I don't think this means anything, but along with the album cover colours getting darker with each successive variant that others have pointed out, one thing that jumped out at me is how the cover photos are more revealing of her with each one as well.
The first one her face is hidden 1989-style, the second one her face is partially obstructed by her arm and hair, the third one she's facing the camera in side profile (also notably no longer in bed).
It's probably just because all the photos are going to be brilliant because Beth Garrabant is incredible and they're just pretty to look at and they wanted to give contrast to each one, but it does kinda feel like she's stepping out of the metaphorical dark with each version.
Like, she's gone from being curled in bed to contemplating getting up to stepping outside but still covered in (his*?) shirt to...
idk I love cover art can you tell (and I love how Taylor tells stories with hers)
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Vampire Suit (jacket and jeans), 1998
Trench coat, tattoo shirt, belt, chains, bag - Designed by Jean Paul Gaultier
Wallet - Sold at Hot Topic
Boots - Manufactured by Dr. Martens
Ensemble styled by Richard Patrick Anderson
Source: “Gothic to Goth: Romantic Era Fashion & Its Legacy” at the Wadsworth Atheneum Museum of Art
Exhibit Site
Google Arts and Culture Page About Exhibit
Google Arts and Culture Page About Image
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@EAStarWars Star Wars Jedi: Survivor™ Photo Mode Contest Finalist #6
[you can vote for your favorites here!]
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