02. morning glory fizz | dear miss soju
ღ Synopsis: College is hard. Love is even harder. Good thing the students of Mansae University can write in to Miss Soju, the campus’ very own romance advice columnist! The only problem is she’s never been in a relationship. Ever. There’s no telling what kind of chaos she may cause in the love lives of several of MU’s most eligible bachelors. Too bad no one knows who she really is!
ღ Characters/Pairings: college AU! Seventeen & OC’s, Joshua x baking major!OC, and more TBA!
ღ Genre: Romantic Comedy, Slice of Life
ღ Warning(s): Mentions of alcohol, suggestions of sex, language
ღ Word Count: 4.9k words
ღ Binu’s Note: a week late but better late than never i guess 😌 i’ve been avoiding tumblr to finish writing this, but i just kept getting distracted by choi seungcheol. hit that mf like button if you relate. i’m so excited for the special album y’all the teasers and concepts are so sadkfklsj i love seventeen
anyway, i apologize not only for the late update, BUT ALSO bc this chapter is also a lot of exposition again 😔🥺 i promise i’m done setting it all up and that some real shit will go down in the next chapter!! hopefully people will still be able to enjoy this chapter huhuhu 😭💗 if you’re reading this, i love u and i hope u have a good weekend!!
《 ⊛ Author’s Note & Credits ⊛ Disclaimer ⊛ Masterlist ⊛ 》
《 Previous ⊛ Next 》
Having already completed the first half of her college career, Joohyun was well aware of the value of sleep. And yet, like most college students, she could never seem to manage a decent sleeping schedule. She had only slept 2 hours when her alarm went off at 5:30AM. She groggily rolled out of bed, mentally cursing her past self for thinking that this was a good idea when clearly, the best idea at the moment was to snuggle back up under her covers and sleep in until afternoon. Only one of her eyes seemed capable of staying open as she pulled on her clothes and got ready for the day. When she suddenly heard the front door close behind her roommate, she cursed out loud, throwing her laptop into her bag before she rushed out the door. She half-wobbled, half-hopped along the second-story walkway while she tried to get her shoes all the way on.
“Bok Bongseon! Wait for me!” Joohyun called out in an aggressive whisper.
“HOLY SHIT! You scared me, Joo!” her roommate, a shorter girl with full cheeks and pouty lips, screamed at full volume. She clutched at her racing heart and leaned against the wall while she caught her breath.
“Shut up, people are still sleeping!” Joohyun linked arms with Bongseon and dragged her down the steps leading to the street. It was still dark outside, but she could already hear the faint bustling of the mart located below their apartment. It was nice to know that they weren’t the only two people in Seoul insane enough to be awake at this hour.
“I thought you were the ghost of my grandma, you bitch! You know she visits me in my dreams to tell me how disappointed she that I’m a baker,” Bongseon said indignantly, though she still cuddled closer to Joohyun when they were hit by the morning chill. Once they reached the street, they both headed towards the train station without having to say a word. “What are you even doing up?”
“I am simply accompanying my favorite roommate to work to make sure that she gets there safely,” Joohyun crooned sweetly, and made kissy faces at the girl, who in turn pinched Joohyun’s lips between her calloused fingers. She tried to protest but could only let out pained whines until she was mercifully released. “Ow!”
“Sorry but I cannot fulfill your roommates to lovers, 12k slowburn fantasy,” Bongseon continued on nonchalantly as they climbed down the steps to the platform. “You had your chance, but I am a taken girl!”
“Oh, so you and Josh are together today?” Joohyun teased. Although it probably wasn’t the best idea, considering her lips were slightly throbbing from the girl’s attack. “I’ll just wait until tomorrow then.”
“Wow, bold words coming from Miss Fish Lips.” Bongseon raised an eyebrow and smiled tauntingly. “Understandable, considering that that was probably the most action your lips have gotten in your entire life. I could probably set it up on a blind date with my fist, if you’d like.”
Joohyun’s laughter echoed off the walls of the mostly empty station, startling the only other person waiting for the morning train (an old woman, who was still half-asleep prior to being rudely awakened by two very loud girls). Bongseon often made some colorful threats, morning or not, but Joohyun was one of the very few people who could be assured that her words were empty. “Don’t you know that it’s rude to stare, lady?” she barked at the old woman, who was openly glaring at them. Everyone else, on the other hand, was subject to Bongseon’s sharp temper.
This even included her boyfriend of approximately 4 years. ‘Approximately’ being the key word, because the two often took breaks-- a natural phenomenon when one partner was easily provoked and the other loved to do the provoking. Jihoon had told Joohyun that the two had met at the cafe in their freshman year, when Bongseon came in as a part-time baker and Joshua was merely a barista trainee. They started dating within a month and moved into an apartment together in two. That went just as well as anyone would expect. By the grace of whatever entity that was chaotic enough to keep their relationship intact, they made it 7 months before nearly breaking things off for good. As luck would have it though, a new hire and his roommate were in the same exact predicament as them. Kind of.
Joohyun shuddered to recall her freshman year when she and Jihoon somehow convinced themselves that it was a good idea to share an apartment. In principle it made sense; they had lived across the street from each other since they were in diapers. Two exhausting months into trying to irritate the other into breaking the lease first, they met Bongseon and Joshua when Jihoon started working at Smile Flower. It didn’t take long for Joohyun to suggest the switch— she would move in with Bongseon and Joshua with Woozi. Just like that, she saved both Bongseon and Joshua’s turbulent romance (temporarily) and her and Woozi’s fractured friendship (now thriving).
She and Bongseon have been roommates ever since, and Joohyun knew her life was a little easier for it.
“Joohyun, you better stop looking at me with those heart eyes before I really act up,” Bongseon warned. They had boarded the train, but hadn’t bothered to sit down since Mansae University station was only two stops away.
“But I just love you so much,” Joohyun pouted, affectionately resting her head on her friend’s shoulder. “What does Joshua have that I don’t?”
“A dick. And that’s about it.”
“Damn you, heterosexuality!”
Bongseon snorted out a laugh. “Seriously Joo, how are you awake right now? You’re only ever this lovey-dovey when you’re severely sleep deprived. I know you don’t have classes until 3PM today. You also don’t have your internship today,” Bongseon narrowed her eyes when Joohyun visibly tensed up at the mention of her current occupation. “Also, since when do you watch Youtube videos until 2am? And don’t think I didn’t notice that all of them were titled ‘Relationship Q&A’s’ and ‘I confessed to my crush and he said this!!!’. Got something to tell me, missy?”
It was so quiet on the train that Joohyun worried that Bongseon could hear all the wires in her brain short-circuit. With Bongseon’s cross-examination skills, it was a wonder why she pursued baking instead of joining her family’s firm. Come on, Joohyun, just tell a white lie. Easy, simple. Don’t need to overcomplicate things. “Oh, uh I— um— well, I j-just thought they were entertaining?” She was done for.
“Right. You thought random couples self-indulgently talking about their love lifes for 40 minutes with default iMovies effects were entertaining.”
“Y-yes?” Joohyun threw in her most convincing smile for good measure, but it did nothing to soften Bongseon’s hard gaze. “It’s my new guilty pleasure, haha!”
“Hm, interesting,” Bongseon was momentarily interrupted by the sound of the arrival bell. Joohyun eagerly pulled her friend towards the exit, hoping that the distance from the train could also get her further away from the topic. Unfortunately for her, Bongseon did not plan on dropping it so soon. “You sure you don’t want to tell me anything, Joo? About your internship?”
Joohyun began to sweat. Was she really that transparent? “Okay, don’t get mad--”
“Don’t get me wrong, I’m super jazzed that you’re getting into relationships and everything, but really Joo? Youtube? You could just talk to me if you need help talking to your new crush at your job!”
“Oh.” Joohyun would have let out a sigh of relief if she wasn’t out of breath from climbing the mountain of stairs up to the sidewalk. “Right. Confessing. To my crush. That I definitely have.”
“It’s okay to admit you have one, Joo. I’m no stranger to workplace romance,” Bongseon said, her breathing completely even. A measly flight of stairs was nothing compared to eight hours of kneading dough. “Who’s the lucky bastard, Joo?”
“Well, I’m not sure I would call it a workplace romance, per se…” Joohyun laughed nervously. There was no way she could stick another clean landing if she kept talking.
“Shut up, I bet that guy is in love with you already. Who wouldn’t fall for the only editing intern at The Front?”
“Haha, I don’t know…” Probably no one, because the only editing intern at The Front doesn’t exist?
Joohyun could not be more relieved to see the small store front of Smile Flower Cafe. It was one amongst the many cafes located near campus, but Joohyun felt like nothing really matched its comforting home-like ambience. But that probably had less to do with the soft wooden floors and pastel ceramic mugs, and more owed to the three years Joohyun had spent hanging around there, usually bothering Jihoon and joking around with Josh.
The two boys already stood waiting at the cafe’s entrance, too bleary-eyed to notice Joohyun and Bongseon quickly approaching. “Hey, ugly!” Joohyun called out, snickering when both of them turned to look at her.
“What the hell, why are you awake?”
“Good morning to you too, Jihoon,” she answered, blowing him a kiss. “I’m actually here to see you, believe it or not. Don’t you feel special?”
“Oh? That’s interesting, because you told me that you came here for me,” Bongseon broke away from exchanging actual kisses with Joshua to look between Joohyun and Jihoon in a way that Joohyun did not like too much. “I guess it wasn’t a workplace romance after all.”
Joshua mirrored his girlfriend’s implicating expression as he unlocked the front door, simply because he knew it made his friends squirm. “Wow Joohyun, you woke up this early just to talk to Jihoon? You really couldn’t wait to see him, huh?”
“Uh, yes because I need his help—”
“Ah, his help, gotcha! Come on, Bongseon, I’ll go help you in the kitchen while these two help each other out here,” Joshua snickered. Before Joohyun or Jihoon could roast the couple in retaliation, they had already disappeared behind the counter.
After years of similar taunts, all Jihoon could do was shake his head. “Okay Joo, what is so important that you need my help at 6 in the morning?”
“I wrote my first response last night!” Joohyun whispered excitedly, taking out her laptop from her bag. “Well, a few hours ago. I wanted to show you before continuing on with the rest! Here, look.”
① Dear Miss Soju,
I just started my first year at MU and she’s an exchange student from New York. We met at a party and talked for two hours about comics, aliens, anything we could think of. It was perfect. She even asked me to walk her home. When the time came for me to make a move though, I kind of dropped the ball. Since we had just met that night, I didn’t want to come off too strong. Now I really regret it - I don’t even have her phone number. I feel like such an idiot! I can’t stop thinking about her, but I don’t even know if I’ll ever talk to her again. Did I make myself seem disinterested? Will we meet again? Will she even remember me?
Sincerely,
Big Cringy Idiot
She let Jihoon read the asker’s message first, then scrolled down to show her answer.
Dear Big Cringy Idiot,
You and your crush seem to have a lot in common. There is nothing wrong with being nervous around someone you like. In fact, it is fairly normal and is a good sign that you like this girl very much. She also seems open to any future possiblities, since she did ask you to take her home. You need not worry about coming off too strong in this situation, although I do admire your dedication to respecting women’s boundaries. I hope you are able to find this girl again so that you can truly tell her how you feel. Best of luck to you!
Sincerely,
Miss Soju
“Joo, that was…”
“Poetic, beautiful, life-changing?” Joohyun grinned, and nudged her best friend with each suggestion.
“Boring. It was boring.” Joohyun’s face fell, and Jihoon could only offer the girl an apologetic smile. “Dude, you’re gonna put people to sleep if you keep it up like this. I almost took out a pillow to take a nap on the floor.”
“But this is how I write my articles— Informative and concise! How else am I supposed to write it?”
“I mean, that’s great for reporting articles, but this is an advice column. It’s supposed to be fun, sarcastic maybe. Like your promo piece! That was good.”
“I wrote that as a joke, hoping they would fire me for it,” Joohyun admitted, eyes wide in panic as she looked at her best friend.
“Huh. Well, I think it would sound better than this Wikipedia article you got going on,” Jihoon shrugged. “Try to be fun!”
“I am fun!” Joohyun cried out defensively, her nostrils flaring with passion. When Jihoon responded with a doubtful look, she let out a dramatic gasp and snatched up her laptop, stomping over to her favorite corner in the cafe. “I can be fun! I’ll show you fun!”
“Atta girl,” Jihoon’s signature cackle filled the cafe, further fueling the girl’s aggressive typing.
Just another morning in the life of So Joohyun.
To the surprise of the cafe’s current occupants, a student already tapped at the glass entrance, clearly in desperate need of his morning americano. He had walked all the way from the freshman dorms after a restless night of tossing and turning. When his phone screen told him it was already 6:05AM, he decided to just give up on sleep altogether. So there he was, trying to start off his day right, at Smile Flower Cafe, only to be stopped at the door by the grumpy barista with the red hair. He always felt like the other one was way nicer, especially since he would go out of his way to sneak him free cookie samples and made pleasant small talk while ringing him up (what was his name? Jonathan?).
All the red-haired barista ever did was scowl at him when he asked for a student discount. Now, he scowled at him as he gestured at the sign that indicated that the cafe would not be open until 7AM. The fatigued freshman had half a mind to make some choice gestures of his own, but he refrained and just whipped out his phone instead. He gave the mean barista one last pout before turning around and walking towards the 24-hour convenience store on campus.
➠ [ to: vernonie 😌😎 ] Good morning king. Are you still on your shift ?
➠ [ from: vernonie 😌😎 ] gm seungkwan pls k*ll me
Seungkwan took that as a yes. It didn’t take long for him to arrive, the entrance bell ringing lightly when he stepped into the small store. At the register sat his roommate, who was clearly fighting to keep his eyes open. “Wol-cuh ‘n—” he tried to greet through a wide-mouthed yawn. “Excuse me, welcome in! Oh, hey Seungkwan.”
Seungkwan answered with a grunt and headed straight for the refrigerated coffee section, choosing the largest can.
“Uh dude, you good? You look like—”
“Like I haven’t slept all night? I am aware,” He immediately opened his coffee and took a long gulp of the beverage in hopes of feeling even a little better. When it did nothing after 30 seconds, he frowned at the concerned cashier. “Vernon, I will not be paying for this drink, because it is clearly defective. Coffee is supposed to fix everything.”
“Is this about your audition today?” Vernon asked, eyebrows furrowed. “Your monologue sounded really solid last night though. Your audition songs were great too. You totally got this in the bag!”
“It’s not just about the audition, sweet Vernon,” Seungkwan sighed. “It’s about who I’m going to see at the audition. I still don’t know what the fuck I’m going to do.”
“Oh yeah, you are probably going to see them later.” For the past week, all Seungkwan could talk about was the theater tech sophomore that he had met at the theater department’s welcome party. They had sat beside Seungkwan and had helped him through all the fast-paced drinking games, and even took some of his shots when he kept losing. Surely, this was what love felt like.
That was what Seungkwan hoped anyway, because whatever it was made him feel all warm and tingly inside (or it could have just been the alcohol). Nevertheless, he had made big plans to confess to his crush as soon as possible. His dilemma for the past several days was merely a matter of how it would be done. “Not probably! I know for a fact that they will be there, because they told me that they couldn’t wait to see me,” Seungkwan let out a wail and slumped over the counter. “They’re the sweetest, most beautiful person to ever walk the earth and I just want to tell them that I would actually jump off a bridge for them. Why is that so difficult?”
Vernon nodded sympathetically as he always did. “I mean, if you’re not ready today, maybe you could wait?”
“Wait?! No offense babe, but last time I checked, waiting didn’t get you anywhere,” Seungkwan said, patting his roommate’s arm. Vernon cringed as he was forced to remember his own romantic blunder from the past week. “Clearly, we are both in major need of help. That Woozi guy’s show didn’t do anything for us! Also, we still haven’t heard from that Miss Soju character and it’s been what? Two days? If she’s such an expert, she would know that love is time sensitive!”
“Ugh, I know. I keep refreshing The Front’s website just to see if she’s posted it yet.” Vernon sighed forlornly, which was a common punctuation to his sentences lately. “It’s getting me really antsy. What if she doesn’t even choose to answer our emails this time?”
Seungkwan quickly covered the other freshman’s mouth. “Don’t say that! The universe manifests what we say will happen. We should ask for divine intervention instead.” He cleared his throat in preparation and threw his hands up to the sky. “O Eros, god of love, please shine your blessings down upon my and Vernonie’s love lives for we are but two humble, clueless freshmen in need of romantic guidance. Send down two of your swiftest, sharpest arrows, so that those that we desire may hear your soft whispers—”
Ding. The sound of the entrance bell rang once more, stopping Seungkwan’s prayer short, much to his irritation. “Is this a bad time?” the new customer, an ethereally handsome blonde, asked amusedly. He strode into the store and grabbed two spicy tuna triangle kimbab’s before approaching the counter.
“Jeonghan hyung!”
“Ah, Vernon!” Jeonghan smiled. “I didn’t know you worked here. You should come by my and Cheol’s apartment again soon, that was fun!”
“Hyung, this is my roommate that I told you about-- Seungkwan. And Seungkwan, this is Seungcheol hyung’s roommate,” Vernon said all while ringing up Jeonghan’s food. On the side, Seungkwan bowed sheepishly after unfreezing from his previous pose. “How’s your morning going? You wake up pretty early!”
Jeonghan laughed heartily, shaking his head. “Oh no, I just finished an all-night stream. I just came by to get a snack before heading to bed. Seems like you two have been having a fun morning, though. Do you two always start your day off by praying to the ancient Greek god of desire?”
Seungkwan flushed a deep pink. “Uh no, it was more like a cry of desperation. Vernon and I are having a pretty tough time confessing to our crushes, so I figured we should just try out anything that might help us. Nothing else seems to be working…”
“Wait, that’s so cute,” Jeonghan cooed.
“Would you be able to give us some advice, hyung?” Vernon asked. He didn’t know anything about the senior’s love life, but he did give off the vibe of someone who would know… a lot.
Jeonghan’s eyes twinkled dangerously, a lazy smirk on his lips. “I mean, I could go talk to your little crushes for you, if you’d like. I’m sure I could get some sort of response out of them.”
One look at Jeonghan had Vernon and Seungkwan shaking their heads vehemently.
“No, we’re good.”
“Yeah, no thanks.”
“Mm, good call.” Jeonghan took his food from the counter, and winked at the two boys. “I really wish I could help you both more, but I’m sure you’ll get what you’re waiting for soon! Today, if you want it enough.”
There was something in the way that the senior stated those words that made Seungkwan believe him without a question. It wasn’t a naive suggestion or an optimistic prediction; Jeonghan spoke like it was the truth plainly written on the walls. He finally felt a long-awaited wave exhaustion wash over his anxieties, softening them until they fizzled away alongside the ebbing foam. All that was left behind were grains of sand. Suddenly, Seungkwan yawned, and he wanted nothing more than to curl up in his twin bed at the dorms.
“Well, I should be heading off to bed! Looks like you should be too, Seungkwan,” Jeonghan said, suppressing his own yawn. The freshman nodded in agreement. He definitely needed to rest up— this was going to be a big day, after all.
“Say hi to Cheol hyung for me when you get home!” Vernon said.
Jeonghan hummed thoughtfully as he made his way back to the entrance of the store. “I will if he’s there! He didn’t come home last night.” He turned to leave the boys with one last sleepy smile, seeming to laugh at something only he knew.
“At least one of us is doing something right.”
“Jihoon, why can’t I get this right?”
“I’m sorry! This just sounds nothing like you,” Jihoon shrugged. It had been a rather busy morning, but things slowed down as it approached noon, giving him the chance to look at Joohyun’s fourth draft of responses. “I’ve never heard you say stuff like ‘rad’ or ‘hella’... Like are you aware that you sound like a skater from the late 90’s?”
“That’s because the reference I’ve been using is from 1997!” Joohyun huffed in frustration. She was already backspacing albeit with a little more force than necessary. “I wasn’t even born in ‘97!”
“Exactly, so stop trying to write like that. What if you tried to—”
“Eat my ass, Hong!” The sound of the kitchen door slamming open interrupted Jihoon’s (probably unhelpful) suggestion, and the two best friends watched as Bongseon stormed out of the cafe in a familiar rage. Luckily, there were no customers to witness it this time.
Instinctively, they looked to the kitchen door, where Joshua stood with a resigned smile on his full lips. “Oops,” he said, scratching at the back of his neck apologetically. “Guess it was too soon to joke about our last break. Sorry about that, Jihoon. I’ll try to call in the head baker early to finish up the rest of the pastries for today.”
He walked over to where they sat and plopped himself across from Joohyun. She offered Joshua a look of sympathy, but he responded by twisting his face up in a dumb expression, reassuring her that he was just fine. Still, she couldn’t help feeling worried for both of her friends. No matter how many times Bongseon and Joshua broke it off and no matter how much Joohyun joked about it, she knew that their strong feelings for each other meant that it hurt a little every time they got into a fight. At least, that’s what she gathered from the various nights she spent soothing Bongseon while the girl cried into a toilet bowl, soju bottle still in hand.
“It’s okay, Josh, you probably don’t have to worry too much. Knowing her, she’ll probably be back in 30 minutes to make up with you and then Jihoon will have to find someone to take over your shift,” Joohyun piped up. “But please take it back to your apartment this time, because I don’t make enough money to have every surface of my apartment sanitized again.”
Joshua let out an easy laugh, as though he were not a man in deep shit. “Thank you, Joo. You always know what to say to make me feel better,” he sighed. “I should probably go after her. I’ll be back soon, Jihoon!”
She waited for him to disappear out the door before turning to her best friend. “Wow, that’s gotta be a new record for them, right? I didn’t even know they got back together until this morning.” Joohyun was surprised to find that Jihoon had been silently staring at her for a good minute now. “...Why are you looking at me?”
“What you said to Joshua,” Jihoon simply replied.
“Oh, I was only joking about the sanitation thing. I just walked in on them once in the kitchen—“
“No I mean, how you said it. Maybe that’s how you should be writing your responses.” Jihoon grinned, watching as Joohyun gave him that look again, the one where she looks at him like he’s speaking from a third head. But he knew that this was going to be another Jihoon Genius moment, which seemed to be happening more frequently lately, much to his satisfaction. “Like you’re talking to one of your friends. I mean, it made Josh feel better, right?”
Joohyun’s eyebrows scrunched together and she mulled the idea over. Without another word to Jihoon, she began to slowly type on her laptop, gradually tapping faster and faster as she gained momentum. Her best friend giddily returned to his place behind the counter to tend to the customers that just walked in. He knew that once she got into a groove, there was no hope of stopping her.
An hour later, Joohyun finally pushed away her laptop and waited for Jihoon to finish wiping down a table before calling him over. For some reason, she was anxious to show him the final product and even when he already sat besie her, she hesitated for a beat. Usually, her writing was professional and objective, always ending with a declarative period. She had spent years perfecting her reporting style so that when she presented the facts, that’s all they were. This, however, felt personal, like it was a part of her. And even though Jihoon probably knew her even better than herself sometimes, there was something so vulnerable about showing someone a side of her that she had only just discovered.
And yet, she was curious to know— desperate to know: was it any good?
“Well?” Joohyun watched for Jihoon’s reaction closely, both impatient and terrified to hear his thoughts.
“Joohyun, this...” Jihoon started slowly. She braced for impact. “This is it. I think you’ve found Miss Soju’s voice.”
She exhaled. “R-really?”
“Yes, really. You answered the questions so thoughtfully, so you know it’s not just some generic bullshit you found on the internet. Plus, it was fun to read, like I think I’d read this even if I didn’t send a letter in,” Jihoon gushed, all while skimming over the words again. He turned to smile brightly at her, reminding Joohyun of a much younger Jihoon back in their elementary school days. “Most importantly though, it’s so you.”
Joohyun returned the smile, just as brightly. Warmth bloomed in her chest and across her cheeks. “Thanks, Jihoon, I don’t know what I would do without you.”
“Honestly, me neither,” Jihoon laughed.
“Um, can I ask you one more thing though?” Joohyun scrolled down to the last two entries, both of which asked for advice on how to make things official with a guy they’ve been talking to. The two letters were extremely similar in detail, but had been sent from two different emails and two different signatures. At first, she thought that maybe her judgement was muddled by her lack of sleep, and as the day went on, she figured her inability to recognize any nuance between the two letters was thanks her lack of experience.
There was just something about the way they had described the boy. She knew that intelligent, funny, kind-hearted, and unbelievably handsome were pretty generic adjectives. But what were the odds for both letters to also mention his infectious laugh and deep, dark eyes? “Do you think these two are from the same person? I’m trying to go for a confession theme for this article, so I included them both, but I’m afraid they’re too similar.”
Jihoon read them over a couple of times, then shrugged. “They do sound pretty similar, but a lot of people go through that sort of thing. Also, so many people describe their crushes like that, but let’s be real, most of them end up being fuckboys. So trust me, both those people probably need your help. I mean, what’s the harm in publishing both, right?”
“Yeah, I guess you’re right,” Joohyun bit her lip, needing every ounce of reassurance she could get from her best friend. She read over her writing once, twice, thrice more. This was it. No more edits and no more excuses. Her finger hovered over the mousepad. “Okay, I”m going to send it in for approval now. Jihoon, you are about to witness me publish my first article for The Front.”
Joohyun took a deep breath and clicked. Finally.
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5 Best Explainer Videos (& How to Make Your Own)
We will cover everything there is to know about explanatory videos today, from types of explanatory videos, to video examples, to tips for making a stellar explanatory video that will jumpstart conversion rates. Ready to see why explanatory videos for any start-up company are a must-have?
Let's just start!
What is an explainer video?
Explainer videos are brief online marketing videos used to explain the product or service of your company. Explainer videos are usually placed on a landing page, the home page of your website, or a prominent product page. Some sites boast conversion rates rising by as much as 144 percent after including an explanatory video on their website. These types of videos have become extremely popular.
There is no argument that online videos are wonderful assets for a company. The question is, how can you get your own video explainer?
Today we're going to look at:
The best web-based explainer videos and why they work
Why videos for explanation are good for business
The various kinds of explanatory videos you can make
How to create explanatory videos for your website
Types of videos of explainers
Live Action Explainer Videos: A non-animated promotional video that explains the product or service of your business. The Dollar Shave Club and the PooPourri videos are examples of this (see below). For businesses selling a physical product or people-oriented service, such as a restaurant or consulting group, live action clarifier videos are usually best. In your explanatory video, having flesh and blood individuals can create an emotional connection for viewers, as we are naturally drawn to other human faces. Live action, however, implies that you are stuck in the real world's limits-no magical unicorns whose enchanted horns can back up your data.
Animated Explainer Videos: The most popular form of explainer video, animation is often the preferred format for software-like software to explain services or intangible tech products. Some services include few, if any, physical objects, making it an unrealistic choice for live action. Animated explanatory videos allow for greater imagination, and when you want to make future adjustments, they are easier to edit or update.
Whiteboard Explainer Videos: A whiteboard video is an explanatory video in which the animation on a whiteboard is hand drawn and deleted. Due to its ease of operation and low cost, this video format has become popular, making it one of the cheapest forms of explanatory video to generate.
5 great explainer video examples
There are plenty of top video examples to choose from, with these types of promotional videos becoming increasingly popular. We have to show you a couple of favorites.
1. Dollar Shave Club
You know that Dollar Shave Club is going for something edgy with their video headline, "DollarShaveClub.com - Our Blades Are F***ing Great." With this wacky video, which we also featured in our blog post about funny ads, they follow through and go all-in. What makes the video of this explanation work so well? Dollar Shave Club is really well aware of their audience, down to a tee. Their market is 20-30-something year-old men who are open to the idea of buying a steady online supply of razors. The language and humor of the video suit their ideal audience perfectly.
A great example of a well-structured explanation video is the Dollar Shave Club. They start with a brief overview of the service (get great razors for $1/month delivered to your door), introduce the problem (most blades are too expensive, have unnecessary features that jack up prices, and it's easy to forget to buy new razors), and reiterate the solution their service offers (cheap blades delivered monthly to your door).
2. PooPourri
For many of the same reasons, PooPourri is successful, Dollar Shave Club is, and it's no surprise that their styles are quite similar. You will notice that the explanatory video of PooPourri is mainly live action, but switches to some animation to show the complexities of how PooPourri works (no one wants to see a live action load dropped into a toilet). Also, at the end of the video, check out that big green button that begs to be clicked, ending with a strong call to action.
It should be noted that it would be quite difficult to match this tone of humor for your own explanatory video-most companies will be better off with more subtle humor. PooPourri is an outrageous product, so they can also be outrageous in their humor.
3. Mint
Mint is a perfect example of why animation rather than live action is much better off for some companies. Mint uses animation to illustrate how it draws financial information from different parts of the life of a user and curates everything into one configuration. The animated clarifier video from Mint also uses screenshots of the actual product, familiarizing viewers with the design and arrangement of the product.
4. Airbnb
Airbnb uses a cool combination of live action and animation to show the unique (and reasonably priced) experiences obtained by using Air Bnb. This explainer video does a great job of showing the perks of the Airbnb system while also explaining them verbally.
5. Spotify
To explain their digital music service, Spotify relies exclusively on fun animation and a rocking soundtrack. With fast-paced cutting, the video matches the lively music and the color scheme of the video fits perfectly with the Spotify design, so we already feel familiar with it. Not much needs to be said; Spotify is not too complicated, relying instead on a tune and a few lines of text to show that the music is all about them.
Do you have any preferred video explanatory examples that you recommend? What do you enjoy about them? Let us know in the comment section below!
How to make an explainer video
We will take you through the steps of making your own video explainer! It's not an easy task, requiring a lot of concentration and effort, but we can guarantee the work is worth it.
Step 1: Write the video script
In making a good explanatory video, the script is the most important component. Your explanatory video might have the coolest graphics and most of the world's Morgan Freeman-esque voiceover, and it wouldn't mean getting behind without a solid script.
The script is where the majority of your concentration will have to be spent. It's best if you write your own explanatory video script (even if you choose to hire a production company). You know the concerns and pain points of your target customer better than anyone else, and the video is where those concerns must be addressed. What makes your potential customers freak out? What is making them confused about your product or offer? If you haven't done some research to answer these questions yet, now is the time to consider surveying and figuring out your audience.
It is recommended that your video script explainer follow this general outline:
1. Product's overview.
2. Introduction of the issue.
3. Respond to the problem with your solution (via product or service)
4. Call to action (by clicking here, for example, sign up for our free trial!)
5. Broadcast your signals of trust (such as well-known clients, awards, write-ups, etc.)
Explainer video script best practices:
Keep it short. It is ideal for 90 seconds or less.
Your key message should be in the first 30 seconds and your value proposition. Don't keep people wondering.
Using words such as "You" and "Your”.
Use simple language not with technical terms they won't understand. Don't alienate viewers.
Keep the tone you want for your video explanation in mind. The majority of videos choose a casual, conversational tone.
Try a touch of humor. Videos tend to be more pleasant with some subtle laughs.
Step 2: Recording the voiceovers
You will need a voiceover once you have a script. A few options are:
Voices.com: There is a broad network of professional voice actors to choose from on this site.
Craigslist: Ah yes, reliable, old. On insane Craigslist, including voiceovers, you can find just about anything.
Fiverr: Yup, for only $5 on Fiverr, you can get a decent voiceover for your explanatory video! You're probably going to have to pay a bit more than that ($5 is usually the starting price, some by the second, some by the word. Chances are you're not going to be in the lowest price bracket). Even so, you aren't likely to find a cheaper voiceover anywhere.
Step 3: Explainer video production
When it comes to the actual development and production of your explanatory video, there are a number of different paths you can take. The possibilities include.
Bring Out the Pros: Some very talented professional video production companies are out there that can assist you to make a killer promotional video. If you go this path, you will have some high video explanatory costs-be prepared to shell out anywhere from $5,000 to $20,000 for a service like this. The benefit is that you will have video experts assisting you every step of the way, and it's guaranteed that your video will look great. A few more video companies to consider are Demo Duck, Wyzowl, LessFilms, Flikli, Explainly, and Studio Pigeon.
Pow Toon: Pow Toon is the way to go if you make animated explanatory videos, have no animation experience, but want to do it yourself on a budget. This animated explainer video software can be used by anyone with some fundamental computer skills. It's not likely to be a masterpiece, but it's easy to create and free to create (to start at least). They even have a series of tutorials to guide you through constructing your creation.
DIY Explainer Video with iPhone: Right, on your iPhone you can film your own explanatory video! This amazing post by Wistia is going to show you how. DIY filming is a great way for cheap explanatory videos to be created. For the editing, good choices are iMovie or Camtasia. This animation toolkit by Salsify can provide you with a ton of great animation tools and resources if you want to take on a DIY animated explainer videos.
Hire a Freelancer: Professional freelancers will have a much cheaper expense than a big production firm for high-quality video production assistance. You should be able to locate one on Craigslist or other freelance platforms quickly enough.
Crowd Sourcing: The video crowd-sourcing business. Video Brewery is one alternative you could offer a try. Send a general project summary and generate a bunch of proposals from a network of trustworthy freelancers from Video Brewery. Select one that you need, and you're on the road! Video Brewery reports that these explanatory video costs typically vary between $3,000 to $5,000.
Step 4: Music & sound effects
Chances are you need some nice sound effects and music for your animated explainer video or even your live action explainer video. Any areas for tracks to rate are:
MusOpen: Providing free services for music including albums, sheet music, etc.
Free Sound: A directory of registered music excerpts and videos for Artistic Commons.
YouTube: The game king himself includes some free background music for video productions to be included.
Audio Jungle: Royalty-free audio files of sound effects, loops and more.
Audacity: This free application is not a source for audio files, it lets you build your own audio files instead.
In respect to what is or is not permissible under the license arrangement of the sound recording, note to read the fine print carefully on these pages. Others are a one-time and royalty-free cheap buy, some require attribution, etc.
Step 5: Measure the performance of your explainer video
Measure the commitment of the video and be willing to tweak the hell out the video. Through YouTube Insight, you may be able to see some strong results, but Google Analytics will carry you much further into the rabbit hole as long as you're a game to set up nifty custom event monitoring.
Imagine watching matches, breaks, how many viewers reach the mark of 30 seconds vs the mark of 60 seconds, etc. Wistia also has several good analytic monitoring solutions, and Wistia and Google Analytics can also be conveniently synchronized.
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