Abstract
Advertisements vary enormously in their sales effectiveness, so choosing the more effective advertisements to air is an important marketing task. Such decisions are often made intuitively. This study assesses the intuitive predictions made by a global sample of marketers regarding which television ads are more or less sales effective. The findings show that marketers predictions were correct no more often than random chance. Multivariate analysis suggests that those with category experience and those in marketing or consumer insights roles make slightly better predictions. Aside from who makes better predictions, further research is needed on how to improve advertising decisions, including use of evidence-based decision support systems and team decision-making.
now publishers - Marketers' Intuitions about the Sales Effectiveness of Advertisements
I have a supervision tomorrow and i always get really nervout abt having proper meetings with the manager. What if she goes look buddy we know you're transitioning
this is my favorite thing ive ever made. and i hope u enjoy it <3
special thank u to Ashley ( @diamondpuddles ) for basically being my co-author
Summary: There’s that feeling again. The warmth and the electricity that travels between them which lacks nerves or pretenses or any semblance of who they have been in the past. Calum isn’t the same guy who usually gets fucked and kicked out when he gets invited to stay the night. Ashton isn’t the same guy who got married at twenty in Mississippi. They’re new when they’re together.