No Child Left Behind is one of the worst things to ever be incentivized in schools. It was signed into law when I was 14. Reading Rainbow was my show as a kid. LeVar Burton played a big part in why I became an avid reader to date. The joy of it. It's an adventure around the globe and through different time periods without stepping on a plane or time machine.
Children parrot behavior. In grade school, I always wanted to read the same amount of books as my teachers (50 books) and managed to double that each year. Before No Child Left Behind, book fairs and Scholastic catalogs were a serious matter like your grandma's Fingerhut catalogs. Libraries were (and still are) a wonderland.
Reading comprehension and proficiency in schools has been declining for decades. A crisis. The joy of books isn't pushed anymore and I'm always saddened by it. It's one of the reasons why I post my book reviews and recommendations on here, as well as posts from others to encourage reading and (novel) writing. Kids will parrot your behavior while the education system sadly fails to return as that example.