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#the lines refer to how the predictions on whether or not we meet the goals and
abingtoncenter22 · 1 year
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477: Ways To Sustain The Life Line Of Your Construction Company
This Podcast Is Episode Number 477, And It's About Ways To Sustain The Life Line Of Your Construction Company
  Cash flow refers to the movement of money into and out of your business. It's based on the amount of money you bring in minus the amount you spend. A positive cash flow means bringing in more than you're spending. A negative cash flow means you aren't bringing in enough to cover your expenses.
  Your construction company can run into problems by not charging enough for goods or services, having late-paying clients, growing too quickly, or simply spending too much money.
  Solid cash flow management is vital to ensuring your contracting business survives, but not everyone understands what cash flow is or how to manage it. That's likely what makes it a leading cause of stress for small business owners. 
  Cash flow can vary throughout the year, depending on sales cycles or whether you've made a large purchase. 
Here are three strategies you can use to gain control over your cash flow.
1. Understand your profitability
Managing your cash flow is excellent, but it won't help if your business isn't profitable. Determine where your business is most beneficial and where you're dealing with cost overruns. Look at your services to determine how much they bring into your business compared to how much you spend to provide them. Find any inefficiencies in your processes and eliminate them if possible.
A solid cash flow ensures you offer excellent goods and services and help you achieve your goals while reducing those negatively affecting your finances. You may need to increase your prices to reflect the cost of goods sold.
Similarly, take a look at your clients. Are there some that you are undercharging or spending too much time and energy on? Can you increase their fees or find higher-paying clients? (I have recently discussed these points in my Tuesday email. If you don't want to miss out, you can subscribe by filling out the form on the right).
2. Write a cash flow forecast.
Your cash flow forecast (a cash flow projection) predicts how your construction business will perform financially over a set period. It's a good idea to have a cash flow forecast for a year, broken down into quarters and months.
The projection considers your revenue and expenses over those set periods and helps you figure out how much you need to make in that period to cover your costs. It can also allow you to anticipate any upcoming cash flow issues, such as slower periods that may require you to cut back on expenses. If you have any anticipated big-ticket items you'll need to buy or plans to expand your business, include those in your forecast.
Periodically check your actual cash position against your projection to see how you're doing and if you need to make any adjustments.
3. Use technology to keep on track.
Plenty of software solutions can help you gain insight into your company's cash flow. They can help you build projections and get a real-time view of how your business is doing. This information can then be shared among company managers, so everyone knows how the company is doing financially and where strategies need to be put in place or altered to get you back on track.
Additionally, invoicing and project management software can encourage faster, more manageable client payments and keep projects on budget. This will also improve your cash flow.
What we can do:
A wise business owner once said, "Happiness is a positive cash flow." As a business owner, I'm sure you agree. Everything is better when your cash-in exceeds your cash-out.
A cash crisis can be emotionally devastating and even kill your business. You know what I mean if you've ever had to beg, borrow, and steal to cover tomorrow's payroll.
Having a proper cash management system allows you to:
Know when, where, and how your cash needs will occur.
Know what the best sources are for meeting your additional cash needs.
Be prepared to meet these needs when they occur by keeping good relationships with bankers and other creditors.
The starting point for avoiding a cash crisis is allowing your accountant to develop a cash flow projection for you. Your construction accountant can help you develop both short-term (weekly, monthly) cash flow projections to help you manage daily cash and long-term (annual, 3-5 year) cash flow projections to help you develop the necessary capital strategy to meet your business needs.
Also, well-kept historical cash flow statements help you understand where the money went.
Accurate cash flow projection has several benefits and will make many procedures easier for your construction company. 
Our services can provide you with:
Help in obtaining an appropriate line of credit
Cash collection acceleration techniques
Proven effective collection policies
Established effective payment policies
Help in getting the maximum rate of return on your idle cash
Cash flow is the lifeblood of any construction company and especially the ones with annual sales volume under $1,000,000. Some Construction Company experts even say that healthy cash flow is more critical than your contracting company's ability to complete projects! 
While that might seem counterintuitive, consider this: if you fail to satisfy a customer and lose that customer, you can always work harder to please the next customer. If you do not have enough cash reserves to pay your suppliers, creditors, and payroll, your Construction Company is out of business; game over!
Final thoughts
Many business owners find cash flow management stressful, but with a bit of information and planning, and by using the right tools and the right construction accounting consultant, you can have better insights into your company's financial situation. Those insights will help you make better decisions for your business and gain control over your Construction Company cash flow.
About The Author:
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Sharie DeHart, QPA is the co-founder of Business Consulting And Accounting in Lynnwood, Washington. She is the leading expert in managing outsourced construction bookkeeping and accounting services companies and cash management accounting for small construction companies across the USA. She encourages Contractors and Construction Company Owners to stay current on their tax obligations and offers insights on how to manage the remaining cash flow to operate and grow their construction company sales and profits so they can put more money in the bank. Call 1-800-361-1770 or [email protected]
Check out this episode about Contractors Marketing - Accounting - Production (M.A.P.)!
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windowsfr · 3 years
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zap zap! i levelled her to 25 in boreal woods for a challenge, and that's also how i feel about it.
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dreamersleeps · 3 years
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Red Wings of Temperance
A Possible Influence Behind the Color of Hawks’ Wings
A deck of tarot cards is made up of 78 cards, and the first twenty two are known as the Major Arcana. They were created in the 14th or 15th century but were not used for divination purposes until the 18th century. Tarot card readings are not meant to predict the future but to offer spiritual guidance. 
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The image above (from Oracloo) depicts the 14th Major Arcana card in the tarot deck which is known as: XIV Temperance. 
Like me, I’m sure that your mind jumped to a certain pro hero as soon as you saw the figure’s red wings. 
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What might Temperance have to do with Hawks? Let’s first look at a couple definitions of the word first. According to Merriam-Webster: 
Temperance
1. moderation in action, thought, or feeling
2. habitual moderation in the indulgence of the appetites or passions 
If Temperance is drawn, it means: 
Balance, patience, and moderation in life. 
To think before we act. To look at both sides of an issue, to walk in another’s shoes or their path before we pass judgement. To be compassionate, considerate and fair in our dealings with others (bluestartarot). 
That you have a clear, long-term vision of what you want to achieve. You are not rushing things along; instead, you are taking your time to ensuer that you do the best job you can. You know you need a moderate, guided appraoch to reach your goals (biddytarot). 
Other Red-Winged Figures 
Before we begin I’m going to point out that there are a couple other Red-Winged figures amongst the Major Arcana. 
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I’m not aware if nudity in art is allowed on Tumblr so just to be safe, I cut the bottom half of both these cards because they depict nude individuals. 
The tarot card on the right is VI The Lovers and XX Judgement. Out of the two, I think you could perhaps make some connections with Judgement and Hawks but I think that Temperance works the best. 
Symbols of the 14th Arcana
There are quite a few symbols on XIV Temperance, but I’m going to focus on a select few. Interpretations may differ based on the source but I tried to stick with those that were repeated throughout the different websites I read through.
The most important part of this card is the act of pouring water from one cup to another, signifying a balance of duality and a mixture of two separate objects. This is where the card gets its name, the process is called “tempering” which is a slow process to eventually find a perfect middle ground (wemystic).
Other dualities that is represented on this card can be: male/female, spiritual/physical, emotion/logic, conscious/subconscious and subconscious/superconscious (we mystic).
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Temperance revolves around supreme balance. One foot is on land which represents the Earthly, material world and the other is in water, which represents the emotional, subconscious world. 
The winding path leading to the mountains represents the journey through life with its twists and turns. The sun, appearing as a glowing light is a symbol of staying true to one’s life purpose and meaning (biddytarot). 
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Fire/Red wings: Physical passion, anger. Muscles and strength necessary to maintain composure and reach a higher being state. 
Blue water: Emotions, peace, calm. Groundness and refreshment. 
White gown: Pure thought. 
Yellow Iris: Communication, thoughts, learning, feminine/masculine. 
Temperance’s wings are either referred to as “fire wings” or “red wings.”  If we want to make connections to we can argue that his Fierce Wings Quirk is the source of his physical strength, even though he displays some insecurity about his back not being “reassuring” enough for others to depend on. 
Other than his red wings, I don’t think I’m confident enough to draw a clear connection between his appearance and the other prominent colors that appear on Temperance. Hawks’ visor was blue before the anime chose yellow, and he does have the yellow color palette going on. 
However, the meanings of the colors do line up with Hawks’ character. He is a character who is always trying to be calm and collected no matter the situation. Hawks is a character who is constantly seeking, taking in, gathering, and analyzing information. According to the fandom website, Hawks’ surname translates as: “hawk” (taka 鷹) + “see, visible, idea” (mi 見 )
While his first name translates as: “disclose, open, say” (kei  啓) + “enlightenment, understanding” (go  悟).
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Sun: Also appearing as the angel’s third eye, it represents the merging of personal aims with the universe’s plans for the individual. 
So similar to many others, I like to see Endeavor as the sun to Hawks’ Icarus (side note: I also like to see Dabi as Apollo in the Icarus theme). 
The bit about the eye is interesting as well: I believe that eyes play an important role in the story telling with Hawks, Endeavor and other characters. There are interesting similarities between the two characters and the Egyptian Gods Ra and Horus (@/bokunowtv also pointed out some interesting details as well).
Recently, it also seems like Hawks’ storyline will be intertwining with Endeavor’s. Hawks has expressed verbally in Chapter 299: “Starting with my origin, so to speak... Endeavor’s in trouble.” While they did team up professionally as heroes in the past, it seems that Hawks intentions this time will be personal. We have yet to see what he is planning to do and how things might pan out, however this path will probably lead him to Touya. 
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Triangle: Representative of the fire element and holy trinity. 
Although Hawks does not wear a triangle or square on his chest like the angel, it is still interesting to note that he wears the Hero Public Safety Commission’s diamond symbol in about the same place. Again, there is the mention of fire again. 
The Angel
Because Temperance has to do with balance and duality, the angel on the card is both masculine and feminine.
Whether they are just an unnamed angel or a Biblical angel depends on the source you are looking at. However when it comes to identifying them, while one states that it is the Archangel Gabriel, the sources I looked at overwhelmingly pointed towards the Archangel Michael.
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This is very, very interesting considering that the Archangel Michael is the angel who is in all the paintings that people were comparing the cover of Volume 27 with, specifically the painting above: “The Fall of the Rebel Angels” by Luca Giordano.
My analysis first post on Tumblr had to do with pointing out similarities between the Archangel Michael and Hawks, and what that could mean. And my most recent post revisits the possible angel narrative which may be present in Hawks’ story, and how he is referred to as a “fallen angel.”
It’s exciting to see the Archangel Michael pop up again. Michael was also God’s angel of destruction and on XIV Temperance we see him tempering or blending his passionate anger with consicious thought to blend his fiery nature with his super-consciousness with calm (blustartarot). 
Temperance Reversed 
When Tarot cards are reversed, their definitions are flipped over. 
When XIV Temperance meets XV The Devil we see imbalance, disharmony, indifference and lack of empathy. When we preactice excess in our lives without moderation and balance whether it be food, alcohol, drugs, and relationships, we lose ourselves in addiction and bondage (bluestartarot). 
May call for a period of self-evaluation in which you can re-examine your life priorities. Self-healing: by creating more balance and moderation in your life (biddytarot). 
We’ve seen Hawks indulge in something or trip up a couple of times. In Chapter 186, Hawks asks if he can have Endeavor’s leftover food and Endeavor calls him a glutton. Additionally, @/scarletrain1724 has done some analysis on how Hawks is a character who is often seen around or consuming food. 
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And in Chapter 265, Hawks takes Jin’s life. As Dabi states below, “sentiments” tripped him up. Hawks displays a lack of empathy here. He believes that he feels sorry for Jin and wants to help him, but Hawks is actually unable to understand him properly. I would also identify this action as one of Hawks’ narrative Icarus falls. 
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The Moral of Icarus’ Fall  
This all ties in nicely as we see Hawks’ character following an Icarus narrative. There are a handful of “morals” that we the reader are supposed to gain from the Fall of Icarus but I’ll pull an excerpt from the part I’d like to focus on. 
Before taking flight, Daedalus warned his son: 
“Take care to fly halfway between the sun and the sea. If you fly too high, the sun’s heat will melt the wax that bids your wings. If you fly too low, the sea’s mist will dampen the feathers that give you life. Instead, aim for the middle course and avoid extremes.” (The Fall of Icarus - adapted from Metamorphoses by Ovid)
As we all know, Icarus does not heed his father’s warning, whether it be cause he purposely ignored him or forgot and flies up towards the sun. The sun’s heat melts the wax and loosens the feathers on his manmade wings, and he plummets in to the ocean below, drowning. 
Avoid extremes, fly in the middle and seek temperance.
The card that comes before Temperance is XIII Death.
In death we go through transition, a rebirth, changes and with these we come to XIV Temperance for the need to take the time to pause and think. To integrate and blend what we have learned on our journey (bluestartarot). 
So the question to ask is, has Hawks learned anything from his actions or will his story end with him drowning in the ocean? 
To those who were able to make it through this post, thank you! I know that it was really long but I didn’t want to divide it into more than one part. I really appreciate your time and attention! :)
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yourillusoryenvy · 3 years
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Did Chrollo doom the Phantom Troupe?
Disclaimer: Please note that I am mostly referring to the 2011 anime as I only picked up the manga where the anime stopped. This is my own reflection on the subject, and is not in anyway a fact or truth. Feel free to disagree! 
Neon’s Fortune Telling Power & Her Lack of Knowledge about Nen:
Let’s start by talking about Neon’s Hatsu. We all know that if given the full name, birth date and blood type of someone, she is capable of predicting the future with 100% accuracy, one month at a time, in the form of short poems, one short paragraph per week of the month. She has no knowledge of what she writes/predicts (and does not like to know what she predicted because she feels it will impact what she wrote).  First off, from my point of view Neon seemed really unaware of her nen ability. She is very well aware that she is able to predict fortunes that are 100% reliable, but she does not even seem to know how she does that: she does not know about nen, like Chrollo, Gon or Kurapika for instance. 
Evidence of this is scattered throughout the York New Arc. First, if she was a traditional nen-user she would have practiced all the other basic exercises and should be able to use some level of aura in a defensive manner. I cannot believe that a traditional nen-user would have so easily put their guard down around Chrollo, and used no aura to surround their body. Sure, even a trained Nen-user would loose in a battle against Chrollo but still! A basic nen-user could have limited the force of the blow to her head/neck. And since she would be more capable of defending herself, had she been trained with the basic exercises, she shouldn’t need SO MANY guards. The amount of guards that she has is what you leave with a powerless, defenseless person, not with a nen-user that has at least some basic knowledge of nen.
Next, she announces  that “her hand just write the fortune”, and to me that shows she actually does not know how she can give such accurate fortune. She goes on to tell Chrollo that “they say they are 100% accurate”. Why would a nen user doubt their skills? Compare this to Pakunoda’s reaction when Gon and Killua challenge her ability by stating that “she only extract the purest deepest unaltered memory” and that they won’t be able to deceive her. 
Sure, maybe an explanation is that she does not want to walk around explaining  what nen is and how she does it, but this actually bring me to my next point. Wouldn’t a nen-user, be able to recognize a fellow nen-user? And if so why didn’t she get bothered by Chrollo’s aura? Even Leorio that has the tiniest understanding of nen can tell that Kurapika’s “presence” has changed. Nen-user “feel” different. A non-nen user would brush it off but a nen-user would be able to tell whether a person is a nen-user or not. Had she been a nen-user, and in anyway aware of it, she would have been way more wary of Chrollo’s intention.
Lastly, let’s not forget that she has no clue what happened to her and why she can’t write fortunes anymore. Wouldn’t a nen-user suspect that their nen was sealed somehow? I am not saying she should know that specifically Chrollo did it, I am saying that if she knew about nen, she would know that a nen-user did something to prevent her from using her nen.
I Strongly Suspect that Neon Unknowingly Put a Condition on her Hatsu.
Now why is it important? Well remember what I said earlier about her hatsu, how “she doesn’t know what she writes (AND DOESN’T WANT TO KNOW)”? This is why it matters. A 100% accuracy is a hell of good rate, it’s almost as impossible as let’s say creating unbreakable chains or being able to steal another people’s hatsu... It most likely requires a condition. 
Neon’s goal is to help people know about their future so they can prevent the bad from happening. She states that she feels that if she was told about the fortune, it would impact it somehow. And what if it does? What if she unknowingly set a condition on her hatsu? One that prohibit her from knowing what she wrote, and if she is told then what she wrote becomes fate, unalterable destiny, something her “clients” cannot escape? 
Many time through the arc we are reminded that Neon’s fortune can be escaped if we pay attention to them. If it wasn’t an important fact it would NOT have been repeated so many times throughout: by Chrollo, by Neon, by some random mafia guy... Simply knowing people were using it should have been enough, but Togashi went out of his way to make it point that it was used specifically for this purpose. I think this is a hint to Neon’s nen ability. A hint that if that is her purpose she would need a condition defying the purpose of her nen, something rendering her nen less strong or useless. And what better defies the purpose of her fortune telling ability than rendering her fortune unescapable?
If it became unavoidable, I believe the person attempts to escape would only push back the inevitable. Sure their fate would not happen within that month (making the person feel like they escaped it) but it would keep coming for them.
I know I might be stretching it but stick with me a little bit more! 
Chrollo Used Neon’s Ability and Was Bound by The Condition. So What Does this Mean for the Troupe?
If Chrollo used someone else’s nen I’m assuming he is bond by the same conditions. For instance the indoor fish is for INDOOR only, he cannot alter it and make it useable outside. This was probably a condition set by the original Nen-user to render them more powerful. Similarly, while we can only assume, if Chrollo was to take Shizuku’s ability he could only vacuum non-living things, just like Shizuku. 
This mean in this case, unbeknownst to Chrollo, Neon’s extremely useful nen ability came at a cost: he could not know about what he wrote or its purpose would be wasted by the fortune becoming unavoidable. 
Now we all know what the Troupe did when Chrollo wrote them their fortune, they shared it with each other, out loud, in front of everyone including Chrollo (well except for Hisoka who hid the real fortune with Texture Surprise). 
At that point Uvogin was dead, next in line was Pakunoda. Now it can be argued that Paku died because Hisoka hid his fortune and convinced them to stay. Or maybe it was meant to be because Chrollo had learned her fortune? I mean how, knowing about her fortune, did she still manage to make the wrong choice and get herself kill? I know she cares about Chrollo but her fortune should have guided her! Well anyway for the sake of the argument I won’t count Paku. 
Next of course was Kortopi, who did NOT get his fortune read, but finally come my poor Shalnark (I am still not over his death...). Shalnark’s fortune talked about how he should not make phone calls, because when it matters the most he won’t be able to reach anyone for help. Lastly telling him that death will come calling one time in three. From what we see in the manga and the anime from that point on, the third time that Shalnark’s phone ring is when Hisoka kills him. His phone is shown ringing, falling to the ground as he lunges to catch Kortopi’s head (Hisoka I still hate you for that!). He did not have his phone anymore on him. At the time it mattered most he could not reach anyone. And death came on the third call... Isn’t this odd to you? 
Also let’s not forget that Hisoka could have killed Machi but DID NOT. An odd choice. He could have killed the three of them and send poor Kortopi’s head as a present to Chrollo. I don’t know, he did not have to keep Machi alive. Unless she was MEANT to stay alive, you know just like as her fortune said? 
Lastly, to support this argument Hisoka, who was the only one to know his real  fortune AND to actively try to maintain it, tells Pakunoda that “it seems that bit by bit fate seems to be changing”. This is a very odd statement. It makes no sense why it is changing, why did Hisoka fortune’s change? Why didn’t he get his fight with Chrollo when his fortune told him he would? Because had he fought Chrollo right then and there, he would have most likely won. Chrollo wouldn’t have had time to prepare and no “puppets” to use to fight. It would have been a tough fight, Hisoka would have been the winner and he would have had no reason to kill Kortopi and Shalnark. But if Kortopi’s and Shalnark’s fate was now unalterable, his own fate needed to change so that he could fight Chrollo later, loose, come back, kill Shalnark and Kortopi to accomplish their fates! 
What Will Happen Next (if the hiatus ever ends)?
I have three predictions as to who will die next. The first two depends on whether we count Hisoka leaving the Spiders as “a loss to the calendar”. All the Spiders fortune talked about how their legs are going to be cut in half a.k.a  6 members will die. Personally I don’t think he counts, but I can see the argument that he is a loss so I’ll include my line of thinking in this case. Currently as dead members we have Uvogin, Pakunoda, Shalnark and Kortopi. 
If we count Hisoka has being one of the 6 (as in he left the troupe),  then only one person has to die. The only person remaining who we know was meant to die in York New was Shizuku. Her fortune talked about her being alone in a room of stolen goods. The Black Whale is filled with goods, some probably stolen, all definitely soon-to-be stolen.. Considering the spiders are slowly breaking up in small groups exploring the ship I wouldn’t be surprised that at some point Shizuku finds herself in such room only to meet her death: Hisoka or Kurapika. Her death would be the end of the fortune.
If we don’t count Hisoka has being one of the 6 lost legs then inevitably Shizuku will die for the reason mention above, but another member has to die. That member will be Feitan or Phinks... Most likely Phinks in my opinion, because Feitan is too big of a character for him to be killed like that. I know there is no way to say whether it will be Phinks or Fei but my gut feeling tells me Phinks... Why one of these two? Because they are the only one who did not get their fortune read, and if the fortunes of all the other members have to become true, it can only be someone who did not get their fortune read that can die.
The last option which I believe in way less and really really really hope is wrong is that the fortune said the Spiders will get done to 6 members and so the “massacre” will not end until this happens. The spider is currently at 10 members so 4 more needs to die. Shizuku is one of them I’m sure of that, Phinks and Fei are more than fair game, and then Kalluto and Illumi since they did not have they fortune read. I can see Kalluto and Phinks dying. And then either Illumi or Fei dying grand finale style, as in Hisoka killed Kalluto and Illumi goes berserk or same with Fei after loosing Phinks.  However in this case, I think all other members become fair game. Chrollo, Machi, Bonolenov, Franklin and Nobu are all in danger. I don’t believe, and don’t want to believe, in this third theory but well it is still an option worth mentioning. 
  Conclusion:
Am I stretching the facts? Maybe. I am forced to since we are missing a lot of information, and can only make assumptions about some things. But I believe that some clues are hidden all over the manga and anime hinting that this could be a real possibility. Plus if you think about it from the writter perspective wouldn’t it be a huge plot twist. Imagine for a second a Kurapika v. Chrollo battle, with Kurapika actually knowing about Neon’s nen condition (e.g: she was told when she was working for the Nostrade to never read Neon’s ability to her) and being able to tell Chrollo that it is HIS fault that half the spiders died, that they could have survived had he not STOLEN Neon’s nen ability. Finally, Chrollo regretting stealing something, feeling  GUILTY for stealing, feeling GUILTY for what he did and the impact it had. I would personally love to read something like that! 
Truth is we do not know anything for sure and this is just a theory, but it is worth considering in my opinion. I have no doubt at all that Shizuku, and most likely Fei or Phinks are next. 
Anyway that it just my theory! 
P.S: English is not my first language so I apologize for any grammar/vocab mistakes
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ready-to-obeyme · 4 years
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[OM!] How I think Obey Me could end (Theory)
Whether this stays a shitpost or becomes a real prediction is up to time and the devs
This is a prediction made after finishing CH 22 and glancing at some dialogue from CH 23 (so there will be some spoilers of what I know from CH 23) and to PREFACE because this fandom has a lot of-- um, drama, this is my opinion and a fun theory so if you do not agree, please delete it from your mind ty!!
Also, this is just a theory, so honestly if this doesn’t happen in the game, I’m totally okay with it; I would never demand the game to cater to my will. If this DOES end up happening in the game………. lol that’s neato 
Without further ado, this is my take on what’s going to go down in Obey Me and how Obey Me could end (among other theories and observations that come with it). did this end up as an essay? maybe
Taking into account:
the recurring (if not main) theme of family in Obey Me
the ambiguous nature of the Celestial War
the fact that many angels still look up to Lucifer (and the other brothers), including Michael, who in the Bible was said to have sent Lucifer down to hell 
CH 23 that lets us into the Celestial Realm and do who knows what else (maybe meet Michael???) 
and Diavolo’s main plan to unite the three realms together in harmony (also the main reason why you’re in Devildom in the first place)
I have no other choice but to conclude that the Obey Me! climax will occur after you fight god (maybe not literally but wouldn’t THAT be LIT) and choose a demon boy to marry/live your life out. 
(And if you almost start Celestial War II and cause the apocalypse because of it-- I mean, all is fair in love n war.)
Asides from the fact that I simply would like to see a scene where MC literally confronts the creator of the world (or at least ⅔ of it)... Considering that your role as the MC has been to reconcile the relationships between the brothers and encourage open communication between them, I don’t think it’s that far of a stretch to imagine that your next task as a human ambassador and family therapist is to mend the relationship between the demon brothers and their angelic brothers and father (aka God). 
Maybe adding God into the game as a possible character you speak to is forbidden territory considering… y’know, God, but in CH 23 Lucifer and the demon brothers still refer to God as their father, which is true to the story but also oddly humanizing. Whether this is just a title or not, it’s compelling to think that like all the other demons and angelic figures that are idolized in religious texts, God could be just another character-- the father-figure that you must confront so that the demon and angel brothers can have closure after the Celestial War and successfully fulfill Diavolo’s dreams to unite the three realms.
And this is why I think so:
Miscommunication and lack of communication have been a problems that MC has had to resolve among the brothers, and this relationship between the angels and demons as well as the angels with God is lookin’ to draw more and more parallels. Like, why are the angels so on the down-low about their concern for Lucifer and his brothers? Why is Lucifer so convinced that all the angels would rather have nothing to do with him (besides self-deprecation) but everyone else knows that angels like Michael still love him as much as he did before the war? 
And most importantly, what HAPPENED during the Celestial War? Was it the angels’ choice to oppose Lucifer and his brothers? Do the angels know why Lucifer incited the rebellion in the first place-- and is that why they are reluctant to scorn their fallen brothers? 
In various unlocked texts, Simeon considers Lucifer to be his brother still, as do many of the other angels who ask for Lucifer’s well being. Taking into account that this is FIVE THOUSAND YEARS (or so) after the Celestial War, the fact that Lucifer, their fallen brother, is still on their minds is not something to simply brush past. While I am unsure whether all angels still consider Lucifer their brother, the ambiguity of how the angels-- how the Celestial Realm as a whole feels about the Celestial War and its outcome is something that I hope we delve into and hopefully resolve as MC travels to the Celestial Realm and Diavolo pushes onward with his goals, using you as a conduit. I'm thinking the reason why the angels do not have a unified front on how they feel about the War is because their father isn't sure and has not decreed their fallen brothers to be particularly "bad." This helps with the success and good reception of the exchange program. 
Coming to my last point, in order for Diavolo to unite the three realms in harmony, he must have assent from each of the worlds. I am assuming he’s taking your word for the human realm (lmao) and following that line of thought, someone high up in the celestial realm-- perhaps God even, has agreed to work towards the goal of unification and set up this exchange program. If that’s the case, then it seems like God IS willing to reconcile with his fallen sons, given the fact that the angels are still able to view Lucifer in a good light and the existence of this exchange program. (I correlate unification with equality, and being considered equals is the requirement for proper peace and harmony.)
Not that it’ll be EASY. You can’t just decide to give the green light for an exchange program in hopes of uniting the three realms because you want to repair your relationship with your sons whom YOU banished from your home and killed one of their sisters-- all very traumatizing experiences that have wounded the demons brothers and have never been truly addressed. A true apology must be said and amends must be made for the relationship to be set on a proper path of mending-- which is where MC will play the main role.
When the momentous and magnitude of gods, angels, and demons are condensed into family problems, MC is literally the One For the Job. 
Is it blasphemous for a mortal to solve the problems of immortals? Maybe. Is it possible MC will die? Honestly, not their first time facing near death-- and if they haven’t died (permanently) yet, there’s a good chance they PROBABLY won’t die while confronting God and the angels. (Who knew family therapists could live a life of such danger?)
When tensions rise, when the MC has finally unlocked all the secrets, the traumatic memories, and the feelings of those involved, it is then when MC will finally be able to speak to God and basically be like “...bro you gotta just talk to them.” And when God asks you why you’re so determined to do something about this other worldly problem, you tell him simply because you’re in love with one of them (yay!). 
Will their relationships be mended? It’ll take a lot of time-- time that you won’t be ALIVE for, but you will be the catalyst that will start the mending of their relationships--- which will allow for the unification of all the realms. :))
(This is also based off of no evidence whatsoever, but it would be nice if God knew Diavolo reincarnated Lilith as a human and thus grants the demon brother of your choice to be reincarnated as a human so he can live the rest of his life with you-- as mortals. Wouldn’t that just be absolutely romantic (and easier for God and the brothers to mend their relationship)? I’m REALLY hoping that MC doesn’t end up immortal, but it’d be nice to see that because the three realms are united it won’t matter whether MC ends up an angel or a demon after death because they’d still get to spend the rest of their eternity with the demon bro they love. And isn’t that just what we all want in the end??)
If you’ve gotten this far, thanks for reading!! I just enjoy the game and all the possibilities we can imagine using it as a foundation :)) Would love to know what you think of everything and this lowkey shitpost. <3
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FoodandBeverageERP
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bat-lings · 5 years
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Opinion on Jason Todd/Bruce Wayne relationship as a father-son?
ALRIGHT the human rambling disaster that I am struck again
Jump to the conclusion if it’s too long!
It’s just really hard discussing anything about Jason without acknowledging the sheer mess that DC’s whims made of him. To take that inconsistency into account let’s consider his relationship with Bruce from three angles:
Before Jason’s death / during his Robin days as portrayed before Starlin;
Before Jason’s death / during his Robin days as portrayed since Starlin and up until Jason’s resurrection, through mentions & flashbacks;
Post-resurrection.
Sadly enough the first era is the only one that bothers to portray a father-son dynamic with enough content to have a real opinion on, but I’ll take what I have. And what we have then is pretty great.
Jason’s Robin days
We’re in the 80’s, and Jason & Bruce’s relationship is the most ridiculously pure thing to have graced our poor souls. It’s soft and good.
They have great interactions, a real proximity, and overall bring a lot into each other’s life. Alfred and Bruce are happy to have another kid at home, and Jason is as much in need of guidance & of a family as any other kid. Jason doubts himself a lot and Bruce does his best to reassure him. He’s also is a teasing little shit and that’s great.
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[Batman #377 || Detective Comics #579]
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[Detective Comics (1937) #573]
JASON YOU’RE TOO CUTE. Also the tired dad feel is strong in that one lmao. Jay, lad, my son, my life,, what have you done to the newspaper,,,,
Ahem right, less gushing more commenting.
As you can see, Jason and Bruce’s relationship before his death/resurrection is pretty peachy. The slice of life sequences strengthen their father-son bond into the reader’s mind. We’re shown they’re father and son rather than just told so.
At some point Bruce’s custody of Jason is temporarily threatened, and that arc is a vivid telling of how strong their bond is.
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[Detective Comics #542 || Batman (1940) #377]
Just. That whole speech. “Only Jason is real.” Definitely one of my favorite papa-bat moments.
And as Robin? Jason is clever, often brings valuable insight during cases, and respects Bruce’s teaching and authority. Bruce makes a good job at addressing Jason’s insecurities and guiding him, both through his training and by honing his moral compass.
(Note that I said honing, ‘cause Jay’s moral sense is very much present well before he meets Bruce. He was cool with stealing to survive but Ma Gunn’s school was too much for him.)
He’s initially nothing like the violent angry kid he’s now known as. Pre-Starlin, the only times Jason acts brashly is when confronted with his father’s killer. When Bruce addresses the matter, it’s not about blaming or judging him. ‘Cause he gets it, but it’s also his job to make sure Jason’s not compromised.
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[Detective Comics #580 & 581]
And when Jason promises to keep himself in check, it’s all it takes for Bruce to take him back on the case. That’s how much he trusts him. Read the end of the issue and see how Jason proves himself worthy of that trust.
Not only does Jason understand Bruce as much as Bruce understands him, but he’s very perceptive in general. He tends to be straightforward with what’s on his mind… at least when it comes to calling out Bruce lol
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[Detective Comics #579]
(They’re talking about Leslie on the last one btw. She was Bruce’s surrogate mom after his parents’ death and they have a great dynamic. Another pearl straight outta the 80′s!)
They get each other, they trust each other, they respect each other. Honestly Bruce’s relationship with Jason was the most healthy he’s had with any of his kids.
We can kiss all of that goodbye after Starlin has his way with Jason. And since Starlin’s “““characterization””” is the one that crossed the years, of all things, we can consider Jason’s initial portrayal pretty much retconed— and his relationship with Bruce with it. Shame, huh?
Of Flashbacks and Victim-Blaming Robin days, 2.0
From the 90’s to the reboot there is… few material about Jason’s relationship with Bruce. Or about Jason outside of his death/Robin.
Whether Jason is mentioned or appears in a flashback, the goal isn’t to recall a father-son relationship. It’s to drive through the point that Jason was reckless and violent. That new portrayal has its predictable impact on their relationship, and that’s pretty much all there is to say.
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[Gotham Knights #43]
Obviously Bruce doesn’t trust Jason, since Jason is now a “reckless angry kid who likes to inflict pain on criminals”. Beatty delivers cool stories, but if you read that arc you’ll see that he lies it very thick when it comes to victim-blaming Jason.
Depending which writer/comic book you’re reading, it’s implied or affirmed that Jason is Bruce’s son. You’ll probably have a line about Bruce’s unending guilt, or Jason’s (*sigh*) recklessness. Mostly Jason’s a cautionary tale addressed to either Tim (who never gave much of a shit about Jason btw) or Cass (Batgirl #7 is a rare instance where it’s done without victim-blaming because Pucket is da bomb).
But there’s legit no material about Jason’s childhood in the Manor, or how him and Bruce acted around one another, what they talked about, Jason’s personality aside of “angry”, how Bruce addressed his son’s self-doubts – oh right modern!Jason is an arrogant brat who claimed the Robin mantle for himself so that’s out.
DC rolled with Starlin’s portrayal, and didn’t bother to construct anything else between Jay & Bruce to replace the parts they chose to erase.
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[Batman (1940) #645]
The point is: Jason and Bruce’s father-son relationship before Jason’s death is barely spoken of. We don’t know shit about how Jason was as a kid. Bruce loved him but didn’t trust him since his “mean streak” made him sooo dangerous and unmanageable. That’s it. Jason is the bad Robin first, the dead Robin second, and Bruce’s son last.
Resurrection and onward
Jason and Bruce’s relationship post-resurrection is complicated, for obvious reasons, and has interesting potential. My main problem with it is that it’s seldom addressed after Jason makes his dramatic return in UtH & the arc is closed.
For all that I have a love-hate relationship with Winick’s writing, and for all that I don’t like everything he’s done with Jason, his narrative is mostly coherent (and a good read overall!).
Winick doesn’t talk outward about Jason and Bruce’s bond before Jason’s death, but enough is implied. Jason’s damaged psyche centers around Bruce and what wrongs Jason considers to have suffered from him. He reorganizes his entire identity and actions around Bruce.
It’s not only consistent with Jason’s mental health at this stage, it’s telling of Bruce’s importance for him. The same way Bruce must have been his world after he took him out of the streets, Bruce is still very much his world when Jason is on a vengeance frenzy.
Killing Bruce, taking revenge against Bruce, making a point to Bruce; everything is about Bruce. It’s the whole “the opposite of love is apathy not hate” thing. DC could’ve expanded on that and made it evolve into whatever, but they just, y’know. didn’t.
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[Batman (1940) #650]
I like Under the Hood and Lost Days well enough except for the Jason/Talia ugh. Problem is, DC obviously had no idea what to do with Jason after that, so his relationship with Bruce stays at a status quo.
Post-resurrection Jason isn’t so much estranged family than an antagonist who makes some cool appearances here and there— when they’re not so terribly written that they make me cringe.
There are some other interesting things here and there, giving depth to Jason’s estrangement from Bruce & the batfam…
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[Green Arrow (2001) #72]
… but those elements are few and far between, and fail to establish a solid construction/development of any kind between Jason and Bruce. UtH!Jason put on some interesting bases but afterwards? Jason as a character is stagnating, and so is his relationship with any member of the batfam.
And then there’s the n52 & Rebirth I guess. It obviously wants to deliver a father-son narrative, but doesn’t do great job at it. Again, aside from a few cute scenes, the “he’s my son but he does baaaad things” eternal dilemma, and Jason’s newfound proximity with the batfam coming out of nowhere (especially with Tim wtf), I didn’t find much content to have a solid opinion on.
(Salty) conclusion
My opinion of Jason & Bruce’s father-son relationship is that it’s hella cute pre-Starlin and that Winick’s version of it makes sense within his Under the Hood & Lost Days narrative (I personally cut out “bad seed Jason” and keep most of the rest).
I think we lost a lot of potential when Starlin’s work became the reference. I think the Red Hood and his baggage with the whole fam could’ve been richer and more interesting if Jason’s initial characterization was kept in mind.
Yes, Jason and Bruce’s initial relationship could’ve used some more tension/conflict in between the sweet moments but… as far as I’m concerned Starlin’s writing wasn’t the way to go.
I think the only way to build a coherent interpretation of Jason & his relationship with the fam is to make a patchwork of canon elements and to fill in the blanks yourself. Thus what I have on Jason & Bruce that takes the Red Hood into account isn’t so much an “opinion” on canon material than a personal construction.
I’m sorry Anon, I bet that’s not what you expected when you sent that ask, but it’s all I have to give :’) Hope the answer is still okay & thanks for the ask!
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COSMIC MAGNIFYING GLASSES YIELD INDEPENDENT MEASURE OF UNIVERSE’S EXPANSION A team of astronomers using NASA’s Hubble Space Telescope (http://www.nasa.gov/hubble) has measured the universe’s expansion rate using a technique that is completely independent of any previous method. Knowing the precise value for how fast the universe expands is important for determining the age, size, and fate of the cosmos. Unraveling this mystery has been one of the greatest challenges in astrophysics in recent years. The new study adds evidence to the idea that new theories may be needed to explain what scientists are finding. The researchers’ result further strengthens a troubling discrepancy between the expansion rate, called the Hubble constant, calculated from measurements of the local universe and the rate as predicted from background radiation in the early universe, a time before galaxies and stars even existed. This latest value represents the most precise measurement yet using the gravitational lensing method, where the gravity of a foreground galaxy acts like a giant magnifying lens, amplifying and distorting light from background objects. This latest study did not rely on the traditional “cosmic distance ladder” technique to measure accurate distances to galaxies by using various types of stars as “milepost markers.” Instead, the researchers employed the exotic physics of gravitational lensing to calculate the universe’s expansion rate. The astronomy team that made the new Hubble constant measurements is dubbed H0LiCOW (H0 Lenses in COSMOGRAIL’s Wellspring). COSMOGRAIL is the acronym for Cosmological Monitoring of Gravitational Lenses, a large international project whose goal is monitoring gravitational lenses. “Wellspring” refers to the abundant supply of quasar lensing systems. The research team derived the H0LiCOW value for the Hubble constant through observing and analysis techniques that have been greatly refined over the past two decades. H0LiCOW and other recent measurements suggest a faster expansion rate in the local universe than was expected based on observations by the European Space Agency’s Planck satellite of how the cosmos behaved more than 13 billion years ago. The gulf between the two values has important implications for understanding the universe’s underlying physical parameters and may require new physics to account for the mismatch. “If these results do not agree, it may be a hint that we do not yet fully understand how matter and energy evolved over time, particularly at early times,” said H0LiCOW team leader Sherry Suyu of the Max Planck Institute for Astrophysics in Germany, the Technical University of Munich, and the Academia Sinica Institute of Astronomy and Astrophysics in Taipei, Taiwan. How They Did It The H0LiCOW team used Hubble to observe the light from six faraway quasars, the brilliant searchlights from gas orbiting supermassive black holes at the centers of galaxies. Quasars are ideal background objects for many reasons; for example, they are bright, extremely distant, and scattered all over the sky. The telescope observed how the light from each quasar was multiplied into four images by the gravity of a massive foreground galaxy. The galaxies studied are 3 billion to 6.5 billion light-years away. The quasars’ average distance is 5.5 billion light-years from Earth. The light rays from each lensed quasar image take a slightly different path through space to reach Earth. The pathway’s length depends on the amount of matter that is distorting space along the line of sight to the quasar. To trace each pathway, the astronomers monitor the flickering of the quasar’s light as its black hole gobbles up material. When the light flickers, each lensed image brightens at a different time. This flickering sequence allows researchers to measure the time delays between each image as the lensed light travels along its path to Earth. To fully understand these delays, the team first used Hubble to make accurate maps of the distribution of matter in each lensing galaxy. Astronomers could then reliably deduce the distances from the galaxy to the quasar, and from Earth to the galaxy and to the background quasar. By comparing these distance values, the researchers measured the universe’s expansion rate. “The length of each time delay indicates how fast the universe is expanding,” said team member Kenneth Wong of the University of Tokyo’s Kavli Institute for the Physics and Mathematics of the Universe, lead author of the H0LiCOW collaboration’s most recent paper. “If the time delays are shorter, then the universe is expanding at a faster rate. If they are longer, then the expansion rate is slower.” The time-delay process is analogous to four trains leaving the same station at exactly the same time and traveling at the same speed to reach the same destination. However, each of the trains arrives at the destination at a different time. That’s because each train takes a different route, and the distance for each route is not the same. Some trains travel over hills. Others go through valleys, and still others chug around mountains. From the varied arrival times, one can infer that each train traveled a different distance to reach the same stop. Similarly, the quasar flickering pattern does not appear at the same time because some of the light is delayed by traveling around bends created by the gravity of dense matter in the intervening galaxy. How It Compares The researchers calculated a Hubble constant value of 73 kilometers per second per megaparsec (with 2.4% uncertainty). This means that for every additional 3.3 million light-years away a galaxy is from Earth, it appears to be moving 73 kilometers per second faster, because of the universe’s expansion. The team’s measurement also is close to the Hubble constant value of 74 calculated by the Supernova H0 for the Equation of State (SH0ES) team, which used the cosmic distance ladder technique. The SH0ES measurement is based on gauging the distances to galaxies near and far from Earth by using Cepheid variable stars and supernovas as measuring sticks to the galaxies. The SH0ES and H0LiCOW values significantly differ from the Planck number of 67, strengthening the tension between Hubble constant measurements of the modern universe and the predicted value based on observations of the early universe. “One of the challenges we overcame was having dedicated monitoring programs through COSMOGRAIL to get the time delays for several of these quasar lensing systems,” said Frédéric Courbin of the Ecole Polytechnique Fédérale de Lausanne, leader of the COSMOGRAIL project. Suyu added: “At the same time, new mass modeling techniques were developed to measure a galaxy’s matter distribution, including models we designed to make use of the high-resolution Hubble imaging. The images enabled us to reconstruct, for example, the quasars’ host galaxies. These images, along with additional wider-field images taken from ground-based telescopes, also allow us to characterize the environment of the lens system, which affects the bending of light rays. The new mass modeling techniques, in combination with the time delays, help us to measure precise distances to the galaxies.” Begun in 2012, the H0LiCOW team now has Hubble images and time-delay information for 10 lensed quasars and intervening lensing galaxies. The team will continue to search for and follow up on new lensed quasars in collaboration with researchers from two new programs. One program, called STRIDES (STRong-lensing Insights into Dark Energy Survey), is searching for new lensed quasar systems. The second, called SHARP (Strong-lensing at High Angular Resolution Program), uses adaptive optics with the W.M. Keck telescopes to image the lensed systems. The team’s goal is to observe 30 more lensed quasar systems to reduce their 2.4% percent uncertainty to 1%. NASA’s upcoming James Webb Space Telescope, expected to launch in 2021, may help them achieve their goal of 1% uncertainty much faster through Webb’s ability to map the velocities of stars in a lensing galaxy, which will allow astronomers to develop more precise models of the galaxy’s distribution of dark matter. The H0LiCOW team’s work also paves the way for studying hundreds of lensed quasars that astronomers are discovering through surveys such as the Dark Energy Survey and Pan-STARRS (Panoramic Survey Telescope and Rapid Response System), and the upcoming National Science Foundation’s Large Synoptic Survey Telescope, which is expected to uncover thousands of additional sources. In addition, NASA’s Wide Field Infrared Survey Telescope (WFIRST) will help astronomers address the disagreement in the Hubble constant value by tracing the expansion history of the universe. The mission will also use multiple techniques, such as sampling thousands of supernovae and other objects at various distances, to help determine whether the discrepancy is a result of measurement errors, observational technique, or whether astronomers need to adjust the theory from which they derive their predictions. The team will present its results at the 235th meeting of the American Astronomical Society in Honolulu, Hawaii. TOP IMAGE....Each of these Hubble Space Telescope snapshots reveals four distorted images of a background quasar surrounding the central core of a foreground massive galaxy. The multiple quasar images were produced by the gravity of the foreground galaxy, which is acting like a magnifying glass by warping the quasar’s light in an effect called gravitational lensing. Quasars are extremely distant cosmic streetlights produced by active black holes. The light rays from each lensed quasar image take a slightly different path through space to reach Earth. The pathway’s length depends on the amount of matter that is distorting space along the line of sight to the quasar. To trace each pathway, the astronomers monitor the flickering of the quasar’s light as its black hole gobbles up material. When the light flickers, each lensed image brightens at a different time. This flickering sequence allows researchers to measure the time delays between each image as the lensed light travels along its path to Earth. These time-delay measurements helped astronomers calculate how fast the universe is growing, a value called the Hubble constant. The Hubble images were taken between 2003 and 2004 with the Advanced Camera for Surveys. CREDITS: NASA, ESA, S.H. Suyu (Max Planck Institute for Astrophysics, Technical University of Munich, and Academia Sinica Institute of Astronomy and Astrophysics), and K.C. Wong (University of Tokyo’s Kavli Institute for the Physics and Mathematics of the Universe) LOWER IMAGE....This graphic lists the variety of techniques astronomers have used to measure the expansion rate of the universe, known as the Hubble constant. Knowing the precise value for how fast the universe expands is important for determining the age, size, and fate of the cosmos. One set of observations looked at the very early universe. Based on those measurements, astronomers calculated a Hubble constant value. A second set of observation strategies analyzed the universe's expansion in the local universe. The challenge to cosmologists is that these two approaches don't arrive at the same value. It's just as perplexing as two opposite sections of a bridge under construction not lining up. Clearly something is wrong, but what? Astrophysicists may need to rethink their ideas about the physical underpinnings of the observable universe. The top half of the illustration outlines the seven different methods used to measure the expansion in the local universe. The letters corresponding to each technique are plotted on the bridge on the right. The location of each dot on the bridge road represents the measured value of the Hubble constant, while the length of the associated bar shows the estimated amount of uncertainty in the measurements. The seven methods combined yield an average Hubble constant value of 73 kilometers per second per megaparsec. This number is at odds with the combined value of the techniques astronomers used to calculate the universe's expansion rate from the early cosmos (shown in the bottom half of the graphic). However, these five techniques are generally more precise because they have lower estimated uncertainties, as shown in the plot on the bridge road. Their combined value for the Hubble constant is 67.4 kilometers per second per megaparsec. CREDITS: NASA, ESA, and A. James (STScI)
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erintoknow · 5 years
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Adrestia
i started this fic over a month ago and only recent finally figured out how to actually write it dang blast
fallen hero: rebirth, no spoilers, ~1.9k words
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“Watch out, that’s Puppetmaster!”
A spike of adrenaline courses through you and you can’t help but cackle as you dive feet first through a a stack of boxes, sending crates of delicate electronic equipment everywhere. “Out of the way losers! I’ve got a a timetable to meet!” You can hear alarms sound around you as the factory  goes into full alert, the clanging of barring gates. You grin under the mirror sheen of your helmet. That suits you fine, keep the small fry penned up and out of the way? You’re too kind.
The wall in front of you collapses into dust and you tear through the office, grabbing at papers at random. What you take doesn’t actually matter, compromising their records is the goal here. Still you make sure to capture as much as you can on your in-suit camera so you can review everything later. You never know what kind of dirt you’ll find.
Damage done, you refer to your map, dissolve another wall and follow your thread out, back to the main entrance. As expected by this point, its Lady Argent, hands at her sides poised to rush you, a half-circle of rent-a-cop security goons behind her to block you in. “A factory, Puppetmaster? This a step down for you.” She hunches down, fingers lengthening into sharpened claws.
Your face twitches under your helmet. “Don’t read the papers, Argent? It’s Banshee.” You hiss. Your voice, filtered through your helmet has a hollow reverberating sound, like a bell. You take a quick count of Lady Argent’s back-up, who’s most pliable to tying up the rest. None of the officers seem to trust Argent. Good. That makes this easier.
The metallic woman looks unimpressed. “Can’t say I care what you call yourself.”
That does it.
One of the rent-a-cop’s guns goes off ‘prematurely’, firing wide to your left, the rest follow in blind panic as you dive to the side. Argent is too focused on you, but with the Rat-King’s help you’re able to pull the rest of the goof troop into your song, pulling their attention in random directions. One of the shots dings Argent in her shoulder, bouncing off to through ground and to her credit she doesn’t look for the culprit, making straight for you.
You run your hand along the ground as you move, leaving a split in the asphalt as the Nanovores chew through material. Lady Argent tries to cut you off so you encourage two of the goons to stumble into her way as you continue your circle around them. You can’t afford to move slow enough for a deep groove, but if this works as planned, all you need is to prime the cut.
If it works.
Argent huffs, shoving one of the men the side, only for the another to conveniently take position between the two of you. “Get out of the way!” It doesn’t slow her down long, but it’s enough for you to finish the circle. Under your helmet you grin, heart pounding. 
All that’s left is the magic word. You give the Rat-King the command to pull the strings and yank everyone back in.
You dash forward and slide down, just under the swipe of her claws. She turns to stab down at you as you come to halt. You roll out of the way and kick her arm aside on your way back up. 
You check to make sure everyone’s inside the circle you’ve carved through the asphalt. “Look alive boys,” is all the warning you give before an explosion rocks the ground under everyone’s feet. You leap back as the asphalt caves in under their feet. The coast is clear enough for the moment that you can risk taking a quick check of everyone’s mental state; a lot of fear and alarm, but the headcount is still the same. You think.
Hopefully.
You shake your head. Focus. Don’t get distracted.“Well, that’s not supposed to be there!” You call down to Argent, exaggerating the sarcasm in your voice. You watch Argent and the rest pick themselves up, clear rubble off their buddies. You have to steel your heart against it, remember who they are, what they represent. You admit though, Argent makes it easier, she’s staring up at you, a single silver middle finger outstretched.
You try not to laugh. Focus. Remember the goal. Don’t get distracted. “Maybe instead of chasing ghosts you should take a look around down there, hrm? Might be surprised what yo-“ You cut yourself off, the Rat-King pulling your attention away just in time to sidestep Herald's dive.
That’s a surprise, is Herald's back in action already? Weren’t they keeping him on the press circuit while his leg healed? Well, that’s his mistake to make, you suppose. You strike at his back as he goes past and send flyboy spinning head over heels down into the hole. Is he strong enough to carry Argent out? You don’t intend to stick around and see, it’s time to make yourself scarce. 
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You don’t need to hear the stomping of boots in the hallway to know your time is almost up. You seal the envelope in your hands and push it across the desk to the man in the three piece suit cowering before you. “Looks like the party has arrived. Do consider what we’ve talked about, won’t you dear?” He hesitates so you reach into his mind and give him a push before stepping away. By the time the riot police have broken down the door the envelope is gone, inside his vest.
You watch the police fill the other end of the room, shields up and guns drawn. The idiots. They’ll kill your hostage if they shoot like this. You don’t see or sense any of the Rangers. That’s just fine with you, if maybe a little strange. The man in charge steps forward, hand on the trigger finger. “Banshee, you’re under arrest. We have you surrounded.” You don’t need to read his mind to know from the look on his face and the way he’s holding his gun that the man is regretting coming in to work today. What does the LDPD think they’re doing? They’re no match for you. Sure, you aren’t immune to bullets, but when has that ever stopped you?
You reach out to his mind and encourage him to lower his gun before he sets off the whole room. “Banshee?” You laugh, the distorters warping it into a shrill, discordant noise, then say innocently, “Don’t know anyone by that name.”
You crouch down, bracing yourself, placing a hand on the floor. You’ll only have a second before the tension of situation wakes them up again. “I’m just a ghost.” There’s a moment where it seems like nothing is going to happen and then the nanovores eat a hole in the floor directly beneath you, dropping you down. You grunt, letting the armor absorb most of the shock, though the landing still plays hell on your knees. You’re going to regret this in the morning.
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Above you the room erupts in shouts of alarm and someone fires their gun, setting off another gunshot, then another. You grimace in frustration and reach back up to give them a metaphorical shake of the shoulders. You can’t have them killing your new plant.
You break into a run, following your thread to the nearest elevator shaft and breaking the door open with a mixture of force and nanovores. As you make your escape sliding down the elevator shaft you can’t stop yourself from humming a few bars, the chittering of the Rat-King creates an accompaniment in the back of your head. 
Hitting the basement level you barely manage to clear the doors when Lady Argent is on you, all knives and quicksilver. Her claws dig into your arm before you’re able to get her to back off with an uppercut to the head. Argent flexes her jaw and gives you a predatory grin. “I had a feeling I’d find you down here Ghost.” 
You study her face, waiting for a sign of any sudden movement. Getting predicted like this is embarrassing but you need to save the over-analysis for when a woman capable of opening you up like a can-opener isn’t staring you down.“Ghost? I– I wasn’t being literal up there.” You’ve got to reassert control of the situation. You make sure to put an edge to your voice, “It’s Méabh, sweetheart.” You just came up with that one on the spot. You kind of like it. “If you’re going to play lap dog, at least remember to fill in the incident report form correctly this time, will you?”
Argent’s grin turns into a scowl. “Ugh. I don’t actually care,” and she moves in.
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The subway tunnel shudders, loose bits of concert drizzling down. An abandoned pet project from a self-obsessed billionaire thinking they could revitalize a city located on fault line with an underground rail system. Rich people. It had been a good hideout for a while. Now?
Now you can feel your heart pound in your throat as the two of you exchange blows. When you try to slide past her, Lady Argent is ready for you, raking claws against the side of your armor, trying to find a point of purchase to pry you apart. You grab her wrist and pull her down on top of you. It’s a stupid move, and you pay for it with razor filings running down your sides but because it’s stupid she doesn’t expect it and you’re able to knee her in the gut and kick her away.
You hate fighting Argent in an enclosed spaces like this. It’ll be a game of attrition as to whether you can get away before she can land a clean hit. The two of you are back to circling each other when you bump up against a support pillar.
Maybe….? You mentally check your map.
You’ll need to stall Argent. “Well! We met again, Lady Argent.” As you talk you rest your hand on the concrete pillar beside you, coaxing the nanovores to get to work. “Accosting a private citizen in the sanctity of their own home? People are going to talk.” 
Lady Argent narrows her eyes, “Méabh.”
“You remembered this time, I’m touched.”
There’s a shark-toothed grin and the distinct feeling that she’s sizing you up. “You haven’t changed your name yet?”
“Oh, still thinking it over.” You give a theatrical flip of your hand. “I don’t suppose you have a suggestion?”
“My only ‘suggestion’ is bringing you to justice..” She keeps her focus trained on you, ready for the moment you make a move. Part of you is surprised she’s still letting you talk. Is backup on the way? That’s not Argent’s style.
“That’s a good thought about justice.” You rap your armored fingers against the pillar, testing to see if it’s hollowed out yet. “There’s been a distinct lack of it in this city, don’t you think?” …Maybe you should go with your first choice for a villain name? You’d been resisting because it seemed, well, too obvious. But nothing else was feeling right. 
“Oh please, is boring me to death with clichés the best you can do?”
“See, it’s that kind of thinking that’s the problem. Lets the real bad guys stay on top.”
Argent finally notices how you’ve kept your hand pressed to the pillar, and growls. “What are you up to?”
“Are you talking about, like, in general or just right now?” You can’t help it, you cackle. “Because I’ve got a list.” You push hard against the concert. The stone breaks like glass and the ceiling sags from the sudden lack of support, tiles crashing down around you. “Right now?” You drop your voice for effect. “Adrestia is cleaning house.”
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6 Steps to Make Successful Marketing Decisions with Data Analysis
The more complex the market conditions become, the more companies face challenges when it comes to marketing decisions. The establishment of a support system for scientific marketing data is an important basis for securing the scientific decisions of the company. In this article, marketing decisions are analyzed in detail from the perspective of data analysis. This includes six modules: indicator decomposition, management cockpit, marketing KPI system, dealer and branch management, product analysis competition and forecast analysis. Planning and organization of corporate marketing decision analysis surface degradation
1. Indicator Decomposition
1.1 Indicator
There are many ways to break down marketing decision indicators. The focus here is on two cores: business and operations modules.
The business module includes metrics for the entire marketing process such as sales, orders, contracts, deliveries and returns, as well as front-end and terminal metrics for business processes such as product prices, inventory and customer satisfaction. Market share.
The operating module contains relevant analytical indicators such as people, channels, costs and forecasts in relation to the marketing process. Requirements or media to achieve business processes and implementation results.
The specific displays are shown in the following illustration.
1.2 Dimension
If there are indicators, there is a basis for the analysis. You then need to choose the appropriate dimensions and methods to analyze these metrics. By combining dimensions, you can not only master data analysis tasks faster, but also support IT staff in data warehouse modeling during implementation. The analytical dimensions commonly used in marketing decision analysis are department (headquarters, different business areas, etc.), region (south, north, etc.), category (product category), series (product breakdown), and channel. (Dealers, direct sales, agents, etc.), customers (usually important levels), time (days, months, quarters, years, etc.) and some custom dimensions within the company
1.3 Method
The indicator is expressed in a particular dimension, and the choice of expression method includes an analysis method.
The analysis methods commonly used in marketing systems are accumulation, percentage, ranking, comparison, trend and average. The information in analysis reports created with other analysis methods is different. In the early stages of requirements assessment and business logic communication, you need to decide how you want to analyze. It is only half the effort to double the results and the results are significant.
After defining the key indicators, the following decision analysis modules are planned, including five: management cockpit, marketing KPI system, dealer and branch management, product analysis competition and forecast analysis. The dimensions and analysis methods are based on the analysis purposes of other modules. The content of each module is explained in detail below.
2. Management Cockpit
Management cockpits have been proposed for marketing managers. The aim is to get an overview of the entire marketing and the most important metrics in real time. Typical drilling analysis with multiple indices and multi-dimensional connections.
Based on the business and operational metrics mentioned above, you can generate the following dashboard reports:
2.1 Dashboard of Marketing Real-time Operations
In order to get a marketing overview in real time, it is more intuitive and clearer to display data at regional level using heat maps. List your local top spots and use competitive pressure to increase your business value. The ratio of each category is to understand the sell-through rate. Key indicators can be displayed in dashboards or values. Detailed data can be provided in the form of connections or holes. Best to drill. Too many elements on the page can cause fatigue.
2.2 Report of Production, Sales, and Inventory
The basis of marketing is the balance between production, sales and inventory. Should not be sold or oversupplied. Compare online production quantities with finished product and sales quantities, monitor start and end stocks, set warning lines for the inventory and forecast inventory failure risks and backlog times. To achieve a good PDCA cycle (plan, review, and execute), it is best to find the department or person in charge and report the abnormal data to your manager.
2.3 Comparison of Reality and Prediction
In marketing activities, the key indicators are sales, cost of sales, costs, and sales. The following case diagram shows the analysis values. If you compare your monthly budget with the actual value, you will get an idea of ​​the accuracy of your forecasting measures. For example, the net interest rate forecast for June was too low because no cost growth was forecast for June. We continued to research the data for analysis and found that the company can add many people. The reason for the inaccurate prediction may be that the exchange of information between workers and financial staff differs so that the problem can be solved in a targeted manner.
2.4 Report of Monthly Key Indicators Overview
A cockpit of a business summary and a transaction summary is required. List some key operational metrics that executives focus on in a variety of ways, including dealer ranking, local sales revenue ranking, net profit trends, and overall goals.
3. Marketing KPI System
In marketing, the efficiency, input and output of employees are more important. Therefore, you need to create a complete marketing KPI system. Assign specific indicators as performance indicators to specific people or specific sectors and regions. This will lead to supervision and incentives.
3.1 KPI System
The key indicators in marketing are sales, number of customers, profit margin, profit margin, efficiency, performance rate and growth rate. Revenue, number of customers, profitability and profitability are key indicators of the personal business skills of marketers. Efficiency (value / cost) is used to measure its work efficiency. Compare your success rate with your planned value to measure your ability to withstand stress. Growth is an indicator that many companies overlook. It is not inappropriate to only assess employee performance based on data for a specific month.
The key performance indicator system should include three aspects: comparative incentives, regulatory reports and review reviews.
Comparative incentives are horizontal and vertical comparison processes (most common sales rankings, target achievement rates) between employees or departments, which motivate the employees through comparisons.
Regulatory reporting focuses on the accurate presentation of data as well as recording and hierarchical reporting in order to implement a top-down monitoring and management system.
The meeting review is a good thing for the company, summarizes its shortcomings and tests the rationality of the marketing strategy at various levels.
3.2 KPI Report
KPI reports must be created separately for different objects, which are viewed in three areas: individual, regional or departmental and overall.
Individual: Self-Motivation
A person's performance indicators should be intuitive and clear, and should directly indicate the revenue, cost of sales, costs, and net profit that they generate. It should also be compared to others. This comparison is best done in the form of a histogram ranking, in which each regional or department manager can monitor the performance of his employees.
Region or Department: Team Competition
The market conditions are different in other regions. Different departments are responsible for different products or regions. Selling as an indicator is not without reason. In some cases, interest rates can eliminate this irrationality. In some regions, however, sales are sometimes too low and business changes significantly. Therefore, it makes sense to measure the profit or loss in other regions or sectors.
Totality: Self-Assessment and Reporting
You need to measure KPIs from a marketing perspective. Self-assessments can be used as a reference for planning the next level, and there is also a database that can be reported to a higher level. Self-assessment is also an indicator of sales, profits and other indicators, but with a different purpose and focus. The analysis should be based on the plan's completion rate, and the trend analysis should be based on the timeframe to reflect whether the department is increasing income or losing money. Finally, from a holistic perspective, you need to calculate per capita earnings and determine whether resources are being wasted properly.
4. Dealer and Store Management
In the home appliance industry, there are more retailers and businesses in the general marketing model (exceptions such as e-commerce are discussed when analyzing competitive products). Therefore, the management of dealers and branches is particularly important. We have to analyze from two perspectives.
4.1 Overall Situation: Unified Management of Enterprise
The data of all dealers and shops are regularly collected at the headquarters. Headquarters performs consolidated data cleansing and conversion tasks and can be run using cockpit-like dashboards, including information about any retailer or store, total orders, total sales, and total inventory.
4.2 Single Case: Self-Management for Each Dealer or Store
Generate targeted reports for data provided by any retailer or store, and then control permissions. Only these reports should be opened to facilitate internal management. The display format of the report is similar to that of the management cockpit. It is also divided into two parts: business and operations. Some key figures, e.g. However, such as profit, are not necessarily made available to dealers or shops. In the early stages, this model can be introduced through better collaboration with multiple retailers, which is beneficial for future horizontal promotions.
5. Competing Product Analysis
Knowing yourself and your enemies is at the heart of your marketing strategy. We use data from e-commerce platforms as an analysis target and are explained in detail in the next article. If your company has other data sources, we can also discuss the analysis plan.
6. Predictive Analysis
An important part of marketing activities are forecasts, including market trend forecasts, sales forecasts and cost forecasts. It is used to develop marketing strategies and direct local marketing efforts to facilitate planning and goals. The predicted value is then compared to the actual value and continues to be changed to provide a database for the KPI.
6.1 Method of Prediction
The predictions from the data are usually quantitative. However, it is impossible to quantify the analysis of external factors such as changes in demand, economic changes, horizontal competition trends, changes in government policy and consumer attitudes. Therefore, there is usually no prediction formula. It must be combined with the manager's mind and store forecast values ​​in the database through data creation and input so that forecast work affects order plans, production plans and sales plans for the next month.
Trend Prediction
Historical data are weighted and averaged based on the time dimension. You can adjust the weighting factor based on the effects of the season or the holiday season, and then multiply it by the current average growth rate to derive the forecast for the next period from the current trend. Then check the results with the values ​​from the previous year.
Causal Forecasting
Use regression methods to perform regression calculations on related records. You can then get forecasts for the next time node, e.g. B. Settings for extractor hoods and extractor hoods.
6.2 Forecast Report
Forecast values ​​are entered into the database via report entries and displayed by report tools in the frontend. You can compare actual sales targets with actual value to determine if they match your criteria. It can also be used as the basis for KPI assessment. It also helps determine the accuracy of the forecast and the rationality of the plan.
7. Get Started with Marketing Decision Analysis
After reading this article, if you feel that you have a general understanding of the entire marketing decision analysis system, you should choose a simple and practical tool. In all of the examples above, the professional BI reporting tool FineReport is used to create reports. With FineReport you can design a variety of reports and configure data decision systems with a simple drag and drop. The personal version of FineReport is completely free, so you can visit and download the official website.
Other commonly used tools are Tableau, Qlikview, PowerBI, etc., which offer inherent advantages to data analysis. In the article "Data Analysis Tools" I introduced some types of tools, e.g. B. Analysis tools and code tools to learn how to start your data analyst career. The requirements and tools for business analysts and technical analysts are completely different. However, you can choose a tool that you are familiar with or that analyzes marketing decisions well. The main thing is to act now!
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