The Berwick Cake Company went out of business in 1977, but made a significant contribution to the world back in in the 1920s. According to food historians, Berwick was selling a product with 2 mound-shaped pieces of chocolate cake with a sweet filling sandwiched between them. They were not selling well. As a marketing stunt, the company had the actors of the Broadway show "Makin' Whoopee," then playing in Boston, toss the cakes into the audience at curtain call. They were an immediate hit, and the Whoopie Pie was born.
The grand finale of the Boston Sign Project is the landmark Schrafft’s sign which is mounted atop the company’s former factory in Charlestown’s Sullivan Square. Schrafft’s was a candy, chocolate and cake company founded in 1861, and had stores and restaurants along the east coast up until the business was shut down in 1981. The old factory was converted into commercial office space, and in 2016 the famous neon sign was reconstructed exactly as it was with a high-efficiency, energy reducing lighting system. The sign remains an icon, and at night the pink neon glow can be seen for miles in all directions.
BOSTON SIGNAGE PROJECT (100 of #100bostonsigns)
🎉 All 💯 signs can be seen on my portfolio site: sliney.com/signs
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