for those who are interested in the business side of content creation and subscription models, here are some links to check out!
why youtubers are retiring - colin and samir
this channel/podcast does deep dives into the business side of each creator! they do use jargon sometimes, but a lot of their interviews are very accessible. i would recommend checking out their interviews with matpat & steph and smosh!
wsj article about streaming service retention rates
im not the biggest fan of wsj but articles on the site like these help illustrate why streaming services models are not necessarily sustainable and issues with retention of customer base that arise from these models
matpat interview about youtube growth and evolving state of the platform
i cannot stress enough how much i enjoy hearing matpat talk about youtube and its business model because he's able to approach it from the perspective of both a business analyst and a creator! would def recommend this interview + happy to recommend other ones he's done similar to this
a lot of people are saying that watcher's move to create their own subscription service and streaming platform is a business-based move, but as someone has done a lot of research into streaming services and subscription based-models, i don't even know if this is a smart business move
while they are going to get recurring revenue from subscriptions, which will def be more than the ad revenue they're getting now, they're going to lose sponsorships, and money from merch likely will also decrease because people would be less likely to pay for merch if they're already paying for a subscription. also, they're reducing their customer base because a lot of people who are outside the u.s. are already concerned that they can't access the content.
their reach will also drastically shrink because on youtube, they're getting viewers who might not regular viewers since their videos are getting recommended across all different user pages, but by converting to a completely different platform, they're losing those new viewers, which means they're going to have to pour more money into advertising and promoting their content outside of the platform when that promotion happens across youtube organically already
also a lot of big streaming services are turning towards ad-integrated models because non-ad streaming services are unsustainable so if the big players cant even survive without ads, watcher has less of a chance.
Today we wanted to spotlight our copyediting mod, @xialing-gf! Sam is a very passionate DC fan with copyediting experience we are delighted to have for the upcoming heist!
a lot of people are saying that watcher's move to create their own subscription service and streaming platform is a business-based move, but as someone has done a lot of research into streaming services and subscription based-models, i don't even know if this is a smart business move
while they are going to get recurring revenue from subscriptions, which will def be more than the ad revenue they're getting now, they're going to lose sponsorships, and money from merch likely will also decrease because people would be less likely to pay for merch if they're already paying for a subscription. also, they're reducing their customer base because a lot of people who are outside the u.s. are already concerned that they can't access the content.
their reach will also drastically shrink because on youtube, they're getting viewers who might not regular viewers since their videos are getting recommended across all different user pages, but by converting to a completely different platform, they're losing those new viewers, which means they're going to have to pour more money into advertising and promoting their content outside of the platform when that promotion happens across youtube organically already
also a lot of big streaming services are turning towards ad-integrated models because non-ad streaming services are unsustainable so if the big players cant even survive without ads, watcher has less of a chance.
Are you a fan of Glass Animals? With the release of “ilyfsm” coming out July 19th, this open-call Glass Animals fanzine, titled “What We Think About When We Think About Love” is an opportunity to share your creativity and love for the band.
🐬If interested in submitting, please check out the doc attached! https://docs.google.com/document/d/1B6guj8vcWxZtAZq55-Q0e1fHSYjogQ2eT2zq7KH_yPA/edit?usp=sharing
🐬The form to submit is available here: https://forms.gle/cJRKjHhppUrhj4Ai6
The deadline to submit is June 30, 11:59 PM EST. The zine will be released on July 17th! If you have any questions, feel free to reach out to me. We can't wait to see what you submit!