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odE.(21)
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#memesbrasil #memes #meme #mozão #foto #posta #oxi #apague #trend #trends #trends2021 #trendstop https://www.instagram.com/reel/CU6FQP5jtqG/?utm_medium=tumblr
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2020 promises a lot of new web design trends for sure. A lot of predictions about the biggest web design trends that would decide the upcoming years have already begun.
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6)What/Who is a Trend Forecaster?
“This person is a master of the future who is constantly moving, researching and finding the golden thread between politics, economics, technology, art, music, and, of course, fashion. Trend Forecasters could be considered the fortune-tellers of fashion, arousing desire with new concepts of communication and products.”- https://www.polimoda.com/courses/master/fashion-trend-forecasting
The success of trend prediction lies with the ability to understand consumers desires, influences and aesthetics.
A trend forecaster is someone who researches and formulates predictions on consumers future buying habits. They identify new trends and predict how they will impact and shape a certain industry. By identifying the source, tracing the evolution, and recognising the patterns of a trend, forecasters are able to provide both designers and brands with a ‘vision’ of the future. .
Martin Raymond has said that trend forecasters are like “lifestyle detectives”. It is with their research and ability to identify social, cultural, ethical or environmental shifts, and how they are likely to affect future consumer behaviour that help to find the types of products and services that consumers will be more interested in looking into and buying.
According to Els Dragt, 2017, How to Research Trends, there are five key components for defining a trend.
1) Direction of Change: Which way is the trend moving developing?
2) Values and needs: Specific values or needs that have forced or directed the change
3) Forces: Drivers that are uncontrolled and that force a change.
4) Manifestations: Signs of change communicated through language, style, behaviour, products, services, events and movies
5) Certain groups: Changes start with specific groups, subcultures and then start to spread through society.
Successful Trend Forecasters have to utilise all five senses; sight, taste, hear, observing textures, lighting and music in any given environment setting and review the first indicators of a trend through websites, magazines, leisure, architecture, the arts and much more alike in order to help them define the potentialialty and sustainability of a trend.
Once a trend is identified a range of methods and tools can be used to hypothesise the impact of a trend; one being an ‘innovation curve’. When using this technique, forecasters can easily track how an innovation is being adopted, and at what pace, in order to forecast consumer interest.
On one end of the innovation curve are Innovators; on the other end are Laggards:
https://www.flaunter.com/blog/trend_forecasting/
Self explanatory, but Innovators are those who are of a very small percentage that try new ideas and like to break moulds.
Early adopters are those who are quick to grasp and adopt an idea.
The early majority are those who are open to new ideas and trends as long as they don't cause too much hassle or criticism and backlash.
The late majority are the ones who prefer to wait until they feel absolutely certain about something. The results have to be consistent and promising before they feel comfortable adopting to new ideas.
Laggards are those who choose to stick to what they know. They prefer traditional views, ideas and values and are much opposed to the new age ways of living.
https://medium.com/@cjmalmsten/cartogram-wall-of-evidence-1a5b4dfcd677
Trend forecasters also use what is called a ‘Trend Cartogram’ which is used to map and record a new trend and its life cycle.
Which uses the five headings;
1) Trend innovators- The people or institutions which are instigating an idea or innovation. This category helps define the characteristics of a trend.
2) Trend drivers- The 5 key forces driving the trend.
3) Trend impact- How the trend is manifested. Proof of this include book covers, newspaper headlines, packaging, products and interiors.
4) Trend consequences -This stage can be used to see how a trend is reshaping our values; how we view certain aspects of life, the house we decide to live in and the brands we prefer to buy.
5) Trend futures- How the trend will influence the future and society on a whole, aiming more towards the Early Majority, Late Majority and Laggards. It’s typically formulated by expert opinions.
Some of the worlds most notable forecasting companies include; WGSN, The Future Laboratory (UK) LS:N, ISPO Fashion Trendsetter, Trendstop, View Publications (Netherlands), Anna Starmer (UK), Faith Popcorn’s Brain Reserve (USA), Five by Five (Singapore), Nelly Rodi, Stylus (UK), Trend Union (The Netherlands), Scout (Australia).
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La tendència vegana una de les claus bàsiques per a les temporades futures en complements per al calçat http://actualitatvalenciana.com/alacant/2018/03/24/tendencia-vegana-claus-basiques-temporades-futures-complements-calcat/
#AEC#calçat#Centre de Congressos Ciutat d’Elx#complements#components del calçat#dissenyadors de calçat#ecotransparencia#Elx#fabricants de calçat#Trendstop
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Trends Research
During this project I will set out to analyse and document trends effectively using a range of sources such as the trend forcasting websites WGSN, Trendstop and ISPO amoungst others. I also want to be able to translate a range of situations in which trends awareness is used in fashion and textiles through my final outcome which will be a lookbook.
I will also be learning how to use CAD (computer aided design) software, Adobe Photoshop and Indesign. These programmes are the industry standard for many to use for lookbooks, fashion flats, designing magazine covers, arranging text, retouching photos ect.
I want to be able to understand my chosen trend well and communicate both key points and nuanced areas effectively in my lookbook and moodboards through my use of CAD software.
The last modules feedback has shown that I lacked enough research to support my theme so in this project I will try to focus more on this area as well as referancing everything I find.
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Introduction
In this blog, I will be researching what trends are and will be making my own look book based on the research I have produced.
What is a trend
According to the dictionary a trend is ‘a general direction in which something is developing or changing.’ Therefore a fashion trend is the way that most people are dressing at a particular time. Fashion trend forecasting is the act of predicting what the majority of people will wear in the future. Holland and Jones (2017). Fashion trend forecasting note ‘trends forecasting… aims to map a path between what consumers are doing and wearing now and what they might want to do and wear in the next few months and years.’ Fashion trend forecasting has evolved in order to inform companies on what type of products to make in order to avoid making products that won’t sell and therefore a loss in time, money and resources.
Trend reporting is analysing what is already happening / has happened. They do this by analysing how consumers are responding to specific trends. There are 4 types of trend reporting. These are comp shopping, shop windows, sales data and consumer media.
While, trend forecasting is analysing what is happening now in order to predict what consumers will wear in the next months/years. Trend forecasters will be analysing lifestyle patterns, choices and mindsets that will predict how the consumers will want to dress, live, communicate.
Some of the top trend forecasting companies are:
WGSN
Trendstop
Nelly Rodi
Stylus(UK)
ISPO Fashion Trendsetter
According to Els Dragt, 2017, How to research trends, the critical components for characterizing a trend are:
Direction of change - the way in which the trend is developing. Would have to research this in order to see the way that current trends are developing and see how much longer they will last until new ones will be coming in.
Values and needs - values or needs that have constrained or coordinated the change. You need to do this because, for example, people nowadays are starting to buy more sustainable products and will want products that last them. They are also becoming more interested in what happens with the product after they don’t need it anymore, if it ends up in a landfill or being recycled.
Forces - uncontrolled drivers that power a change. This could be a new law.
Manifestations - indications of progress conveyed through language, style, conduct, items, services occasions and films. Certain groups - changes start with explicit groups, subcultures and afterward begin to spread through society.
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Trendstop.com’s new affordable membership helps designers create sustainable fashion effectively
Trendstop.com’s new affordable membership helps designers create sustainable fashion effectively
Leading Fashion and Lifestyle trend forecaster, Trendstop.com has launched an affordable solution to designing less but better fashion.
Their latest membership offers practical tools and advice to help designers improve their practices for a more sustainable future.
With often just 25% of all products delivering up to 75% of sales, Trendstop wants to help make a change.
“What our data reveals…
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rIgHtAbiT.(21)
#fashioneditorial#derek lam#Versace#leather#Fendi#fall2019#Architecture#luis barragan#domino#salta koohnvard#Fashion Inspiration#privatevision#lenhor AE#inspiration lenhore#wgsn#trendstop#modaoperandi#fashionkey#runway details#trend2021
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What is a trend?
To be able to complete this assignment the most important thing we need to know is what exactly is a trend, in our first lecture we covered a lot about trends, how they work and the behind the scenes of how they come about. Any trend whether it’s in fashion, food or lifestyle is described by the Oxford english dictionary as, “a general direction of which something is developing or changing”. The trends industry impacts a variety of businesses from fashion to the buyers to the designers and illustrators, graphic designers, right down to the thread manufactures to then the people reporting the trend including journalists, photographers and editors. It can then impact the automotive trade, technology and even food and beverages. Trends succeed by having the ability to understand and know what consumers want, what influences them and their aesthetic desires. Part of our pre assignment work was to read “Fashion Trend Forecasting by Holland and Jones (2017)” by reading this we gained an insight into how we forecast trends.
The purpose of trend forecasting is to try and create a path between what customers are doing and wearing right now to then what they might want to wear and do within a few months time. The forecasting industry has developed solely to inform brands and retailers of what they should really be designing and in theory what will sell - doing this it avoids costly mistakes and therefore enables those business to grow quicker and better. If your brand has the ability to predict the next big fashion trend in turn it'll generate a lot of profit. One of the biggest trend forecasting and probably most long running website is WGSN, for this assignment we’ll be using this website as a main point of information alongside other websites such as LSN Global, ISPO Fashion Trendsetter and Trendstop. When a trend comes up on WGSN its created into a moodboard so businesses know exactly how to narrate the trend, this includes the key items, materials and details and also the colour palette. There and two key roles within the trend industry and they are - trend reporting and then forecasting. Trend reporting is looking and identifying what is out there, what can be seen and what is happening right now. The four methods of reporting is comparative shopping, shop windows, sales data and consumer media. Whether trend forecasting is predicting how the design market will look in time, a forecaster is always moving and researching to find a connection between politics, economics, technology, art, music and then fashion. They are always looking for new ways of communicating, new concepts and products.
There are key elements to define a trend they are : the direction of change - this is the way a trend is moving and developing. Secondly is values and needs - the values and needs of the consumer have either forced or directed a change within the trend. Then we have forces - these are uncontrollable drivers that force change in a trend. Fourthly is manifestations - these are the signs of change which are communicated in various ways such as language, style, behaviour, product services, events and movies. And finally its certain groups - specific groups always start change, this then stems to subcultures with eventually spreads into society.
A way of testing a validity of a trend is the 3x3 rule, it tests the trend across different industries and creative disciplines and determines if a trend spotted in one industry is going to emerge into another. If a trend is successful it'll fall into one of four category's first is a fad, a fad lasts 3-6 months its a quick trend and is usually a novelty. A micro trend also know as a seasonal trend can last 3-5 years and generally only has a small impact on consumers. Then on the other hand we have a macro trend which is a long term trend which lasts 5-10 years, this is a widespread and persistent change and has a global impact. Finally we have classics they last from 10-25 years and have a mass appeal, these would be the essential items in our wardrobes such as jeans or a little black dress, these are often considered as an essential item which most people own. Its also important to understand that trends come in cycles - all products have a life cycle therefore its not uncommon for fashion designers to look back in time for inspiration.
Key trends tend to get recycled and then evolve roughly every 20 years, it could be because of the generation gap or that a certain style became fashionable, peaked and then became irrelevant which then makes it ready for its next cycle. An example of this is the pencil skirt, this garment was made incredibly popular in the 1940′s by actress Joan Crawford, this then completely went cold in the 1950′s as full length skirts were featured in Vogue, this trend then shot back up to the top of popularity in the 1980′s as power dressing was an absolute essential, it then died down a little during the early 2000′s as the floaty bohemian look took over, but then began to peak again in the same decade due to this garment being a firm favourite of Victoria Beckham. Finally we covered the trends timeline, the timeline tends to start 24 months ahead of when the garment reaches the shop floor. To begin with the colours and material is selected, four months later the materials are manufactured, then in two months time macro trends appear. The 12 months ahead of the garment hitting the shop floor is critical as this is when print designs are completed and products are made, then six months after that the range is developed and then finally six months later the products hit the shop floor.
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Rangement Chaussures
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source https://www.reddit.com/r/Shoes/comments/pxtphc/rangement_chaussures/
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Coachella Fashion. On assignment for @trendstop_trend_agency #carmonaphotography #trends #coachella @coachella #trendstop #music #musicfestival #streetstyle #festival #musica #festivalstyle #coachella2018 #fashion #fashionblogger #fashionphotography #fashionphotographer #photography #photoshoot #photo #photographer #photograph #photooftheday #desert #desertstyle #beyonce #migos #jamiroquai #eminem #coachellaoutfit #coachellafashion (at Coachella, California)
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Prabath Buddhika Jayanath has completed the Reuters Training Course: Introduction to Digital Journalism
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from Journaling: for people who have journals https://ift.tt/2S3e9BE
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