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There was the time before I joined Young Blood and after. There is…now.

First encounter: You walked pass the poster and mistook it as some sort of school event. How did you discover that it was a recruitment for Young Blood? Don’t remember.

Second encounter: You weren’t impressed with the posters for the second installment. It didn’t matter. You’d already made up your mind that this was the place to be. You were like a moth throwing itself into flames.

Interview day: Heavy rain in the afternoon.

First day at work: You met the other 3. You were paired into team with your current teammate and assigned a brief right away. Lunch was ok. You and your teammate left the office at 8:30pm.

Second day at work: You and your teammate left the office at 9:30pm.

Somewhere in the middle: You LOVED your job! It was great. Ideation, copywriting, nice seniors, coffee after lunch with the other Young Bloods and everything. Just simply working, on the job, made every single drop of blood in your body tick.

Somewhere else in the middle: You HATED it all. YOU.HATED.EVERYTHING. Frustration with the job was one thing. Frustration with yourself was another. Quit! Let’s quit now! You wouldn’t have any of this anymore! Enough was enough!

One random night: ‘Mom, my job is very demanding. It’s normal for everybody to get home late, ok. But it doesn’t seem as awful as you think. Please don’t get mad. Hey, the food is so good today, mom! See, I’m having another bowl of rice!’

Another random night: The very first time you spotted your work on the street. It was a billboard, in its HD glory. You were exhilarated. You pulled over and stood there for ages. You just wanted to shout out: ‘People, that’s my copy!’

Somewhere towards the end: Your love for the job was growing strong. Your fear of not doing a good job grew also. You started to wonder about the future. You read books regularly to absorb the fine skill of the masters. You devoured movies to look for ways of execution. You analyzed ads and campaigns to understand their ideas and raison d’être. Still, nothing was enough.

One fine morning: You got the news that all of you were offered the job. You and the other Young Blood celebrated by ditching your homemade lunch to eat out. Lunch was ok. But the spirits were high.

Tonight: You’re no longer a Young Blood. Tomorrow you will officially start working as a junior copywriter. It will be another day like any other: 2 cups of coffee, bad jokes with your teammate, okay lunches, fun briefs, depressing briefs, amazing creative works found on the internet, cool music found on the internet, nail-biting thinking process, race against deadline, pride in good work, shame on bad work, on and on and on.

Thanks Young Blood for bringing all of this into my life.

  Quyen Bao

- Copywriter

#Young Bloods #TBWA\Young Blood #copywriter #art director #advertising career

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7 things to do when you're a Young Blood

Think of Young Blood as a learning experience. Imagine TBWA as your school, colleagues as your classmates and briefs as school assignments. Act as if you are at school and see how the results are different.

Be prepared to step out of your comfort zone. Whenever you face a situation and find yourself asking questions like “Am I capable of doing this?”, “Is this appropriate?” and “How will people react?” just do it. Do it and find out the answer. You will not grow if you don’t break out of your comfort zone.

Be tough. You will be pushed into numerous situations when you have to defend yourself.

Ask questions. Don’t hesitate to do it. People are willing to help you. This I guarantee. And besides, what’s the better way to initiate conversations and make friends with people than asking questions?

Ask for the job you want. If you spot a nice job and you want to work on it, raise your voice. As long as you are willing to work hard, you will be welcome.

Take part in the agency’s projects. Christmas, New Year, Lunar New Year, Middle Autumn Festival. Those are the times when you can be truly creative. Don’t miss them.

Be friend and be kind to other Young Bloods. They’re like your first friends when you enter a new school. Sooner or later, life will set you apart but you will always remember them. After all, you’re on the same front, fighting the same battle.

And of course, don’t forget to BE CREATIVE! 

P.S. To be honest, I did not do all of these when I was a Young Blood. Some of them, I only knew when I’d already finished the program. But as they are all to your best interest, I wish you will.

- Trang Ngo

#TBWA\Young Blood #Young Bloods #advertising career #copywriter #art director

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Find out where we’ve moved. http://bit.ly/TBWA2012

#move #moving announcement #map #animation #eDM

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Last Friday, we got an incredible opportunity to host Digital Arts Network from Singapore. Digital Arts Network (also known as DAN) is TBWA's new umbrella organization that unifies all digital specialists across the globe. Tuomas Peltoniemi & Steven Watson took turns to talk about the history of DAN, the services, digital trends, and a lot of useful case studies. Attendees spoke very highly of the informativeness of the workshops, and no longer felt distant of the digital side of advertising.

#digital arts network #singapore #vietnam #workshops #tuomas peltoniemi #steven watson

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Our Executive Creative Director, Patrick Tom, will be at Spikes next week judging the Craft category! Click here for full list.

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We are extremely happy to announce the appointment of six incredibly talented new members, who went on board with us starting this week. Meet our new elite! (from L to R: Ngoc, Heidi, Ivy, Nguyen, Chuyen, and Quynh) Ngoc, who had experience as an online marketing manager at RMIT, will be working directly on our progressively thriving account MobiFone. Both of Ngoc and Ivy are part of our digital team of the agency, while Heidi and Nguyen join us as account executives. Chuyen rejoins us as account manager after obtaining her MBA in Marketing. Quynh, who has recently been selected as the winner of our first installment of Young Bloods programme, now starts working full time for us as a copywriter.

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In the process of beefing our team up, we've also appointed Bui Quang Huy as Group Account Director, overseeing our recently won account MobiFone. Huy joins us from Grey Group Vietnam, where he was also the Group Account Director and looked after Vinaphone account.

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We're very happy to announce that Vo My Thien Kim and Vo Thuy Tien have been appointed as Creative Services Manager and Senior Art Director, respectively, to our creative department. Prior to joining TBWA\Vietnam, Kim was responsible for trafficking at Ogilvy & Mather, while Tien worked on Unilever, Panadol, Total, Abbott, Trung Nguyen Coffee, and Wada accounts at Lowe Vietnam.

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#video #vietnam

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Feedbackstr is a web and mobile app that "collects instant feedback everywhere and let your people tell you what they like about your service or product". Feedbackstr is essentially a quick feedback solution. You can share the form on Twitter and Facebook. There's also shorten URL and QR code for you to scan and feedback. The best parts? It's free, and it's made in Vietnam.

#app #mobile #web app #feedbackstr

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The TBWA\Vietnam Young Bloods Programme is gearing up again. Apply now.

#tbwa #young bloods #RMIT

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When MobiFone rang, we answered.

After a long, hard fought battle with almost every major agency in the country, MobiFone has selected us as their agency of record. It was a giant team effort from our local and regional teams, and we are extremely proud of this great win. A huge congratulations to everyone involved. 

http://www.campaignsingapore.sg/Article/310715,mobifone-selects-tbwavietnam-as-agency-of-record.aspx

http://www.campaignbriefasia.com/2012/08/tbwavietnam-picks-up-mobifone.html

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Van Ngoc Tu is ready to Fight For Vietnam. Are you?

Check out our new film for the Visa Go World campaign featuring Van Ngoc Tu - National Judo champion of Vietnam.  Go Vietnam! Go World!

Credits: Client: VISA Executive Creative Director: Patrick Tom Copywriter: Vy Nguyen Art Director: Patrick Tom Director: Andrew Piggot Executive Producer: Gordon Westman Producer: Hai Ta Production Company: Fatman Films Director of Photography: Trinh Hoa Editor: Huynh Phuong Phi Music Composer: Dao Bao Nguyen, Patrick Tom Traditional Vietnamese Flutist: Hoang Anh Tuan  Account services: Nguyen Van Anh, Bui Quang Anh

#visa #olympics #vietnam #judo #martial arts #go world #van ngoc tu #london #games #tbwa

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Social Media. It's all fun and games until someone gets fired.

Social media channels are a great way to stay connected with your family, friends and colleagues. They’re also great at helping you find out about special store promotions, news on upcoming events and just about anything you’re into. And now they’re a great way to get yourself fired. With Facebook, Twitter and personal blogs, it’s easy to post your everyday random thoughts whatever they may be. It’s self-expression at its finest. People can find out what you’re up to and what’s on your mind. It’s generally something you never need to think twice about. And why should you? They are your thoughts and no one else’s right? Not really. It’s easy to forget the real meaning of www. Just when you think only a few people are reading your thoughts, several hundreds may have seen it as well. Essentially, it’s gone public. In the past, we’ve read news reports and stories about people being fired for posting how horrible their jobs were. One woman even posted on Facebook how much of an ass her boss was. Stupid right? Of course, she was well within her rights to say whatever she wanted to her friends on FB, but she forgot that she had ‘friended’ her boss (a mistake she’ll probably never make again). She was fired on the spot with a posted reply from her boss. So should someone be fired for expressing themselves through social media? Truth is, it’s human nature to ‘bitch’ about things that frustrate you. And since we spend so much time each day at work, it’s not difficult to find something frustrating at some point in time. There’s probably not a single person alive today that can say they’ve never had an off-colour comment about their job or someone they’ve worked with. Although chances are any ‘bitching’ was probably kept between a couple of friends, a bartender and few drinks - not 800 of your Facebook friends. Or should a negative post serve as a conversation starter between the disgruntled and subject of aggression? For any company manager, reading a negative post online from an employee is surprising and probably very shocking (Because morale is so great at your company right?). But it raises an honest question. Are your employees truly happy? Does the company do a good enough job in providing an open environment that allows employees to discuss work issues and problems with personnel without fear of losing their jobs? Obviously for this to work it requires professionalism and maturity on both sides, not just the employer. Imagine if every company in the world made it a goal to be great at this, we’d probably never see another negative posting about work again (Don’t hold your breath). But until that day comes, you might want to refrain from airing work issues online and try going straight to your boss. Or better yet, head straight for the bar. — Patrick

#social media

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"Go Mobile" is happening faster than you think

Mobile web usage takes up to 20% of web traffic in the U.S. and Canada now. Also, it's interesting to note that just over 85% of Web traffic comes from Windows, compared with 13% from Macs.

#mobile #chart

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Pipe

Pipe is a Facebook app that lets users transfer up to 1GB files for free. It enables just about anyone to transfer files in real time with friends without installing any additional software on their computer. Pipe will launch in the next few days. The Verge has an in-depth report on how Pipe was built and how it works.

#pipe #facebook #file-sharing

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What is Pinterest, and why should you care?

What is it? Pinterest is a social networking and publishing site that focuses on bookmarking via photos — a combination of Flickr and Tumblr. Each user has a pin board, and they can pin any photo they see on the web, and their followers will get to see them. Why should you care? Pinterest has over 12 million monthly users. In February 2012, Pinterest drove more users to other websites than Twitter, which has 140 million active users. Any Pinterest user can pin pictures from brands' websites. These pictures can be seen by the followers of this user, driving all clicks back to the brands' website. Other users can also repin any pictures they see on Pinterest, creating an even larger reach. Pinterest is the fastest site in history to reach 10 million unique visitors per month. Since most users on Pinterest link their account with Facebook, all pinned pictures are shared on their Facebook walls for all their friends to see. You can also use Pinterest to promote your sites, to expand your network and even to make some money directly with it. Follow us on Pinterest: • TBWAVietnam • Patrick Tom • Nghia Nguyen

#pinterest #social network #pinboard #trend