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Potential- the power of Indonesian e-commerce

1.0 Indonesia's e-commerce market to grow by 31% by 2022

It was recently reported that Bank Indonesia Governor Perry Warjiyo said that Indonesia's e-commerce will grow by 31% to Rp 536 trillion in 2022, expressing appreciation for the achievements of Indonesia's digital economy.

In May 2019, Bank Indonesia launched a blueprint for the digitisation of Indonesia's payment system.Perry Warjiyo said that for almost five years Bank Indonesia has been working to digitise Indonesia's payment system to support the development of the digital economy. Data shows that the number of merchants and users connected by Indonesia's standard QR code payment (QRIS) has now reached 18.7 million, 90% of which are micro, small and medium enterprises. "It is hoped that within the next three years, all 65 million MSMEs in business (or as many as) will be digitalised."

Perry Warjiyo hopes to have Indonesia working with ASEAN countries in 2022 and 2023. There is already an agreement on cross-border standard QR code payments between Indonesia and five ASEAN countries, "and we will strengthen synergies and cooperation as a country."

2.0 Indonesia's internet users grow to 220 million

Internet users in Indonesia have increased from 175 million to 220 million in the past two years, driven by demand, according to data from the Association of Indonesian Internet Service Providers (APJII). According to Muhammad Arif Angga, president of APJII, the new crown epidemic has had a significant impact on internet usage in Indonesia.

According to the 2021-2022 (Q1) Indonesia Internet Survey, the number of internet users in Indonesia reached 220 million. This figure was 175 million before the epidemic. The internet penetration rate has also increased to 77%.

Source： yuguokuiabao

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80% of Southeast Asian consumers to shop online across borders? Social e-commerce is about to become mainstream

Shopify and Twitter to launch social commerce partnership

On 22 June, Twitter and Shopify announced a partnership that will allow Shopify merchants to display and automatically update up to 50 items for sale on their Twitter profiles, which users can click on to shop on the merchant’s website. Twitter said it has been testing the feature with a small number of users, and it will be fully live and free from 22 June.

80% of Southeast Asian consumers shop online across borders

Survey shows 80% of Malaysian consumers shop on foreign websites More than 80% of consumers in these countries have shopped on foreign e-commerce sites. In addition, the vast majority of shoppers not only shop on foreign sites, but most continue

to do so frequently. Seventy-four per cent of people in Vietnam say they have shopped from foreign sites multiple times, followed by Singapore (67 per cent), Thailand (63 per cent), Indonesia (62 per cent) and Malaysia (61 per cent). The Philippines has the lowest level of engagement at 48%, but it is still a sizeable size.

Source: cifnewa.come yuguo kuaibao

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E-commerce opportunities and macro environment foresight — Southeast Asia cross-border e-commerce market

The fundamental to development is to look at the future increment of the market, and the size of the Southeast Asian e-commerce market is expected to double by 2025. Inadequate offline retail networks, combined with the impact of the epidemic on people, have combined to generate pent-up demand in the Southeast Asian market, resulting in very significant e-commerce growth in many Southeast Asian countries. According to Bain’s forecast, Southeast Asia’s e-commerce GMV (gross merchandise transaction value) is likely to reach US$234 billion in 2025!

I. Reasons for the rapid growth of Southeast Asia’s e-commerce market

1, Southeast Asia’s e-commerce penetration rate is low, the blue ocean market competition environment is better

In 2019, in the GMV of six Southeast Asian countries, e-commerce accounted for no more than 8%, while China accounted for 21% and the United States accounted for 16%, the gap is very obvious. According to the statistics of Zhejiang E-commerce Promotion Association, the average daily order volume of Southeast Asian e-commerce in 2020 is 5 million units, which is less than 1/10 of the average daily order volume of China’s e-commerce in 2016.

2, Southeast Asia’s rapid economic growth and per capita income increases, the pull of e-commerce consumer demand is obvious

Southeast Asian countries are still in a period of rapid economic growth, although they are limited by geographical environment, resource conditions and historical development. With the exception of Singapore, a developed country, most Southeast Asian countries are lagging behind the global economic development average. However, due to the demographic dividend and the introduction of foreign investment, the CAGR (compound annual growth rate) of GDP of major developing countries in Southeast Asia is higher than the global average between 2015 and 2019, making it one of the fastest growing regions in the world.

3、Local supply gap in Southeast Asia provides development opportunities for cross-border e-commerce

In Southeast Asia, no local e-commerce giant companies have yet emerged, differing greatly from the e-commerce landscape in China and the US, due to Southeast Asia’s weak local production base and heavy reliance on commodity imports. China, as a major manufacturing country, is an important source of commodity supply in Southeast Asia, for example, Vietnam’s imports from China account for up to 33% of GDP. Among the six East Asian countries, only Indonesia has a low level of external dependence.

4. RCEP officially comes into force

The Regional Comprehensive Economic Partnership Agreement (RCEP), the world’s largest free trade area, was initiated by ASEAN in 2012 and took eight years to develop, including China, Japan, South Korea, Australia, New Zealand and 10 Southeast Asian economies, a total of 15 parties to the agreement. According to data from the General Administration of Customs, in the first quarter of 2022, the total value of China’s imports and exports to the other 14 RCEP member countries was RMB 2.86 trillion, up 6.9% year-on-year.

Source：Leadong Shop-cifnews.com

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Branding can make you stand out in the wider environment (part2-4)

2). visual marketing elements to attract customer attention, so that customers think we are "different" from our peers

The role of color is significant, according to analysis, in a short period of seven seconds, to attract the consumer's eye color, and shape, the role of color is up to 67%. Now our e-commerce world consumers are not able to see the physical, only to see the picture and text description of the product, so customers are first interested in us to retain customers, and then according to customer demand for services, to build trust, to promote a single transaction is very easy.

3). Personalize the brand

On the consumer's end, there are no "facts" only "eyes", so we have to highlight what their eyes see including every detail. We need to make consumers feel that we are different by planning the product title, product details page, and unboxing experience. Brand personification can make the product more warm and sticky, and guide users to build social relationships with fans to customers through interaction.

4). Establish an omnichannel network system, multi-platform + brand in the social platform to integrate all communication resources

In the internet era, customer experience comes first. With a decent image, good temperament, and a high turnaround rate, you won't miss it. The effect of "hearing the name before seeing the person" is achieved.

Through the above questions and answers about branding, do you have a new understanding of [brand], if you have other questions, you can pay attention and give us a message!

To learn more about upfos you can go to http://upfos.com

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Branding can make you stand out in the wider environment What is brand awareness? Brand awareness is the way consumers recognize and remember your business. The more brand awareness you have, the more familiar you will be with your logo, messages, and products. Is brand awareness a marketing strategy? The definition is broad, but so is brand awareness. It is an all-encompassing term used to indicate how well-known and informed people are about what your brand has to offer. Why is brand awareness important? Brand awareness is important because it helps your audience to understand, recall and become familiar with your brand and products. If you can build brand awareness among your target demographic, then you can help make your brand a top priority when those consumers are ready to research and buy. Think about it. Customers who recognize your brand will be more likely to buy from you than from a competitor they are unfamiliar with. Brand awareness is often seen as the first stage of the marketing funnel. By building brand awareness, you can cast a wide net across the audience of potential buyers. From there, you can funnel prospects through the research and decision-making process and ultimately into the buying process. To learn more about these critical benefits, see our guide on the importance of brand awareness. How do we build brand awareness? Building brand tone is about buying into the consumer's mind to amplify the sense of value and weaken the impact of price so that the customer feels a sense of recognition from the psychological perspective. First of all, you need to do a good job of positioning your shop according to the current market volume and industry environment: target customer groups, visual style, price point, etc. You need to remember that your products are to be sold to a certain type of crowd rather than to all people, a unified style can make your shop stick to the precise customers, and how to then target your target customers to attract them. Source: International brands land in Southeast Asia's e-commerce market, what are they doing right to succeed? -Hugo.com #onlineseller #omnichannel #omnichannelindonesia #marketplace #businesstips #ecommercebusiness #ecommercetips #ecommercestore #ecommercesolutions

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Lazada stats: High unit prices and high demand for Southeast Asia's newest cold category Unlike Europe and the US, where new car sales have shrunk due to supply chain disruptions, new car sales in Southeast Asia have not become vulnerable, but rather more popular in the face of the epidemic: new car sales have increased and the used car market has become more resilient. According to data compiled by www.AsiaMotorBusiness.com from various industry sources, including car manufacturers and traders, car sales in the six largest markets in Southeast Asia increased by almost 23% to 832,390 units in the first quarter of 2022, up from 677,397 units in 2021. Firstly, there is a rising demand for auto parts and accessories in Southeast Asia due to the relatively high age of used vehicles and the high demand for maintenance and repairs, and secondly, there is also a rapid release of the high demand for repairs and maintenance that usually occurs when new vehicles reach the age of 3-5 years. Notably, with the gradual rise in the average age of vehicles in the market, the market share of related smart diagnostics and the growth prospects for automotive repair are further enhanced. ReportLinker forecasts that the global automotive repair and maintenance market is expected to grow from US$750.84 billion in 2021 to US$836.27 billion by 2022, at a compound annual growth rate (CAGR) of 11.4%. Not only that, the market is expected to reach US$123.79 billion by 2026, at a CAGR of 10.3%, as more vehicles become available. South East Asia is a blue ocean market in its own right. Source: Lazada

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The State of the Payments Industry in Southeast Asia

The Southeast Asian region has traditionally been influenced by both developed Western countries and Northeast Asian economies, and the payments industry is no exception. Currently, the electronic payment business in Southeast Asia exhibits the following three characteristics. Firstly, each country is deeply integrated into the payment systems established by developed Western countries, including payment networks such as Visa and MasterCard, which are familiar to the average consumer, and the SWIFT network, which has recently attracted widespread attention. Secondly, with the rapid rise of the Chinese payments industry, South East Asian countries have also become a target market for Chinese payment systems and various payment companies to compete for in recent years. Thirdly, in the course of their own development, countries have also gradually established domestic payment transfer networks and the rapid transfer systems that have flourished in recent years.

In general, in order to serve corporate profitability objectives, the unstructured pricing system of bank cards dictates that the costs of their payment products are always on the rise and that these costs are ultimately passed on to consumers. This is why effective and inexpensive local payment tools and networks are becoming increasingly important and popular with merchants and consumers alike, and the resulting interconnections are inevitable. However, it is also important to note that payments are a very important infrastructure that requires significant investment to build and maintain, and that the costs of local payment networks are ultimately shared by all users, both merchants and consumers.

Source: 7dian5du

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Five trends in the cross-border e-commerce industry in 2022

1.Online sales will continue to grow

According to a survey conducted by personal finance startup Credit Karma, around 70% of Brits say that shopping online has become their preferred method of shopping, up from less than half before the epidemic.

With offline shop sales taking a hit as a result of the epidemic, more people are preferring to shop from home. episerver's global study surveyed over 4,500 shoppers and found that 38% of UK consumers shop online at least once a week, more than any other region surveyed. This was closely followed by the US with 26% of online shopping and Australia with 21%.

The continued growth of the online shopping trend offers huge opportunities for e-commerce sellers. To stand out in the marketplace, sellers also need to remain more competitive in the marketplace. For example, eBay has highlighted the need for all sellers to consider their listings, promotions and positioning in order to remain competitive.

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HubSpot research has found that customers trust recommendations from friends and family more than any form of online marketing and advertising that your brand can create. According to BrightLocal, in the absence of credible recommendations, 85% of consumers believe that online reviews are just as important as personal recommendations - the most trusted and credible source of 'advertising'.

Choose the right time to ask and remind the seller to review his experience.

For example.

(1) After they have given you feedback on the success of your product or service.

(2) When they re-purchase or re-order.

(3) After a customer has followed your shop.

(4) When they place another order with your shop.

(5) When they refer other customers to you.

If you contact the buyer at these times to ask for a positive review, your success rate will be much higher.

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Many businesses will participate in a lot of activities in order to increase store traffic because peer competition is the most important thing in addition to the product is the concessions so that their stores stand out as a way to attract buyers to their stores to buy.

Although doing promotional activities is a lot of sellers often do things, there are still many sellers of the activities done than not done before the performance is worse, do activities more than they are a thankless task, in fact, this is because many sellers in fact simply can not find the real break-even point, want to Get to this point, read the following you will understand:

A: daily activities (recommended profit 20%) (1) sales in the store ranking of the top 10% of the items display price: must be the same as the opponent. (2) other 90% of the items display price: try and rivals about the same, according to their own visibility, good reviews to properly adjust and rivals to maintain a 5-10% price difference. (3) in the coupon words recommended full x yuan discount 5%. (4) multi-piece multi-discount words, we will be based on the number of pieces of the customer, full x discount 2%-5%. (5) package recommended that we must do, this can be consistent with peers.

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Bad experiences from buyers do not mean the end of your business. But it is actually the most important lesson that you can use to develop your business for the better future！

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With a large number of new users joining the internet and driven by the general environment to be attracted by the convenient digital lifestyle, online store operators need to have a clearer perception of the current market, and future trends.

  As brand managers, we need to think not only about the products themselves but also drill down into the business model of online stores. With the rapid growth in customer volume and the massive increase in customer demand, online companies have to adapt to future market trends and achieve the ultimate goal of meeting customer demand, by ensuring an agile business model and a strong supply chain management system.

 Come and join UPFOS to meet the newest marketing tools that perfectly match the Southeast Asian market!

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How to bring traffic into the store? Come Get these exposure tips below.

1. Make a big effort on product selection, which lays the foundation of your store, (you can analyze the goods with high market traffic by using good selection tools.) 2. Optimize the product name and description (based on hot search terms and tags to optimize), do a good job of product classification (in the shortest possible time for customers to find the goods they need), and optimize the details of all the pictures in the store (to create a neat and beautiful store). 3. Create store marketing activities, but also be sure to actively participate in the platform's various promotional activities (Note: these platform activities need to be registered in advance, so make sure you plan well in advance.) 4. Upload products in small batch 5. Take the initiative to pay attention to customers, interact with buyers more, and answer questions. If your store's traffic began to stagnate, then maybe you want to try these tips above now！ #onlineseller #omnichannel #omnichannelindonesia #marketplace #businesstips #ecommercebusiness #ecommercetips #ecommercestore #ecommercesolutions

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2022 The focus of cross-border e-commerce operations: overseas warehousing management

As a result of the COVID-19 epidemic, the increase in online shopping has climbed to an unprecedented height. And overseas warehouses have long been upgraded from cross-border e-commerce infrastructure to an indispensable and important position. The vigorous development of cross-border e-commerce has also led to the explosive growth of overseas warehouse brands, and the industry has also started to emerge the best overseas warehouse brands, of which Eupoint is one of the most representative local overseas warehouse brands.

As a crucial link in the supply chain, overseas logistics and warehousing play an increasingly important and decisive role. The timeliness and cost of transporting goods from China to overseas are important, as they directly determine the profitability of a business. Also, the local warehouse and logistics management in the target market determines the satisfaction of the most end customers, which is a significant factor that impacts e-commerce service and customer maintenance.

Therefore, in line with the local consumption habits of the target market warehousing and logistics distribution services, is a decisive factor for each overseas brand to establish customer loyalty and maintain customer relationships. Especially with the continued impact of the COVID-19 pandemic and the future trend of online consumption, "strong data order processing capability" will become the most important measure of warehouse management systems. The global macro environment determines the prosperous development prospects of the e-commerce industry, as the European and American market is saturated,  Southeast Asia will be the next promising destination for cross-border e-commerce industry practitioners.

When choosing a warehousing service provider, sellers should focus on "efficiency in achieving localization", as this is the key attribute that makes a cross-border e-commerce brand stand out from competitors. In achieving this, UPFOS has put into practice the concept of cost-effective products and attentive services, and its trusted and powerful branded overseas warehousing and logistics services combined with a data processing system designed specifically for the operating model of the Southeast Asian e-commerce market to further precisely match the needs of buyers. In addition to the rich supply chain resources, combining industry trends and consumer insights to make product selection and marketing strategy recommendations will also be an important factor in helping overseas brands enhance their competitiveness.

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#omnichannelindonesia #marketplace #businesstips

#ecommercebusiness #ecommercetips

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What factors have shaped the e-commerce market environment in Indonesia?

Indonesia has a 74 percent Internet penetration rate, according to the PPRO official website, while the average Internet penetration rate in the Asia-Pacific region is 60 percent and the global average is 62 percent.

Indonesia is more dynamic than other countries in the globe because of its high Internet penetration rate, which suggests that more activities are or will be conducted online in the future.

 E-commerce in Indonesia is exploding, and the Southeast Asian e-commerce business, driven by Indonesia, has been quickly developing since the COVID-19 epidemic in 2020.

Indonesian e-commerce accounts for 20% of the country's total retail sales.

This places Indonesia in the top four countries in terms of retail e-commerce retail share in the globe. This provides a huge opportunity for Indonesia's e-commerce business, with even more possibilities waiting to be discovered.

 China, the United States, and Singapore are Indonesia's top three source markets for cross-border buying. China is the most important of these, accounting for 41% of Indonesia's e-commerce market share, while the US and Singapore each account for 10%. This data indicates that the fate of China and the entire Southeast Asian e-commerce industry will become increasingly intertwined, making the Southeast Asian e-commerce market, led by Indonesia, a new blue ocean of opportunity for Chinese cross-border e-commerce practitioners.

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6 Lastest International Consumer Trends in 2022

As policies to promote international trade continue to be put in place in China, the future of cross-border import and export retail is bright. According to a report conducted by Tmall Global on international consumer trends in 2022, six main consumer trends will continue to drive the growth of cross-border e-commerce platforms in the future.

 1. Precision skincare. 

According to the survey results from Tmall Global, “skin condition” is the TOP2 factor affecting national sentiment, with 81% of consumers saying they would be more concerned about skin health. As the level of consumer disposable income increases, functional skincare products will be more in line with consumer demand. In the past two years, according to the Tmall International platform, the overall market size of functional skincare products for overseas consumers will continue to grow.

 2. Personal Care - Essential Oils

Today, the basic wash and care products no longer meet the needs and expectations of consumers for personal care products, wash and care products are further subdivided and the concept is more high-end. The number of consumers using hair and body oils, in particular, has increased significantly and the different seasons offer many new opportunities for product segmentation.

 3. Fragrance products

Consumers born in the 1990s (mainly from 1995 onwards) are becoming the mainstay of the consumer market, with 'reflecting the personal style and taste' being the most important aspect informing their purchasing decisions.

  4. Healthcare products

Today, in the wake of the COVID-19 pandemic, people has been more health conscious. This trend leads to a significant rise in market demand health care products. Therefore, compared with the traditional capsule or pill form of health care products, the market demand is more inclined to "snack form" health care products. In the future, consumers will need more innovative products to meet their daily health needs in a more convenient way.

  5. Fashion sportswear

After the COVID-19 pandemic, consumer awareness of exercise has increased significantly, leading to a greater demand for clothing that combines aesthetics and practicality. 

 6. Baby Care Products

As the new generation of parents (born in the 90s) joined the consumer market for baby care products, the value of per customer transaction has increased significantly than before. In terms products, the trend of product segmentation has also been expected to become more pronounced in the future.

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Future opportunities for International E-commerce?

Chinese B2B foreign trade has launched second growth curve According to Yuguo International's interview with veteran cross-border marketer Wang Hang, the cross-border industry trends in 2022 are reflected in the following areas.

1. “branding” is getting more important

Small and medium-sized sellers will pay more attention to the branding of their shops. And with the increase in the number of cross-border e-commerce SaaS service providers, the increasingly lower cost of opening a shop on a cross-border e-commerce platform, paired with the efficient technical support of the Saas system, provides excellent conditions for small and medium-sized cross-border sellers to operate independent sites, as well as implement more effective marketing campaigns, so that brands can successfully enter overseas markets and achieve better development.

2. the cost-effectiveness of the supply chain

As renting overseas warehouses usually entails high costs, sellers must optimize the cost structure of their supply chain. Sellers will have higher standards for their supply chains and the efficiency and cost-effectiveness of each link in the supply chain will play an even more critical role.

2. Compliance management

The long-term benefits of compliance for sellers cannot be ignored. With effective regulation in the cross-border e-commerce industry, more and more Chinese sellers are focusing more on product compliance and financial compliance, and becoming good tax and finance professionals is a trend that 2022 sellers are working towards.

In addition, according to China Customs data, the value of China's cross-border e-commerce exports in 2021 was RMB 1.44 trillion, up 24.5% year-on-year. Amidst the rapid development of the cross-border e-commerce industry, China's B2B trade has seen a second growth curve. According to statistics, from the second half of 2021 onwards, China's exports are slowly transitioning from products that focus on value for money and efficiency to those that prioritize quality and innovation (e.g. from rechargeable batteries to smart washing machines).

While the B2B industry benefits from digital transformation and sees more new opportunities in cross-border e-commerce platforms, practitioners need to pay attention to improving and controlling the timeliness of logistics to match the peak retail season and avoid missing the best time to sell.

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