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Green Cross Alcohol

Green Cross Product, GREEN CROSS ALCOHOL 70% SOLUTION

The Green Cross Advertisement, what is it all about? what's its's purpose?

The Advertisement is about Green Cross Alcohol being the one of the best alcohols out there. The 30 Second Video stated that it can kill numerous amounts of bacteria. Mainly, the product shown is used for disinfection, sterilization, relief of prickly heat, insect bites, hygienic purposes, after shave and general antiseptic. Improving hygiene habits and protecting the health of generations.

Purpose of Green Cross making these products.

Green Cross is on a mission to improve hygiene habits for everyone to enjoy healthier lives. Introduced over 60 years ago, Green Cross continues to provide products that help protect the health of millions of consumers daily. Green Cross Alcohol provides every day, accessible disinfecting with its range of isopropyl based rubbing alcohols. 99.9% effective against bacteria and viruses. Green Cross Alcohol also has moisturizer to prevent skin dryness. While outbreaks of diseases like SARS, avian flu, swine flu, AH1N1and MERS-COV have taken over headlines in recent years, we should be just as wary about the everyday viruses and bacteria that we encounter.

The common cold, for instance, can keep you from maximum performance at work. Diarrhea, caused by the rotavirus, remains a top killer for young children. Dengue fever, likewise, claims live every year. Introduced over 60 years ago, Green Cross continues to provide products that help protect the health of millions of consumers daily. From the initial line up of rubbing alcohol, Green Cross has expanded its range to include sanitizing gels, insect repellents, and bath soaps.

About the advertisement.

a. What is the advertisement all about?

It's all about how good and effective their product is which is the alcohol, and claims that it is one of the best if not the best alcohol products in the industry. Additionally, they stated that it can fight numerous bacterias that causes diseases.

b. Who are the intended audience?

The intended audience for this are the citizens themselves. As stated in the purpose of them making these kind of products, they intend to help millions of consumers of their products in the daily. Another reason is that germs and bacterias can be all over the place, everyone would be using this product as it is one of the ways to prevent them.

c. Were the products advertised to the target audience necessarily good for them?

Yes, the product is good for them as long as they prevent this product from consumption as it is not intended for consumption. The intention of this product is to prevent you from viruses and bacterias.

d. Are there any forms of Media Manipulation present in the ads? If yes, what is it and why do you think so. If no, discuss how the ad managed to capture the attention of the viewers.

There is a form of manipulation when they said it's the best, when it's truly not. There are many other competition when it comes to the hygiene products. To be fair, the advertisement is made back in 2018, they may be the best at the time. But now since the pandemic happen, many other hygiene products were made to be better than the previous ones.

e. What can you say to the totality of the commercial ad? Is it effective? Why do you think it became viral, controversial, or banned?

Overall, the advertisement is good, but it was kind of a stretch when they said it's the best. I may be wrong but I personally think the purpose of stating that is to manipulate the audience from buying it. Since they already are a known local Incorporation, it is given that they will attract huge attention.

References:

Green Cross Incorporated (2014) Green Cross Alcohol & Sanitizers.