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#if everyone who created had followed that voice we'd have no books or films or songs or plays or video games or or or or
herssian · 1 year
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i think all humans are capable of creating and do create even when they don’t realize they are, in various frequencies, forms, and across different mediums or aspects of life, but i truly believe there are some people who were made to create first and foremost and everything else comes second. i don’t know what the percentage is and i don’t know how many were taught to put it on the back burner because “that’s not how life or society works”, but it’s always sad to see the general public, especially those in charge, unwilling to give support to their creatives and help them flourish. it’d be a boon for everyone in the end, we all partake in art to be entertained or soothed or healed :(
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sonderatc · 5 years
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Triumphs & Failures: The Life of Sonder ATC (as it is right now)
As the rebrand of Sonder ATC is happening, I want to use this blog more. So, as my first official post on here, I'd like to say a few words about the past, present and future of Sonder ATC.
Early Life
Sonder originally had many titles.
For year one, I was in a group where we just all just as a group decided we'd be "Bagel Productions," with no rightly reason. For my independent projects, I went by "Finite Productions" because I was edgy and cool. Later in the year, I became a part of another group, "Fanny Pack Productions" (we were 8th graders, give us a break) and helped them with their final video once we were done.
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The Fanny Pack Productions slug had a horribly played flute cover of the Harry Potter theme music.
RT5 & Transmission into Sonder
The first recorded mention of Sonder is from late September, early October. During this time, I was a bored student waiting out the year. I knew I was planning to take the Film II class at my school, so I got to planning the branding for next year.
I was brainstorming for the following year, and at the time, four of my friends were planning to take Film II with me. So I made concepts for a brand called "The Red Table Five" (god, it just makes me tense up hearing it), because we always sat at a red table in the morning.
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The whole name and logo always felt incredibly forced to me, so I quickly abandoned it and started work an another one.
As I started to flesh out the brand, I had realized a few things.
I didn't want to limit it to anyone, especially the amount of people. Everyone's welcome.
I wanted it to feel home-y, and cozy.
I wanted it to be natural, not forced.
So, continuing on and thinking of these three things, I found the word Sonder; the realization that everyone has their own life. That's one. Two, to me a hand drawn aesthetic and a nature vibe sounded the best, and that also includes three. This is the thought process that delivered the original, classic image.
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Something about birds have always fascinated me, and finches are stunning. The birches are quiet, but tough visually.
Trying to find a matching font for the title, I stumbled across Papaya Sunrise, which is a lovely font I still use.
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After pinning down the aspects and details of the style, I made some accompanying graphics and banners too.
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I did make a few and came prepared, but in the end they just lied dormant for months. That is, until Film II.
Call to Action
It was finally time for Film II, and Sonder Films was ready for action. Creating School of the Future, Untitled., Monotony, and many others that we don't like to discuss. I'll breeze right past most of it because it's basically a year long crunch of scripts, shooting and editing. However there is an important detail.
Every year, the instructor of the class sets two requirements for all videos: they have to be shorter than three minutes, and they have to revolve around a theme. Why a theme, you might ask? Well, that's because of a little student film competition called Future Voices of New Mexico. Fire, 10, the future, for ten years they had a new subject. Ours, of course, was the future.
Nearing the deadline for submissions, it was one giant scramble for video submissions, especially for year two. Most of us didn't like some of the forced, awkward videos we made. And we did them as a group, so anyone could claim them, but we each had to turn in a video that no one else had. First come, first serve.
A little background on the School of the Future, our assignment was to create a video about school culture. Having no idea what this meant, we mostly did what we wanted and spat out some old-timey looking nonsense. We liked it. It wasn't great, but it didn't have to be. It was our first video of the year. Everyone liked it until the instructor ripped it apart. The way he worked was he had a vision of how he wanted it, and would arbitrarily give the students room to be creative, but in the end be angry when it wasn't what he wanted (even though he never said what it was). So we ended up scrapping it after the rough cut, that is, for a grade. On my own, I made a final cut, and let it sit on the YouTube page.
Now, come the deadline, I only had three things left to submit, two were over three minutes and one of the two wasn't about the future. So there it was, School of the Future. Yeah, I was proud enough to turn it in. I wanted to willingly, actually. But when I said I was going to, the teacher ridiculed me and said that I shouldn't. Multiple times. And sarcastically said "what do I know, I've been in the film industry for more than 20 years."
So I turned it in to the film competition,
And low and behold: first place winner. Of the comedy category, that is. And hey, something I helped write, edit, and graphics for also won third. So look at that! Two awards in one year.
Wrapping up the year, we all had a school arts showcase, where our videos would play among other things. There, I sold my book that I had been working on for three years. I was excited to finally publish it, and hey, I also had a following from my film brand. As I was advertising it, my old English teacher walked by and saw it, saying that she is going to have a creative writing class next year and I should join. I told her I would love to.
I know Film wouldn't last forever, so I slowly transitioned from Sonder Films to Sonder ATC near the end of the school year. The year quickly ended after that, and summer came.
The next year came,
And as it did, so did creative writing. Planning the next big thing, I shortly came up with the idea to publish a series of our works about a week into school. I made a proposal, gave it to her, and recieved it with overwhelming enthusiasm. We launched a Kickstarter, which you can visit at tiny.cc/atczine, and have raised ¾ of the goal in three days.
And that's where we stand right now. The near future is to make a book, but I can't tell what the far future is.
Eventually, I will leave ATC, and Sonder will become something of it's own. And by that, I mean I'll go to college, bring it with me, and just place the school name after Sonder. I'm hoping it'll become Sonder Ithica, but no one knows what the future holds.
And that's where I'll leave it. I know this was long, and probably no one read it, but maybe I will in the future. Or some historian, looking into Sonder's history will when it becomes famous. Who knows.
Thank you.
- Jonny
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