I've realised i should have an introduction post :)
I'm izzy, and I'm a year 12 vce student based in melbourne, australia
this is my studyblr that i do try to stay active on, as it's hopefully going to provide some study motivation, which I severely lack.
The subjects I'm taking this year are physics, chem, general, english and viscom and i've already done methods 3/4
Some fun facts about me:
my favourite colour is purple but since thats kinda hard to pair with stuff my whole colour scheme for everything is blue/greens and neutrals :)
I'm not really sure what i want to do uni career-wise but we can worry about that later (that's next year's problem).
favourite music artists: new hope club, one direction, louis tomlinson, vansire :)
sports I like: i have like zero hand-eye co-ordination, so I swim (competed at my first ever nationals this year!) and run (casually) :)
I am a chronic, chronic procrastinator. I cannot emphasise this enough. i have written full 1000 word english essays on the day they're due which is good except for the part where that tells me procrastination is ok to do again...
I play the drums :)
favourite book is the secret history!
I draw sometimes (I'm not very good but it is fun)
I will add more if I think of more :)
Feel free to reblog with your own intros! I'm always open to make friends :)
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Pentawards / The packaging design book
Byo - Build Your Own
This wine bottle collection offers customers the opportunity to personalise their bottles with stickers, which creates an engaging and interactive experience. It's a clever way to divert attention from the product itself to a fun activity. This enhances customer engagement even before they taste the wine.
Just Laid
This brand employs simple yet memorable packaging with a brave and humorous approach. It resonates with the idea of using wit in branding to make customers smile. Among all the products mentioned, Just Laid stands out as the most memorable, which proves the effectiveness of humour in branding.
Food lines
I have looked at food line brands to gain an understanding of how consistency can be achieved throughout different packagings. The left example, achieves it through typography, despite using different colours for each product. This demonstrates how type can serve as a unifying visual element across a product line. The second brand uses flat figures of the product on each packaging to create visual cohesion while allowing for product differentiation. Kallo's approach to brand identity involves using various illustrations that correspond to the contents of each product. The abstract style creates a cohesive and visually appealing hierarchy across the product line.
Amber Shopping List
Although this packaging design uses an idea of a shipping list that names all the essentials you might need to get, it sparked an idea of crossing out bad ingredients that are typically used in upf products. I can apply this to ingredient lists or even use it in the logo if it becomes a part of my brand identity.
La Cantine
I liked this brand as it is sustainable and allows you to reuse the packaging. The use of paper sleeves adds an element of excitement to the packaging experience.
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Viscom Showcase event Background:
What is the context to the creative brief that you are solving, what do you know from the given information and your research? What is the history and the contemporary relevance of this creative problem.
VisCom Showcase Event is an event that started in March 2022 by Yasmina Frej. The aim of the event is to inspire students and give them a chance to make connections with students closer to their age who are starting off in the industry and learn from their university experience by choosing a few students from different courses across VisCom to showcase their work. Additionally, there will also be at least one industry professional who will be presenting alongside, and students who will be selling their work outside the event hall.
Objectives:
What is the purpose of this advertising/branding/design campaign.
1. Inspire students across VisCom to see what type of work they could be creating
2. Build connections and networking across different courses.
3. Encourage the importance of collaboration in the creative industries.
Target Audience:
Who are you communicating to and where? What is the Demographics/Lifestyle of your audience?
The primary target audience would be students from the School of VisCom because they would be the ones who are more likely to be interested and benefit from the event. since it’s all about learning Creative skills. The secondary target audience would be any other student who is interested in creative courses.
Tone of voice:
What is the tone of your communications, what is the language (including visual and audio)
Formal but not too formal Creative Friendly Networking Lively and inspiring Inspirational Insightful Transition
Approaches:
What are the key approaches that you have identified as part of your communication strategy?
One of the main key strategies would be to communicate the networking side of the event, as well as seeing the best work of students from across VisCom and not only one course. Also encouraging students to join because there will be free food because who doesn’t like some free nibbles!
Media:
For example - Integrated media; Print & Screen; Digital; 3D; Poster; and Publishing etc.
Social media posts (teams, email, Instagram etc) Printed posters
Deliverables:
What elements do you need to consider developing as your outputs? Leave this open where possible and explore through experimentation as you develop your project.
Logo and branding
Social media posts and printed posters to promote the event Unique marketing designs (for example a QR code for event ticket attached to a sweet) Presentation templates for speakers (optional)
Motion design for advertising (optional)
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FMP
Primary research; Survey fro students and yougn people 16-25 year olds
To gain some more insight and research information for what exactly gen-z/students would look for in an app in order to help them, i created a survey.
Question 1: on a scale of 1-10 how important is mental well-being to you in your daily life?
33.33%- in the middle of not important and very important
33.33%- more important
16.67%- important
16.67%- very important
Thoughts:
The lack of importance that young people/students have for their own mental health and well-being says that apps to help them aren't marketed towards them enough or not successfully, as they don't make it a priority,this is something that i need to integrate into my changed to make it a daily priority for them.
Question 2: How often do you take part in mindfulness activities or meditation?
66.67%- not often
33.33%- never
Thoughts:
Almost 100% of the participants don't ever take part of mindfulness activities of meditation to help their mental health and well-being. 60% said not often and they probably dont make it a priority either when they do.
Question 3: whats the biggest challenges you face when it comes to managing stress and anxiety as a student?
40%- balancing university/college work with social life
40%- difficulty maintaining healthy lifestyles
20%- other
Thoughts:
Most students said that they struggle most with balancing student life with work and social life and being abe to maintain a healthy lifestyles, maybe a feature being added to the app like a shedual planner, eating reminder or healthy eating tips and trips will help students stay organised and in control of stress and anxiety.
Question 4: what specific feature or tools would you like to see in mindfulness app to help students?
Bedtime storys, breathing regulators, calming noises/ white noise
Reminders to tak time for myself and to take a break
Time management help
Good motivation tools
Peer support and sharing platform
Thoughts:
This question asked exactly what students/young people would find helpful and important in a mental health app they using- would an entire app under the name of headspace make it easier to incorporate all the needs of s student combined with headspaces offers in order to create an app that's completely catered to students and young people for all their needs.
Question 5: How likely ae you too use a mindfulness app that offers personalised mindfulness routines and challenges for students?
Most participants are very likely
Thoughts:
This confirms that headspaces existing features of daily meditation will definitely help students and be useful.
Question 6: would you prefer mindfulness exercises that are integrated into your daily routine?
100% yes
Thoughts:
A daily routine/planner would be able to include the mindfulness exercises as well as meditation to help students also.
Question 7: How important is it for you to have a sense of community and peer support within mindfulness apps/platforms?
60%- important
40%- very important
Thoughts:
A section for peer support and experience needs to be added to the app as this is something that's come apparent in a lot of my research that students and young people look for in apps and think it's helpful and important.
Question 8: what types of content would find most helpful in a mindfulness app?
Hygiene encouragement reminders
Stress relief
Meditation or yoga
Stress relief tips, on hand study tips, motivation boosters
Thoughts:
Hygiene encouragement and reminders- when people struggle with mental health staying on top of personal hygiene and having the motivation to look after yourself can be very rare and difficult to achieve, these reminders and encouragement would help young people overcome these important things in a day to day routine improving their mental and physical health at the same time.
Stress relief- Stress relief can be achieved with using the mindfulness activities and meditation tips provided through the app.
Meditation or yoga- this is also covered under the same services spoke about above.
Study tips, motivational boosters- Study tips with in the app in the form of notifications could help student stay focused and less distrated on social media incding the harmful side of social media lowering screen time. Motivational boosters can help with: keeping fit, eating healthy, mental and physcial health and daily self-care.
Question 9: are there any specific topics of themes related to mental health and mindfulness that you would like to see in an app?
information about mental health influences, self-help books, helplines, help seeking mental health support
Daily checkups, daily reminders, encouragement to get out of the house and get fresh air to look after yourself
Something to encourage anxious students to go into uni more
Time planning feature
Thoughts:
information about mental health influencers and self help books can be a good way of showing coping mechanisms to students.
Daily check ups, reminders, encouragment to get out of the house for fresh air can help students who may feel lonely and isolated ad spend alot of time in their rooms alone, a daily check up will make them feel less lonely and walks in fresh air can help them feel better mentally but not being in one room all day alone with thoughts.
A way to encourage anxious students to attend unimore often will help enhance their university experience and academic outcomes like grades and enjoyment.
Time planning will also help students with creating a good daily routine.
Question 10: what factors would motivate you to continue using mindfulness app regularly?
social features progress tracker awards, group sessions to talk about your story and listen to peer advice.
Checklists to help focus
Progress tracking and rewards
What I want to add based off of the survey:
improve the important of mental well-being in students lives
Improve how often students take part in mindfulness activities
A way to help balance student work and social life
Integrate A way to make it easier for students to keep on top of a healthy lifestyle
Take a break reminders and self-care
Time management help
Motivational tools
Peer support system
Mind fullness set routines
Hygiene encouragement reminders
Stress relief
Meditation or yoga
on hand study tips, motivation boosters
social features progress tracker with awards
group sessions to talk about your story and listen to peer advice.
Checklists to help focus
Progress tracking and rewards
Free programme for students (helps with financial struggles)
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