The Radio Times, December, 1923.
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Does anyone remember what happened to Radio Shack?
They started out selling niche electronics supplies. Capacitors and transformers and shit. This was never the most popular thing, but they had an audience, one that they had a real lock on. No one else was doing that, so all the electronics geeks had to go to them, back in the days before online ordering. They branched out into other electronics too, but kept doing the electronic components.
Eventually they realize that they are making more money selling cell phones and remote control cars than they were with those electronic components. After all, everyone needs a cellphone and some electronic toys, but how many people need a multimeter and some resistors?
So they pivoted, and started only selling that stuff. All cellphones, all remote control cars, stop wasting store space on this niche shit.
And then Walmart and Target and Circuit City and Best Buy ate their lunch. Those companies were already running big stores that sold cellphones and remote control cars, and they had more leverage to get lower prices and selling more stuff meant they had more reasons to go in there, and they couldn't compete. Without the niche electronics stuff that had been their core brand, there was no reason to go to their stores. Everything they sold, you could get elsewhere, and almost always for cheaper, and probably you could buy 5 other things you needed while you were there, stuff Radio Shack didn't sell.
And Radio Shack is gone now. They had a small but loyal customer base that they were never going to lose, but they decided to switch to a bigger but more fickle customer base, one that would go somewhere else for convenience or a bargain. Rather than stick with what they were great at (and only they could do), they switched to something they were only okay at... putting them in a bigger pond with a lot of bigger fish who promptly out-competed them.
If Radio Shack had stayed with their core audience, who knows what would have happened? Maybe they wouldn't have made a billion dollars, but maybe they would still be around, still serving that community, still getting by. They may have had a small audience, but they had basically no competition for that audience. But yeah, we only know for sure what would happen if they decided to attempt to go more mainstream: They fail and die. We know for sure because that's what they did.
I don't know why I keep thinking about the story of what happened to Radio Shack. It just keeps feeling relevant for some reason.
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happy friday the 13th here are some spooky text-based games for halloween:
contrition - As a priest, it’s your job to listen to your parishioners’ darkest secrets and absolve their guilt. But when a sinister stranger comes to the confessional one Halloween night, you realize it’s your soul on the line.
familiar - You are a familiar. Your mistress has some requests for you. Help her complete her ritual, or pay the price of failure.
jagged bone - A branching choose-your-own-adventure horror game about transformation and perspective.
the forest of candles (and the man with a lighter) - follows Maggie, a young woman with a fear of forest fires sparked by an old town folk tale. She's spent years trying to escape her hometown and the fear it inspires in her, only to be called back for the funeral of an old friend.
mary's hare - Mary's Hare is short interactive horror story about a woman and a rabbit, based on the story of Mary Toft.
only this - "And his eyes have all the seeming of a demon's that is dreaming / And the lamp-light o'er him streaming throws his shadow on the floor..."
what girls do in the dark - a slumber party text adventure.
god is in the radio - you are death, one of 22 members of the major arcana, a cult dedicated to some far-off god. the night is halloween, and you watch in scorn as the unknowing dance among devils and dress to indulge in sin. the high priestess receives a message from the all-mighty himself: the arcana must gather in an abandoned house and find his song on an old radio receiver.
anchorhead - Travel to the haunted coastal town of Anchorhead, Massachusetts and uncover the roots of a horrific conspiracy inspired by the works of H. P. Lovecraft. Search through musty archives and tomes of esoteric lore; dodge hostile townsfolk; combat a generation-spanning evil that threatens your family and the entire world. (illustrated version on itch.io)
my father's long, long legs - An interactive horror story about family, unease, and loss.
beneath floes - Qikiqtaaluk, 1962. The sun falls below the horizon and won't return for months. You wander the broken shoreline, wary of your mother's stories about the qalupalik. Fish woman, stealer of wayward children: she dwells beneath the ice.
the silence under your bed - An interactive horror collection about the strange, the spooky, and the macabre.
bogeyman - You can go home when you learn to be good.
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