Konstrakta builds on this notion with her climactic chant in Latin, highlighting how society has completely forgotten to register one’s mental health as a marker for how healthy we are. She sings how the body is healthy, but the mind is sick, sad, frightened, and desperate; yet this all means nothing as long as we appear well on the outside.
Konstrakta’s act is referencing Marina Abramović’s 1975 performance Art Must Be Beautiful, Artist Must Be Beautiful in which Abramović continuously brushes her hair while repeating “Artist must be beautiful” as a comment on the misogynistic beauty expectations of the art world. Konstrakta has updated the words to “Artist must be healthy” and the ritualistic movement to hand washing and she's also singing about how beautiful hair and skin are indicators of good health and how imperfections are an indicator of health issues, thus making a statement about how the beauty industry has updated its vocabulary and morphed into the wellness industry to sell us the same old sexist beauty standards, but now under the guise of “health” and “self care”. By citing Meghan Markle as an example of health and beauty, mentioning she herself doesn’t have health insurance and ending the song with a statement about mental health, Serbia’s performance contextualises health as not an individual issue, but a complex question of wealth, privilege and politics. In this essay I will