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#sofia jirau
unbfacts · 1 year
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midnightfunk · 2 years
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podcastenthusiast · 1 year
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I was reading about a model with down syndrome who works for Victoria's Secret. People keep saying that she's being exploited for wokeness because they were once accused of being sexist and patriarchal. What do you think of it? She doesn't look miserable or anything. https://www.allure.com/story/sofia-jirau-victorias-secret-first-down-syndrome-model
I heard about that. I don't know much about her specific situation, but modeling can be a pretty sexist industry overall. I'd say as long as she's being paid fairly and she's able to choose/consent to everything the job entails, then it's great. If she's happy, it goes a long to challenge society's misconceptions of what disabled people can/should do with their bodies. It wasn't so long ago we still had institutionalization and the "ugly" laws and all.
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house-of-slayterr · 2 years
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Have you heard of Sofia Jirau? She's a Victoria's Secret model with down syndrome and people think the company is taking advantage of her because they haven't been doing well with their brand.
Is it’s simply because she has Down syndrome? Because then people are just infantilising her. Unless there’s actual proof that they’re taking advantage of her, people are just upset that someone liked her has a job. People with mental disabilities can have jobs and think for themselves. Just because she works for a bigger company doesn’t mean she doesn’t understand her job. That’s a bit insulting if that’s the only reason people think that.
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fashinistagirlunit4 · 11 months
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disability diversity
Through fashion disability’s are constantly being recognised and celebrated, which is so important in today society. The rise of models with disabilities has revolutionised the fashion industry, Jillian Mercado, Mama Cax and Alexandra Kutas among others broke the barriers for their community providing visibility and creating more opportunities for aspiring disabled models.
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Jillian Mercardo in New York 27th June 2019
A famous fashion designer Tommy Hilfiger shown light onto models with disability’s and created an ‘adaptive collection’ this line is incredible as it shows that everyone should be treated the same regardless of their disability. The collection gives those with a disability the same clothing regardless of their disability.
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Sofía Jirau has made history as first Victoria secret model with Down syndrome “one day I dreamed it, I worked for it and today it’s a dream come true” she made her debut as a model in march 2019 on her 23rd birthday and in February 2020 she modelled at New York Fashion week for the first time.
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Sofia Jirau
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Mama Cax
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Kelly Knox
“I was born without my left forearm, all my life I’ve known that my body may be ‘missing’ a little bit but my soul is whole all powerful and limitless. I did not see anybody like me in fashion magazines, advertising campaigns or gracing the catwalk I could’ve easily given up, but I don’t break that easy! I wanted to change the way society perceived disability and beauty to make a difference to the world.”
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Sinéad Burke
Sinéad Burke is an Irish writer, academic and disability activist, popular for her TED talk 'Why design should include everyone'. She was also the first little person on the cover of Vogue "We need to constantly be asking what voices are not in the world, which perspectives are not being considered, and make sure that change occurs with as much intersectionality as possible."Peter Lindbergh
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htvewor · 2 years
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Poser 7 victoria
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diversewithseaside · 2 years
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THE FIRST EVER DOWN SYNDROME MODEL
SOFÍA JIRAU
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Jirau made her modelling debut at a fashion show for designer , Wanda Beauchamp at the age of just 16. Nevertheless, Sofia started working as a model on the 26th March in 2019 , on her 23rd birthday . Sofia is a 26 year old Puerto Rican woman with Down Syndrome that stars in a variety of Victoria Secrets latest campaign for its lingerie!
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millsjane · 2 years
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WHERE DOES VICTORIAS SECRET STAND ON BODY-POSITIVITY NOW?
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SOURCE PINTEREST: VIA VSPINK https://pin.it/5Kkcypl last accessed 6th September 2022
We all know Victorias Secret for its super thin and beautiful models in skimpy underwear sets walking down a catwalk with huge wings. But we also know how much they used to promote anorexia etc. After years of criticism and being called out for their toxic behaviour, the brand finally made the decision to overhaul their brands image. For the first time in Victorias Secrets' history they began promoting body positivity which included women of all different sizes and structures. However, was this truly inclusive or just a PR stunt?
In 2021 the brand announced it was recreating a new group of women as its representatives. The brand introduced its first black transgender model (Emire D'Spain) and also its first model with down syndrome (Sofia Jirau). However this left many people wondering was this a genuine shift to body positivity, or were they just trying to shake off the criticism. Victorias Secret was known to make its models starve themselves to maintain a small waist.
ALI TATE CUTLER, THE FIRST VS 'PLUS-SIZED' MODEL.
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Alli Rosenbloom. (2019). Meet Ali Tate Cutler: Victoria's Secret's First Size-14 Model. [Online]. Eonline.com. Last Updated: 14th October 2019. Available at: https://www.eonline.com/news/1079999/meet-ali-tate-cutler-the-first-size-14-model-to-appear-in-a-vic [Accessed 6 September 2022].
Ali Tate Cutler was Victorias Secret first 'plus-sized' model. Before Cutler the brand did not hire anyone above a size 12, Tate is a size 14 which they class as plus-sized. I think this is so wrong Cutler has never seen plus-sized. This was the brands way of redeeming itself and trying to claim that they were inclusive and did not promote anorexia. The brand faced even more backlash after they announced Cutler as their plus sized model as many people also said that she was not plus-sized. Therefore, I believe that the whole inclusivity and body positivity movement by Victorias Secret was just a big PR stunt to get them out of all of the backlash the were receiving before, apart from it massively backfired. The brand today has started to post more 'plus-sized' models on places such as instagram but they do not promote it nearly half as much as they should.
In my eyes Victorias Secret is still the same toxic brand it was all those years ago. I believe they are only promoting body-positivity because they feel as though they have to, just so they don't get 'cancelled'.
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nevecadmanunit4 · 2 years
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DISABILITY DIVERSITY
For many people with a disability, off the rail clothing can often be inaccessible & uncomfortable. With a huge majority of garments made for those with a disability created for functionality, leaving the design element overlooked. However now thanks to things such as magnetic buttons, one handed zips and Velcro hemlines, more designers can to create clothes for those with a disability.
In 2017, Tommy Hilfiger launched their successful ‘Adaptive’ line and is the only global designer to invest heavily in adaptive fashion. The line gives those with a disability the same clothing options regardless of their disability. In 2019, other major brands such as Nike, who announced the release of its first ever hands free shoe which allows the wearer to step into the shoe without any adjustments, ASOS & UGG all created solutions for those with a disability. This positive change should hopefully encourage other brands to follow suit, allowing those with a disability to feel more accepted within the industry with the choice to express themselves through clothing. 
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Tommy Hilfiger Spring 2019 ‘Adaptive’ Collection
Tommy Hilfiger. (2019). Tommy Hilfiger Adaptive | Spring 2019 | TOMMY HILFIGER. [Online]. Youtube. Last Updated: 20 March 2019. Available at: https://youtu.be/AjxyEuj3Hcs [Accessed 21 August 2022].
Over the years we’re also seeing a rise in disabled models appearing in magazines and on runways. These women are challenging the fashion industry’s idealistic view & are paving the way for more inclusivity within fashion.
Jillian Mercando:
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Model Jillian Mercando is a model with a physical disability and has to use a wheelchair after being diagnosed with a muscular dystrophy. She is an activist for representing queer disabled people in the fashion industry. Her first campaign was for Diesel in 2014 and since then she has appeared on the cover of vouge and has featured on runways at New York Fashion Week.
Mama Cax:
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Mama Cax was a model and advocate for inclusivity in fashion, she used a prostetic leg after her own was amputated when she was 15. She made her breakthrough at Chromat’s Spring 2019 show and since then has modelled for Vouge, Tommy Hilfiger and has walked the catwalk at New York Fashion Week. She also made an appearance at Rihanna’s Savage X Fenty show. The model tragically passed in 2019 but she still remains a key figure in celebrating diversity in fashion. 
HARVARD REFERENCING:
Emily Farra. (2021). This Is What’s Missing in Fashion’s Inclusivity Movement. [Online]. Vouge. Last Updated: 27 August 2021. Available at: https://www.vogue.com/article/whats-missing-in-inclusivity-movement-adaptive-fashion-disabled-commun [Accessed 21 August 2022].
Sofia Phillips. (2021). Is fashion doing enough to be disability-inclusive?. [Online]. Thred. Last Updated: 4 March 2021. Available at: https://thred.com/style/is-fashion-doing-enough-to-be-disability-inclusive/ [Accessed 21 August 2022].
Laurel Nisbet. (2021). The Importance of Disability Representation in Fashion. [Online]. Mindlessmag. Last Updated: 20 December 2021. Available at: The Importance of Disability Representation in Fashion [Accessed 21 August 2022].
Pauline De Leon. (2022). THESE DISABLED MODELS SHED LIGHT ON THEIR EXPERIENCES IN THE FASHION INDUSTRY. [Online]. hypebae. Last Updated: 22 March 2022. Available at: https://hypebae.com/2022/3/women-models-disabilities-sofia-jirau-renee-bryant-mulcare-jillian-mercad [Accessed 21 August 2022].
Grazia. (2018). ‘We Deserve To Feel Part Of Fashion’: How Can Inclusion And Normalisation Of Disability In The Fashion Industry Actu. [Online]. Grazia. Last Updated: 18 October 2018. Available at: https://graziadaily.co.uk/life/real-life/disability-representation-fashion-industry/ [Accessed 21 August 2022].
Newzhook. (2021). These 10 disabled female models are changing the face of the fashion industry. [Online]. Newzhook. Last Updated: 29 January 2021. Available at: https://newzhook.com/story/disability-disabled-female-models-fashion-gucci-voguemadeline-stuart-caro [Accessed 21 August 2022].
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historicalbeauties · 2 years
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Meet Sofía Jirau, a 24-year-old Puerto Rican model with Down syndrome
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porterdavis · 2 years
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Breaking barriers
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Sofía Jirau from Puerto Rico became the first Victoria’s Secret model with Down Syndrome.
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mccek · 2 years
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Due anni fa stupì tutti alla settimana della moda di New York.
Oggi è diventata la prima modella con la sindrome di Down del celebre brand Victoria’s Secret.
Sofia Jirau ha 24 anni, di Porto Rico.
“Quando ero piccola mi guardavo allo specchio e dicevo: diventerò una modella”, racconta.
Convinse sua madre a mandarla a una scuola per modelle.
Certo, qualcuno sorrideva di lei.
Ma Sofia non ha mai smesso di crederci: “Ogni sogno può diventare realtà”, diceva.
E forse è vero che siamo noi stessi a sabotare i nostri sogni.
A non credere abbastanza in ciò che desideriamo.
A limitarci ad ascoltare cosa pensano gli altri di noi senza andare veramente a fondo nel nostro cuore.
Amare se stessi è anche questo: prendere una strada che ci fa stare bene, senza preoccuparci della possibilità o meno di raggiungere il traguardo.
Perché se il viaggio ti rende felice, il traguardo lo raggiungi sempre.
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qupritsuvwix · 2 years
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telerealrd · 2 years
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Sofia Jirau, primera modelo de Victoria Secret con síndrome de down
Sofia Jirau, primera modelo de Victoria Secret con síndrome de down
Victoria Secrets ahora tiene su primera modelo con síndrome de Down, ¡y es una latina! La puertorriqueña Sofia Jirau es oficialmente modelo de Victoria Secrets. En una publicación de Instagram el lunes 14 de febrero, Sofia tuiteó “Un día lo soñé, lo trabajé y hoy es un sueño hecho realidad. Por fin les puedo contar mi gran secreto… ¡Soy la primera modelo con síndrome Down de Victoria Secret!” A…
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corallorosso · 2 years
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Si chiama Sofia Jirau, è portoricana, ha 25 anni ed è la prima modella con sindrome di Down a sfilare per Victoria’s Secret. Una scelta che stravolge i canoni, include, rompe tabù e rovescia stereotipi. Un messaggio che non è solo etico ma anche estetico (lei è bellissima), perché contribuisce a cambiare e allargare la concezione di bellezza e delle sue infinite forme. Un successo anche personale per Jirau, che è anche attivista e da anni combatte in prima linea per la libertà di amare ciò che si è ed essere ciò che si vuole. E ben vengano testimonial come lei e campagne come queste per accelerare il cambiamento. Ogni tanto, pare, succedono anche cose molto belle. Lorenzo Tosa
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gingeronheels · 2 years
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Victoria’s Secret lanseaza colectia Love Cloud, ce pune in prim-plan un nou nivel de confort
Victoria’s Secret a anunțat  debutul Love Cloud, o nouă colecție de sutiene și chiloți concentrată pe confort pe tot parcursul zilei. Este prima campanie de acest fel pentru brand, iar colecția este prezentată de către optsprezece femei dinamice, susținând astfel angajamentul Victoria’s Secret de a îmbrățișa și celebra toate femeile. Lansarea acestei noi colecții este un pas înainte pentru noua viziune Victoria’s Secret, ce dorește să ofere în continuare sprijin femeilor. Femeile inspiraționale prezentate în campanie sunt:
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Adut Akech, model
Celilo Miles, pompier Nez Perce Tribe al     ținutului sălbatic
Devyn Garcia, model
Gia Kelsey, consultant de design și model
Hailey Bieber, model
Imaan Hammam, model
Jailyn Matthews, medic de platou și     profesionist Pilates
Jill Kortleve, model
MaryAnn Elizabeth, creativ/artist     multidisciplinar
Miriam Blanco, actor/model
Paloma Elsesser, model
Sabina Karlsson, model
Shalom Harlow, model
Sofia Jirau, model
Sylvia Buckler, designer de accesorii
Taylor Hill, model
Valentina Sampaio, model
Yacine Ndaw, coordonator de producție
„După ce am ascultat și am fost inspirați de nevoile reale ale consumatorilor noștri, Love Cloud a fost creată ca o colecție ce se potrivește confortului de zi cu zi, fără a sacrifica funcționalitatea sau senzualitatea. Cu această nouă gamă, lansăm sutiene și chiloți de înaltă calitate, cu modele care se potrivesc nevoilor zilnice ale femeilor, în efortul nostru continuu de a dezvolta produse care susțin femeile și evoluția acestora”, spune Janie Schaffer, director de design a lenjeriei Victoria’s Secret.
„Colecția Love Cloud este un moment major în evoluția mărcii. De la femeile incredibile care dau viață colecției, până la spiritul incredibil de incluziune de pe platou, această campanie este o parte importantă a noului standard Victoria’s Secret pe care îl creăm”, spune Raúl Martinez, director de creație Victoria’s Secret.
Love Cloud stabilește un nou standard pentru confortul sofisticat, prezentând o căptușeală moale precum un nor, și o țesătură fină la atingere, care știm că vor fi adorate de către cliente. Inspirată din dorința de a se simți lejeră asemenea unui nor, lenjeria din colecție este făcută cu ajutorul unei tehnologii de netezire pentru a oferi un aspect elegant și bretele complet ajustabile pentru confortul și flexibilitatea asigurate pe tot parcursul zilei. Colecția conține șase modele - smooth demi, half-pad plunge, push-up plunge, smooth straight-neck lounge, demi front-close with lace back și sport - și trei modele de chiloți asortați, inclusiv două stiluri care sunt complet ajustabile - o premieră pentru brand - colecția începe de la 220 Lei pentru sutiene și 130 Lei pentru chiloți și este disponibilă în mărimile 32A-40DDD: XS-XXL. Love Cloud a fost construită pentru a fi o piesă esențială în garderoba fiecărei femei, ce ajută la găsirea confortului în viața de zi cu zi.
Colecția Love Cloud este disponibilă în magazinul Victoria's Secret din Băneasa Shopping City.
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