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Why Is My SEO Campaign Failing?
Have you been trying to do SEO on your own and you're not getting the results you'd hoped for? Maybe you've hired someone to help you and they are not living up to their promises. It can be very frustrating to invest time and / or money to grow your business and not see the results you wanted. Regardless of why the SEO campaign isn't working, it's never too late to turn things around. Don't give up on search engine optimisation. Done right, it is the best way to boost the success of your website.
Resurrect Your Failing SEO Campaign
Hire a new SEO company. Not all SEO companies are created equal and if you're trying to do it on your own, the job might simply be too big for you to do while concurrently building your business. Hiring the company who uses a customised approach rather than a one size fits all SEO solution, makes all the difference in the world. Investing in SEO could bring you a huge return on your investment.
Here are some of the areas we will look at for you and some of the areas that, if neglected or worked the right way, could be hurting you.
Web Design
Your current web design could be a road block to your success. This could be the case both from an SEO perspective as well as from a conversion standpoint. Things like Flash could be hampering your SEO. Your design might also turn off potential customers for other reasons, such as page size, load time, colours, or fonts. Slight tweaks may make all the difference in the world. In some cases an overhaul might be in order.
Keyword Research
When you focus on keywords, the backbone of SEO, you need to focus on the right keywords. This will impact you from a search standpoint (being found for phrases that your target customers are looking for) and from a competitive standpoint. Some phrases are so dominated that it's a waste of time and resources to attempt to rank for them. The right keyword strategy is vital to your success.
On Page SEO
SEO has to be done on every single page of your website. It's not enough to simply optimise each page for the same thing, either. You need a multifaceted strategy with depth that helps search engines see what each page is about so that you can be accurately ranked.
Off Page SEO
Things that happen 'off' your site can greatly impact that site. An off page SEO strategy is a key element of success.
Paid Advertising
Pay per click and other paid advertising campaigns aren't always necessary and some website owners shy away from them because they cost money but the right approach could result in something very profitable. And beyond that, pay per click campaigns can help you dominate search engine results pages. By having a paid ad and a listing near the top of the search engine results pages, you could increase your traffic rate in a big way. And other paid advertising methods could also help you with branding and traffic acquisition as well. A good SEO company will look at many options to help you devise a solid traffic acquisition strategy.
Blogging
If you're not blogging, you are missing out on great opportunities to improve your search engine optimisation as well as to build credibility and authority in your niche. Blogs help you demonstrate your expertise and they help you talk to your customers while converting new visitors into new and referring customers. If your SEO strategy doesn't already include blogging, it should. If it does and it hasn't been working, maybe you need some expert advice to help you optimise your blogging efforts.
Video Marketing
Videos can make a huge splash on the internet. They can be used in both an on page and off page SEO efforts and can help you overcome buyer objections as well as help you demonstrate your professionalism. Videos can help you connect with more people. Adding video marketing to your online marketing strategy is something you should consider.
Permission Based Marketing
Are you taking full advantage of the traffic that arrives on your website? Not everyone will convert into a buyer when they visit your site for the first time but if you don't take measures to attempt to convert them, you are, in essence, leaving money on the table. Beyond optimising your pages so that people arrive, an SEO company can help you appeal to those visitors so that they sign up to receive future info from you. If you can insert each visitor into a permission based marketing list, you can effectively insert them into a sales funnel. They can enter one end mildly interested in what you have to say and then when they come out the other end, they could be customers.
Social Media
Social media is a highly effective marketing medium. And it helps with SEO as well as reputation and relationship building. A good SEO company will integrate social media closely with your SEO campaign.
Branding / Reputation Management
SEO is important but most consumers nowadays also pay attention to reputation and branding. If your SEO results are okay but you're not getting a lot of sales, your reputation management could be one of the causes. Optimising your website for search engines is important but if your reputation is optimised as well, this will increase faith in your brand.
Traffic Analysis
Traffic analysis can be very revealing. It will tell you what's working in your SEO strategy as well as what's not. This information is golden. If you're not sure how to analyse your reporting, get help. If your current SEO company isn't doing this, they're doing you a disservice.
A lot of factors can contribute to SEO and internet marketing success. If it's failing, or you're tired of flailing get some help.
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Why Is SEO Important for a Website?
SEO was pretty simply a few years back, but fierce competition as well as other marketing techniques including pay-per-click (PPC) advertising have driven website owners to take immediate action to make sure their websites are SEO friendly.
In this article, we'll discuss a few techniques involved on a website that makes it easily recognizable by the major search engines. After all, what's the use of having a website if it cannot be found? It was in the start of the internet boom that websites appeared in the search engine results as they were created. Now it takes a lot effort, patience and proven techniques in order to be found on the web.
Many people, including company owners or bloggers create websites not specifically for themselves but in order to reach out to other people to either educate them on a particular matter or to sell a product or service. SEO definitely helps in improving this visibility of the website. Since search engines now use specific algorithms to rank websites, the SEO methods and techniques used on any given website must conform to these methodologies. This technique is normally referred to as "white hat" SEO listing.
Keywords and Links
It is all about keywords and backlinks that make a website SEO friendly. A basic formula to understand is great content plus quality links equals search engine success. The SEO techniques target the search criterion that is based on text, images and links. These are targeted based on web preferences. SEO methods deal with all the content and design of a website and create aspects that are easily recognizable by the search engines.
The techniques used in SEO may require editing the entire content of the website in order to make relevant keywords part of the content. Keyword implementation is a very important aspect of SEO. These are words or phrases that people type in the search engines when they are looking for good results. It is important for websites to have these keywords implemented in the content in order to rank high. I recommend that the first, second and third paragraphs of any page should include at least one of the keywords or key phrases. The second important aspect is the structure of the website that should be easy to navigate by the end user as well as the search engines.
The more simple the code and the faster your server loads your website, the better ranking your website will have.
Another great technique is to get link generation. You can accomplish this by requesting others high ranking sites point to your website. As the search engines find more of your links, your site's popularity and ranking will start increase. Also, I highly recommend using Google's new backlink tool.
Categories of SEO
It is also important to understand that there are two very important categories of SEO; white hat SEO strategies and black hat SEO strategies. The white hat strategies use the natural methods to derive results whereas black hat strategies use various quick and illegitimate techniques that might provide a high ranking to a website but can also cause the site to be blacklisted when caught. In most cases, your site can be permanently banned from ever getting found! If you're planning on hiring someone or a company that specializes in SEO services, be sure to choose a reputable company who implements only white hat SEO services.
Evolution of SEO
The development in SEO techniques and methods are still evolving as newer technologies and methodologies are being developed to achieve high search engine rankings and generating relevant traffic through appropriate marketing. This is also because the search engines change their algorithms frequently and the SEO techniques need to be updated with them to perform better. SEO is the buzz today and if you're concerned about being lost in the thousands of websites being developed daily, then you need to get your website ready for SEO.
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Why You Must Learn SEO
Every website owner wants his website to climb to the top of the search engine results pages - and stay there. But climbing to the top and staying there takes a whole lot of doing, and there is only one way that can take you there - and that's Search Engine Optimization (SEO). If you want to become a SEO professional then you must first learn SEO.
SEO is the biggest thing happening in the market right now because there are millions of websites, and each website owner desperately wants his website to be found in the top results of mainline search engines like Google, Bing, and yahoo. Every website owner has 100s of competitors breathing down his neck in the physical world - the situation gets worse in the online world because competitors keep recruiting affiliates leading to 1000s of competitors for any product.
SEO helps cut through the noise and make the website stand out. This is why learning SEO can ensure either a steady, well-paying job or a flourishing business, depending on your inclination. Even if you are a website owner, you must learn SEO because it will help you understand the market better.
Reasons why you must learn SEO
1. SEO is indispensable. No website can do without it. Without SEO, a website will perish, it's as simple as that. The number of websites will continue to increase, and it makes sense to learn SEO because it is part of an industry that's booming.
2. An SEO course gives the student a 360-degree view on Internet marketing. The student learns what can impact a website and how, and this knowledge helps the student brainstorm niche and creative Internet marketing strategies.
3. SEO can help website owners score way high over their competitors. SEO is a very creative area where words and codes combine to make a website popular. A SEO student, therefore, also gets to learn how websites are made and how their code can be optimized.
4. SEO is dynamic. Its tactics keep changing over time. A SEO professional has a lot to look forward to in the subject. It is also important that the student always keeps himself up to date with what's happening in the SEO world.
5. SEO students learn how to create a technically-perfect website that can be easily found by search engines. This is invaluable knowledge.
6. When SEO professionals increase a website's visibility, their name spreads across the industry. People tag them as experts in the field and they get assignments falling into their lap without any effort.
7. SEO students also learn about the good and evil SEO practices. They understand how black hat SEO techniques can harm a website. Moreover, performing legitimate SEO techniques in an ethical manner helps a website build up its credibility.
These are the reasons why website owners and aspiring SEO practitioners must learn SEO. Students must also realize that SEO is a complex and long process covering a large field of practice. It just cannot produce overnight results. SEO takes time for its magic to work - but one thing's certain, it works, and how!
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SEO Services You Can't Live Without
Some agencies specialise in only SEO or link building whereas other large consultancies can offer end-to-end packages from developing or redesigning your website to ongoing SEO maintenance. Here are five of the key SEO services that you should look for when evaluating online marketing agencies.
Keyword research
Creating your keyword portfolio is one of the most important SEO services offered by agencies and the foundation of your online marketing campaign. This is best conducted by a professional trained in keyword research. A specialised SEO company or consultant will use different techniques to find the best keywords for your site. This may include client and customer feedback, keyword research tools, competitor analysis, social media and so on.
SEO strategies
An experienced SEO consultant will help you map out an SEO strategy (online and offline) that drives traffic to your site, increases the conversion rate and gives you the highest return on your investment. The keyword research (see above) and technical analysis of your site forms the basis for your campaigns so that a comprehensive marketing plan can be mapped out in order to start implementing the SEO activity.
Link building
When you are researching the SEO services that you require, ask the consultant or agency about link building campaigns. Search Engines see a back link to your site from other credible, trustworthy, authoritative and relative websites as a validation for your website. A professional SEO company should have developed a network of contacts, established relationships with webmasters and know how to find the best link building opportunities.
SEO copywriting
Copywriting is another of the SEO services that a larger agency may offer. Off page and on page optimisation is crucial to your SEO campaign but it's not always the first click that you need to worry about, it's the second one. The difference between a high or low bounce rates may come down to the quality of your SEO copywriting. An SEO company will help you find a balance between keyword-rich copy and engaging copy that encourages conversions.
SEO web design
This can be one of the most vital elements of your campaign and yet one of the most neglected SEO services. With new websites, SEO consultants should ideally be consulted at the start of the process when you are deciding on a technical platform, a Content Management System (CMS), shopping cart software or other key design elements. Sadly choosing the wrong platform can have serious implications on your potential SEO success.
When looking for an SEO company, it may be more cost-effective and more efficient to take a streamlined approach to your SEO activities and hire a full-service agency that can deliver a whole spectrum of SEO services. Some agencies may have web designers that can help create a beautiful website with all the SEO functionality you require, experienced link analysts developing link building campaigns and offer professional copywriting SEO services.
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Cheap Website Promotion - Top 5 Tips For Affordable SEO Article Writing
If you haven't used the magic of SEO content writing for website promotion, you won't know what you've been missing till you've tried this cheap and best website SEO technique that is easy to implement, requires a one-time investment and gives back long-term SEO results!
To make your business grow, consider writing original, high quality SEO articles with your target market in mind and distribute these in large quantities (100 article packs) to the top article directories, forums and niche blogs in your business sector in order to drive huge targeted traffic to your website.
However, if you are not confident of your writing skills, short on time or lack knowledge of writing SEO content, you can always hire a professional SEO writer to take care of your website promotion efforts on a long-term basis. The reason why you need to consider developing SEO content on a regular basis is because the era of one-page sites is well and truly over. With Google clearly preferring quality content over keyword-stuffing, as was once seen on text-only mini-sites, it is now time to build quality websites with great SEO content.
But, having quality content on your website doesn't mean you need to go broke!
By applying smart website promotion methods that are affordable, ethical and effective, like SEO article writing, linking to sites with high PR (page rank) on major search engines, and tying in the most popular and relevant keywords used in your SEO article marketing campaign with the content placed on your website, you can achieve cheap website SEO goals in less than 6 months!
With most people searching on the net for services and information, it makes good business sense to utilize the reach of traffic search engines, which can get you massive relevant website traffic - for free!
Additionally, the results you receive from your SEO writing and marketing campaign, via the search engines, are longer-lasting as compared to any you will receive from expensive PPC (pay per click) campaigns, or for that matter, even paid advertising.
So, give your web business a boost. Learn and apply these top 5 tips for affordable website promotion using SEO content writing help!
1. Get 100% free traffic with SEO article writing and posting on top PR sites - When you write and submit 100 or 200 original, quality SEO articles revolving around hot keywords best describing your website services or products, you benefit from 200 to 400 high quality, one-way, permanent back-links that you are allowed to place in your articles. Thus, these articles serve as your permanent, online sales agents, driving targeted webtraffic to your website for years to come. Most reputed article directories don't charge a fee for submissions, so the only investment involved is your one-time payment to an SEO article writing service - unless you write and submit your own articles, to save on costs.
2. Get indexed fast on Google, even with new websites, by providing optimized content across different marketing channels - When you provide professionally written, keyword rich website content regularly and integrate the same key terms and phrases into your article marketing campaign, too, Google and other major search engines find it easy to locate your website and crawl it regularly for fresh content updates.
3. Accelerate site promotion results with original, quality SEO articles - When you research your target market, get to know the needs of your prospects and the hot keywords for your business, you can formulate original, high-quality articles that are customized for a specific readership. Moreover, with unique, quality content in the articles that you publish to top article directories, you also catch the eye of other online business owners looking for regular content to fill their newsletters, blogs and email lists with. The more useful and unique your SEO articles are, the more likely it is that they will be picked up by several online publishers, increasing website traffic and backlinks to your site from readers of your content, since it is mandatory for anyone picking up your articles from reputed directories to include your website back-link. Thus, with a well-planned article writing and marketing strategy, you increase your site's SEO value.
4. Target volume SEO article writing and submissions to build your reputation fast - When you have 500 articles (or even, 200 articles), to your name in your market niche, you hold more sway as an authority figure to talk about your online business, as compared to some other website owner who has published only 5 to 10 articles in the same category. When a lot of articles with quality information based on your top keyword link back to your website, it builds trust in your readers about your expertise in that field. So, as a savvy Internet business owner, aim for volume SEO article writing and submissions to high-ranking article directories, so you have maximum number of relevant back-links to your website from sites that have already acknowledged you as an expert.
5. Order Bulk SEO articles to avail discounted writing rates for cheap website SEO promotion - Most professional SEO article writers have special discounted writing rates for bulk article writing. So, once you have your keyword lists and article writing budget in place, contact professional SEO article writers to discuss the possibility of getting discounted writing rates for cheap website promotion. Most professional SEO writers have a lower rate for bulk article writing and some even handle article posting for you, at no extra charge! So, ensure long-term, cheap site promotion results with affordable SEO article writing and submission services.
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SEO Article Writer - Top 5 Tips For Hiring The Best SEO Writer For Site Promotion
If you are keen on promoting your website using ethical, cost-effective and quick means, the best way to ensure quality traffic to your website is to hire the best SEO article writer for creating original, keyword rich website content and SEO articles for distribution to top article directories.
However, simply hiring a good SEO article writer does not automatically guarantee you website promotion success. As a smart web business owner, you also need to know how to get your chosen professional SEO writer to deliver the best SEO content for your article marketing campaign, so you rank higher in the search engines and also ensure readers are interested in learning more about your products or services.
For best website promotion via high quality SEO article writing, you need to plan out your search engine marketing strategy, which starts with picking a great SEO writer.
When you go online to search for 'good SEO article writer,' also type in related key phrases, like 'top SEO writer,' 'cheap SEO article writer,' 'affordable SEO content writer' and similar key terms that will show you relevant results for the best writers.
Alternately, you can also type in specific queries, like 'SEO writer India' if you want to outsource your SEO content writing project, or type in 'quality SEO article writing, Australia' to find someone from your own region.
Visit each site personally to judge the writer's portfolio, rates and writing experience for your particular niche.
Narrow down your list to the top 10 SEO writers you find in the first and second SERP (search engine result page). Guys that feature on these 2 pages will give you the real deal, because if an SEO article writer cannot manage to rank high for his own niche, how can you expect him to help you rank high for your market niche?
So, begin your hiring process by requesting your chosen writer to share content he has developed for sites similar to yours, in order to ascertain the style, information and user-friendly nature of the writer's SEO skills. Look beyond simple SEO content: check if the content is engaging, amusing, educational or beneficial for readers, apart from the SEO aspect. This keeps visitors coming back for more when you post fresh content on your website or in article directories.
Screen your writer by asking for their professional qualifications, years of experience in the field, article writing rates and familiarity with your subject. Typically, an experienced SEO writer will be at least a high-school graduate, familiar with ethical SEO content writing techniques, possess 2-10 years of experience (any more and you know they are lying, because SEO is only 10 years old), offer reasonable writing rates and be willing to stretch creative boundaries (write a short sample so you can test his SEO writing skills in a particular niche, if ready samples are not available).
If your chosen writer has a few writing samples that really catch your fancy, discuss the particular style and content delivery with him so you can determine if the same will work for your target market. It is very important for a good SEO article writer to get under the skin of the target audience and write customized content that will grab reader attention and ensure more click-throughs and return visits to the website.
Ask your writer about the SEO content writing techniques and keyword density, keyword research tools and meta strategy used for best website promotion campaigns. If your writer is open about sharing this information with you and explains research, writing for the long-tail keyword, link techniques and meta strategies, you can rest assured your website content and article marketing project is in good hands.
To make your website content truly sparkle, aim for quality SEO content. Even though your cousin's teenager can write articles for you for $10 a piece, if you want to ensure your website content and articles resonate with your prospective customers, hire an experienced SEO article writer. A professional SEO writer will know just how to package your product to make it attractive for website visitors that are most likely to buy from you.
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The Benefits of Good SEO Training Courses
Search Engine Optimization (SEO) is a collective term for a variety of techniques designed to help target webpages rank highly with search engines. Search Engine Optimization, while still a new field, has a tremendous impact on the way businesses operate online
. A good understanding of current Search Engine Optimization practices and techniques is essential to functioning well in today's online business climate. Of course, it goes without saying that some ways of learning about Search Engine Optimization are better than others. All things considered, Search Engine Optimization training courses are the best source of up-to-date information on SEO.
SEO training courses are superior to other methods of learning about SEO for the following reasons:
1. They promote a deep understanding of SEO versus the more superficial understanding other sources of SEO information tend to promote.
2. They are always designed by top SEO experts.
3. They are always structured in a way that makes learning fun and efficient.
4. They provide only the latest information on SEO.
Reading online about SEO may give you some idea of the basics, but if you want to fully comprehend SEO as a whole, you need to look into SEO professional training courses. Training courses always teach SEO in such a way that all the parts of SEO are related to each other, which means that even a novice can get a good general understanding of SEO after a few instruction periods. SEO professional training courses take you far beyond just learning details out of context; they show you everything in context in such a way that you can work towards complete mastery.
Unlike a lot of SEO instructional videos and books, SEO training courses are only put together by established SEO professionals. You do not want an amateur making your training materials. The quality of training materials is a key factor in the effectiveness of any kind of training. If you use poor quality materials, you will end up with poor learning results. Go with the experts, and don't trust anyone else to design your SEO learning curriculum.
The way your SEO learning materials are structured is just as important as their quality. Well-structured materials enable you to remember what you learn better and have more fun while learning. Poorly structured learning materials sabotage the progress of even gifted learners. One of the biggest advantages of SEO training courses is that they always carefully structure the information you learn so that you only ever deal with the meat of SEO and your time is never wasted on fluff.
SEO professional training courses also distinguish themselves from other sources of SEO information by containing only up-to-date content. It is true that there is a lot of SEO related material available on the web, but the vast majority of this material is outdated. SEO changes very rapidly, and yesterday's insights can be less than worthless. In order to really benefit from SEO training, you need only the latest SEO insights.
Learning about SEO isn't easy, but with the help of professional teachers, you can be well on your way to obtaining a mastery of SEO in a relatively short period of time. Don't skimp on your SEO training; everything you invest in it now will payoff later.
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Advantages of SEO Training Courses
As an online business it is extremely important to understand search engine optimization as ultimately this is what will drive traffic to your website. Like footfall in a traditional bricks and mortar store if you don't get them in the door they will never buy anything. Likewise, if you cannot get traffic to your website you will not have anyone to convert into a sale. SEO is essentially the way of building your company's ranking in search engines and therefore getting footfall into your store, albeit online.
There are many SEO companies out there which offer a variety of SEO services. However, it is also important for a company itself to understand the importance of SEO. One way to increase your understanding of SEO is to attend one of the many SEO training courses which are available. They have a number of advantages such as:
1. Understanding the Basics
SEO training courses will help you to understand the basics of good SEO such as choosing the right keywords for your industry, how to measure SEO results, understanding the importance of link-building within your website and also the importance of well written, SEO optimized and unique content on your website.
2. Learn SEO techniques
These courses also assist with familiarization with the variety of optimization techniques and online marketing tools. SEO is an industry with a large number of acronyms and industry specific jargon. Training courses will help you to understand the jargon and therefore develop your own company's SEO campaign. Even if you choose to outsource your SEO needs to an SEO service provider it is still beneficial to understand the jargon so that you can choose the best SEO provider for your needs and not be blindsided by unnecessary jargon.
3. Cost-Effective
Companies offering SEO services can be expensive and this can be a struggle for smaller companies who are yet to have made their mark on online sales. Also in the current economic times companies are often looking for ways to reduce unnecessary costs. By developing a company's internal understanding of SEO it can reduce the costs associated with outsourcing for your SEO needs. SEO is simply not an area that a company can ignore and therefore finding a more cost-effective way to deal with your SEO needs is important.
Types of Training Courses
There are two main types of SEO training courses. Static training courses teach the basics and tend to be more online. Dynamic courses on the other hand tend to be more hands-on and are a good idea if you intend to carry out all of your company's SEO internally. SEO itself is a dynamic field and it is important to move with any changing trends in order to be successful.
The online sales industry is growing and there is money to be made for your company; however, having a website alone will never optimize your business. Taking advantage of the availability of SEO training courses will assist you in making your website stand out and ultimately become more profitable.
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7 Reasons Why A Local Web Designer Is Your Best Option
One of the first tasks, when you want to put together a great website for your business is to find a good web designer. Thanks to the internet, we now have the ability to communicate easily and work with people from all over the world.
It's tempting to outsource work to freelancers and companies who advertise their services on the internet because it's often cheaper than hiring a local professional or company. If you take that route to find your web designer, you're likely to regret that decision sooner or later. Here are seven reasons why a local web designer is your best option.
1: You Don't Want Communication Problems And Timezone Issues
There are some things that are still best done face-to-face. It makes a big difference when you can sit with your web designer and explain your requirements. It also makes it easier to review the work at various stages and make corrections, something which you're unlikely to do if you have a remote web designer.
You can use video chat or teleconferencing to do periodic reviews, but these methods have their own limitations. If your web designer is in another timezone, you have bigger communication hurdles. You will find that it takes longer to get replies to your emails and there will be other inevitable delays.
These can be quite frustrating when you want to communicate new requirements or changes. With a local web designer, you will also avoid possible language barriers or cultural differences.
2: A Web Designer Who Understands Your Business Has An Advantage
Local people will be able to come to your office and see how your business works. They will be able to better understand the objectives of your web presence and will be able to use that knowledge to your advantage when they actually do the work. They will also be able to give you new ideas and suggest improvements, rather than just creating a design that fits your specifications.
3: Local Knowledge Is A Great Asset For A Local Business
If your business caters only to your locality, city or state, local designers will be able to understand the local aspects of your business and its target market better. For example, people familiar with your area and community will be able to understand better when you're targeting a sub market that is specific to your area. This sub market could be, say, people in a specific income bracket or living in a certain locality.
4: Local Website Designers Have Their Local Reputations At Stake
When the customer is in the same area, designers have more to lose if they provide poor service. Designers are conscious of the need to maintain a good reputation in the market, be it online or offline. In fact, word-of-mouth reputation is usually more important when they have to deal with other local businesses. You can also ask your designer for local references with whom you can actually cross check the quality of service.
5: You Can Expect Better Technical Support And Training
Everyone needs technical support. Sometimes technical problems may be caused due to design issues. You may also need training for using your content management system or your web hosting control panel. You're likely to get better support and interactive training if you hire local designers.
6: Local Web Design Companies Or Professionals Are Less Likely To Disappear
The worst part of outsourcing is that it's difficult to ensure continuity. This is especially true when you're dealing with individuals and small companies. You may find that your web designer or company is no longer available when you want some changes or more work done, say, one year down the line. When you're dealing with well-established local companies, you're less likely to face such a problem.
7: Commitment Is Harder To Gauge When You Work With A Non-local Designer
Local companies and web designers are more likely to be committed to help you achieve what you want to achieve with your website. Two reasons which we discussed before are in part responsible for this. One is the better understanding they have about your goals and requirements. The other is the need of the designers to maintain their local reputation.
Although it may seem easy to hire a web designer from a far-off location, it can prove more difficult and costly in the long run. Web designing is an ongoing process even though the bulk of the work is done in the initial months.
New requirements and changes keep coming up and you're better off with a local web designer who is likely to have more commitment and a higher stake in the success of your website.
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The Progress of Web Design: From Tim Berners-Lee to Mobile Website Design
Evolution of Web Design
In the early 1990s, websites were text-based. The use of images and graphics were not yet main stream at the time. The first web design was made of a single column and text-based pages in Hyper Text Markup Language (HTML). Website pages were a collection of text documents connected to each other by internal links. Through research and development, significant advancements were made. The first website was published in 1991 by the inventor of the World Wide Web, Tim Berners-Lee. He is also the current director of the World Wide Web Consortium (W3C) founded in 1994, which oversees the web development and its standards.
In the mid 1990s, table-based websites were introduced. Now web designers were able to organize their web pages within cells of a table. It became possible to create multiple column websites, which in return allowed better web content organization and navigation layout. Table-based websites also enabled customization of each element within the table. Web designers could now insert background images within cells of a table; however, good design principles were not really important. Website designers and clients were interested by the hottest, latest and most advanced web design technology available. As things started to evolve, frames, animated texts and visual hit counters became part of web design. Frames were used to clearly separate the body of a website from the sidebar navigation. Animated texts and GIF images were used to capture the website user's attention, while visual hit counters became a good way to measure the popularity of a webpage. In 1994, Macromedia introduced Flash, which is essentially a software used to produce Rich Internet Applications (RIAs) to create animations and stream videos.
In the late 1990s, Flash became more popular. Most websites became a combination of table-based design and flash elements, with flash animations including the company's logo, a flash-based navigation and flash-based image galleries. The major Web Design innovation of the late 1990s was the introduction of Personal Home Page (PHP) which according to Wikipedia, is a server-side scripting language designed for web development. PHP gained a lot of popularity because it is free and compatible with leading operating systems and web servers which make it deployment easy across different platforms.
The 21st century brought a lot of innovation to web design with the introduction of CSS. Cascading Style Sheets (CSS) is a style sheet language used to format an HTML webpage. Now web designers could separate the content of a page (HTML) from its styling or design (layout, colors, fonts, etc.). In the early 2000s, Microsoft Internet Explorer became the first web browser to fully support the CSS structure. In stride, the concept of intelligent web was introduced with the advent of JavaScript. Now designers could animate content without flash and perform a complex computation of data. The use of drop-down menus and forms also became very popular. These forms allowed internet users to generate content online, create personal profiles and upload pictures.
In the mid 2000s, the semantic web was born. This movement primary allows machines and computers to understand website pages as well as human do. This was made possible by inserting computer readable Meta tags about pages and their relation to one another through technologies such as XML, TURTLE and N-TRIPLES.
The last decade was marked by the advent of web 2.0 with some major updates. The web became more and more interactive, and web applications began to expand. Now web content can refresh itself without having the entire page reloaded. The attention is now geared toward web content (articles, Press Releases, graphics and videos) instead of just selling products online. And HTML 5 was introduced as an alternative to Flash and graphics.
Mobile Web The New Trend
A recent study showed that by 2014, mobile device sales will exceed desktop sales. More and more web designers are converting their website to a responsive version for users on the go. The new standard is gearing towards tall and skinny websites, rather than short and wide lay-outs. The navigation menu is significantly reduced to the most important links. Nowadays, mobile sites are used for various purposes, such as location detection, GPS tracking, etc. and the data is offer services, such mobile coupons, local restaurant reviews, etc. Another recent study stated that two-thirds of cell phone users say they access the web/email from their device.
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Search Engine Optimization Training - Pros and Cons of SEO Training
SEO is an important part of getting traffic to any website. You can get SEO training which is important to succeed online by driving traffic to your site and getting sales. When effective SEO techniques are applied your site can achieve high rankings in various search engines like Google, Yahoo, Bing etc. When people search for information online on the subject related to your site they can find your site easily and this would improve your chances of getting high quality targeted traffic from various search engines (SE). SEO is vital for success of any website by getting traffic and improving sales.
SEO is not a skill and requires consistent effort to get the required results. If you are serious about your online business you should certainly get search engine optimization training. This will ensure you learn all the techniques required to get your site ranked high in search engines and drive high targeted traffic to your site.
There are multiple benefits of a formal SEO training, but the most important benefit is that you will learn vital SEO techniques which will help you get your site ranked highly in search engines and turn it into an authority site in your niche. You should just be prepared to keep learning and working on your SEO campaign as it's a continuous process. When you enroll for SEO training you will gain valuable knowledge which will assist you with planning the SEO campaigns for your website.
SEO training also has a few disadvantages associated with it. One of the major drawbacks of SEO training is that it can be expensive so everyone cannot afford to get this training and learn about SEO. Another disadvantage of this training is that SEO techniques change frequently so the knowledge you gain through the training may not be good for long and you need to keep updating your knowledge about all the latest trends of SEO regularly.
You should get your SEO training only from an experienced search engine specialist as they will teach you the latest search engine techniques which would be most effective and provide great results. If you learn SEO from people who don't update their training programs frequently it may result in learning techniques which have become obsolete and lost their effectiveness. However, most SEO training courses cover effective SEO techniques which can be highly beneficial.
Some people prefer getting books or EBooks on SEO instead of getting SEO training. Many of these books and EBooks are really good and help you learn effective SEO techniques which you would have otherwise learned in a training course. You just need to remember that the SEO techniques discussed in these books can become outdated quickly as SEO is a continuous process which keeps updating regularly. SEO training from an experienced search engine specialist is the best way to learn the best and most effective SEO techniques. Learn the latest SEO tips and techniques through training and achieve online success by improving your site's search engine rankings and driving traffic to your site.
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TOP SEO Mistakes - Top SEO Website Errors
Are you using the right keywords to optimize your website?
In many cases websites are optimized for the wrong SEO keywords. You need to do the research to find out what SEO keyword phrases people actually use to search for businesses in your particular field. In many cases you will discover that SEO keyword phrases that you thought were important are in fact rarely searched for; the opposite is also true.
How well does your website show up well in Google, Yahoo, Ask and Bing?
You should test the effect of searching for your SEO keywords on a regular basis in all the major search engines. Your website position in the search engines will fluctuate and needs regular monitoring.
Website Title - The single most important onsite SEO factor.
The web page title is very important. It should be relevant, the correct length and different on every page within the website. It is surprising how often we see inappropriate web page titles, no titles at all or a title that says something stupid like "HOME' or in the case of really lazy website designers 'TITLE GOES HERE'. Use a different title for each page within your website. Remember that search engines list pages, not websites, so each page is a fresh SEO opportunity.
Website Description.
Tell Google what your page is about. As with the web page title, in many cases the Description is missing or incorrectly used.
Website SEO Keywords.
While many search engines no longer use Keyword Meta tags, some still do, and they should accurately reflect page content, but you must be careful not to use too many of them.
Broken links will harm your SEO efforts.
This is the number one error that we find when auditing websites. You click on a link within the website and you see an error message telling you that the page cannot be found. This delivers a very unprofessional image to people visiting your website. It is likely that Google will also mark you down in the search engine rankings, as Google expects technically perfect websites. There is no excuse for broken links within a website. Broken image links are also a common error found within websites. Instead of a picture being displayed you will see a broken image logo. Again this is easily checked for by professional website designers and there is no reason for a website to have broken image links.
Picture only websites are disastrous for SEO.
Sometimes you will visit a website that appears to be displaying the usual mixture of text and pictures, but on closer inspection, even the text is actually contained within a picture. If there is no real text displayed within a website, Google has no clue what the website is about and the website will feature very poorly in the search engine results. There are ways to partly fix this, using what are called 'Alt' tags, used in combination with the website title and description, but as a rule your website should contain lots of relevant text. This is what Google likes!
No relevant SEO keywords in a page.
If your website content fails to mention your product or service, it is not surprising that your website ranks poorly within Google. There are lots of tricks relating to where you place your keywords on a page and that is what we excel at. Simply stuffing a page with keywords will not achieve the desired result, and may even hurt your listing within Google, as it may interpret too many keywords as an attempt to spam the search engine listings. Google takes a very dim view of attempts to spam it.
Number of back links
A very important SEO factor. Do you know how many other websites link to your website? Google does. The more links to your website, the better. Also the quality and source of the links is important to Google. If you suddenly gain hundreds of links overnight, this can trip the spam alert at the search engines and you can end up in a worse position within the search engines than before you started any SEO activities on your website.
Google Page Rank.
Do you know what your Google Page Rank number is? In fact do you know what the Google Page Rank means? Google rates all sites using hundreds of different criteria and comes up with a number for your website. 0 is bad while 10 is the highest value. The higher the Page Rank the more likely that your website will show up higher within the Google search engine results. Many websites we audit have a page rank of 0 or 1, which is not good! Install the Google toolbar to view your website's PageRank.
Alt tags.
Great for your website's SEO. Alt tags (short for Alternative tags) are a way of telling Google what a picture is about. As far as Google is concerned a picture is just a picture. Google does not know what a picture is about, unless you specifically tell Google using an Alt tag. It is amazing how few website designers go to the bother of using alt tags, which is a pity, as proper use of alt tags can have a big influence on your listing within the Google search engine results.
Ease of Navigation and menu issues.
Many websites are hard to navigate. This means that it may be difficult to move from page to page, or back to the home page. This is such an important aspect for your website visitors and it is a shame that we see so many poorly constructed menu systems. Google may also find it hard to navigate your website and categorize each webpage which can harm your SEO efforts.
Spell checking and grammatical issues.
It is vital that you check the spelling within your website. The correct use of grammar is also important. If your website is full of these types of errors, it gives a poor impression. Your company looks unprofessional. Correct spelling is also important for Google.
Flash and java issues.
If your website uses flash or java to enable website navigation, make sure that you use the technology carefully as you may find that some search engines are unable to follow the links and as a result will not list most of your website pages within their search engine listings.
Google Analytics.
This is a free tool from Google that allows you to analyze visitors to your website and track how they interact with your website. Has your website been enabled to show Google analytics data? If not you are missing out on a vital source of information about your website.
Heading tags.
Proper use of heading tags within your HTML code can play a vital role in onsite keyword SEO. Many websites we audit are completely devoid of any heading tags. Try and use 2 or 3 levels of headers.
Open Directory Project.
Did you know that a submission to the Open Directory Project is one of the most valuable links you can get in terms of your website's SEO? They reject most sites and only accept sites that are technically near perfect and contain high quality information, presented through a professionally designed interface that is easy to navigate.
How many pages of your website are indexed in Google?
Do you know how to see exactly how many pages that make up your website are listed within Google? You would expect Google to know about your home page, but the more pages within your website that Google knows about, the better. For example a large website promoted by us, has 10,300 pages listed within Google.
W3C validation.
W3C is an organization that sets website standards. Do you know if your website passes W3C validation?
File names.
The name of a file can be a valuable clue to Google, as to what the file contains. For instance if you have a picture of a motor car and the picture file is called 0001.JPG this does not tell Google anything. On the other hand if the file was called CARS-FOR-SALE-IN-PERTH.JPG, then this can help considerably with your website SEO. The same principle applies to the naming of all files and folders within your website.
PDF file size Issues.
If you use PDF files, there are many ways of reducing the size of the final PDF file. The larger the file size the slower the PDF file will load on the screen or download to a hard disk.
Do all the major search engines know about your website?
Remember that apart from Google there are a few other search engines that your website should be listed in, such as Yahoo, Bing and Ask.
Flash file sizes.
The larger the size of your flash file, the longer it will take to load. Many sites use flash banners that have enormous file sizes. This can be very frustrating for your visitors.
Google Places page.
This is a fantastic way of getting your website listed in the local service or products section within the Google results. The majority of websites do not use this feature at all and many of those that do use it do not take full advantage of the SEO opportunities afforded by the Google Places feature.
Flash or graphical intro pages.
How often have you visited a website to be greeted by a meter that tells you a flash introduction screen is loading, which often seem to take forever to load and once they do load actually display little relevant information. If you are lucky you can click on a 'skip intro' button. Do not use intro pages as they just annoy website visitors and can harm your website SEO.
Text used within links (anchor text).
The correct use of keyword text within a hyperlink can play a significant part in your on-page keyword SEO strategy. In many cases this SEO opportunity is wasted when the hyperlink contains words such as 'click here'.
Home page file size.
Do you know the combined file size of your home page? By combined, I mean not just the HTML page itself, but all the associated graphic, CSS and flash files. The longer a page takes to load, the more likely a visitor will click on the Back button and visit a different website.
Java issues.
If a visitor to your website has disabled Java in their local browser, how will this affect your website? Will the menu systems still work? If you must use Java, at least have an alternate menus system that visitors can use. Search engines may have difficulty following some types of Java based menu systems.
Do not use hidden text to try and trick the search engines.
Everyone knows that having keywords on your web page is important as far as SEO is concerned. A very old trick is to have lists of your keywords repeated over and over at the bottom of the page, formatted to display in white text on a white background. Google hates this type of spamming and is on the lookout for it. Far from improving your website's position with the Google Search Engines results, you could find that your website gets severely penalized by Google. Do not try spamming Google, they will find out!
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Learn the Truth about Your Web Design Company by Its Portfolio
When you start building your online business and search for a web design company that will implement all your needs for the web site you must understand that it is a very serious step because you are entrusting your business along with its reputation and future.
That's why it's very important to make the right choice.
There are several factors that must define your choice, and one of them is portfolio of previous web design works the company has done. It can tell you more than all words and promises, just be attentive and try to analyze. I will tell you what you must pay attention to:
1) Presence of portfolio
Yes, it seems to be obvious that web design company must have own web site with portfolio of previous works. But don't be astonished too much when you see one without it. There can be various reasons for this but I wouldn't recommend you to tempt fate. Portfolio is like a "face" and it's pride of web design company, it must be full, substantial, and routinely updated...and IT MUST BE!
2) Total number of works
This can tell you much however there is no standard number that will guarantee you are going to deal with web design guru. Yes, 50 successfully finished projects is better than 5, but their quality is also important. Compare the number with period of time during which the company operates in the market and calculate average number of projects per year, month, or week. Remember that average web site design takes 2-4 weeks to be finished.
What this information can give you? Firstly, you can see that the company has got enough expertise. Then this shows that it has stable flow of works, adjusted schedule of development process, and enough staff to perform it, so if you commit your web site design to the company you can be sure that the work won't be for them like a bolt from the blue or well-paid but not feasible overloading.
3) Type of works
Look attentively at each work in the portfolio. How many projects are similar to the one you need by type of site, technology used, industry, and look and feel?
At least 2-3? Good!
More than 5? Excellent!!
None? There can be a reason for this - owner didn't want to make it published, or web site is no more live - so if all other works show professionalism and expertise, you should ask the
company if they have ever done the task you need.
If you need any particular technology to be used for your web site implementation it's more than necessary to see examples how the web design company worked with it. However sometimes it happens if the technology is not common used and very popular that the web design company hasn't had chance to work with it for commercial purpose but it might be used for internal projects development, so you will loose nothing if ask the company to show you some examples if they exist.
If you need a web site for exact business, for example dating site or real estate site, it's also better to view such previous works in the portfolio because there are can be specific features and it's better to make sure that the web design company is experienced with them. Also some web design companies make demo packages that also can show you the abilities and experience.
4) Quality of works
Learn carefully each live site (or the ones which are similar to the site you need). How long does it take to load the site home page?
A few seconds? Great, the web designer knows how to optimize images.
A few minutes? It's normal if this is a Flash site because usually the whole site is loaded at one time, not only the home page; or it's a Flash intro which goes ahead entering the site
and also can load longer because of movie and sound.
But if a simple HTML web site loads more than 2-3 minutes and you can't see all images or they are shown partially, you must be watchful. Check another HTML sites from the portfolio - if they are also loading for ages, it's better to search for another web design company because this one is not professional.
All of the aforesaid is correct only if bandwidth of your Internet connection is normal and usually you don't have problems with loading web sites.
Test the site for user-friendly navigation, pay attention to colors combination, and estimate general impression from the site - all this must reflect professional work. But sometimes a web design company is forced to design a site strictly according to the customer's wishes, so if the customer lacks for good taste the site also looks tasteless. There can one or two such sites in the portfolio, but not all!
5) Happy owners
Web design business is a highly competitive area and as in any business there are honest and dishonest players. Sometimes it happens that you see the same site in portfolio of two different web design companies and it's difficult to find the truth to which of them the work really belongs. Some quirky companies place cheap templates in their portfolio with fake owners' contact info.
That's why it's very important to know real references of real owners of the web sites the web design company has made. Ideally this info must be accessible on the web design company site under Portfolio, Testimonials, or Clients sections. Try to contact ALL of the persons listed there and compare their opinions. You may get to know some interesting facts.
6) Own site of web design company
And finally compare the own site of the web design company to web sites presented in its portfolio. Are they similar by quality, technology used, and overall feeling? If the works from the portfolio look much poorer than the own site this can mean that the own site was ordered from another web design company, more professional. Yes, it happens sometimes in web design business that start-up amateur company commits its web site design to "older" professionals. In such case you better to continue searching for another web design company.
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SEO Outsourcing Helps Improve Search Engine Visibility
SEO outsourcing helps improve search engine visibility with SEO companies coordinating the various elements that go into creating a successful and evolving search engine optimization strategy.
Search engine optimization is a tricky thing to master. There are many aspects involved in SEO. It's about getting on top of the search rankings for sure, but it requires the coordination of various disciplines to bring about the desired results. In other words, businesses need to maintain a separate department for SEO which could prove resource straining for small and medium sized businesses. For such companies it would make more sense to outsource SEO.
Various Elements of SEO Outsourcing Services
SEO outsourcing is offered by professional SEO companies that have vast experience in SEO and have helped many organizations scale the heights of success. Professional SEO services offered by reliable and efficient SEO companies cover many areas including the following:
• Search engine ranking
• Social media optimization
• PPC marketing
• Email campaigns
• Other comprehensive Internet marketing means
• Link building
• Conversion optimization
• E-commerce
• Bounce rate reduction
Depending on your specific business requirements, your business needs all these solutions in order to have a website that helps you gain more earnings and fulfill your long term goals. Comprehensive SEO outsourcing can ensure efficient handling of these tasks.
User search trends evolve and so do search engine algorithms. A successful SEO strategy is one that evolves according to these changes. The experts at the SEO company are prepared for these, sometimes gradual or sometimes sudden, changes. A small slip-up in the overall rankings could give your rivals a significant advantage.
Examples of the SEO Company's Expertise
Keyword Selection
The major factor that affects rankings is still keywords. Choosing the keywords to optimize the content of your website requires research. Professional SEO services are provided on the basis of constant research carried out by the SEO experts using innovative technologies. Keyword tracking tools are one of them. Not only should keywords be selected that are instinctively searched by users, but also those that have not been exploited much by competitors.
Once the competitive keywords are decided upon, which will really help improve your search rankings performance, they are judiciously added to the content for which trained SEO copywriters are employed by the SEO company.
Social Media Presence
Likewise, SEO outsourcing helps in giving your business a significant presence in the social media platforms. The SEO company can plan the necessary strategies to help increase your followers and friend circles in Facebook, Google+, Twitter, Linked In and other networks. The more the followers, the greater is the likelihood of people knowing about your business and clicking the links to your site. Social media experts of SEO companies know how to keep the interest in your social media profile high. The same applies for blogs on Blogger and other blog sites as well as article submissions.
These are some of the ways how affordable search engine optimization services make the difference for your business. SEO outsourcing helps improve search engine visibility through various means.
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SEO Training Courses: Taking Your Business To The Next Level
Today, website owners and web developers are realizing the importance of SEO training courses. The truth is, if you want to drive more traffic to your website, you need to learn how to properly optimize your site. In order to do this, you must be fully equipped with the latest SEO techniques and information that will guide you along the way.
The Importance of SEO
There has been an increasing number of websites you can find online. With this, the competition to get on top of search engines is getting tougher. A lot of website owners are doing their best in order to increase their site's traffic.
Search engine optimization, also known as SEO, plays an important role in driving more traffic to a particular website. SEO is considered to be a complex subject but with ample knowledge and skills, anyone can properly optimize a website. To effectively optimize a website, you need to learn the basics of SEO and everything you need to know about it.
Why Take SEO Training Courses?
Latest SEO Information and Techniques - If you want to become knowledgeable about SEO, you can find a lot of resources online for free. However, you cannot fully rely on these resources because they could be outdated ones. With this, taking an SEO course is the best option you can do. You'll be ensured that with a course on SEO, you'll only get the latest SEO strategies and information.
Personalized Training - One of the best things about taking a course on SEO is the opportunity of obtaining a personalized training in which you are guided with a step by step learning.
Less Expensive Than Hiring An SEO Company - Today, there are a lot of websites which hire an SEO company to help them reach the peak of success. However, opting for this kind of option can be quite expensive. With a good SEO training, you are ensured with a personalized training at an affordable price.
A Deeper Understanding About SEO - When you want to learn more about SEO, you can always do a self-study by doing a research online. However, SEO is full of technical terms which you are not yet familiar about. By taking SEO training courses, you'll be able to grasp a deeper understanding about what SEO is all about. A course on SEO will definitely guide you along the way.
If you own a website, it is indeed beneficial to take an SEO training course for you to be well-informed of the latest SEO techniques and information. This way, you will be able to know how to effectively optimize your website. Knowing the most effective SEO strategies can be your edge among other website owners. If you are looking for a reliable SEO course, there are a lot of SEO training courses you can find online. With this, you'll be able to find a reliable SEO training course to answer your needs.
Whether you run a small business or a huge company, it is always beneficial to take SEO training courses.
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SEO Training Courses - What You Need To Know
If you own a website, you must be able to know the advantages of obtaining SEO training courses to help you take your business to the next level.
Search engine optimization is indeed important for every website owner or web developer. With this, knowing the latest SEO techniques and information is also a must. You cannot simply expect an overnight success if you own a website, which is why you really need to become knowledgeable about SEO.
The Importance Of SEO Training Courses
A lot of website owners and web developers know the basics of SEO but it is always a continuous process. Ample knowledge and skills about search engine optimization is very important. In order to drive more traffic to your website, you must know the proper way of optimizing your site. The truth is, you can find various resources online. These resources can be in a form of video tutorials and pdf files - and you can get them online for free. However, getting resources online for free cannot assure you of obtaining up-to-date information and training. What you can find online for free might already be an outdated information regarding SEO. One must realize that in SEO, information and techniques are usually updated from time to time. In other words, the SEO techniques and information you knew last year might not be useful anymore. This reason alone is enough for you to consider taking up an SEO training course.
The Advantages Of SEO Training Courses
Easy and Fast learning - One of the advantages of taking up an SEO training course is the convenience it offers. You don't need to spend too much time looking for helpful resources because these will be provided to you during the training. It is considered an easy way of learning SEO because you can learn effective SEO strategies from the comforts of your home or office.
It Helps You Save Money - There are companies or websites which hire an SEO expert just to get more traffic to their website. However, hiring a professional can be quite expensive. With this, taking an SEO training course will really help you save money while learning how to do SEO all by yourself.
Get The Latest SEO Techniques and Information - This is probably one of the best advantages of taking a course on SEO. By taking a course on SEO, you will be able to obtain the latest SEO techniques and information that will really help you along the way.
Finding The Best SEO Training Courses
Now that the competition among websites is getting tougher, it is really a must to take an SEO training course. However, you might be asking as to how you can find reliable SEO professionals who can give you a step by step approach to obtain what you need to learn.
The good thing is, today you can find various websites or companies which offer great SEO training courses at reasonable prices. You can search online for wide choices of SEO professionals or institutes. This way, it will be faster and easier for you to learn the latest techniques and information about SEO.
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How Do I Get Visitors to My Site? (The Truth About SEO)
Think of your site as a physical location. How would you get people to come and see you? Direct mail, newspapers, magazines, radio, TV, word of mouth, flyers, business cards, T-shirts, packaging, FaceBook, Twitter, email campaigns, banner ads on websites - traditional advertising works for websites too.
Then there are those methods you can only use for websites: click through advertising and search engine optimization (SEO). Click through advertising costs either by the ad, like traditional advertising, or by the click - each time someone clicks on your ad to get to your site, you pay. As with other advertising channels, the more people who are known to view the page where your ad resides, the more you pay. Ads can appear on various web sites, or at the top of search engine pages. The most popular pay per click app is Google AdWords. Click through advertising may be a good option for you.
This article will focus on the other online only method: Search Engine Optimization (SEO). SEO is all about getting your site to the top of the list when someone does a search in Google, Bing/Yahoo or another search engine.
Watch out for Snake Oil
Many claim that search engine optimization (getting your site to the top of that list) is science or magic or some other sort of mystery that only a few very special people have the brains to understand. - NOT TRUE! Effective search engine optimization is a lot of work. And it does take some technical knowledge. But the basics are just that - basic.
The purpose of this article is to demystify SEO so that you can select an honest SEO firm. Or if you have a bit of tech savvy you can see that it's not impossible for you to do on your own. And even for those of you who love to browse, but aren't so comfortable with the technical details, there is a lot of the SEO job that you are more qualified to do (or at least supervise) than any SEO firm.
How much SEO do you need?
Is your site for your school and everybody who will ever want to find it on Google already knows it exists and will look it up by typing in "Peoria Middle School"? Then you need just the tiniest bit of SEO.
Is your site for your family car dealership and the tri-state area sees Uncle Joe on TV every spring hopping up and down in a bunny suit inviting "y'all" to "come on down to the Kalamazoo Kia Kangaroo Sale"? Yours is not the only car dealer in town and when people search for car dealers they will probably type in something like "Kalamazoo cars" rather than "Kalamazoo Kia", although if they really like Uncle Joe's bunny suit, well you never can tell. This situation calls for a little SEO.
Is your business is entirely online? Say you sell remanufactured camera parts that you refurbish in your garage nights and weekends. Then pull out all the stops. You need lots of SEO.
Put Yourself in Google's Shoes
Look at SEO from the perspective of the search engines. What's their objective? The same as yours: lots of visitors. How do they attract all these visitors? They put the most useful sites at the top of the search results list. How do they decide which sites are most useful? They look for the most popular ones.
That's right. SEO is not rocket science. It's a popularity contest.
So then, how do you make your site more popular? First let's define popularity in search terms - links from other sites to your site. Think high school. Popularity equals friends. So you want lots of friends, and not just any friends, you want popular friends. But well, when push comes to shove, not so popular friends are better than no friends at all. Translation - friends equals links and you want lots of links, but not just any links. You want links from sites that have lots of other sites linking to them. And those sites should have lots of sites linking to them and so on and so on and so on. A link from CNN.com is going to get you a lot more popularity points than a link from your local newspaper website. But then a hundred links from so-so sites might be better than one link from CNN. It's hard to tell.
And that's where the mystery/science SEO legend takes hold. The search engines are not going to tell you exactly how they rank pages. If they gave away all their secrets the cheaters would fake everything necessary to get to the top of the list.
There is a subculture of SEO gurus who spend their entire lives trying to unravel the precise algorithms the major search engines use to rank pages. And then they figure out how to use that information to their advantage. It's a trial and error process. Eventually they get sites to rank high. Then the major search engines catch on and tweak things a bit so the SEO gurus have to start over again. It's a never ending game of tug of war.
Not all these gurus are bad guys. Most are honest business people working to get the edge on the competition. But how much careful tweaking does your site really need? And how much money do you want to spend? It's one of those diminishing returns things. Up to a point spending more time and money will yield a greater and greater ranking, and then, boom, a huge amount more will yield almost nothing.
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