Essential federal court cases continue in determining how we navigate fashion, tech, and media. Here are a few pending copyright and trademark cases that involve companies you may be familiar with: Hermès International v. Mason Rothschild - Hermès sued designer Mason Rothschild over his line of rendered Birkin NFTs named "MetaBirkins", which Hermès claimed infringed on the trademark of their iconic Birkin bag. Rothschild, in a Motion to Dismiss For Failure to State a Claim, stated that the NFTs are protected by the First Amendment and artistic expression. This claim was denied using the Rogers v. Grimaldi ruling test for balancing the public interest in avoiding consumer confusion tied with First Amendment interests for expression. As this lawsuit is one of the first NFT-related trademark suits, the outcome may provide essential guidance to brand owners in protecting their assets in the evolving meta-world. Nike v. StockX - In February, Nike alleged that StockX, the resale marketplace, sold NFTs infringing on Nike's protected sneaker designs without their permission. The NFT collection released by StockX, named The Vault, contained multiple unauthorized images of Nike's shoes, which Nike alleged StockX used to profit off the popularity of Nike products. After bringing in the initial lawsuit, Nike has added another claim that StockX's inadequate authentication process has caused many consumers to purchase counterfeit Nike products. StockX claims that their NFTs do not infringe because the purchase of one is similar to a "claim ticket" to a physical pair of authenticated sneakers in the StockX facilities. This is significant because it lays out NFTs beyond digital art by tying it to actual products shown in the NFT, determining how courts will navigate allowable use cases for NFTs moving forward. . . . #fashion #fashionlaw #hermes #nike #stockx #chanel #therealreal #vans #mschf #trademark #copyright #trademarkinfringement #law #lawyer #IP #IPlaw #highfashion #fashionlaw #birkin #birkinbag #tarantino #pulpfiction https://www.instagram.com/p/ChJEWGgrgDC/?igshid=NGJjMDIxMWI=
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Reversing a previous effort to bulk up staffing, The RealReal on Wednesday said it will cut operating expenses through layoffs and store closures. The moves will cost some $1.7 million to $2.2 million, mostly in severance payments, employee benefits and related expenses.
The apparel resale company will let go of about 230 employees, or 7% of its workforce, according to a filing with the Securities and Exchange Commission.
Two flagship stores in San Francisco and Chicago, two neighborhood stores in Atlanta and Austin, Texas, and two consignment offices in Miami and Washington, D.C., will shutter, per the filing. The company will also reduce its office space in San Francisco and New York City.
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Dive Insight:
The RealReal’s chief executive John Koryl arrived just last week — ending an eight-month search after founder Julie Wainwright’s abrupt departure last year — and is now wasting little time attempting to right the ship.
The company operates, mostly online, in the runaway resale segment, which is garnering more attention from consumers. And, increasingly, from retailers, as the topic dominated the National Retail Federation’s recent industry conference. Research from GlobalData and ThredUp found that the market in the U.S. could more than double by 2026 to reach $82 billion, and WD Partners has found that shoppers are eager to find used goods in most categories.
But The RealReal has long struggled with profitability, and its year-to-date $151.2 million loss is only a slight improvement over last year, according to emailed comments from GlobalData Managing Director Neil Saunders. The retailer landed on Retail Dive’s bankruptcy watch list last year.
“Although resale remains one of the stars of the apparel market with exceptionally high growth, the current environment is more challenging as consumers are a little more conservative about making purchases,” Saunders said. “The competitive environment is also tougher with a raft of new resale players, including brands selling directly to consumers. Throw in the higher costs of doing business into the mix and there is a significant threat to The RealReal’s quest to move into the black.”
The RealReal may be in a bind, however. In part due to the unique logistics of resale — unlike most of retail, sourcing secondhand goods is more difficult and complex than selling them — brick and mortar is by far more lucrative than e-commerce for this market, WD Partners also found.
In any case, more steps may be needed if The RealReal is to finally move into the black, according to Saunders. That could entail further reduction in its physical store footprint. The company in its filing Wednesday said that it “will continue to evaluate its real estate presence as it deems appropriate to create efficiencies and to address trends in the marketplace and macroeconomic factors.”
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My TheRealReal Consignment Shop
My TheRealReal #Consignment Shop #shopping #dresses #designer
So, happy fashion month! I have accumulated a nice sized closet full of designer clothing and even fast fashion. Some of the items I cannot still wear but I keep around the same size (2-4, Size small). So if you are looking for some beautiful consignment clothing, please check out my shop on The Real Real. They are a leading luxury resale marketplace where you can shop online…
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Finally finished today’s blog post! Every think about what it would be like to visit another place by going back through time? Well, check out today’s post as to why you may want to rethink that. And in the meantime here are the details for this look. #details #sheinforall #therealreal #gucci #cottagecore #historynerd #armchairhistorian #degreelesshistorian Follow my shop @glamorouslysteph on the @shop.LTK app to shop this post and get my exclusive app-only content! #liketkit @shop.ltk https://liketk.it/3OaDI https://www.instagram.com/p/Ch5ZWAJJbu4/?igshid=NGJjMDIxMWI=
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this bob mackie jacket on therealreal is the cutest thing in the world but its almost 2000$
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