History of advertising
The history of the advertisement reaches ancient times. The term derives from the word "clamo" what is marking to scream, to summon. Outshouting one another was a primitive advertising form, there were pictures next, press advertisements, film.Salesmen in ancient times on marketplaces encouraged their goods for the purchase by the loud call and announcing the product.Owners of brothels, inns or inns wanted their temples to be noticed therefore hosts put up inscriptions, signs or low relieves advertising the service.
The first newspaper advertising
Gutenberg invented apparatus for pouring metal fonts out and printing press according to one's idea in 1450 of year. Through inventions the press advertising was pleased with an universal access.
The first advertisement in practice was printed in 1480 of year in England. The advertisement concerned pointers for clergymen during the Easter.
Market development press picked great rotations up.
First in history a French newspaper printed the press advertising "journal General d'Affiches"
In 1632 the weekly implemented "Rebadota" permanent columns with announcements.
The first regulations concerning the advertisement appeared in 1614 in England.
World of the advertisement in the USA unrolled very suddenly. Therefore a profession of the advertising agent came into existence. Palmer in 1843 was Volney with the first person conducting this profession. He collected advertisements and put them in the press.
The history of the outside advertisement began at the end of the 17th century on British islands. It was possible to put posters on the any surface. Posters have most often been characterized by a tex, rarely with image. A light industry i.e. a circus and a theatre used such a format of the advertisement.
On the area of London and Westminster it was, as many as 1700 posters and through vast quantities of advertisements authorities conducted the ban on sticking them. The ban continued for 40 years.
Gigantic companies of the outside advertisement were formed in seventies of the 19th century. Among others:
The first mass advertisement arose in 1890 through the Procter concern & Gamble. The advertisement concerned soap "Ivory Soap".
Through the Guglielmo inventor Marconi and Nikol Tesla changed world of the advertisement oneself. She was it is a revolution. because from the moment of popularizing this new medium, it was possible to convince customers not only with the written word, but also spoken.
KDKA radio station in Pittsburgu as first broadcast the programme sponsored in 1920.
An American Wind& station broadcast the first radio commercial earth & Air&Fire. Nobody recorded these advertisements therefore were sung or given live.
The first advertisement in the TV
In united States for the first time a broadcast commercial stayed in 1 July 1941 by a WNBT TV station.
She was it is a Bulova corporate advertising, dealing with producing luxury watches and the jewellery. The standard spot lasted 10 seconds and showed the inscription "America runs he Bulova time".
Vicary James in 1957 falsified the examination being supposed to confirm the effectiveness of the subliminal advertising, that is very short (0.03 s), elusive for the eye spotu advertising. Such an advertisement was supposed to be transmitted in the cinema or television and to induce to the purchase, of unaware recipients. The effectiveness of such an advertisement was never confirmed. In many countries such an advertising form is forbidden.
The first name of the Internet advertisement assumed the form of the so-called mailing, i.e. sending advertisements through the electronic mail. In 1993 a Mosaic web browser which was able to show the graphics and frames came into existence. Since that time the reach of recipients of the advertisement very much expanded as well as the advertisement could accept the graphical new form.