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Aggeliki |20| Greece
space-and--time
i've never met anyone who wasn't important.
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Straplines
Line that will fit both concepts of change and points donated
'Change Can Change'
'Change Will Change'
'Changing Change'
These are the three I narrowed it down to I also had 'Nothing to you everything to us' -to wordy and not catchy enough, more like a head line. 'Pennies, points, for puddings' -maybe not with 'for' in but again I thought it was to long and not catchy enough. ?
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Idea 8
Veg patches to be grown on the school grounds children allocated different veg ect after growing they could half the stock and place it in the local shop to be bough by the public and all the money goes towards school dinners.
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Idea 7
Cutting costs elsewhere in the school such as the children not buying in crafts material such as card to be painted ect when they could use packaging from boxed food.
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Idea 6
Children bagging shopping at local supermarket to raise awareness of the school dinner situation the could have a trolly that people will donate a part of their shopping to them.
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Idea 5
Thanks giving, Tinned dinners? Things the school cooks need donated at this time. But this could maybe be once a term ?
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idea 4
Summer dinner ideas, BBQ? Get a gas company such as Calor Gas involved with again local farmers and butches being involved.
Children could grow veg on site and learn how to cook and prepare food. Maybe children could cook own bread? and recycle rain water on site to grow veg patch
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Idea 3
Kids school trips being to the local farms and help out while farmers donate produce to the dinners. Meat, milk? ect
May have to get a couch company involved.
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Idea 2
Why are we wasting food in supermarkets when they are going out of date or even just missing a wrapper when there are people that can afford to give their children school dinner?!
Why not have double rewards on things that have been reduced or donate that food somehow? Why not have dinner/pack lunch things on a offer you buy a pack of ham we donate the cost or a pack of ham for packlunchs for children.
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THE CAMPAIGN
My first campaign will combine Nectar loyalty scheme and the fight against the price of school dinners rising. The aim is to take the unwanted/ unused nectar points to be donated to minimise the cost of school dinners as they are potentially money that people are not using. This could be done by either automatically donating the points if the customer does not have a nectar card or you could own a exclusive card that stickily donates point on your behalf so that you could track how much you have donated via a app or online.
This lead me to the idea that people who do use the scheme could also be involved as they could donate if they wanted to. This could be made possible via a mobile app or online they could also track how much they have donated and how much this has made a difference.
Nectar is the biggest locality scheme running as you can collect point in a number of different places including Sainsbury's, at a BP petrol stations and online E Shops such as Ebay and Amazon. But I think it will mainly be aimed at shoppers at Sainsbury's and online shoppers as it is not always known that points can be collected.
I would like the Nectar points campaign to run along side a campaign called Change Can Change (this still might change) but the overall idea of this campaign is that customers will be asked at tills of superstore i.e. Sainsburys if they would like to round up the cost of their shopping e.g. the total of your shopping was £14.99, would you like to round up your shopping to £15.00 and donate the difference to the fight against the cost of school dinners? Or the custmore can choose an amount they would like to round up their shopping to. No more 'you can keep the change' attitude it will be donated. This will then be took up by other supermarkets
The campaign will run hashtags such as 'mychangechanged' 'CCC' and others that they can directly tweet or post ' Iv just donated X amount'
This is to hit the social media scene. Which can be done via App or mobile internet on the website.
The strapline/logo can be on the uniform of staff.
The logo coud be featured on some of the supermarkets own brand food packaging and other materials .
It could also be posted with direct mail that Nectar already sends to its customers
Next... Stop this idea what els could I do?
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Why does my work always get black lines though it when I upload it :(
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I really like the effect of this all black advert and this is why it first caught my eye I have never made any adverts with a all black background and think it really works for a graphic such as teeth, I could use this for dentist adverts or toothbrush adverts other than a white background. After studying the advert though I then saw that the teeth where actually builders hard hats, I think this is a excellent graphic. I works and is so easy to read, it doesn't need a headline because the graphic is so strong. The fact that the mouth is smiling and doesn't have anything els distracting you from the teeth like lips or anything, and the graphic still works extremely well. By changing the logo to the same colour scheme the attention is still on the main graphic. This graphic could easily be stretched to other media platform for a bigger campaign .
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I think this is a lovely clear advert to show exactly what the product does, again the product is shown in the bottom right which I do not think it is the most effective way of showing the logo. But I really like that their is only a small amount of detail on the water yet you still can tell the bear has been dipped in it even tho this isn’t how you use the product, as you would put it in a washing matching to clean materials but it is clear what the product does. There is not a lot of copy at all but I don't feel that the advert needs it. I would really like to use something like this in my immigration adverts, the half and half ones. Maybe they could be dipped in reality or have been softened for tourists?
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this isn't a print advert but I just wanted to included it as it is a typical Pepsi advert. Pepsi always includes a celebrity with in their campaign and haven't failed with their new 2013 campaign with Beyonce in. I do think it works as a way to advertise even though it will be very expensive but I feel it is a cop out and no thinking or designing is needed.
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I really like this seasonal Hovis advert its simple and works really well I like the layout of the logo and strap line at the top it works really well with the graphic coming from the bottom, symbolizing a rabbit instead of look at a christian view maybe more religious.
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