i certainly wouldn't buy it. her big thing is Get The Fuck Rid Of Your Shit while not really providing a lot of pointers on how to go about that, so i could see how pairing this with one of marie kondo's books might be helpful? neither pinsky nor kondo really give a whole lot of advice on like "so you're an adult, here are things adults have in their house to make their lives easier" so perhaps a third unknown book might complete the perfect trilogy. idk man. im cranky her advice about moving was half a page.

Witches, Princesses, and Women at Arms, a collection of erotic lesbian fairytales edited by Sacchi Green. this was objectively fine. i skipped one completely bc it would have been a fucking hysterical short skit but did NOT translate to the page at all. as is ever the case with anthologies, some of them were decent, some of them not so much, almost none will stick in my brain even though there was some very nice butch representation. the one that does stick in my brain, Woodwitch by M. Birds about a princess trying to break a familial curse re: war, and a witch who follows the army, was memorable more for its leadup and acknowledgement of how a marching army works? like yeah! historically that is how armies move and camp and feed themselves huh, this is surprisingly well-researched for lesbian erotica!

the level of explicit erotica is...sort of on the same level as most modern f/f fic? this came out a good five years ago and people sure are having sex on the page, but there's a lot of metaphor and various other veiled imagery.

unfortunately, i want to read about women gettin absolutely nasty with it. i want to read about a pussy written with the same fervor as the average m/m cock in fanfic.

it's misogyny is what it is.

watching

rewatched For A Few Dollars More (1965, dr. Leone). in my heart he fucked that old man

You Can't Win Em All (1970, dir. Collinson) bc a very western-ish screenshot had me absolutely baffled about why a mauser was in a western. this is not a western, this is about some american mercenaries during the 1922 turkish civil war. this is not a very good movie (my main beef is that it spends twenty minutes trying to convince itself why its leads should work together, and the contrivance it lands on isn't particularly compelling or comprehendible after carting through us a whole bunch of other failed inciting incidents). this movie doesn't even manage enjoyably bad, but it sure is a spectacle of a war movie. great calvary columns riding through the prettiest goddamn landscapes you've ever seen. all forms of transportation are covered, including "armored train" and "trio of biplanes". my personal tolerance for exotic travelogue movies is fairly high, yours may not be.

if you want an actual cowboy western with different triple-crossing american mercenaries played by burt lancaster and gary cooper, Vera Cruz (1954, dir. Aldrich) is like a proto-revisionist western? quite a bit darker than i expected for 1) an american western made in 2) 1954

playing

sort of tied in with the making section-- i am deeply unhappy with how much time i am spending with fallou/t 4 bc it is not a game that makes me happy. however, the startup cost to finding a new game that makes me happy is pretty steep. so i spent some time on saturday flinging games into various folders, bc i forgot that was a thing steam lets you do now. maybe a different organizational system will fix me.

do not need to look at again: lots of demos and prologues from my old job, a couple things that aren't on steam anymore, some stuff that came in bundles that i'm not interested in, any strategy games.

done: my time with this game is at an end but i may want to return to a handy list to remind myself of what i have finished. lots of short indie experiences, wolfen/stein the new order, night in the woods, the portals, firewatch, things of this nature

old faithfuls: fnv, fo4, dishonored, sable bc i love simply zooming about.

hard bounce: this is mostly to make myself stop trying to click with hollow knight. i am never going to like fiddly platformers. and that's okay.

try again later: i'm deeply annoyed i'm not clicking with hardspace shipbreaker bc on paper it's the perfect fucking game for me. in practice even after fucking around with all the sensitivities it's still too fiddly for me. i need much, much more forgiving games with a shotgun-close-enough mentality.

making

important moving prep: cleaned out the storage unit that still had the dregs of my last move plus boxes from three grandparents and my mom. this took three full fuckin days bc it was extremely hot, i had to stop to cry a bunch, and a lot of goodwill trips.

the great thing about siblings is that if you've been caretaking a family heirloom that makes you feel weird due to your fractious relationship with the dead person in question, you can foist it off to a sibling who had a completely different less fractious relationship with the dead person in question.

once again i have failed to take a pic of the baby blanket in real daylight but we are slowly chugging along, halfway through repeat 6/10

#tuesday again #tuesday again no problem

23 notes · View notes

tottymatsuno · 7 months

Text

Me and Nyaa do rock paper scissors when Totoko’s crying that nobody loves her, and sometimes argue about who’s gonna fuck her this week bc she smells straight up like fish sticks and will kick you in the face if you suggest she takes another shower, or use a lotion around the crotch area, or if you wear a mask and we both have sensitive noses so neither of us really ever wanna eat her out, but asking to just finger totoko isn’t always acceptable either bc she will straight up try to beat the breaks off of us for not munching her carpet

Meanwhile me and atsushi is like a man at a bank, hat in hand, tears in his eyes asking for a business loan. Atsushi has big dreams, he’s ahead on all of his payments to his rent, his cars paid off, his girlfriend Sacchi sitting next to him trying to vouch - you know he’s good for it. Atsushi has been coming to this bank for years as a loyal customer, hes never late returning Todomatsu. Please, just lend him three times a week. Atsushi’s therapist said if he doesn’t get fucked in the ass 3x a week or punched or otherwise dominated by a pink fruitcake then he will be on suicide watch, have a heart christmas is coming up soon. And bc his pity party works, I write a new and extended contract that Atsushi can have Todomatsu stop by for a dick appointment 3-4x a week, but not stay the night more than 2 times a month, otherwise I would have to have Iyami, Dayon, and Chibita come over and break Atsushi’s legs.

8 notes · View notes

letmescreamwhatifeel · 1 year

Note

Ishq kahu ya ibaadat, dil ki pehchan hai yeh

Pyar se rishta joda, khuda ki mehfil mein

Khwabon ka jahan saja, ek duje ke liye,zindagi nayi paayi Ishq ki roshni mein,

Taqdeer ke baandhe, ek dusre ko paaya

Sukoon ki dhoop mein, khushiyon ka saya

Jism aur rooh ki ishq mein, khuda nazar aata hai

Har dil mein basa hai, pyar ki ye ibaadat hai

Ishq kahu ya ibaadat, dono hi sahi hai

Jab ek ho jate hain, dil se tabhi sahi hai

Sahi hai yaar tumhe asks bhejne ke chakkr me ek din kahi gazal na likh du 😂😂

The bestt💕Mujhe lagta hai ab aapko ye sacchi gazal likhna start kardena chahiye😂😭😭that "ishq kahu ya ibadat dono hi sahi hai">>🥹❤️thankyouuu so muchh for writing this and sending me from your busy schedule ❤️

3 notes · View notes

yegarts · 1 year

Text

Reflections on the Horizons Writers Circle by Naomi McIlwraith

Fourteen Alberta writers recently concluded their participation in the Writers’ Guild of Albera’s Horizons Writers Circle, its mentorship program for writers within the Black, Indigenous, and People of Colour (BIPOC) community, ESL, and underrepresented writers living in Edmonton. The program ran from October 2022 to March 2023, under the coordination of publisher and writer Luciana Erregue-Sacchi. Writers from diverse backgrounds in the early stages of their careers received mentorship from experienced writers in a series of workshops, panels and one-on-one activities. The program introduces new writers to the wider Edmonton community, helping them make new contacts in the industry, and thrive in their writing careers. We asked two of the participants, mentor Naomi McIlwraith and mentee K’alii Luuyaltkw to reflect on the experience for the EAC blog. (You can read mentee K’alii Luuyaltkw’s guest blog article here).

Inward Journeys and Saskatoon Pie by Naomi McIlwraith

Writing is a journey from an urge to an idea to a crafted composition. It’s this process that both intrigues and inspires me when I think of how the human brain goes from the tiniest little seed of a thought to a finished piece that has been nurtured with water and sun and love into a polished whole that is now a Saskatoon bush, bows bent with juicy fruit, in the full flush of the last two weeks of July. This to me is what mentoring looks like too, especially mentoring newer Indigenous writers with their own writing. When I went a few years ago to a strange bar somewhere in Edmonton for the 30th reunion of my high school graduation, I was struck by the bizarreness of it all. As I ruminated over the fact that we were all 48 winters old, a really rich guy from my high school days came over to commiserate with me that he’d had to settle for being a plain old doctor when he couldn’t invest all that time into being a specialist. Now it’s been 42 winters since I graduated high school, and I’m still fighting the same old battle of how to make a living as a writer, as my really rich doctor friend contemplates retirement. I am, however, the luckiest woman in the world with all the beautiful opportunities that have come to me because I chose writing, the most recent and most important a Mentorship opportunity with the Writers’ Guild of Alberta’s Horizons Writers’ Circle for BIPOC writers. A thinker, a teacher, a writer, a poet, – all these roles I love doing as I mentor new writers. I love how the Mentor/Mentee relationship is just another glorious example that the real world is better and infinitely more interesting than all being the same age at the same time. My need for Saskatoon bushes and rivers and mosquitoes and bright yellow warblers with skinny little red streaks on their feathery breasts means that I don’t fit well into a classroom with four walls. But I get to be a teacher in other creative ways. Writing has helped me find my voice, and I am vibrating with glee that I get to mentor new writers as they find their own voices. A speechless wisp of a girl 42 years ago, I’m not quite so wispy anymore and I’m not quite so speechless, and this is all because I have been blessed with the best of Mentors who have helped me not only find my voice but find myself. Voice is identity too. Part of my voice is Indigenous and part of my voice is Scottish, English, Norwegian, French, ….. And I now take quite seriously my responsibility to share all that I’ve learned and all that I’ve gained from my Mentors as I help my Indigenous Mentees find their voices and discover who they are. As a Métis woman, I am a peacemaker negotiating all of my identities, and to my role as a Mentor I bring my skills in negotiating and talking, listening and laughing and cajoling my Mentees into planting for themselves all the seeds that will ripen as their composition germinates and is refined into a delightfully finer form than the first draft. This is absolutely essential that the Mentor reject expecting perfection either from herself or from her Mentee. Perfection means paralysis: as a Mentor, therefore, I encourage my Mentees to get their words down onto paper in whatever form they land. As a Mentor, I am duty bound to show my Mentees the way to get their ideas down onto the first draft and then to point them in the direction down the trail through the second, third, fourth, and fifth drafts until they have nurtured their thoughts into the exquisite form that is now a Saskatoon bush reaching high into the sky. Writing is by nature an interior journey: thoughtful people we writers are. nêhiyaw philosopher Willie Ermine’s comment about the inner journey makes a great deal of sense to me:

The relentless subjugation of Aboriginal people and the discounting of their ideas have hurt those aboard the Aboriginal voyage of discovery into the inner space. The tribal crews, along with their knowledge and secrets, came precariously close to aborting their inward missions. Meanwhile, the Western world-view and the concomitant exploration of the outer space continued unabated for the next five centuries. Acquired knowledge and information were disseminated as if Western voyages and discoveries were the only valid sources to knowing. The alternative expeditions and discoveries in subjective inner space by Aboriginal people wait to be told (Ermine “Aboriginal Epistemology” 1995).

Subjective inner space indeed. This is what being a Mentor in an Indigenous artist context means to me, and I aim to help my Mentees find their voices and themselves in their own subjective inner spaces. My Indigenous Mentees’ stories are waiting to be told!

Nearly twenty years ago, I served as the Conference Scribe for an Indigenous Feminism Conference at the University of Alberta, and Dolores van der Wey, an Indigenous presenter, said something that became a gift and has stayed with me since. She spoke about “pause time,” which is the time a listener takes to absorb and process what she has heard from someone speaking to her. Rather than interrupt her duty to listen deeply, the listener maintains her commitment to attend to the speaker. The listener refrains from checking out of the conversation to think of how she will respond to what is being said to her, she resists the urge to impose her own thoughts on what she hears, and she accepts the invitation of the speaker to journey inward.

The listener listens, truly listens. What a gift!

This pause time is rich with potential, and this is another powerful motivator for me. I do fiercely believe that listening deeply is an Indigenous cultural practice that must continuously resist the noisy forces of a colonial world that makes it difficult to hear and to listen. I am a peacemaker, and I want to hear my Mentees thoughts fully and completely, so that I may coach them forward in the best way possible. This pause time is a gift that the listener gives to her interlocutor. It is a gift to be heard above the cacophony, and the Horizons Writers’ Circle offers Mentors and Mentees an important opportunity to hear each other deeply and meaningfully as they venture inwardly toward those tiniest little kernels of thought, thoughts as nascent as a cluster of seeds and help them grow into a beautiful juicy Saskatoon pie of a composition that we simply cannot resist!

Thank you to Ellen Kartz for being such a champion of writers and for inviting me to apply to be a Mentor, Luciana Erregue-Sacchi, Program Coordinator of the Horizons’ Writers Circle, Giorgia Severini, Executive Director of the Writers’ Guild of Alberta, and to Rona Altrows, the Edmonton Community Foundation, and the Edmonton Arts Council for supporting this important program that is so vital to the health of our community!

A writer, a teacher, a canoe paddler, a trail walker, and a deep street talker extraordinaire, Naomi McIlwraith is a Métis poet who reads and writes and listens and talks to figure things out. Moreover, Naomi writes to honour her ancestors both Indigenous and European, her Mom and Dad and the rest of her family. She also writes and talks to make peace in a dangerous world. You will find “Peacemaker” on Naomi’s resume. Her favourite words are “imagine” and “tawâw.”

Work cited Ermine, Willie. “Aboriginal Epistemology” in Southern Door: Connecting With and Maintaining Our Relations. Eds. Marie Battiste and Jean Barman. First Nations Education in Canada: The Circle Unfolds. Vancouver, BC: University of British Columbia Press, 1995.

van der Wey, Dolores. “Pause Time.” Women Writing Reading: Indigenous Feminism Conference. Edmonton: University of Alberta, August 2005.

#horizonswriterscircle #yegwrites #indigenousart #indigenous #yeg

0 notes

marcelles3 · 2 years

Text

One-question Bible Quiz

Could angels sing? Did David write most psalms. 1-question quiz. 4 right statements. 1 is wrong. Spot the mistake.

I INVITED READERS to send a Bible quiz. Short ones. This one comes from Wayne Sacchi, in Knoxville, Tennessee. He has been a reader, encourager, and sometimes gentle critic of mine for more years than I can remember. So, he gets first shot at trying to convince you to mess up and guess wrong. Okay, here’s the quiz. I’ll post the answer at the bottom of the page. So, don’t look there unless you…

View On WordPress

0 notes

miaouerie · 3 years

Photo

@therebelcaptainnetwork Secret Santa gift for @callioope, who requested “I’ll be home for Christmas, established relationship”. Happy holidays and good tidings in the new year!

Cream room temperature butter and sugar; stir in vanilla and water. Toast pecans, add to flour, mix until blended. Cover and chill.

Bake at 350 degrees Fahrenheit; coat in powdered sugar immediately after and once again when cooled.

Jyn tucks the recipe card back in, before huffing a sigh and tugging it out of the spiralbound notebook. This cookie recipe wasn’t particularly difficult—shortbread was really just flour, butter, and sugar—but with her head where it’s at, starting from the beginning is proving difficult.

She’s had the ingredients and parchment paper and sheet pans out on the counter for hours, but she can’t bring herself to start. Today is the day that Cassian is flying home and her stomach is knotted in nerves. They had spoken on the phone last night via video call which helped soothe her worries, and while they avoided talking about the flight it still lingered in those moments of silence where she could only stare at his face on the tiny display of her phone anxiously.

You’re still going to bake the cookies though, aren’t you? Even if I won’t be there to snack on the pecans.

Of course, she had laughed, and his smile warmed her heart. Don’t worry, I’ll save some for you when you get back.

She had better get started.

read the rest on AO3!

#rebelcaptain #jyn erso #cassian andor #dailyrebelcaptain #sacchi writes #length: 2k

34 notes · View notes

inspo-blogge · 4 years

Text

chapter 1 ₪ chapter 2 ₪ chapter 3 ₪ chapter 4 ₪ chapter 5 ₪ chapters 5.5 and 6: reach your crown forward [explicit] + exhale and fold (~2k)

Jyn Erso’s best friend is worried that as a 22-year-old college student in a mess of upper division courses, Jyn doesn’t de-stress as often or as well as she should—so Jyn agrees to try out some yoga classes at the local community yoga studio, Root + Grow. The time slot she picks out of convenience turns out to be taught by a fairly attractive man named Cassian. What can possibly happen with him?

IN THIS CHAPTER: After hooking up with Cassian the night before, Jyn wakes up feeling cold in his bed.

read on AO3!

#sacchi writes

0 notes

nock-and-bolt · 3 years

Note

hi i’m new here and I was hoping you could recommend some blogs for me to follow 🥺👉👈 ive been looking in the tags but tumblr’s tagging system is so dysfunctional it’s hard to tell what blogs are still active.

Hiya “new here,” I’m nock-and-bolt! xD I’m going to assume that you’re looking for DBH-related blog recs, cause that is the primary fandom I’ve immersed myself (and this blog) in beyond all belief or logical reasoning. 😂

Fair warning, you’re gonna get way more than you bargained for with this lil ask.

*ahem* So I actually asked a similar question to @mollyinthewater earlier and she came up with this beautiful compilation of DBH blogs to follow:

artists: @jude-shotto, @16ruedelaverrerie, @sholtooxenstierna, @hs-gmac, @phckingusername, @chicago-reeed, @lukelemon-art, @thekaiserroll, @qvbit, @mspain, @sunsetagain, @kokoneakita, @caleb-crow, @olivia313, @lemonowl900, @opossum-with-a-pencil, @putriart, @lukasvdm, @marndraws, @epicqtefail, @disterra, @empyreanaxis808, @sacchi-hue, @queondamicronda, @pechagthlecha, @incaseyouart, @anataarts, @chuck-the-goon, @chloride, @detroitbecame-me, and @amarytha

writers: @pinkwebby, @emiliaf25, @sheyshocked, @allegedlyanandroid, @headfulloffantasy, @coffee-chaos, @monchikyun, @zemxem, @coffeeboy900, @quantic-crazed, @yayen-chan, @phcking-detective, and @six-video-game-peaches

gifs/humor/misc: @dbh-comics, @detroitbecomefandom, @phckin-succulent, @well-they-fucked-up, @dbh-incorrect-quotes, @dbh-fanfic-zone, @androidtrash800, @get-me-a-coffee-dipshit, @itsmemartinaleanza, @rumithe, @tokyoloveshotel, @markusandnorth, @rk-1800, @sicparvismyass, @cyberconnors, @thiriumcocktail, and @konami-code-ao3

blogs that aren't particularly focused on dbh but do produce/reblog content for it now and then: @chenpath-art, @n4c9s, @lomallama, @le-blanc-renard, @unusualmuffin-art, @odd-animations, @xxnounaxx, @shae-c-art, @artepotter, and @meorix.

AAAND, since then, I have thusly dived even deeper into the DBH fandom (if that’s even possible lmao) and would like to add these guys to the list:

art/screenshot-related: @mimorugk, @aurea-b-art, @julientel, @connor-the-deviant-rk800, @blue-blood-and-red, @pupmkincake2000, @queenofsimarkus, @karasmemory, @kyogo-nieve, @ninesvin, @ohnopoorconnor, @jerichogallery, @connorinabeanie, @that-android-from-cyberlife, @pacifistmarkus, @my-name-is-markus-with-a-k, @vapewraith, @markayla-rk200, @serotoninarts, and @pl600please

writing-related: @howtodisassembleyourdeviant, @rk1kheadcanons, @wasscared, @ao3feed-reed900, @rk1kinspiration, @fandom-necromancer, @artistic-revolutionist, @head-shot-60, @ao3feed-connor, @illratte, @jericholeader, @archadianskies, and @anomalous-appliances

gifs/humor/misc: @connorandersons-blog, @rk1k-hyperfixated, @androidtrashfire, @dbh-connorrk800, @synthetic-deviant, @echoesbeyondtherain, @justsomerk1000, @gaydeviants, @conn-tinuity, @awkwardrat-dbh, @detroit-become-human-analyze, @bumblee-bee, @adhd-gavin-reed, @connara-and-friends, @gavinisqueertbh, @rk1kincorrect, @detroit-becomenerd, @yanderedbh, @cyberlifeangel, @pixelcube24, @maincharactersumo, @redicereed, @putting-connor-in-rice, @deviant-sasshole, @ke1200-deviant, @ask-hank-anderson, @jimins-right-thigh, @ashthedeviant, @androidswholikedogs, @aurora-nerin, @ruok900, and @driftingdeviant

Some blogs are more active than others, but most of at least the ones I added have updated within at least the last 35-ish days? Some reblog a bunch of stuff, some produce original content, all of them are part of le lovely DBH community 😘

I’ve also definitely missed some blogs (very very sorry if I missed you), so anyone/everyone is free to add on. But on balance this comprises most of my masterlist of currently-active, specifically DBH-centric blogs (besides the less-specific ones molly mentioned).

I’m 90% sure you had no idea what you’d be getting by asking this question.

But there you go. 😂 Hope it helps!

(P.S. Okay also to everyone I @’ed—sincerest apologies, feel free to flay me alive and eviscerate my soul for bothering you, I truly deserve it for committing such a heinous act, but I did it so ppl can more easily click on your name to follow you and also I just couldn’t resist the chance to gather, like, such a large portion of the active DBH tumblr fandom all in one place to support and promote one another.)

DBH fandom...ASSEMBLE!

(Okay now I really do deserve to be flayed alive. 😂 It’s fine. I just come with the very special message that I love and appreciate you all for making this fandom such a wonderful place and by RA9 I had better shut up now, I’m taking up so much space it’s not even funny 😂😂😂)

#dbh #dbh fandom #dbh blogs #detroit become human #detroit become human blogs #my sincerest apologies #i really do love and appreciate every single one of you #including the ones i missed bc my eyes are burning from looking at so many usernames lmao #feel free to add yourself #you're all amazing #pls don't kill me for tagging you #❤️❤️❤️#d:bh #detroit: become human #detroit: bh

321 notes · View notes

whumpmatsus · 2 years

Note

1C for Totty? Baby brother doesn't get babied enough!!

Ultimate Whump Writing Meme! / ACCEPTING!

1. Acute infectious diseases

C: Tonsillitis

funny story, I actually had something half-started with this concept from a while ago, before I even made that whump meme... and I've been itching to finish it lately, so I slapped some paint on it to make it fit the request, wrote the rest of it up, and WHAM-BAM THANK YOU MA'AM this one was done fast!!

Totty really doesn't get babied enough, he needs to be babied more! he's the youngest, after all <3

also inspiring Oso and Kara's suggestion of taking a doll in with him... when I had my gallbladder out in high school, I brought my Gaara plushie with me lol. they let me take him in and have him with me on the bed and he was still right there when I woke up. so I dunno if any hospital would do that, but the one I went to let me take my lil plushie dude into the operating room with me! (to be fair, they probably removed him after I went under anesthesia and put him back once they were done operating, but XD)

Sometimes Totty leaves for work early in the morning, when the manager at Sutabaa schedules him for an opening shift.

That means he has to be at work by 6 A.M., forcing him to get up around 5 to ensure he grabs something to eat and cleans up and in general prepares for the day. His alarm typically wakes his brothers up a little, not all the way but enough that he finds himself quietly shushing them and telling them to go back to sleep, he’s just leaving for work and he’ll be back in the afternoon.

Today Osomatsu doesn’t remember Totty even doing that much, and today, the absence of his youngest brother next to him makes it difficult to fall back asleep. So he gets up at the ungodly hour of 7 A.M., bleary-eyed and unable to rest further, to go downstairs to the living room. At least that way he won’t disturb any of the others, and he can always nap later once he’s sufficiently tired again.

For now he busies himself with grabbing some cookies and a magazine and settling in at the table. He can entertain himself until the rest of his brothers get up, can’t he? It’s still a bit dark out, and Dad’s gone to work. Mom isn’t up yet, though… he doesn’t remember being awake all by himself in the house since he was a little kid.

… Even then, he wasn’t usually all by himself. There was almost always someone else with him. He almost wishes he woke up alongside Totty and his youngest brother didn’t have to go to work so they could enjoy the morning peace together.

Still, it’s quiet and that never lasts in this house, so he starts reading. This is a manga he’s already read before, so he knows what’s happening, and it’s predictable; that’s not a bad thing, though. It means he doesn’t need to put in a lot of brainpower to read it.

He’s nearly done with his plate of cookies and almost halfway through the manga when the front door suddenly opens.

Totty seems just as surprised to see his big brother as Osomatsu is to see his little brother. A quick glance toward the clock reveals that it’s only just after 7:30, so Totty shouldn’t be home yet.

That said… a look at Totty tells him a lot more than the time. The youngest looks like shit. His cheeks and nose are red, the kind of pinkish red that’s basically a signal to everyone else that someone isn’t doing so well. There are lines under his eyes, and there’s a paper face mask in his hand.

All in all, Osomatsu can kind of guess what’s going on, and he feels a little guilty for not noticing something was wrong. “Hey, Totty… I thought you worked till noon today?”

“Ugh…” Totty sniffles thickly, walking over to where Osomatsu is sitting. Once there, he just sort of slumps himself down on the floor. His voice is congested and hoarse, sounding like it hurts to speak. “They sent me home. I’m sick. Sacchi told me I should go to the doctor since this is like the sixth time I’ve had a sore throat in the last couple years… but…” His fist tightens around the mask as if it’s his only lifeline right now. “… I don’t wanna go alone. I hate the doctor.”

Osomatsu shuffles closer and carefully runs a hand through Totty’s hair. “Well, fuck, I could take you.”

Totty turns his eyes up a bit. Though they’ve got their usual sparkle, there’s a marked exhaustion shining in them as well. “R-really?”

“Yeah, really, you’re my baby brother! Of course I’ll take you. I don’t have anything exciting going on today, anyway.” His hand continues to make long, slow strokes through Totty’s locks. “You’re not feeling good, huh? Does your throat hurt?”

Totty laughs softly, but it lacks any real mirth. “Gee, how’d you know?” He closes his eyes, pressing his head in against his older brother’s hand. “Mmm… yeah, it’s pretty bad. If I try to talk any louder than this, I start coughing and it feels like a bee sting in my throat. And I think have a fever… I’m all achy… God, I just wanna go to bed…”

Osomatsu gives a few more pets to his baby brother’s head, then tries to pull him up into a more… vertical position. “Here, let’s get you bundled up and we’ll head over to the doctor’s office. Think you can handle a train ride?”

“Mhm… as long as you’re there.” For the most part, he lets Osomatsu move him around, feeling too tired to move himself. “Can I sleep on the way?”

“Yeah, sure! We’ll sit together and you can lean your head on my shoulder.” This time Osomatsu is determined not to miss anything. He wasn’t paying attention this morning, but that won’t happen again. He doesn’t want Totty having to be in pain speaking for himself, so he needs to make sure to note down everything that’s going on. He reaches over to touch his fingers against Totty’s neck, frowning. “Hey, this looks kinda swollen, Totty, does it―”

The instant reaction is a yelp, or as much of one as the youngest can manage. There are tears in poor Totty’s eyes immediately, and as much as he wants to move away, his current malaise prevents him from doing so. “O-ow, Osomatsu-nii-chan!!”

Osomatsu winces in sympathy. “Ah, shit, I’m sorry. Well, there’s my answer… that hurts, huh?”

“Y… yeah… k-kinda like you just poked a sunburn…”

“Yikes, fuck. I’m really sorry. I didn’t mean to hurt you. C’mon, let’s get this taken care of.” He gently tugs Totty to his feet, and somehow manages to get him into his coat with a scarf wrapped around his neck. Loosely, just to make sure it doesn’t get bumped again. “Hey, this could be your new look.”

Totty lets out a raspy giggle. “I dunno… sick chic? I don’t think it’ll catch on. I’m sure I’m making it work, though.”

Osomatsu shakes his head. “Pretty sure you can make anything work, you priss. Let me grab my wallet and leave a note for the others, okay? Just in case they wake up while we’re gone, I don’t want anybody to worry.”

“Okay… I’ll just lean on the wall for a sec and try not to fall asleep.”

He grins before giving a kiss to Totty’s cheek and hurrying upstairs. It’s not a great idea to leave the house without some money, and he doesn’t want Mom or their brothers to panic if they wake up to find the youngest and the eldest nowhere to be seen.

He also doesn’t want to disturb them, though, so he tiptoes into their bedroom to get his wallet from the table, and scrawls a quick note before heading back downstairs.

Mom + little bros―

Totty got sent home because he’s sick. Another sore throat. I’m taking him to the doctor, so don’t worry if we’re not back when you guys get up. See you soon!

Love, Osomatsu

“Th-this isn’t fair, nii-chan! How come I have to do this? Why couldn’t they just give me a pill??”

“I dunno, but this is what they recommended, Totty… like you said yourself, this is, what, the sixth sore throat you’ve had in two years? And you admitted to the doctor that it hurts to swallow and you’re having trouble breathing this time.”

“Y-yeah, well… I thought she’d just say I should use my inhaler and take some painkillers… maybe give me a prescription for an antibiotic.”

“She might still have to do that; she put that swabby thing in your throat and said she’ll call with the results tomorrow.”

“And that thing sucked! It made me cough so hard my eyes watered…”

“Yeah, I remember, I was there. I almost thought you were gonna throw up. I hate to say it, little bro, but you’re in rough shape here.”

“I know… but… but surgery?!”

“Doesn’t your throat still hurt?” Osomatsu finally sighs as he helps Totty up the stairs now that they’re back home. “You should rest your voice so this shit doesn’t get worse. The doc said your throat was really red and irritated. Do you think bitching your little heart out is gonna make it feel any better?”

As usual, everyone is huddled up in the spare room, trying to get warm under the kotatsu, when the two of them open the door. “Hey, there you guys are!” Choromatsu pipes up from his spot, where he’s reading a book. “We got your note, but it’s almost one in the afternoon now… did you guys spend like five hours at the urgent care center??”

“Not exactly,” Osomatsu replies as he guides Totty over to the couch and carefully helps him settle in. “We spent like an hour at urgent care, then they sent us to the hospital to talk to a surgeon.”

“A SURGEON?!” Choromatsu’s book is immediately abandoned in favor of zooming over to grab at Osomatsu’s collar. “What do you mean, a surgeon?! How sick is he?!”

Karamatsu has drifted over toward the sofa and set a hand on Totty’s forehead as if to confirm that, yes, things are really that bad. “Well, our dear youngest has a fever, at any rate.”

“Ow! Get off me, Fappyski!” Osomatsu smacks the third eldest’s hands away and straightens his shirt out. “Fuck, he’s not dying or anything.”

“If only,” Totty moans, nuzzling into Karamatsu’s embrace. “I’ve got… um… a-ah, shit. Do you have the discharge paper, Osomatsu-nii-chan?”

“Yeah, it’s in my pocket.” He takes it out and unfolds it, handing it over to Choromatsu. He memorized most of it already anyway, having pored over it on the train ride home. “They’re still doing that test to determine if they need to put him on antibiotics, but long story short, seeing as this is over five times he’s had a sore throat in the last two years, he needs to have his tonsils out.”

Thankfully, Choromatsu’s initial panic flattens into anxiety as he takes the paper to read. “A-ah, okay… well… that’s not so bad… I-I mean, it’s a minor surgery.”

Totty starts to wail and presses himself into Karamatsu’s chest. Even doing that, his voice is barely a whisper. “Noooo, they’re gonna cut me open and take out part of my insides! Don’t let them do it, Karamatsu-nii-chan! Don’t let them!”

“I won’t, sweet little Totty! I won’t let them!” To his credit, Karamatsu commits to it, snuggling the baby of the family even closer like he can protect Totty from the surgery. It looks to be mostly for comedic effect to diffuse tension for everyone else… though nobody can be sure with Karamatsu.

“You have to do it, you dumbass,” Ichimatsu snorts, lying down with his legs still under the kotatsu. “That shit’s infected, so you need it cut out. If you don’t get it taken care of, you’re just gonna keep getting sore throats.”

Osomatsu settles down on the couch next to Karamatsu and Totty, patting the youngest on the head. “Not even just that. He told the doctor he was having trouble breathing and swallowing this time, and that when he does swallow, it hurts like a motherfucker. You’re not getting out of this, Totty.”

Totty briefly peeks out of his Kara-cocoon. “You’re all being mean. Peer pressure. I’m gonna tell Mom.”

Jyushimatsu laughs and launches himself over to the couch. He hits the bottom of it with his head, but it doesn’t appear to have shaken him much, because he’s sitting with his legs crossed and his back pin-straight in a second. “Whaddaya think Mom’s gonna do, Totty?? You’re her baby! If you tell her you don’t wanna get the surgery, she’ll probably grab a steak knife and do it herself!”

“… Oh, my God.” Totty whimpers. “Oh, my God, you’re right.” Tears well up in his eyes, and this time they’re genuine as he leans back in against Karamatsu. “B-but I don’t want surgery! I-I’m scared… they’re not gonna let anybody else into the room… they’re gonna stick some sleepy liquid into my hand and… and everything’s gonna get dark… and I won’t have you guys or Mom or Dad there…”

The three eldest share a concerned look between them, and Ichimatsu and Jyushimatsu do the same with each other. After a moment of Totty crying, Osomatsu scoots over to make room for Choromatsu to sit down.

“I-it’s okay, Totty. Um…” He slides his hand up past Karamatsu’s arm so he can rub his baby brother’s back. “Hey, hey, it’s… it’s okay that you’re scared, you know? You remember when I had to have surgery to take my appendix out? You remember how freaked out I was when you guys showed up, and how Osomatsu had to talk for me because I was crying so hard? That’s normal.”

Osomatsu somehow manages to put his arm around all three of them. “And he still did it anyway! He was really brave, ‘cause he knew it needed to be done. And you remember how it was before? Even when they take you to surgery, we get to hug you and kiss you and slobber all over you before you go in. I bet you could even take a stuffed animal or something in with you if that’d make you feel better.”

“I wish I could t-take one of you guys,” Totty mumbles. “Just shrink you down and bring you with me.”

Karamatsu hums. “When did they schedule the surgery? I could sew up a doll that looks like one of us!”

Choromatsu glances down at the paper again. “Ah, looks like two weeks. At least you have a lot of time to prepare, Totty! You can cry a lot and be super anxious in the next couple days, then you’ll have got it all out by the time you actually go to get it done.”

“There’s really no way around it, Totty.” Ichimatsu stretches his arms so he can flick Totty’s ankle. “You don’t wanna keep getting sick, right? A lot of throat infections can probably seriously fuck up your throat, and you’ve been getting a lot. Aren’t you tired of that?”

Jyushimatsu waves his arms in the air. “Plus, we’ll get to take you home afterwards, and you’ll get lots of ice pops and ice cream and we’ll get to baby you!!”

“Yeahhhh,” Osomatsu grins. “We know you like that even though you say you don’t. Now we’ll have the perfect excuse.”

“Exactly,” Choromatsu adds in, leaning to kiss Totty’s head. “You can do it, Totty. Even if we can’t be in the room with you while it happens, we’ll be right there in the hospital waiting for you. This really is the best thing for your health. Like Ichimatsu said, repeated sore throats like this could really hurt your voice.”

“Not to mention,” Karamatsu muses, “you could post about this on your blog. I can see it now… you’ll get so many comments… so much sympathy…”

“So many people wanting to nurse you back to health and kiss your stupid face!!” is Osomatsu’s contribution.

… Well. When they all put it like that, Totty supposes that there’s no getting out of this. After all, he’s sick (pun not intended) of constantly getting sore throats in the past couple years, and if this is the only way to make it stop, he can’t really act like a coward. He already got the surgery scheduled.

Plus if his brothers are all pushing at him like this, it’s almost definitely because they think it’s the right call. Even though it’s fucking surgery.

“You guys… promise you’ll be there when I wake up?” he rasps, leaning into Karamatsu’s shoulder. “That’s… that’s all I really care about.”

Of course, he didn’t really need to worry. As soon as he says that, he’s sort of engulfed in a hug of big brothers, with everyone surrounding him and stroking his hair and kissing his face.

Yeah. They’ll all be there.

#Osomatsu san #whump #Benimatsu #Totty #Osomatsu #Allmatsu #illness #tonsillitis #caretaking #WHAT GOOD BOYS THEY'RE SO SILLY #KARA SAYING HE WON'T LET THEM EVEN THO HE KNOWS IT NEEDS DONE IS KILLING ME #Totty being babied is fucking EVERYTHING ok

18 notes · View notes

koredzas · 7 years

Photo

Pier Francesco Sacchi - Saint Paul Writing. Detail. 1520

#art #renaissance #pier francesco sacchi #writing

75 notes · View notes

captainswan-asyouwish · 5 years

Text

Jennifer Morrison to Direct ‘One of Us Is Lying’ Pilot for Peacock (EXCLUSIVE)

Jennifer Morrison has signed on to direct the drama pilot “One of Us Is Lying” for NBCUniversal’s upcoming streaming service Peacock, Variety has learned exclusively.

Based on the Karen M. McManus YA book of the same name, “One of Us Is Lying” tells the story of what happens when five high schoolers walk into detention and only four make it out alive. It was originally in development at the NBCU cable channel E! before moving to Peacock back in August.

This will mark the first pilot Morrison has directed. She previously directed an episode of the HBO series “Euphoria” as well as the feature film “Sun Dogs” and the short film “Warning Labels.” She is primarily known for her acting work, having starred in shows like “House” and “Once Upon a Time.” She will also appear in the fourth season of “This Is Us,” which debuted on NBC on Tuesday.

She is repped by CAA and Anonymous Content.

Erica Saleh will write the pilot, with John Sacchi and Matt Groesch executive producing via Sacchi’s 5 More Minutes Productions. Universal Content Productions will produce.

Peacock is also currently working on a “Punky Brewster” revival as part of its initial originals slate. Among the projects ordered to series at the nascent streamer are a revival of “Saved by the Bell,” a “Battlestar Galactica” reboot from executive producer Sam Esmail, a series adaptation of Aldous Huxley’s “Brave New World,” and a third season of the former NBC comedy “AP Bio.” The service is expected to launch in April 2020.

(X)

#it's now official #so talented woman #not surprising she is so in-demand #proud #Jennifer Morrison #One Of Us Is Lying

43 notes · View notes

dailysbr-redacted · 5 years

Photo

various oc sketches that are very rough and totally unfinished

This is all part of a big monster girl story im writing which uh.. got deleted off my computer ;w;

sacchy and helio are dendries parents, and hijiki is.. a parent.

its a long story

anyway dont mind me im just sharing some gays

#oc #my ocs #dendrie #helio #sacchy #bell #hijiki #if you go through my oc posts you can probably make out whos hijikis daughter bc #im not very subtle #monster girl #mermaid #character design

40 notes · View notes

itsrishikasinghthings · 4 years

Text

Role of social media in the Fashion Industry

Acknowledgment

It is always a pleasure to thank all who have been a part of my capstone project journey. This project was a part of my specialization course which gave me a wonderful opportunity to interact with the people of the fashion industry and other experts.

Firstly, I would like to express my gratitude to my parents who always encouraged me to take risks in life and are the pillars of my strength. Without their encouragement I may not have been able to complete this project.

Secondly, I would like to convey my deepest thanks to Bennett University and my mentor Prof. Sumita Vaid Dixit for providing invaluable guidance, suggestions throughout the project, and by helping me in putting this project together.

Thirdly, a big thank you to fashion experts Mr.Rahul Toppo from Chennai, Ms. Kriti Chawla fashion stylist from Popexo, NIFT graduate Prof Pratik Kumar Singh, Prof. Neelam and Kashish from Ranchi who is an aspiring fashion designer. Their opinions and insights helped me get a better perspective of the fashion industry.

In the end, I would like to thank all those who I have not been able to name in the acknowledgement but they have played an important role in my project. Personally, the opportunity to write this capstone project is a big milestone in my career development. I hope I'm able to get another opportunity to interact with all of you again.

Sincerely,

Rishika Singh

LA17MC061

Introduction

India's fashion industry is currently estimated at $70 billion, of which up to $9 billion is already digitally influenced, as in, shoppers are searching, browsing, and buying stuff online. Globally, and in India, fashion is the third most-followed topic among Instagram users after (movies and music).

Kashish from Ranchi who is aspiring in Fashion designing has said that being in the fashion industry and neglecting social media can be a great loss for anyone's career. "Social media plays a very important role, helps in learning the new trends, and motivates us to create good content, " she said.

Over the past few years, social media and digital media have drastically changed how people consume the content or any sort of news, especially in the fashion industry. Both fashion blogs and social media have recently made an elitist industry more available and relatable to regular customers. Social media has created an open channel of communication between organizations and citizens. Nowadays, content is expended online and individuals are not only reading content, but they are giving their inputs through comments and social media. Numerous sorts of fashion blogs overseen by regular people are giving customers an interior look into what utilized to be an elite, fashion-experts-only industry.

Rahul Toppo, a fashion designer from Chennai said, “Social media platforms play an important role in fashion today, we can showcase our collection, content, designs and we can connect and reach to many people”. Some of the young designers like Amit Aggarwal, Dhruv Kapoor, and many more are tapping on social media mainly active on Instagram.

CHAPTER 1

Why are the fashion designers tapping in the world of social media?

In 2012, Facebook spent $1 billion to acquire what was then just a photo-sharing app. Over the years, however, Instagram has not only added a slew of features that attracts more users but also become a marketing and selling platform for business.

Everyone has been obsessing over the old designers like Manish Malhotra, Sanjay Garg, Rohit Bal, and Sabya Sacchi for forever now. Even though they’re evergreen designers in India who all the people in the country wish to wear and admire. The designs and work of these legendaries have always inspired others to work more and more and know the audience wants. The Indian customers are now becoming modernized and more open to the labels from such upcoming Indian fashion designers.

Preeti Verma, founder of an Indie label Runaway Bicycle, managed to go courtesy Instagram. Verna says keeping her Instagram buzzy and updated is more work than managing the website of fashion.“We put a great deal of thinking into our Instagram feed. We have a writer and an art director who manage the quality of content. We shoot our products specifically for the app. We push out one post every day, and it certainly is a more live medium to maintain, unlike our website,” she said.

Pratik Kumar, a professor of Fashion Designing has stated, “I’m in this fashion industry for around 10 years now and can say that in the early time, designers lacked the internet, the age of information technology but now everything is digitized and even the industry is turning into robotics.”

Manish Malhotra talks of fashion in the age of Instagram, “Brand experience today is just a click away. Digital media has revolutionized a hyper form of window shopping. Earlier, the only people privy to what I was showcasing were those who attended the show or came across it in the newspapers the next day. Today, everyone has a front-row seat to my shows via Instagram, Facebook, Twitter, and Livestream.”

Caption: The instagram account of Manish Malhotra (Source: Instagram)

What advantages do Social media have?

Fashion brands on social media, it is a modern platform for interaction between brand and customer. Before the arrival of the internet, all the programs for launching any design or any clothes or any brands were done through glossy magazines, TV, etc. And social media is ruling many facets of businesses and their impact on their lives is enormous.

It gives low to zero overhead cost

There’ll be no need for expensive expenditures any more in the digital area. Creating and implementing top social media campaigns and strategies are free and cost-effective. Signing up and making a profile on popular social media platforms such as Facebook, Instagram, Pinterest, etc is completely free.

It increases customer engagement and loyalty

People spend a lot of time on social media, it's not a tough task to attract new consumers through social media. Social media allows us to interact with recent customers and old customers, but what keeps them loyal? It is the content that the user posts on their social media platforms.

It reinforces brand awareness and credibility

Social media is the best platform to showcase the fashion studio and it acts as the best medium for brand recognition. Enhance the brand’s awareness and increase the following in all social networks such as Facebook, Instagram, LinkedIn, Twitter, and Pinterest by presenting all the designer collections.

Social networks impact buying decisions

The vast majority of the individuals look for designing trends and latest fashions and are aware of them through social networks only. It acts as a word of mouth so any matter can spread in no time. The business pages' preferences, shares, remarks, and so forth will impact and be an immense effect on the clients' buying choices.

Demographic targeting

Millennia is the targeted customer for the fashion industry and social media could be a customized stage where fashion retailers can target the audience demographics wise such as sex, age, area, hashtags, etc. Other than, it is exceptionally simple to track client behavior patterns online.

It is an effective marketing tool

Whether anyone wants to get high traffic, brand loyalty; provide better customer service; increase sales volume, social media acts as a marketing tool for the fashion and apparel industry.

In the survey of 110 consumers, 82.7% agree that social media is the biggest medium from which they get influenced.

Kashish from Ranchi who is aspiring in Fashion designing stated, “I have just started my journey and Instagram is really helpful because it helps me in reaching more and more people and I can create a good gallery by posting pictures and videos. I am also learning from other designers as well as knowing the latest trends.”

Caption: Kashish trying to engage with the audience by posting her designs on Instagram (source: Instagram)

The best media to target people for promoting various designs and labels on this Pratik Kumar has mentioned, “We can use any media whether its Instagram, Facebook, Pinterest or twitter but it all depends on the targeted consumers. For example, if we target the age group of 15-25 then they’ll be mostly on Instagram but if we target the age group of 35- 50 they’ll be mostly on Facebook. So the use of media depends on the targeted consumer. ”

Neelam Patel from Ghaziabad who is a client in fashion designing and also a professor. She says, “I won’t prefer to promote as I am not a designer but being a client I would prefer Pinterest as they cater a large segment under one roof. I don’t have to like and follow the pages for what I want but by just one keyword I will type and find lots of options related.”

https://www.youtube.com/watch?v=wDNaZgCYzkM&feature=youtu.be

Caption: Kriti Chawla currently working in Popexo as Fashion stylist has expressed her views on the importance of social media in Fashion industry.

Social media has transformed the shopping process. From research to brand interaction to promoting the designs to actual purchasing processes, the entire situation has seen significant changes.

CHAPTER 2

The Impact of fashion industry on people and on market

Success story of Kresha Bajaj Zaverias a famous fashion designer

Kresha Bajaj Zaveri, an Indian Fashion designer was born in Mumbai, India on March 7, 1988. Kresha has studied fashion from London College of Fashion, Parsons New York, Parsons Paris, FIDM Los Angeles, and now try to bring all that knowledge to the streets of India. Fashion designer, influencer, and hairess whose clothing line Koesch and Haute taste have won her commercial success and a huge following on social media. She has over 168,000 followers on Instagram, and her stories on Instagram and her posts encouraged and gathered the attention of fashion publications like Elle Magazine. Her designs have been showcased in the Lakme Fashion Week 2014.

Koesch originally started as a website in 2013 and specializes in bespoke western and bridal women wear. She’s famous for what is called her “LOVE STORY LEHENGAS” where they map out the couple’s journey on the garment bringing alive their love story.

Caption: Kresha Bajaj Zaveri (source: Instagram)

In her blog, Kresha has shared her experience with social media for her career and she thinks that luxury and social don’t go hand in hand. “Social media platforms, and in my case Instagram specifically, being an extremely visual platform is the perfect tool to create an online presence for Krésha Bajaj, the brand”, says Kresha. Kresha believes to post the original content, ensuring that it is attractive enough for people to gush over it.

On social media, the feel, the look, the textures of the fabric will be missing. Not only on social media but no online shopping websites or apps can give that feel or the emotion of the fabric or the material of the cloth which is given in the stores or the showroom of these clothes. As Kresha’s store is only in Mumbai and she says, “it is important for us to help an online viewer feel that they are in actual space while browsing through our online posts.”

Kresha wants her consumer to believe in their imaginary world of dresses of their choices and on this she said, “For us, we want to use Instagram as a look book of a wonderland that people enter through their phone, but feel the need to come to explore in person. ”

Only posting good content, and promoting designs are not enough. According to Kresha, to gain more and more consumers and their attention the important thing is to engage with the audience, answering their questions and giving them as much information as necessary. Having a beautiful page is irrelevant if it doesn’t garner the right kind of attention and encourages conversation.

Caption: Kresha Bajaj promoting her brand by posting her designs and modals on social media (source: Instagram)

Marketing of fashion in the market in this decade

In this modern era of cut-throat competition, it is important to take care of every aspect related to marketing in the fashion world. The word media indicates the meaning of the main source of communication, these can be in the form of writing, images, visuals with narrations, or clips. Now, talking about the media there are many mediums from which the message of the designer or any influencer can be sent to their consumers and can attract more and more audiences.

Mediums like radio, television, newspaper, banners, billboards, websites, magazines, social media, or fashion show events like these. In this passage of time fashion has made its place in the culture, slowly and steadily people are accepting and following the latest trends and want to know the updates and latest upcoming fashion which is mostly provided by various mediums.

Television has a wide influence on its viewers.it affects not only, the knowledge of the audience but also the attitude towards many things. For example, the desire for the products and their brand preferences have been changed. In general, TV has higher credibility than newspapers, People are most likely to believe in what they see, not what they read. TV as a medium influences the dressing of youths. Audience members tended to make changes in their appearances, value, attitudes, and other characteristics to become more like the admired celebrities.

This data suggests, most of the consumers find their latest trends of fashion which is going on the market from social media then comes to fashion blogs and friends' families and then goes on.

In magazines, more than any other medium, advertisements and editorial content flows together to create an experience.

Magazines, being the media that attracts the most specialized audience can have a powerful impact on its niche audiences. Vogue, Lucky, W and many more are the most readable fashion magazines. Women are the most targeted for this medium of fashion. For women especially, reading magazines is related to the internalization of societal ideals and self-objectification.

Caption: Priyanka Chopra being featured for the cover page of Vogue India Magazine (Source: Pinterest)

In the Fashion show, in the first era of the fashion industry, designers had to show their new designs to the client through sketches. At that time, fashion designers used fashion dolls which are also known as dummy; this was the only medium to illustrate the new upcoming designs. In the second era of the fashion industry, the fashion dolls or the dummies were replaced by the living mannequin and then the models gave an entry in the fashion industry.

Captions: Soha Ali Khan walking gracefully on the rampwalk (source: pinterest)

Celebrity has backed the fashion industry

Taking cues from international celebrities, Indian film actors and cricketers are increasingly launching their own clothing and accessories brands to cash in on a category that industry executives and analytics believe has remained untapped so far in the country. Social media like Snapchat, Instagram, Facebook, Twitter and more all the inextricable parts of being famous in today’s world.

In the survey of 110 consumers, 85.5% believed that the consumers are influenced by their favorite celebrity. In this survey, most of the consumers were attracted towards lead actors like Shahid Kapoor, Hritik Roshan, Sonam Kapoor, Alia Bhatt and many more.

Chapter 3

Future of the fashion industry

The year ahead is likely to be challenging. Winds of change are sweeping the fashion industry, and many markets are set to see slower growth and declines in consumer confidence. Indian consumers and their apparel preferences are gradually changing, which in turn is altering the shape and size of the apparel business.

Indian customers and their apparel choices are gradually changing, which in turn is altering the shape and size of the apparel business. The changing demographics and psychographic profile of he Indian customers is today, supported by the apparel market which is moving away from tailor-made clothes to ready-made clothing. In India, people are shifting from rural to urban areas in search of jobs and some to find better education at a continually increasing rate. By 2025, the middle class consumers which will form 48.5 percent of the total targetable consumer base will contribute about 55-60 percent share of the apparel market size.

The increasing access to digital devices and internet is enabling the masses to have online shopping experience irrespective of whether they are living in urban or rural areas. The market growth and continuous shift towards brands will support new ventures, given the strength of the product and a clear growth strategy based on real consumer insights.

How do the fashion industry is coping with COVID-19 pandemic?

Several apparel makers and fast-moving consumer goods companies had stepped up to produce medical-grade masks as philanthropic acts when Covid-19 struck but now it is apparent that the pandemic is set to alter lifestyles at least some time to come.

“Masks are expected to become a habit over the next few months. We are also working on neem and tulsi treated fabrics for Peter England for a greater degree of wellness,” said Vishak Kumar, CEO of Madura Fashion & Lifestyle. The covid-19 pandemic has created a crisis across all the business barring those of essential commodities. India’s largest fashion body, theFashion Design Council of India (FDCI) cancelled its bi-annual ready to wear fashion week in early March 2020.

Shopaholics, on their part, are keeping their shopping carts ready for delivery once the lockdown for Covid-19 gets over.

Delhi-based fashion designer Manish Tripathi designs khadi face masks to fight with this covid-19 pandemic.“I am preparing these masks for the people who can’t afford to buy masks. Then I will try selling them online and whatever amount is collected will be contributed to the PM-CARES Fund to fight the coronavirus,” he said. In his social media (twitter) account he promoted his idea and social work.

Caption: Manish Tripathi contributing in this covid-19 pandemic (source: Twitter)

“Make your social media more creative. This is the perfect opportunity to redesign your Instagram or declutter your desktop. Tidy up your photo gallery and, most importantly, unburden your Whatsapp media”, says Fashion designer Abhishek Dutta.

Popular fashion designer Manish Malhotra is known to share his eccentric work across social media platforms and this time he used his social media account to engage his fan following by showing them a throwback of one of the famous fashion shows. In this amid Covid-19 lockdown, the ace fashion designer has shared an unseen picture from his early days in the industry which has taken social media by storm.

In Instagram, he posted a throwback picture of back in the days when he was a model. He also dropped the sweetest picture featuring Aishwarya Rai Bachchan in the fashion show and is setting friendship goals.

Caption: Manish Malhotra with Aishwarya Rai Bachchan in the fashion show #throwback (Source: Instagram)

Since India went into lockdown on 24 March, it seems more and more of the people are turning to social media to consume news and communicate with their friends or to see what is trending whether it is fashion or any other source of entertainment.The first week of the lockdown saw citizens spend more than four hours a day on social media — an 87 percent increase compared to the previous week, as per a poll conducted by Hammerkopf Consumer Survey.he poll conducted on 28 March with 1,300 respondents in New Delhi, Mumbai, Bengaluru and Chennai found that 75 percent of people spent more time on Facebook, WhatsApp and Twitter compared to the previous week, largely to consume news and remain in touch, and that social media usage jumped from 150 minutes per day prior to the lockdown to 280 minutes a day during that first week.

“As everyone knows due to COVID -19 most of the businesses are in the worst situation. The fashion industry is one of those. Stores are closed and all agreements are stopped”, says Rahul Toppo a fashion designer. He also stated, “It will take time to recover But there is a good advantage for social media as due to lockdown everyone is spending more time in social media like Instagram, Facebook & YouTube, many brand and designer are connected to their followers they are using this time to promote their present & previous work, as we are also connected to our followers showing illustration, design process all behind the scenes and promoting previous work”.

Conclusion of the project

The world is becoming digital and with the advent of information technology, the ways of communication and work have been revolutionized completely. over the last decade, social media has become an effective marketing tool, it has not only created a new dimension of marketing but also provided many opportunities to the marketers to create brand awareness among consumers.

Social media is a compilation of online platforms and communication channels that are used to share information, profiles, promotion of any sort of event or designs, or any exhibition.

The fashion industry will get great help through social media to reach a height and can attract more and more consumers.

Bibliography

This project has been written with the help of multiple articles that have been proven as a credible source. And with the help of survey of 110 consumers which was conducted by the writer.

Chapter 1

Livemint

https://www.livemint.com/Industry/jtjpWRTMUqKRvtT72sX1PJ/Digital-footprint-in-Indias-fashion-market-more-than-double.html

Economic Times

https://economictimes.indiatimes.com/tech/software/how-instagram-is-driving-fashion-business/articleshow/62771925.cms?from=mdr

Chapter 2

Lukebox

https://www.luxebook.in/fashion-designer-kresha-bajaj-shares-the-secret-behind-her-brands-massive-social-media-following/

Livemint

https://www.livemint.com/Consumer/uhBCZvMWKcE4vjs6c8ztHL/Celebrities-association-with-fashion-labels-see-a-surge-in-I.html

Chapter 3

Indiaretailing

https://www.indiaretailing.com/2017/06/18/fashion/5-trends-will-define-future-indian-apparel-industry/

Economic times

https://retail.economictimes.indiatimes.com/news/apparel-fashion/apparel/covid-19-impact-stylish-face-mask-is-the-new-focal-accessory-of-indias-top-fashion-brands/75639614)

Firstpost

https://www.firstpost.com/health/media-usage-during-covid-19-lockdown-indian-users-flock-to-fb-and-whatsapp-general-news-sites-see-numbers-rise-8242811.html

#fashion #nift #social media #instagram #pinterest #social media marketing #manish malhotra #covidー19 #fashion industry

1 note · View note