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ANNAMALAI UNIVERSITY MBA ASSIGNMENT 2019-20 ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558

ANNAMALAI UNIVERSITY MBA FIRST YEAR AND SECOND YEAR ASSIGNMENT ANSWER KEY PROVIDED. DR. PRASANTH BE MBA PH.D. MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: [email protected] WEBSITE: www.casestudyandprojectreports.com

ANNAMALAI UNIVERSITY

DIRECTORATE OF DISTANCE EDUCATION

M.B.A. E-BUSINESS

FIRST YEAR

Academic Year 2019 – 2020

ASSIGNMENT TOPICS

This booklet contains assignment topics. Students are asked to write the

assignments for EIGHT papers as per instructions.

Last date for submission: 31.03.2020

Last date for submission with late fee ` 300/-: 15.04.2020

NOTE:

Assignments sent after 15.04.2020 will not be evaluated.

2. Assignments should be in the own hand writing of the student concerned and

not type-written or printed or photocopied.

3. Assignments should be written on A4 paper on one side only.

4. All assignments (with Enrolment number marked on the Top right hand corner on

all pages) should be put in an envelop with superscription “MBA Assignments” and

sent to The Director, Directorate of Distance Education, Annamalai University,

Annamalainagar – 608 002 by Registered post.

5. No notice will be taken on assignments which are not properly filled in with

Enrolment Number and the Title of the papers.

6. Students should send full set of assignments for all papers. Partial assignments

will not be considered.

ASSIGNMENT INSTRUCTIONS

Write assignments on any TWO topics in each paper out of the FOUR. For each

Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks

(2 topics). You are expected to write two topics for every subject.

DR. M. ARUL

DIRECTOR

1.1 PRINCIPLES OF MANAGEMENT

1. Management is said to have universal application. How do you justify the

Universality of Management? Give examples to illustrate your arguments.

2. “The importance of strategic planning is now fully realized by the Indian

corporate sector than before”- Discuss

3. Explain about the personal challenges involved in becoming a manager and a

leader in today's turbulent environment.

4. Without effective management the resources will remain as resources cannot be

converted into productive utilities - Do you agree? Give reasons.

1.2 MARKETING MANAGEMENT

1. What is market segmentation? What are the different ways of segmentation/

suggest the segmentation strategy for the following products: Edible oil, Table

top wet grinder and Business magazine.

2. What strategies you would recommend to be followed during the four stages of

PLC. Identify one product and one service for each stage in the PLC. Give

reasons for your answer.

3. What are objectives of pricing strategies? Discuss the merits of different pricing

techniques that you would recommend for the following products. Laptop,

Sports utility vehicle, designer tiles.

4. Do you think that social media advertisements would kill all other traditional

media? Discuss your answer with proper justification. Also explain under what

circumstances online advertisements would be highly recommended.

1.3 FINANCIAL MANAGEMENT

1. It is usual to declare good dividends when the company is making good

profit. It is profitable for companies not to declare any dividend even when

they are making good profits. What will be the reaction of the shareholder?

Discuss.

2. “In managing working capital the finance manager faces the problem of

compromising the conflicting goals of liquidity and profitability”. –

Comment. What strategy should the finance manager develop to solve this

problem?

3. Design an appropriate capital structure which yield more profitability for a

service industry. Illustrate your answer with the help of EBIT-EPS analysis.

4. “The success of a business concern depends upon the way in which it’s

earnings are computed, distributed and retained”- Comment on this

statement.

1.4 DATABASE MANAGEMENT SYSTEM

1. Discuss the various update operation on relation and types of integrity

constraints that must be checked for each update operation?

2. Explain various levels of Data abstraction in database system?

3. Why is concurrency control needed? Explain lost update, Inconsistent retrievals

and uncommitted dependency anomalies.

4. Construct an ER diagram for Bank transactions.

1.5 HUMAN RESOURCE MANAGEMENT

1. “Human resource planning is a pre-requisite for effective management of human

resources”. In the light of this statement, analyse the significance of human

resource planning.

2. Explain a sample HR departmental structure for a large manufacturing

organization and explain the functions.

3. You are appointed as HR manager for a mid size leather company which is new.

Now you are asked to fix pay scale for the employees. Explain your process of

pay fixation.

4. Performance Appraisal System helps employees to identify the areas in which

they need to improve – Do You agree or disagree? Justify with the suitable

methods.

1.6 MANAGEMENT INFORMATION SYSTEM

1. A Company decided to implement a highly integrated management information

system. Any transaction entered in to the system would immediately affect all

related functional subsystem at all levels of activity. The system was never

implemented successfully. Why do you think it was a failure?

2. Explain a hierarchical database organisation. Give an example of data that has

a ‘natural’ Hierarchical order. What are the limitations of a network

organisation?

3. Discuss the amount of centralization that PBS has and whether this is

functional or dysfunctional.

4. Discuss the role of MIS in the fields of education.

1.7 SOFTWARE PROJECT MANAGEMENT

1. A public library is considering the implementation of a computer-based system

to help administer book loan at libraries. Identify the stakeholders in such a

project. What might be the objectives of such a project and how might the

success of the project be measured in practical terms?

2. Assume that a company has decided on a COTS solution that will replace the

whole of the existing maintenance accounting system rather than simply

plugging in additional modules to deal with group accounts. Write a

memorandum to the company’s legal department outlining the important

provisions that a contract to supply this system should have.

3. An organization is contemplating the purchase of a project planning software

tool such as MS project and has decided to draw up quality specifications for

the package. The features that they are particularly concerned are, to set up

details of new projects and updating the project details with information about

actual work completed. Draw up quality specifications in respect of the qualities

of 1) Usability 2) Reliability 3) Recoverability

4. ABC software company is to develop software for effective counselling for

allotment of engineering seats for students with high scores ranking from top

colleges. The product has to be upgraded if the common entrance score is to be

considered. Describe the appropriate product development life cycle and the

standard skills required.

1.8 FINANCIAL AND MANAGEMENT ACCOUNTING

1. Enumerate the ratios that measure a firm’s overall effectiveness and specify the

related formula.

2. “Depreciation is a process of allocation and not of valuation.” Comment.

3. It is said that only cash cost are relevant for capital budgeting decision.

However, depreciation which is a non-cash cost is a prominent part of cash flow

analysis for such an investment decision. How do you explain this paradox?

4. It is said, “cost accounting is a system of foresight and not post-mortem

examination; it turns losses into profit, speeds up activities and eliminates

wastes”. Discuss in detail this statement



M.B.A. Assignment/ E.B./ 1ST YR/AUP/709/C-100

ANNAMALAI UNIVERSITY PRESS 2019 – 20

ANNAMALAI UNIVERSITY

DIRECTORATE OF DISTANCE EDUCATION

M.B.A. INTERNATIONAL BUSINESS

FIRST YEAR

Academic Year : 2019 - 2020

ASSIGNMENT TOPICS

This booklet contains assignment topics. Students are asked to write the

assignments for EIGHT papers as per instructions.

Last date for submission: 31.03.2020

Last date for submission with late fee ` 300/- : 15.04.2020 30-04-2019

NOTE:

1. Assignments sent after 15.04.2020 will not be evaluated

2. Assignments should be in the own handwriting of the student concerned and

not type-written or printed or photocopied.

3. Assignments should be written on A4 paper on one side only.

4. All assignments (with Enrolment number marked on the Top right hand corner

on all pages) should be put in an envelop with superscription “MBA

Assignments” and sent to The Director, Directorate of Distance Education,

Annamalai University, Annamalainagar – 608 002 by Registered post.

5. No notice will be taken on assignments which are not properly filled in with

Enrolment Number and the Title of the papers.

6. Students should send full set of assignments for all papers. Partial assignments

will not be considered.

ASSIGNMENT INSTRUCTIONS

Write assignments on any TWO topics in each paper out of the FOUR. For each

Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks

(2 topics). You are expected to write two topics for every subject.

Dr. M. ARUL

DIRECTOR

1.1 PRINCIPLES OF MANAGEMENT

1. Management is said to have universal application. How do you justify the

Universality of Management? Give examples to illustrate your arguments.

2. “The importance of strategic planning is now fully realized by the Indian

corporate sector than before”- Discuss

3. Explain about the personal challenges involved in becoming a manager and a

leader in today's turbulent environment.

4. Without effective management the resources will remain as resources cannot be

converted into productive utilities - Do you agree? Give reasons.

1.2 INTERNATIONAL ACCOUNTING

1. “Cost volume profit analysis is an important analysis which is commonly applied

by the irresponsive of industries”. Do you accept? What are your comments

towards this statement? Discuss.

2. Inflation is a key factor and it must be duly considered while preparing all sorts

of budgets”. Do you agree? Justify your stand with your valuable inputs.

3. “There is a vast amount of practical gap on application of accounting practices

between Domestic and International Accounting”. Comment on this with your

valuable supportive arguments.

4. “Several issues are existing in International Financial statement Analysis and at

the same time many meaningful unlocking tools are there”. What is your

opinion? Comment on this.

1.3 INTERNATIONAL ECONOMICS

1. Do you find any correlations among Oil, Gold and exchange rates in terms of

their price change? Explain the interaction among them in the international

market survey.

2. Compare the benefits of liberalization with globalization, which influence the

economic growth of India in last two decades.

3. Whether under developed countries in WTO succeed their demands? Justify

your views with strong reasons.

4. Can you say that the modern theory of HECKSHER & OHLIN applies to the

Indian Economy in the post or pre-liberalization? Illustrate with supporting

data.

1.4 INTERNATIONAL BUSINESS ENVIRONMENT

1. "Knowledge of International Business Environment is essential for the players of

International Business" - Elaborate with an example of multinational company.

2. "When is the time deemed to be the essence of the contract in performance of

contract and with what consequences? Pinch out the rules of law relating to the

time and place of performance in modern business environment.

3. “The effect of country’s political system on its business environment and

economic development”-Discuss

4. “India’s competitive advantage in industries like IT, Textiles, Gems and jewellery

–Strength and Threats”. Illustrate the statement.

1.5 FOREIGN POLICY OF INDIA

1. “Trends in foreign trade and the composition of imports and exports along with

its composition over the past years” – Discuss

2. Discuss India’s participation in UN peace keeping and its claim for a permanent

seat in the Security Council

3. Analyse the relevance of non-alignment in the post cold war period

4. In what way India’s foreign policy is instrumental/detrimental for the promotion

of India’s international trade? Illustrate your answer

1.6 INFORMATION TECHNOLOGY AND E-COMMERCE

1. Give an example of e-learning system implemented in India. Identify the

hardware, software and personal requirement for purpose of implementation of

such an educational system.

2. Discuss the security requirements of internet and Ecommerce application and

how these requirements are fulfilled by various hardware and software systems.

3. Compare and contrast the traditional business with electronic commerce in an

apparels business.

4. Once a company has acquired customer, the key to maximizing revenue is

keeping them. Explain how e-commerce is helpful in customer retention?

1.7 COMMUNICATION FOR GLOBAL MANAGERS

1. “For productive business meetings, listening and non verbal communication

skills are the key attributes”. Explain with appropriate examples.

2. “A cry of agony is more powerful than the tale of woe”. Elaborate this statement

in the context of Non-verbal communication. State the positive and negative

gesture in non-verbal communication.

3. Elucidate the measures that have to be considered in managing the cross

cultural communication with examples.

4. “Pen is mightier than sword”. Explain this statement, elaborating the strength

of written communication.

1.8 ORGANIZATIONAL BEHAVIOUR

1. Prepare an interview schedule for the concept Personality and its components,

conduct an interview with a few executives of any one organization known to

you and present the results with critical analysis.

2. To highlight the concept, components, process, and importance of Groups in an

organization prepare a role play script and explain group dynamics.

3. After listing out the qualities and theories of leadership view YouTube on

executive leadership and present the outcome of your perception on leadership.

4. Make telephone calls to your friends and seniors working in various

organizations and collect information about their Organizational Culture,

analyze them and present them with issues and strategies.



M.B.A. - 1ST Year – Assignment- AUP/709/C-350

ANNAMALAI UNIVERSITY PRESS 2019 – 2020

ANNAMALAI UNIVERSITY

DIRECTORATE OF DISTANCE EDUCATION

M.B.A. INFORMATION SYSTEMS

FIRST YEAR

Academic Year 2019 - 2020

ASSIGNMENT TOPICS

This booklet contains assignment topics. Students are asked to write the

assignments for SEVEN papers as per instructions.

Last date for submission : 31.03.2020

Last date for submission with late fee ` 300/- : 15.04.2020

NOTE:

1. Assignments sent after 15.04.2020 will not be evaluated.

2. Assignments should be in the own hand writing of the student concerned and

not type-written or printed or photocopied.

3. Assignments should be written on A4 paper on one side only.

4. All assignments (with Enrolment number marked on the Top right hand corner

on all pages) should be put in an envelop with superscription “MBA

Assignments” and sent to The Director, Directorate of Distance Education,

Annamalai University, Annamalainagar – 608 002 by Registered post.

5. No notice will be taken on assignments which are not properly filled in with

Enrolment Number and the Title of the papers.

6. Students should send full set of assignments for all papers. Partial

assignments will not be considered.

ASSIGNMENT INSTRUCTIONS

Write assignments on any TWO topics in each paper out of the FOUR. For each

Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks

(2 topics). You are expected to write two topics for every subject.

DR. M. ARUL

DIRECTOR

1.1 PRINCIPLES OF MANAGEMENT

1. Management is said to have universal application. How do you justify the

Universality of Management? Give examples to illustrate your arguments.

2. “The importance of strategic planning is now fully realized by the Indian

corporate sector than before.” – Discuss.

3. Explain about the personal challenges involved in becoming a manager and a

leader in today's turbulent environment.

4. Without effective management the resources will remain as resources cannot be

converted into productive utilities. - Do you agree? Give reasons.

1.2 MANAGERIAL ECONOMICS

1. “The objective of Managerial Economics is to provide framework for analysing

business decisions. Instead of presenting detailed list of rules for specific

decision-making, managerial economics addresses the larger economic forces

that shape day-to-day decision-making”. Critically analyse the above statement.

2. “Outline the various steps which would be necessary if you were asked to

forecast demand for a typical mass consumption item”.

3. “If the production function is homogeneous with constant returns to scale

everywhere, the returns to a single variable factor will be diminishing.”

– Comment.

4. “Short-run average variable cost curve is saucer-shaped but the short-run

average total cost curve cannot be saucer-shaped”. Discuss in detail.

1.3 ACCOUNTING AND FINANCE FOR MANAGERS

1. Enumerate the ratios that measure a firm’s overall effectiveness and specify the

related formula.

2. “Depreciation is a process of allocation and not of valuation.” – Comment.

3. It is said that only cash cost are relevant for capital budgeting decision.

However, depreciation which is a non-cash cost is a prominent part of cash flow

analysis for such an investment decision. How do you explain this paradox?

4. It is said, “cost accounting is a system of foresight and not post-mortem

examination; it turns losses into profit, speeds up activities and eliminates

wastes”. Discuss in detail this statement

1.4 MARKETING MANAGEMENT

1. What is market segmentation? What are the different ways of segmentation?

Suggest the segmentation strategy for the following products: edible oil, table

top wet grinder and business magazine.

2. What strategies you would recommend to be followed during the four stages of

PLC? Identify one product and one service for each stage in the plc. Give

reasons for your answer.

3. What are the objectives of pricing strategies? Discuss the merits of different

pricing techniques that you would recommend for the following products.

Laptop, sports utility vehicle, designer tiles.

4. Do you think that social media advertisements would kill all other traditional

MEDIA? Discuss your answer with proper justification. Also explain under what

circumstances online advertisements would be highly recommended.

1.5 HUMAN RESOURCE MANAGEMENT

1. “Human resource planning is a pre-requisite for effective management of human

resources.” In the light of this statement, analyse the significance of human

resource planning.

2. Explain a sample HR departmental structure for a large manufacturing

organization and explain the functions.

3. You are appointed as HR manager for a mid size leather company which is new.

Now you are asked to fix pay scale for the employees. Explain your process of

pay fixation.

4. Performance Appraisal System helps employees to identify the areas in which

they need to improve – Do You agree or disagree? Justify with the suitable

methods.

1.6 PRODUCTION AND MATERIALS MANAGEMENT

1. Suggest the factors governing the choice of site for a manufacturing plant in a

city or sub- urban part of a city.

2. Give a specimen of Gantt Charts which is normally used in the production

planning and control department and describe briefly how it could be used for

checking the actual progress of a job against the schedule.

3. Discuss the functions of purchasing department in an industry. Explain some

methods of purchasing commonly adopted in an industrial purchasing. Why

should the purchasing documents be legally sound?

4. Elaborate the various costs that are involved in inventory problems with suitable

examples. How are they inter related?

1.7 RESEARCH METHODS FOR MANAGEMENT

1. “Research is much considered with proper fact finding, analysis and

Evaluation.” – Do you agree with this statement. Substantiate your view with

the following situation. You are the HRD Manager with ABB (India) .ABB has

recently taken over a major unit in Kolkata. You are sent on a posting there and

are given the task of introducing a new operation scheme which your parent

organization feels will improve efficiency. But you perceive during your stay

that there is an underlying dissatisfaction amongst the employees and it is

essential to gauge their views and opinion about the takeover and their

expectations before introducing the scheme.

2. In order to improve the importance of chi square analysis, correlation analysis

and t test. Create tables with imaginary and appropriate values and explain the

results.

3. “Every data collection method has its own built-in biases. Therefore, resorting to

multi method of data collection is only going to compound the biases”. How do

you critique this statement?

4. “Data processing is an intermediary stage of work between data collection and

data analysis”- Explain the statement by enumerating the various operations

involved in it.

M.B.A. Assignment /I.S./1ST YEAR /AUP/709/C-250

ANNAMALAI UNIVERSITY PRESS 2019 -20

ANNAMALAI UNIVERSITY

DIRECTORATE OF DISTANCE EDUCATION

M.B.A.

FIRST YEAR

Academic Year : 2018 - 2019

ASSIGNMENT TOPICS

This booklet contains assignment topics. Students are asked to write the

assignments for EIGHT papers as per instructions.

Last date for submission : 28-02-2019

Last date for submission with late fee ` 300/- : 15-03-2019

NOTE:

1. Assignments sent after 15-03-2019 will not be evaluated.

2. Assignments should be in the own handwriting of the student concerned and

not type-written or printed or photocopied.

3. Assignments should be written on A4 paper on one side only.

4. All assignments (with Enrolment number marked on the Top right hand corner

on all pages) should be put in an envelop with superscription “MBA

Assignments” and sent to The Director, Directorate of Distance Education,

Annamalai University, Annamalainagar – 608 002 by Registered post.

5. No notice will be taken on assignments which are not properly filled in with

Enrolment Number and the Title of the papers.

6. Students should send full set of assignments for all papers. Partial assignments

will not be considered.

ASSIGNMENT INSTRUCTIONS

Write assignments on any TWO topics in each paper out of the FOUR. For each

Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks

(2 topics).

Dr. M. ARUL

DIRECTOR

1.1 PRINCIPLES OF MANAGEMENT

1. Management can be defined as " A process of bringing about improvement in

knowledge, skill, habit and attitudes of the employees in an organization".

Discuss.

2. "Decision making is the most critical managerial task." Discuss the above

statement in light of decision-making process.

3. Select a business or political leader whom you admire, and identify his or her

style of leading by applying the managerial grid or the continuum-of-behaviour

model of Tannenbaum and Schmidt.

4. ‟The only planning tool we need in the company is the budget. If everyone meets

his or her budget, we need nothing else, and management by objectives would

be an unnecessary frill”. Comment.

1.2 ACCOUNTING FOR MANAGERS

1. What are the significant assumptions we make while comparing financial ratio

of various companies in the same industry? Discuss the implications of the

above assumptions for a user of financial ratios.

2. Suppose you are the co-owner and manager of a retail store that sells and

repairs mountain bikes. Provide one example of a financial accounting report

that would be useful to you and your co-owner. Provide two examples of

managerial accounting reports that would be useful to you as the manager.

3. Discuss how internal rate of return (IRR) method differs from the net present

value method (NPV). Be sure to include an explanation of what the IRR method

is and what the NPV method is.

4. Imagine that, you are the owner of a business. Pass journal entries with 20

different transactions. Prepare a position statement after every transaction. Did

your firm earn profit or made a loss at the end of all transaction? Make a small

comment on your firm’s position at the end.

1.3 MANAGERIAL ECONOMICS

1. Decision making is the most important function of business managers. Decision

making is the central objective of Managerial Economics. Discuss - Scope of the

Economics in Decision Making and Different Decision Making Models.

2. Monopolistic Competition is a special case of imperfect completion. It stance

between monopoly and perfect completion and accordingly the pricing decision

are determined by the market forces – Discuss.

3. Since different decision are affected by difference type of cost, it is essential for a

manager to understand the relevant cost in decision making. Comment in

detail.

4. The concept of price velocity is very useful in the total revenue planning of your

firm. Comment on the validity of this statement. Derive a relationship between

price velocity and marginal revenue of a firm.

1.4 LEGAL ENVIRONMENT OF BUSINESS

1. Enumerate and explain the characteristics of contracts and differentiate from

Government contract. Assess the present methods of discharge of a contract.

2. Classify negotiable instruments. In what way the negotiable instruments differ

from one another. Discuss the recent amendments in negotiable instruments.

3. Describe the principles of law of insurance. How do these characteristics differ

for marine, life and fire insurance?

4. Describe the essentials of an arbitration agreement. Explain the composition

and jurisdiction of arbitral tribunals.

1.5 RESEARCH METHODOLOGY AND STATISTICS

1. Assume that you want to evaluate a training programme. Discuss various types

of experimental research designs that can be adopted and give suitable

situations for each type.

2. Prepare a questionnaire to study the attitude of students who are pursuing

Masters’ programme in Business Administration through distance education

mode.

3. Consider mobile phone as a product. List the attributes that are considered by

consumers while buying the product. Assume that you need to segment the

product market. What analysis you will use for this objective and how you

progress to reach it.

4. Assume that there are three judges evaluating the candidates appearing for

selection process at preliminary level. At final level you wish to have only two of

them and how will you decide which two can be selected for final process of

selection. Assume that an individual’s performance is based on his education,

experience, ability, emotional intelligence and self confidence. Explain

independent and dependent variables in this case. Assume that you are

applying regression analysis what are the criterion you will look for to interpret?

1.6 INTERNATIONAL BUSINESS

1. Discuss the impact of recent global financial meltdown on the prospects of

world trade. Give your suggestions to overcome the crisis.

2. What are the control devices used by authorized dealers in regulating foreign

exchange in the country?

3. State the balance of payment position of India. What steps that government,

public and corporations can take to improve the position.

4. Assume that you are interested in starting an export firm. Explain the

procedure for getting license for exporting.

1.7 MANAGERIAL COMMUNICATION

1. Assuming you are a Chief Personnel Manager of a leading MNC, draft a letter

calling a candidate for an interview in reply to his application for the position of

Chief Financial Executive.

2. Assume yourself as a Customer Relationship Manager of a bank. You have received

a letter from your customers who have complained to you about the rude

behaviour of a computer clerk. Since the customer is an important person, write a

letter to convince the customer.

3. Communication is lifeblood of an organization and without it organization cannot

exists. Discuss this statement.

4. The problem of communication arises because there are various obstacles which

may entirely prevent a communication or filter part of it, or present it incorrect.

Comment and discuss.

1.8 ORGANIZATIONAL BEHAVIOUR

1. Understanding the basic concepts of Organizational Behaviour prepare a

Behavioural frame work for a newly established IT company in Chennai. –

Student can imagine the size and turnover of the industry.

2. To understand the importance of the concepts personality, perception, and

attitude of employees in an organization, prepare an interview schedule,

conduct an interview with 2-3 executives of any one organization and present

the results.

3. After listing out the qualities and theories of leadership, have a discussion with

one or two real world leaders of your choice and present the outcome.

4. Identify a suitable case to understand Organizational Culture, analyze the case

and present it with issues and strategies.



M.B.A. - 1ST Year – Assignment- UAP/551/C-700

ANNAMALAI UNIVERSITY PRESS 2018 – 2019

ANNAMALAI

UNIVERSITY

DIRECTORATE OF DISTANCE EDUCATION

M.B.A. HUMAN RESOURCE MANAGEMENT

FIRST YEAR

Academic Year 2019 - 2020

ASSIGNMENT TOPICS

This booklet contains assignment topics. Students are asked to write the

assignments for EIGHT papers as per instructions.

Last date for submission: 31.03.2020

Last date for submission with late fee ` 300/- : 15.04.2020

NOTE:

Assignments sent after 15.04.2020 will not be evaluated

2. Assignments should be in the own hand writing of the student concerned and

not type-written or printed or photocopied.

3. Assignments should be written on A4 paper on one side only.

4. All assignments (with Enrolment number marked on the Top right hand corner

on all pages) should be put in an envelop with superscription “MBA

Assignments” and sent to The Director, Directorate of Distance Education,

Annamalai University, Annamalainagar – 608 002 by Registered post.

5. No notice will be taken on assignments which are not properly filled in with

Enrolment Number and the Title of the papers.

6. Students should send full set of assignments for all papers. Partial

assignments will not be considered.

ASSIGNMENT INSTRUCTIONS

Write assignments on any TWO topics in each paper out of the FOUR. For each

Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks

(2 topics). You are expected to write two topics for every subject.

DR. M. ARUL

DIRECTOR

1.1 PRINCIPLES OF MANAGEMENT

1. Management is said to have universal application. How do you justify the

Universality of Management? Give examples to illustrate your arguments.

2. “The importance of strategic planning is now fully realized by the Indian

corporate sector than before”- Discuss

3. Explain about the personal challenges involved in becoming a manager and a

leader in today's turbulent environment.

4. Without effective management the resources will remain as resources cannot be

converted into productive utilities - Do you agree? Give reasons.

1.2 MARKETING MANAGEMENT

1. What is market segmentation? What are the different ways of segmentation?

Suggest the segmentation strategy for the following products: edible oil, table

top wet grinder and business magazine.

2. What strategies you would recommend to be followed during the four stages of

PLC? Identify one product and one service for each stage in the PLC. Give

reasons for your answer.

3. What are the objectives of pricing strategies? Discuss the merits of different

pricing techniques that you would recommend for the following products.

Laptop, Sports utility vehicle, designer tiles.

4. Do you think that social media advertisements would kill all other traditional

media? Discuss your answer with proper justification. Also explain under what

circumstances online advertisements would be highly recommended.

1.3 FINANCIAL MANAGEMENT

1. It is usual to declare good dividends when the company is making good

profit. It is profitable for companies not to declare any dividend even when

they are making good profits. What will be the reaction of the shareholders?

Discuss.

2. “In managing working capital the finance manager faces the problem of

compromising the conflicting goals of liquidity and profitability”. –Comment.

What strategy should the finance manager develop to solve this problem?

3. Design an appropriate capital structure which yield more profitability for a

service industry. Illustrate your answer with the help of EBIT-EPS analysis.

4. “The success of a business concern depends upon the way in which it’s

earnings are computed, distributed and retained”- Comment on this

statement.

1.4 OPERATIONS MANAGEMENT

1. Elaborate the role of SAP software applications on supply chain management.

2. As an automobile production manager, how will you take Make or Buy decision

in your unit?

3. "Spending Money for Maintenance is waste" - Discuss.

4. Describe the steps in ISO quality certification process by any Agency in India.

1.5 HUMAN RESOURCE MANAGEMENT

1. “Human resource planning is a pre-requisite for effective management of human

resources”. In the light of this statement, analyse the significance of human

resource planning.

2. Explain a sample HR departmental structure for a large manufacturing

organization and explain the functions.

3. You are appointed as HR manager for a mid size leather company which is new.

Now you are asked to fix pay scale for the employees. Explain your process of

pay fixation.

4. Performance Appraisal System helps employees to identify the areas in which

they need to improve – Do You agree or disagree? Justify with the suitable

methods.

1.6 STATISTICS FOR MANAGERS

1. Develop a research problem that requires the use of discriminate analysis. Use

‘entered college’ ‘did not enter college’ as dependent variables. Discuss with

basic functions

2. A Statistical survey is a scientific process of collection and analysis of

numerical data. Explain the stages of statistical survey. Describe the various

methods for collecting data in a statistical survey.

3. Two groups of 100 people each were taken for testing the use of vaccine.

15 persons contracted the disease out of the inoculated persons, while

25 contracted the disease in the other group. Test the efficiency of the vaccine,

use X square value (at 5 percent level for one degree of freedom the value of

X square = 3.82)

4. A panel of two judges P and Q graded seven dramatic performance by

independently awarding marks as follows

Performance: 1 2 3 4 5 6 7

Marks by P: 46 42 44 40 43 41 45

Marks by Q 40 38 36 35 39 37 41

The eighth performance, for which judge Q could not attend, was awarded 37

marks by judge P. If judge Q has also been present, how many marks would be

expected to have been awarded by him to the eighth performance?

1.7 MANAGERIAL COMMUNICATION

1. You have recently joined a branch of a Bank as its manager. Write a report to the

head office on the short falls in the routine work of the branch.

2. Design an Agenda and Minutes of an annual general body meeting. (Assume your

own choice of company)

3. Explain the process of designing and developing oral presentation. Also, prepare a

five minutes presentation to address your managers on any matter of your choice.

4. Develop a complaint letter as a dealer to the manufacturer about the replacements

of defective products. Highlight the complaints pointed out by the customers

regarding the products.

1.8 ORGANISATIONAL BEHAVIOUR

1. Prepare an interview schedule for the concept Personality and its components,

conduct an interview with a few executives of any one organization known to

you and present the results with critical analysis.

2. To highlight the concept, components, process, and importance of Groups in an

organization prepare a role play script and explain group dynamics.

3. After listing out the qualities and theories of leadership view YouTube on

executive leadership and present the outcome of your perception on leadership.

4. Make telephone calls to your friends and seniors working in various

organizations and collect information about their Organizational Culture,

analyze them and present them with issues and strategies.



M.B.A. Assignment/ HRM/ 1ST YEAR/AUP/ 709/ C-2000

ANNAMALAI UNIVERSITY PRESS 2019 -20

ANNAMALAI UNIVERSITY

DIRECTORATE OF DISTANCE EDUCATION

M.B.A. MARKETING MANAGEMENT

FIRST YEAR

Academic Year 2019 - 2020

ASSIGNMENT TOPICS

This booklet contains assignment topics. Students are asked to write the

assignments for EIGHT papers as per instructions.

Last date for submission: 31.03.2020

Last date for submission with late fee ` 300/- : 15.04.2020 30-04-2019

NOTE:

1. Assignments sent after 15.04.2020 will not be evaluated.

2. Assignments should be in the own hand writing of the student concerned and

not type-written or printed or photocopied.

3. Assignments should be written on A4 paper on one side only.

4. All assignments (with Enrolment number marked on the Top right hand corner

on all pages) should be put in an envelope with superscription “MBA

Assignments” and sent to The Director, Directorate of Distance Education,

Annamalai University, Annamalainagar – 608 002 by Registered post.

5. No notice will be taken on assignments which are not properly filled in with

Enrolment Number and the Title of the papers.

6. Students should send full set of assignments for all papers. Partial

assignments will not be considered.

ASSIGNMENT INSTRUCTIONS

Write assignments on any TWO topics in each paper out of the FOUR. For each

Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks

(2 topics). You are expected to write two topics for every subject.

DR. M. ARUL

DIRECTOR

1.1 PRINCIPLES OF MANAGEMENT

1. Management is said to have universal application. How do you justify the

Universality of Management? Give examples to illustrate your arguments.

2. “The importance of strategic planning is now fully realized by the Indian

corporate sector than before”- Discuss

3. Explain about the personal challenges involved in becoming a manager and a

leader in today's turbulent environment.

4. Without effective management the resources will remain as resources cannot be

converted into productive utilities - Do you agree? Give reasons.

1.2 MARKETING MANAGEMENT

1. What is market segmentation? What are the different ways of segmentation?

Suggest the segmentation strategy for the following products: Edible oil, Table

top wet grinder and Business magazine.

2. What strategies you would recommend to be followed during the four stages of

PLC? Identify one product and one service for each stage in the PLC. Give

reasons for your answer.

3. What are the objectives of pricing strategies? Discuss the merits of different

pricing techniques that you would recommend for the following products.

Laptop, Sports utility vehicle, designer tiles.

4. Do you think that social media advertisements would kill all other traditional

media? Discuss your answer with proper justification. Also explain under what

circumstances online advertisements would be highly recommended.

1.3 FINANCIAL MANAGEMENT

1. It is usual to declare good dividends when the company is making good

profit. It is profitable for companies not to declare any dividend even when

they are making good profits. What will be the reaction of the shareholders?

– Discuss.

2. “In managing working capital the finance manager faces the problem of

compromising the conflicting goals of liquidity and profitability”. –

Comment. What strategy should the finance manager develop to solve this

problem?

3. Design an appropriate capital structure which yield more profitability for a

service industry. Illustrate your answer with the help of EBIT-EPS analysis.

4. “The success of a business concern depends upon the way in which it’s

earnings are computed, distributed and retained”- Comment on this

statement.

1.4 OPERATIONS MANAGEMENT

1. Elaborate the role of SAP software applications on supply chain management.

2. As an automobile production manager, how will you take Make or Buy decision

in your unit?

3. "Spending Money for Maintenance is waste" - Discuss.

4. Describe the steps in ISO quality certification process by any Agency in India.

1.5 HUMAN RESOURCE MANAGEMENT

1. “Human resource planning is a pre-requisite for effective management of

human resources”. In the light of this statement, analyse the significance of

human resource planning.

2. Explain a sample HR departmental structure for a large manufacturing

organization and explain the functions.

3. You are appointed as HR manager for a mid size leather company which is new.

Now you are asked to fix pay scale for the employees. Explain your process of

pay fixation.

4. Performance Appraisal System helps employees to identify the areas in which

they need to improve – Do You agree or disagree? Justify with the suitable

methods.

1.6 STATISTICS FOR MANAGERS

1. Develop a research problem that requires the use of discriminate analysis. Use

‘entered college’ ‘did not enter college’ as dependent variables. Discuss with

basic functions

2. A Statistical survey is a scientific process of collection and analysis of

numerical data. Explain the stages of statistical survey. Describe the various

methods for collecting data in a statistical survey.

3. Two groups of 100 people each were taken for testing the use of vaccine. 15

persons contracted the disease out of the inoculated persons, while 25

contracted the disease in the other group. Test the efficiency of the vaccine, use

X square value (at 5 percent level for one degree of freedom the value of X

square = 3.82)

4. A panel of two judges P and Q graded seven dramatic performance by

independently awarding marks as follows

Performance: 1 2 3 4 5 6 7

Marks by P: 46 42 44 40 43 41 45

Marks by Q 40 38 36 35 39 37 41

The eighth performance, for which judge Q could not attend, was awarded 37

marks by judge P. If judge Q has also been present, how many marks would be

expected to have been awarded by him to the eighth performance?

1.7 MANAGERIAL COMMUNICATION

1. You have recently joined a branch of a Bank as its manager. Write a report to the

head office on the short falls in the routine work of the branch.

2. Design an Agenda and Minutes of an annual general body meeting. (Assume your

own choice of company)

3. Explain the process of designing and developing oral presentation. Also, prepare a

five minutes presentation to address your managers on any matter of your choice.

4. Develop a complaint letter as a dealer to the manufacturer about the replacements

of defective products. Highlight the complaints pointed out by the customers

regarding the products.

1.8 ADVERTISING AND SALES PROMOTION

1. It is not imperative that consumers always go through the strides in the

'Hierarchy of effects model'. Defend.

2. Do 'Persuasion advertising form’ benefit company if the competition increases –

Justify.

3. Trace and explicate an activity which is having capability to complement and

supplement the functions of marketing.

4. Justify the rationality of placing texture and visual weight as focal of visual

aesthetics.



M.B.A. Assignment/ MM/ 1STYear/ AUP/ 709/ C-500

ANNAMALAI UNIVERSITY PRESS 2019 – 20

ANNAMALAI UNIVERSITY

DIRECTORATE OF DISTANCE EDUCATION

M.B.A. FINANCIAL MANAGEMENT

FIRST YEAR

Academic Year 2019 - 2020

ASSIGNMENT TOPICS

This booklet contains assignment topics. Students are asked to write the

assignments for EIGHT papers as per instructions.

Last date for submission: 31-03-2020

Last date for submission with late fee ` 300/- : 15-04-2020-04-2019

NOTE:

1. Assignments sent after 15-04-20203will not be evaluated.

2. Assignments should be in the own hand writing of the student concerned

and not type-written or printed or photocopied.

3. Assignments should be written on A4 paper on one side only.

4. All assignments (with Enrolment number marked on the Top right hand

corner on all pages) should be put in an envelope with superscription “MBA

Assignments” and sent to The Director, Directorate of Distance Education,

Annamalai University, Annamalainagar – 608 002 by Registered post.

5. No notice will be taken on assignments which are not properly filled in with

Enrolment Number and the Title of the papers.

6. Students should send full set of assignments for all papers. Partial

assignments will not be considered.

ASSIGNMENT INSTRUCTIONS

Write assignments on any TWO topics in each paper out of the FOUR. For

each topic the answer should not exceed 15–pages. Each assignment carries

25 marks (2 topics). You are expected to write two topics for every subject.

DR. M. ARUL

DIRECTOR

1.1 PRINCIPLES OF MANAGEMENT

1. Management is said to have universal application. How do you justify the

Universality of Management? Give examples to illustrate your arguments.

2. “The importance of strategic planning is now fully realized by the Indian

corporate sector than before” – Discuss

3. Explain about the personal challenges involved in becoming a manager and a

leader in today's turbulent environment.

4. Without effective management the resources will remain as resources cannot be

converted into productive utilities – Do you agree? Give reasons.

1.2 MARKETING MANAGEMENT

1. What is market segmentation? What are the different ways of segmentation?

Suggest the segmentation strategy for the following products: Edible oil, Table

top wet grinder and Business magazine.

2. What strategies you would recommend to be followed during the four stages of

PLC? Identify one product and one service for each stage in the PLC. Give

reasons for your answer.

3. What are the objectives of pricing strategies? Discuss the merits of different

pricing techniques that you would recommend for the following products.

Laptop, Sports utility vehicle, designer tiles.

4. Do you think that social media advertisements would kill all other traditional

media? Discuss your answer with proper justification. Also explain under what

circumstances online advertisements would be highly recommended.

1.3 FINANCIAL MANAGEMENT

1. It is usual to declare good dividends when the company is making good

profit. It is profitable for companies not to declare any dividend even when

they are making good profits. What will be the reaction of the shareholders?

– Discuss.

2. “In managing working capital the finance manager faces the problem of

compromising the conflicting goals of liquidity and profitability”. – Comment.

What strategy should the finance manager develop to solve this problem?

3. Design an appropriate capital structure which yield more profitability for a

service industry. Illustrate your answer with the help of EBIT-EPS analysis.

4. “The success of a business concern depends upon the way in which it’s

earnings are computed, distributed and retained”- Comment on this

statement.

1.4 OPERATIONS MANAGEMENT

1. Elaborate the role of SAP software applications on supply chain management.

2. As an automobile production manager, how will you take Make or Buy decision

in your unit?

3. "Spending Money for Maintenance is waste" – Discuss.

4. Describe the steps in ISO quality certification process by any Agency in India.

1.5 HUMAN RESOURCE MANAGEMENT

1. “Human resource planning is a pre-requisite for effective management of human

resources”. In the light of this statement, analyse the significance of human

resource planning.

2. Explain a sample HR departmental structure for a large manufacturing

organization and explain the functions.

3. You are appointed as HR manager for a mid size leather company which is new.

Now you are asked to fix pay scale for the employees. Explain your process of

pay fixation.

4. Performance Appraisal System helps employees to identify the areas in which

they need to improve – Do You agree or disagree? Justify with the suitable

methods.

1.6 STATISTICS FOR MANAGERS

1. Develop a research problem that requires the use of discriminate analysis. Use

‘entered college’ ‘did not enter college’ as dependent variables. Discuss with

basic functions

2. A Statistical survey is a scientific process of collection and analysis of numerical

data. Explain the stages of statistical survey. Describe the various methods for

collecting data in a statistical survey.

3. Two groups of 100 people each were taken for testing the use of vaccine.

15 persons contracted the disease out of the inoculated persons, while

25 contracted the disease in the other group. Test the efficiency of the vaccine,

use X square value (at 5 percent level for one degree of freedom the value of

X square = 3.82)

4. A panel of two judges P and Q graded seven dramatic performance by

independently awarding marks as follows

Performance: 1 2 3 4 5 6 7

Marks by P: 46 42 44 40 43 41 45

Marks by Q 40 38 36 35 39 37 41

The eighth performance, for which judge Q could not attend, was awarded

37 marks by judge P. If judge Q has also been present, how many marks

would be expected to have been awarded by him to the eighth performance?

1.7 MANAGERIAL COMMUNICATION

1 You have recently joined a branch of a Bank as its manager. Write a report to the

head office on the short falls in the routine work of the branch.

2. Design an Agenda and Minutes of an annual general body meeting. (Assume your

own choice of company)

3. Explain the process of designing and developing oral presentation. Also, prepare a

five minutes presentation to address your managers on any matter of your choice.

4. Develop a complaint letter as a dealer to the manufacturer about the replacements

of defective products. Highlight the complaints pointed out by the customers

regarding the products.

1.8 ACCOUNTING FOR MANAGERS

1. Enumerate the ratios that measure a firm’s overall effectiveness and specify the

related formula.

2. “Depreciation is a process of allocation and not of valuation.” – Comment.

3. It is said that only cash cost are relevant for capital budgeting decision.

However, depreciation which is a non-cash cost is a prominent part of cash flow

analysis for such an investment decision. How do you explain this paradox?

4. It is said, “cost accounting is a system of foresight and not post-mortem

examination; it turns losses into profit, speeds up activities and eliminates

wastes”. Discuss in detail this statement.



M.B.A. Assignment/FM/ 1ST YEAR/ AUP/ 709/ C-1500

ANNAMALAI UNIVERSITY PRESS 2019 - 20

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