Käärijä's Veikkaus interview, 5.5.2023
Ten Questions For Käärijä
In this interview Vantaa's most famous bowl-cut Jere Pöyhönen tells, how he thinks about his Käärijä-named alter ego and why he would sometime want to "whack" Käärijä. Furthermore, he reveals his embarrassing vice - and reminds you that in every one of us there lives a tiny Jesus.
Q1: Why do you have such a funny haircut?
"When I was in junior high, I got a bowl-cut during a break. It was on a whim. There were us two boys, who did it, and we rocked with the bowl-cuts. I've always been whimsical, a guy, who is easy to provoke. I like to try things, and I've never really been embarrassed by anything. We had a few friend groups in Vantaa, with who I hung out with, and I was always the clown in the group. I like to make others laugh and I also like to laugh at myself. The others laughed with me, not at me - or that's atleast what I like to believe!"
Q2: So, Vantaa - you're a born and bred Vantaa-citizen. What does Vantaa mean to you?
"Quite a lot actually. I think that Vantaa is an under-dog kinda place. It reflected, for example, in hockey, which I used to play a lot. When we played against Espoo, it had emotion! The deal is, in fact, that Vantaa-people hate people from Espoo! [laughter] People from Vantaa are somehow more real than Espoo-citizens or people from Helsinki, more honest. If a Vantaa-person doesn't have money, then for fuck's sake they don't have money, they won't try to hide it, like Espoo-people do. Indeed, Vantaa is the place to be. Or at least the Tikkurila hoods, Myyrmäki on the other hand... We totally aren't any kind of a big and happy family in Vantaa. [laughter] East- and West-Vantaa are completely different things, kinda like the Bronx and Brooklyn. Actually I'm from Ruskeasanta, and for example Ruskeasanta's or 'Rusa' 's Shell (a gas station) has been a significant place in my life. We used to go there with friends on our mopeds and drink coffee and tea, fool around, bully vocational school students."
Q3: Wait a minute, you've gone to vocational school, too, but you aren't a student who drives around Tikkurila, around the local blocks?
"I haven't really driven there, maybe a couple times. But I haven't been serious about it in that way. I've never been a car-person, more of a moped-person, and that moped I liked more to tune and decorate, than to drive. I painted, tuned and tinkered with it. I, for example, melted Legos on the covering so I could get more plastic on them - no-one could ever guess, what color moped I'd come to school with."
"In my opinion, vocational school was more of a lifestyle than one going to vocational school. Students drove from gas station to gas station and went to Jumbo (a mall) with driving gloves on. I would rather stay at home to sleep and play Habbo Hotel. Sometimes I'd go to meets (meeting organized by youth to come show off their mopeds), and those were fun, but to those, too, we went with a few friends to laugh at the other dudes. [laughter] If I would now go to Rusa's Shell, I hope people would react to me positively. I'm still nevertheless on their side.
Q4: What kind of memories do you have from Vantaa's Tulisuudelma (a pub, restaurant and music venue)?
"There I didn't go a lot. I was more often at Porkku (Pormestari, a nightclub that has since closed). The few times I was at Tulisuudelma, I sang karaoke. Vesku's 'Hyvää Puuta', that was my favorite. But Porkku was, at least in my mind, Tikkurila's most popular bar. It was a bit like Pinkku (a restaurant called Pingviini), but the cooler guys went to Porkku. [laughter] Yeah, vocational school students went to Pinkku. It might be, that 'Cha Cha Cha' is about a night in Porkku. There I have my first bar-memories. It became my own little home, where all the friends in town came to."
"'Cha Cha Cha' represents dancing, and dancing represents freedom for me. That, that you have to be able to not be afraid to dance without thinking what the others think, even without drugs. You can see it as a drinking song also, I don't care about interpretations, but to me, it represents a lot more also. I want to encourage people to break free, because it's not about how well you can dance, it's about how you carry yourself. I'm not the most skilled singer, rapper or artist. But I believe in this thing, this madness, and I put 150 points on it. It creates the aesthetic, that he is just crazy and a star, even though really I'm just a regular dude from Vantaa."
Q5: The song lasts 2 minutes and 55 seconds. Because of those shy of a three minutes you'll soon go on a long trip abroad to perform. What does that feel like?
"As a thought it's damn crazy. How much work - hours, days, weeks, months - and then it's over. Those are probably my life's most important 2 minutes and 55 seconds. I think, that Käärijä is going on a little trip, does what he does best and it goes just the way it is meant to go. Everything doesn't even need to be so fucking thought out and perfect. It needs a bit of improv, my own style. Because I don't like to be bound."
Q6: You're a pop-star and many people have put a lot of money into your career. Isn't it inevitable, that in some way, you are bound?
"Yeah, that's exactly true. I've had had to work on that. I avoid it, when people tell me things and try to get me to do stuff, that I don't stand behind. It's been hard learning to say no, but it has been a necessary skill. Those people do see Käärijä as a product. It feels like a crazy thought - I'm like a walking billboard. But I'm a human and I have to do my own stuff, my own values, and not be with a note on my forehead saying 'buy this' or 'I'm selling this'."
"I've gone along with a couple things, but those have been the kind that benefit me. I want to rip out everything from those guys - the record label, ad-collabs and everything, and secure it that I'm not being fucked over. This is a rough business. People want a piece of Käärijä, which they can benefit from, so I have to be really alert. And not everything can be measured in wealth. For example, I've done stuff for charity."
Q7: Many of the stories about you are headlined "Jere from Vantaa", and that's the way you seem like: a nice basic dude. How does that nice basic dude handle all that hassle?
"At the beginning, not so well. I'm humble, and I still have a lot to learn about a certain type of roughness. You have to know your value and value yourself. Who am I, where do I belong, what do I want from life - I think about these and develop all the time. But it's not easy when the big bosses come to say how things are. Then you just have to stay tough and argue against them."
"The piss hasn't got up to my head, because I'm not 20 anymore. If all this had happened at that age, I would most definitely be an asshole. I can differentiate Jere from Käärijä. If on the streets someone films me, or someone sends me suggestive messages on instagram, I know that those are meant for Käärijä, not Jere. They don't really even know Jere, in a way."
"Jere sometimes wonders on red carpets abroad 'why am I here?'. It sometimes feels like a ridiculous circus show - even though I obviously enjoy it and value it. Byt my morals lie elsewhere. I don't appreciate people if they have some great job and money, that doesn't interest me at all. People shouldn't be seen as products, but people should be seen as people and appreciated the way they are. That's why it feels so weird when people go nuts sometimes about this Käärijä-thing, start to cry when they see me. In Madrid one guy fainted because they saw me! It was at the same time like wow, we had created something that had caused this kind of a reaction. But at the same time I think 'what the fuck just happened to you?'."
Q8: What sort of a relationship does Jere have with Käärijä?
"A really good one, mainly. We have a lot in common. In a way I'm a Käärijä-fan because I have to like the thing I'm doing, and in my mind we're making the best shit in Finland ever. But sometimes, when there's so much of this Käärijä-stuff, I'd like to whack that Käärijä: every time I come home and look in the mirror, there that bowl-cut is. Then I miss it, when I could go as Jere to the shop and be Jere to the people and not everyone would circle around Käärijä: how are you, how are you managing, how's the gigs, how's the music - fuck it. Let's talk about the weather!"
"Käärijä is also an armor. If someone asks to put on the bolero and go lay around for those photos, Käärijä will do it. Jere might not. With Käärijä I'm able and not afraid to do things. But the way that everyone right now wants to benefit from Käärijä, is of course sometimes heavy - and that's Käärijä's fault! He fucking did it! [laughter]"
Q9: If you could choose anyone to go in a sauna with, living or dead, who would you choose?
"That's a tough one. I'm a fan of Rammstein like crazy and I can relate to (the singer) Till Lindeman. But they say he's a really stiff guy. We probably wouldn't have a lot of conversation in the sauna..."
"If Jesus is really a real person in history, I'd maybe choose Jesus. I'd like to discuss with him: what all did he do, what kind of a guy he was. I'm really interested in that. Was he a regular fellow like all the rest of us?"
"I believe, that in all of us, there lives a tiny Jesus. I mean that I don't believe we're just a brain and a lump of meat. We're so much more. I don't necessarily mean supernatural things, but that there's something else, something that we can't reach with our level of consciousness. I don't believe in coincidences. There's always a reason why things go this or that way."
Q10: Do you have some secret or habit that you're embarrassed about so much that you wouldn't want to tell of it to anyone?
"I don't really have skeletons in my closet like that... Well, this is a bit dumb, but the thing that I'm sometimes afraid to do, is: I like to put ketchup on everything. I put ketchup in meat soup, too. Once I was in a fancy steak restaurant, a great steak in front of me, and I thought, damn I'd kill for some ketchup now. But there were people around, certain type of steak enthusiasts, that I couldn't do it, because people would've judged it really hard. Yeah, maybe it's about being from Vantaa! [laughter]"
Käärijä's make-up and hair: Tiia Loikkanen
Photography digitech: Pauli Boström
Photography: Ville Malja
Original writer: Jose Riikonen
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