Creating the festival and the clothing brand was the most brilliant thing he's done and it's clearly something that resonates with him. The potential that these two fronts have is incredible and the time for the clothes is perfect because that style is so on trend right now AMAZING
yeah the festival is genius in so many ways; him getting to play (and headline) a festival when he wasn’t getting booked for any, thereby proving to bookers he was more than fit for festival stages, promoting his fave smaller bands and artist, building his personal brand as an important figure in british indie circles and gaining so must buzz and respect in the industry, I could go on it is brilliant..
and now 28 clothing which also seems so authentic and true to who he is while yes also being super relevant to current fashion trends.