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digitalmarktingsworld · 4 months

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How Brand Shahrukh made Pathaan a massive hit

As per reports, the movie has already entered the Rs 1000 crores club. Not only is it an excellent performance, the movie can also teach the modern marketers a lesson or two.

Shahrukh Khan has ruled the industry for the better part of 3 decades now. He started his movie career in 1992 with “Deewana”. After that the star has consistently delivered critical as well as commercial successes such as Kal Ho Na Ho, Kuch Kuch Hota Hai, Swades, Chak De India and many more.

However his recent run at the Box office had been far from successful. Shahrukh had acted in a variety of roles in movies such as Fan, Jab Harry Met Sejal, Raees etc. None of these movies excelled the expectations and many wondered if the “King of Romance” had lost his charm. After a wait of nearly 4 years, SRK finally returned to the theaters with the multi-starrer action movie “Pathaan”. The movie has been an iconic success and has been reported to be the highest grossing hindi film in the history of cinema.

A close study reveals that strategic marketing played a huge role in the film’s success. We tried to analyze the marketing tactics used by the Yash Raj Productions and learnt some interesting lessons. Here are some of them:

Brand Shahrukh

Even though the megastar was missing from the big screen for 4 years, his brand value remained steady as ever. According to a celebrity brand report, SRK’s brand value stood at $46.3 million in 2021. Shahrukh was seen regularly in advertisements, cricket games and other events. Srk also has a strong online presence with around 35.9 Million followers on Instagram 43 Million followers on Twitter. The organic marketing that was done by his fans was of great help to the movie and created a substantial buzz.

No more interviews

Bollywood actors would generally stick to tried and tested ways of marketing. This could include promoting their movies on TV shows such as Kaun Banega Crorepati, Comedy Nights with Kapil Sharma etc. However, we find a different tactic being adopted in recent times. Movies such as Pathaan, Drishyam 2 etc have not asked their stars to give any interviews to media persons. Instead, they have focussed on small teasers and songs to create the hype for the movie.

SRK’s new avatar was used

Everyone is used to seeing Shahrukh as the romantic hero. That is why we were all taken aback when pictures were released of a topless Shahrukh Khan flexing his ripped physique. His beard and long hair also added to the hype for the movie. The look was used in a carefully curated manner. For example Shahrukh flaunted the same look in the new action packed ad for Thumbs-Up. All this created an excitement amongst the viewers who could not wait to catch this new avatar.

The advantages of multi-starrer films

One of the biggest advantages of having a multi-starrer film is that you can leverage the marketing positions of other stars as well. This is exactly what Yash Raj Productions did with Deepika Padukone and John Abraham. Both these stars did multiple appearances and kept the buzz high. In addition to this many other bollywood stars such as Anil Kapoor, Riteish Deshmukh, Salman Khan also promoted the movie on their social media platforms.

New content

Shahrukh is famous for his razor sharp wit. The marketing team of Yash Raj used this to their full advantage by starting the hashtag AskSRK. Excited fans could send Shahrukh their questions and he would answer the selected ones. This created excitement and at the same time helped Shahrukh interact with his fans directly. It also made for really fresh and interesting content.

Conclusion

It is good to see that Bollywood has beaten the commercial effects of the pandemic. With the help of clever marketing strategies, Pathaan has managed to become the highest grossing hindi film in the history of cinema. Do you also have a business that needs marketing help? Then take the help of the best digital marketing agency- Webeasts.

#social media marketing agencies #social media agency in delhi"

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digitalmarktingsworld · 4 months

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Unlock the full potential of your online presence with Webeasts, the leading PPC company in Delhi. Our team of expert PPC professionals is dedicated to crafting targeted and result-driven Pay-Per-Click campaigns tailored to your business goals. As your trusted PPC partner, we leverage cutting-edge strategies to ensure your brand stands out in the competitive digital landscape. Drive quality traffic, boost conversions, and achieve a higher return on investment with Webeasts – your go-to PPC experts in Delhi. Elevate your online advertising game and experience unparalleled success with our top-notch PPC services

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digitalmarktingsworld · 5 months

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Snapchat’s Unique AI Chatbot Feature, ‘My AI’ – Be Transformed by the Power of Artificial Intelligence

In 2020, Artificial Intelligence (AI) has become more accessible than ever before. It’s being integrated into various aspects of our daily lives and many businesses are using it to streamline their workflow. One company that has taken full advantage of this technology is Snapchat, with the launch of its brand new AI Chatbot Feature, ‘My AI’. With its user-friendly interface and wide range of features, My AI offers an exciting way to be transformed by the power of artificial intelligence.

Snapchat has been at the forefront of social media innovation, constantly pushing the boundaries to offer new and exciting experiences for its users. One of its latest additions is the ‘My AI’ Chatbot, which brings the power of artificial intelligence right to the fingertips of Snapchat users. This exciting new feature enables users to engage with a digital assistant, which can provide everything from news updates, to scheduling reminders, and even personalized shopping recommendations. By utilizing cutting-edge machine learning technology, the ‘My AI’ Chatbot is able to learn and adapt to each user’s unique preferences, creating a highly personalized and engaging experience. Whether you’re looking to streamline your daily routine or simply have some fun, the ‘My AI’ Chatbot is a must-try for any Snapchat user.

What is the Snapchat ‘My AI’ Chatbot?

The Snapchat ‘My AI’ Chatbot is an intelligent virtual assistant that uses artificial intelligence algorithms to interact with users on the platform. It is designed to understand and respond to natural language queries, providing personalized recommendations, information, and entertainment. The ‘My AI’ Chatbot leverages the vast amount of data available on Snapchat, including user preferences, interests, and behaviors, to deliver tailored content and services.

How does the Snapchat ‘My AI’ Chatbot work?

The ‘My AI’ Chatbot on Snapchat utilizes advanced natural language processing (NLP) algorithms to understand user inputs. It analyzes the context, intent, and sentiment behind the messages to provide accurate and relevant responses. The Chatbot is constantly learning and improving its capabilities through machine learning, enabling it to adapt to individual user preferences and deliver personalized content recommendations.

Using the Snapchat ‘My AI’ Chatbot:

Discovering the ‘My AI’ Chatbot:

To access the ‘My AI’ Chatbot, simply open the Snapchat app and swipe right to reach the Chat screen. In the search bar, type “My AI” and select the ‘My AI’ Chatbot from the list of available contacts. Once selected, you can start interacting with the Chatbot by sending messages or voice commands.

Personalized Recommendations:

The ‘My AI’ Chatbot can offer personalized recommendations based on your interests and preferences. For example, if you’re looking for movie suggestions, you can ask the Chatbot for recommendations based on specific genres or actors. It can also provide recommendations for restaurants, music, books, and more.

Entertainment and Information:

The Chatbot can provide entertainment by offering trivia, quizzes, jokes, and fun facts. Additionally, it can provide up-to-date information on news, weather, sports scores, and other topics of interest. You can stay informed and entertained without leaving the Snapchat app.

Interactive Conversations:

Engaging in interactive conversations with the Chatbot can be a fun experience. It can simulate conversations with famous personalities, fictional characters, or even other Chatbot personas. This feature adds an element of entertainment and allows users to have engaging dialogues within the Snapchat environment.

Third-party Integrations:

Snapchat’s ‘My AI’ Chatbot has the potential to integrate with third-party services, allowing users to perform various tasks without leaving the app. For example, you may be able to order food, book tickets, make reservations, or access customer support for partner businesses directly through the Chatbot.

Conclusion:

The Snapchat ‘My AI’ Chatbot is an exciting addition to the Snapchat platform, bringing the power of artificial intelligence and personalized recommendations to users’ fingertips. By leveraging advanced natural language processing algorithms, it can understand user inputs and provide accurate and relevant responses. With features like personalized recommendations, entertainment, information, and interactive conversations, the Chatbot enhances the Snapchat experience and keeps users engaged within the app. As Snapchat continues to innovate and expand its offerings, the ‘My AI’ Chatbot stands as a testament to the platform’s commitment to providing unique and interactive experiences to its users.

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digitalmarktingsworld · 5 months

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Building an Effective Landing Page: Best Practices

In today’s fast-paced digital landscape, where attention spans are shorter than ever, and competition is fierce, crafting an effective landing page has become a vital component of any successful digital marketing strategy. A well-designed landing page can be a powerful tool for capturing leads, driving conversions, and establishing a robust online presence. In this blog by Webeasts, the best digital marketing company, we will delve deeper into the best practices for building a compelling landing page that attracts visitors and converts them into valuable customers. Whether you’re a startup, small business, or large enterprise, following these guidelines will help you optimize your landing pages for maximum impact.

Let’s begin your digital marketing journey!

Understanding the Importance of Landing Pages!

Landing pages are standalone web pages explicitly created for targeted marketing campaigns. They offer visitors a focused experience by presenting a clear call to action (CTA) and eliminating distractions. A well-optimized landing page can increase customer engagement, generate leads, and ultimately enhance your business’s bottom line. You can also contact Webeasts, the best digital marketing agency that recognizes the significance of landing pages in driving conversions for your business.

Establishing Clear Objectives!

Before embarking on the design process, defining your landing page objectives is crucial. Are you seeking to gather user information, promote a product or service, or encourage visitors to sign up for a newsletter? Defining your goals will enable you to craft a focused and compelling message that resonates with your target audience. If you are looking for experts to design and develop your website exactly the way a customer would love to shop, then look no further than Webeasts, a leading website development company that emphasizes the importance of a well-developed and functional website that aligns your landing page objectives with your broader marketing strategy.

Crafting a Compelling Headline and Subheadline!

The headline and subheadline are the first elements visitors encounter on your landing page. They should be concise, captivating, and effectively communicate the value proposition of your product or service. Use action-oriented language to highlight the benefits to attract attention and entice visitors to continue reading. If your website does not have quality and valuable content, then it will not help you earn a single penny; you can take help from Webeasts, a top-notch copywriting agency, because it understands the power of impactful copywriting in capturing the interest of potential customers.

Engaging Visuals and Design!

Visual elements play a crucial role in creating an engaging landing page. High-quality images, videos, and graphics can captivate visitors and effectively convey your message. Use relevant visuals to support your content and create a visually appealing and professional design. Webeasts, a leading graphic design agency, boasts skilled designers who understand the essence of visual storytelling in enhancing user experience.

Focused and Persuasive Content!

The content on your landing page should be clear, concise, and persuasive. Use bullet points, short paragraphs, and subheadings to improve readability. Clearly communicate the unique selling points of your product or service, highlighting the benefits customers will gain by taking the desired action. You can also join hands with Webeasts, a top-rated content writing agency specializing in creating compelling content that compels visitors to take the next step.

Implementing a Strong Call to Action (CTA)!

A solid and prominent CTA is the key to driving conversions on your landing page. Use actionable and enticing language in your CTA button or form to encourage visitors to take the desired action. Ensure the CTA stands out visually and is strategically placed on the page. Webeasts, the best digital marketing agency, emphasizes testing different CTAs to optimize performance.

Building Trust with Social Proof!

Including social proof elements such as customer testimonials, case studies, or client logos can significantly enhance the credibility of your landing page. Demonstrating that others have benefited from your product or service helps build trust and confidence in potential customers. Webeasts, a trusted digital marketing agency, recognizes the power of social proof in influencing purchasing decisions. You can connect with us today.

Optimizing for Mobile Devices!

With the increasing use of smartphones and tablets, there is a massive demand for optimizing your website for these intelligent gadgets. According to reports, millions of users own a smartphone and can access your brand website in just the size of a palm. Therefore it is crucial to design a mobile-friendly website; you can get in touch with Webeasts, the best website design and development company for your brand, to touch the right target audience in their comfort zone.

Conclusion

Crafting an effective landing page requires a combination of strategic thinking, persuasive copywriting, and appealing design. Webeasts, the best digital marketing agency, provides comprehensive services encompassing website development, content writing, and digital marketing. By following the best practices outlined in this blog, you can create landing pages that engage your audience, drive conversions, and boost your business’s success in the online landscape. Remember, a well-designed landing page is an invaluable asset in your digital marketing toolkit.

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