Manfaat Website Untuk Pemerintah
Website merupakan salah satu media yang berisi informasi, gambar, video ataupun hal-hal menarik mengenai suatu hal. Sejak berkembangnya internet, banyak sekali pihak-pihak yang menggunakan website untuk berbagai kepentingan.
Kepentingan tersebut bermacam-macam. Mulai dari kepentingan promosi, penyebaran informasi, ataupun kepentingan lainnya. Oleh karena itu, saat ini website juga bisa digunakan…
An online store that has been designed in an attractive and functional way will provide a pleasing customer experience and lead to an increase in sales.
So, how can web design influence potential customers?
A well-designed website will offer a favourable visual impression of your online store. For instance, if you walked into a shop and saw goods displayed in a chaotic and disorganised way, what would you do? You would probably leave and never return.
This type of scenario can also occur with e-commerce websites. If you landed on a web page with a confusing layout, low-quality pictures or unreadable fonts, what would be your first reaction? In all likelihood, visit a competitor.
Here is some information on what customers think about web design:
To ensure your website is designed in such a way as to capture your target market, you should consider consulting with an experienced web design company. They will be able to provide you with valuable insights into how you can improve your site’s design and in turn bring in those much-needed sales.
Once you understand the critical role played by web design, what should you do next?
First, take a look at your leading competitors and their layouts. They may provide inspiration for how you can improve the design of your website. Ensure that every element of your site looks clean and professional. Furthermore, only use high-quality images and keep the styling consistent.
User experience is now a dominant factor when designing e-commerce websites. For example, it is crucial that your online store is user-friendly. Naturally, you will want customers to find your products quickly, so how can you make it easy for them?
It is now vital for e-commerce sites to be mobile-friendly. Make sure you develop responsive web pages that will look good on mobile phones and tablets. Even if a screen is small, you can still incorporate CTAs that are large enough to read and easy to click on. Instead of a traditional menu, consider adopting a hamburger menu or an icon for the shopping cart and account pages.
It is essential that you keep your brand and image consistent on every platform, including your online store. For example, a farm wedding venue’s website may use images of newlyweds surrounded by nature, while an accounting company may display images of people working in an office.
Your brand’s image ultimately depends on your target market. How can your brand attract visitors to your website?
The design of your brand and online store will not be complete without colours. It is important to make sure that you keep the colours consistent across your website, logo and other platforms.
You can also utilise complementary colours. For instance, a blue-coloured logo may need a secondary shade to boost its visual appeal. However, the secondary palette will depend on your brand or product. If you are selling trampolines for children, you should probably go for something like orange as the main colour, complemented by blue.
In addition, according to Colour Theory, colours can send subliminal messages to consumers, as explained below:
Remember, your main objective is to stand out from the competition. As such, you will need a menu layout that customers are familiar and comfortable with. You can still make your site memorable without playing around with the navigation. For example, you could add simple elements such as:
Whatever cool idea you choose, make sure it’s both entertaining and memorable.
Web design has helped many e-commerce sites improve their engagement with customers. If you own an online store, you can utilize designs to attract and engage your visitors. Once you have done this, you can guide them to your product pages. Make sure your site is responsive and mobile-friendly, and that it uses colors that accurately convey your brand and image. Hiring professional web designers in Castle Rock, CO who can guide you through the process and assist you to get the best design is necessary to run a successful online E-Commerce shop
With everyone practically glued to their smartphones, mobile users are quickly becoming a factor that business owners cannot ignore. Another reason to consider this growing demographic? Google announced their implementation of a new practice that will make browsing on mobile easier and more efficient.
And if Google is making a significant change; you had better pay attention.
It’s called mobile-first indexing, and it comes on heels of a year and half experimentation by Google experts to make mobile searches showcase those websites that follow a set of best practices. Defined by Google, best practices for mobile-first indexing vary depending on your site’s design, but one thing remains clear–sites that aren’t mobile friendly beware.
With an apt name that tells it like it is, mobile-first indexing just means that Google’s crawling, indexing and ranking systems will now use the mobile versions of websites, instead of the desktop versions.
As scary as that might seem for those businesses with websites stuck in 1999, it’s not as bad as some articles are portraying. Only those sites that have separate mobile versions of their website will be affected. Essentially this means that if your website is designed to have both a desktop and a mobile versions, Google will index the mobile as a priority.
John Mueller, a webmaster at Google, has tried to dispel fears revolving around the change, but does allude to a trend that mobile sites should be focused on fixing. “We do check for things like links before switching sites over, so I’m not too worried. If your site has insufficient links on mobile, you should be fixing that regardless.”
Those that have been switched over will be notified via Search Console, and will see a lot more crawling from Smartphone Googlebot as opposed to desktop Googlebot. Google has not announced when it will rollout mobile-first indexing for everyone, so if your site isn’t mobile friendly–today’s the day to start looking into upgrading your online presence.
With the latest announcement, Google is making a strong statement: mobile is the future and businesses better start diversifying or risk getting left in the dust by more tech savvy competitors.
Globally, more and more consumers are accessing the internet via their smartphones, and here in the United States that number is as high as 71%! While mobile-first indexing may not affect you yet, statistics already show that you could be losing business just based on the fact that 57% of users say they won’t recommend a business with a poorly designed mobile interface. With the eventual universally used implementation of mobile-first indexing, the number of users that find your website will start to dwindle as your site ranks lower and lower on Google.
This isn’t the first time that Google has prioritized mobile user experience, back in 2015 the tech-giant began boosting the rank for mobile-friendly web pages for search results, and more recently started to factor in the load speed for sites as well.
While the general consensus amongst those that work for Google is that ranking will not be affected due to mobile-first indexing: at the end of the day, if users are on their mobile devices, and your site isn’t mobile friendly–you will rank lower than your more mobile friendly competition.
Luckily, technology has come a long way, and updating websites has been streamlined to achieve mobile and desktop friendly versions–in an all-in-one coding system.
Specialized in providing responsive design to over 500 clients, Denver Website Designs can take any dated website and give it a modern finish that will attract and keep business. Not only do the websites built by the extraordinary team at DWD work well on any device, but each comes complete with a marketing suite built right into the site!
Included within each website is a marketing suite that any and all business owner would desire:
Customer Relationship Management (CRM) - Capture and manage every lead that fills out a form on your site. Create groups, and subgroups to further market and even assign someone to handle a specific client!
Search Engine Optimization (SEO) - Each website comes optimized to be on the top of the search engines. Detailed keyword research helps project manager and designers create a website that will help get you ahead of your competitors.
Email Marketing - Keep you’re audience up-to-date on news and events, and funnel lead into drip marketing campaign. A drag-and-drop editor helps you create unique custom email templates and campaigns, to help convert and improve your reputation.
Blogging & Social Media - Easy to use blogging feature updates your site and social seamlessly. Schedule blogs to update both our website and your social pages in one go.
Reputation Management - Funnel clients who have had a good experience towards review sites. Nothing is more important for a businesses reputation than reviews: ensure that you’re getting every 5 star review that you deserve.
Consider the move to a more mobile-friendly website as an investment into your business. With more and more people using their phones to find their next doctor, roofer, restaurant choice, etc., you could be losing valuable business just because you’re website doesn’t look good on their smartphones. While there is no apparent or definite switch in the way Google indexes websites–yet–the change does symbolize the growing need for businesses to consider and focus on improving their site’s mobile experience. Finding the right mobile web solution is easy when you hire the experts of a web designing company in Edwards, CO.
Website usability testing is a technique used to evaluate a product design by testing it on users. Typically, during a test, participants will try to complete defined tasks, on the website or using prototypes, while the administrators observe and take notes.
The purpose of testing is to identify any usability problems and to ensure your website is accomplishing its intended goals. Large companies have been known to invest in million dollar usability labs. But deep pockets aren’t required to carry out usability testing. Even a small budget will substantially improve a site’s business value. Here is how usability testing can be quick and relatively cheap.
Make sure you customers can easily find what they are looking for so they don’t hit the back button. First, outline the questions and needs of your target audience. If you’re not positive of their needs, consider setting up a survey to ask.
You will get a higher response rate if you offer customers an incentive for their feedback, such as a discount on your site or the chance to win a gift card. Promote your survey on your site or via your e-newsletter list. Want a simpler approach? Interview your customers or ask questions on social media. Often the simplest way is to ask your staff. Identify your team members who interact most with your potential or actual clients and ask them what questions or concerns they hear most.
Perform a Google search to find a guide for best web practices such as Neilson Norman Group’s 113 Design Guidelines for Homepage Usability. Once you identify an effective reference, assess how your design stacks up to standards and make a list of items you can improve for your users.
Now, it’s time to test the design with real users. Develop a series of tasks fwith associated outcomes you want users to do when they visit your site. Do you want your user to fill out a form? Call you? Purchase a product? Sign-up for a newsletter?
If your new website is already coded, users can go on the site directly from their own laptop. If it is just in the design phase, you can print enlarged copies of your design mocks ups to test for usability prior to coding. Give specific directives like - You are looking to purchase a gorilla cage- what would you click on first? Then, record what action they would take.
If on a webinar, recording the session digitally is ideal so you can refer to it later. You can even use jpg or png files in place of print outs. Encourage users to talk out loud as they are making decisions to help you discover why they made certain choices. Tests can be quick, at 10 minutes a piece. You want to test at least 5 users.
Once complete, compile and review your data and ask - did your user take the path you expected them to? If not, why? Did they accomplish your end goal? If not, where did they get lost and why? How can you improve the experience to help users find what they are looking for easier and to direct them more effectively to your desired action(s)?
In summary, try this…
1. Sit next to someone and watch them navigate through your site.
2. Ask them to perform simple tasks and see what they do.
3. Have them talk about their thought process the entire time.
4. Follow up with questions “why did you click that button?”
5. Retest on other users to grow your usability outcomes.
Once you have identified problems and sticking points with your website user experience, spend some time modifying your site to fix the worst problems identified in your review. Which of your design elements were furthest off the mark when referencing your chosen usability guidelines? When carrying out user testing, where did users most often get stuck or confused on their way to converting? Spend time remedying the most blatant problems first, then you can get more granular.
93% of online experiences begin with a search engine. What good is usability if users never find your site? Make sure as you are going through and auditing design, you are also double checking key areas of your site not only to optimize user experience, but to improve your search engine optimization (SEO*). Ensure the following for top-notch search engine visibility:
1. Make sure you are publishing relevant content targeting specific keywords/ phrases.
2. Update content regularly to indicate your site’s relevancy to search engines.
3. Make sure you are adding metadata* and reviewing/ updating it overtime.
4. Use Alt Tags* on your images and video media.
5. Check your links and use descriptive link text with keywords.
Usability testing is well worth the time and monetary investment to ensure a maximum ROI for your website. But it can feel overwhelming or even confusing.
Conversions can’t happen without an engaging, accessible website. Need help figuring out how to convert more leads into customers? If yes then it is best suited to connect with the experts of the web designing company in Edwards, CO.
Website monitoring refers to that service type that tests, confirm, and keeps a check on how end users are interacting with the multiple layers and features of your website. Website monitoring can fine-tune and optimizes the business as an entire by providing key insights and business-critical data. Get instant alerts when your site goes offline. With website monitoring, you’ll be able to track the effectiveness of new plug-ins and integrations in terms of their effect on website performance and speed. Connect with the professionals of a web development company in Broomfield, CO who can help you monitor your website speed and keep it at the best possible level by regularly conducting speed tests and making sure that every element of your website is necessary.
In the digital era, Magento is very popular among millions of users worldwide. It is one of the most advanced tools to build a modern e-commerce store.
With the rapid growth in the e-commerce industry, there are a lot of changes in website development.
Many CMS are available, but Magento web development is the most preferred choice of developers worldwide.
Choose the best Magento Development company to get the best product and maximum value for the money.
Magento boasts the performance and efficiency of Magento stores, but it requires additional study also.
1. Add Chatbots and AI:
Artificial Intelligence is already luring many users across the globe as it has channelized the e-commerce industry growth.
Companies can reach their target audience and deliver a personalized shopping experience with AI.
This technology aims to understand the inherent preferences to give business effectively shape according to the requirements.
Humans are getting replaced by Chatbots in customer management.\
2. High-quality content and images
A good website design is useless until it has eye-catching images and content. So, add user-centric content to increase the conversion rate.
Moreover, you can also add product videos to improve online sales.
3. Push Notifications:
It is one of the best ways to increase the user base. A feature to send personalized messages to potential clients is also available to increase your sales.
Magento’s development services can help you in engaging your customers. The objective of every e-commerce business is to stay in touch with customers so push notifications can result in huge sales as users don’t need to visit the website to know about the various offers.
Magento’s development services offer push notifications to take your business to the new heights.
4. Organic Searches:
Only Magento e-commerce development is not enough to get sales. Your website should be ranked high in search engines like Google.
Add auto-complete, filters and breadcrumbs options to your site to engage customers.
The smart search feature is very helpful as it keeps your users engaged on the website.
5. Personalized experiences:
Today, the e-commerce market is very competitive, so your websites must be up to the expectations of the clients otherwise you will lose the race.
With personalized experience, you can stand out of the competition. Your website should offer coupons and discounts for repeat customers.
6. Live videos:
Live videos are becoming very common on an e-commerce website. It works much better than any traditional optimized video.
Use this strategy to show your latest products and services. You can also use it in the form of customer testimonials to increase sales.
Magento’s development services thrive on boosting the overall gross margins and sales also.
So, if you have a desire to give a boost to your business revenue, prefer Magento development website.
If a customer enjoys shopping on your site then he/she would re-visit for more products. So, use Magento development services of an experienced developer that can engage users in your services through the website.
Created a brand new website with a spiffy new homepage.