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letsmustafa · 3 years

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COMMUNICATION

I) Introduction :

“Communication is your ticket to success, if you pay attention and learn to do it effectively” - Theo Gold (Author of Positive Thinking)

The very vital ingredient of life is to share feelings, expressions, to be get heard and add meanings. In fact, the key to life is means to communicate. In other word, we can say, only through communication can human life hold meaning. The process of understanding each other, express ideas, sharing opinion and passing of information or facts. And therefore, it’s imperative to be potent with effective communication skills and techniques in order to enrich the communication process more meaningful and efficient, eventually to be successful in any desired aim or task. We all are bind in relationship whether at home, workplace or in social affairs. Base of successful relationship is communication, and to do it effectively we have to be master in the art of effective communication. To communicate effectively, one must understand the emotion behind the information being said. Understanding communication skills such as; listening, verbal and non-verbal communication, and managing stress can help better the relationships one has with others.

“Your ability to communicate is an important tool in your pursuit of your goals, whether it is with your family, your co-workers or your clients and customers” - Lee Brown (American politician, criminologist and businessman)

For many, communication seems like a gift. In reality, it is a skill that can be learned through education and practice. Thus, I strongly believe that, each and every individual can grow and become successful in their respective filed and achieve their desired goal if they are championed in effective communication and eager to learn and adopt it as their essential skill set.

II) About Me :

Born and brought up in defense area, a town in India, my upbringing has great influenced of military culture. Being retried naval personnel, my father has always given utmost important to disciplined life be it in education, sports or workplace. My mother, a housemaker, truly believe in freedom of open thinking and expression. She has been source of inspiration for us as siblings to pursue our dreams and has her immense support in every manner to achieve it. I, being the youngest, had more privilege to be with her and get nurtured under the shadow as the wife of warrior, a tough warrior in real life.

As a defense ward, I was fortunate for having had my schooling in military school throughout and chance of meeting and interacting with colleagues coming from different part of the country. Spending my early life with friends, each one with special personality may it be their language, culture, living style, faith etc., was actually the great learning. I must say, defense kids are breed apart. They can adjust everywhere and has ability to manage life with everyone because of their wide exposure in their initial days. They are really blessed with skills to express themselves quite effectively and bond easily to create value network in life.

Post completing my graduation, I moved to metro city New Delhi. City with full of scope and hope. Opportunity in every field and avenue to fulfill our dreams. I did my post-graduation (PG) here with an ambition of successful career in corporate world, and hence PG in an MBA with finance and marketing as specialization. Since then I’m a working professional in different sectors namely IT/ITES, HR Consulting and Real Estate respectively. My work domain largely involved; business development, marketing communication (MarCom), client relationship (CRM) and event management. My key result area (KRAs) also involved the part of database management (DBMS), management information (MIS) and team handling.

With having experience of 12 years in different sectors and domain altogether, I always find a scope of learning, improvement and areas to challenge myself to upscale a level ahead from where I was last standing. Upgrading the communication tactics and strategy is organization demand to align with sophisticated corporate purpose and achieving core objectives. Sometime rejection and disapproval are obvious outcome. However, answer to all is keep on brushing and strengthening the communication strategies, keep it effective and nurture leadership quality with dynamic approach simultaneously.

“When you give yourself permission to communicate what matters to you in every situation you will have peace despite rejection or disapproval. Putting a voice to your soul helps you to let go of the negative energy of fear and regret” - Shannon L. Alder (An inspirational author)

III) Communication strategy and leadership:

Taking role as senior executive level, it’s important to quickly establish or elevate communication skill sets or program. I understand that, the higher we go, more people within the organization would want to know about what we are going to do and how will we do it. We may have inherited hundreds of staff distributed across the world, to whom we may need to communicate regarding our renewed mission, strategy or brand objectives. Furthermore, there may be numerous other stakeholders outside the company that we have to communicate to, like investors, banks, customers etc. Disciplined communication strategy is essential to get across the critical message to key stakeholders without it being drowned by the noise or lost in translation.

It is crucial to implement excellent communication strategy for success in business world. To encourage members of a company to work together effectively. How team and team members within a company interact determines whether projects will run smoothly or be fraught with challenges. This is where leadership comes in. Good leadership and effective communication go hand in hand. Leaders interact with every team and a large number of employees, how a leader communicates sets the tone for the rest of the organization. Good leader should able to motivate, persuade and encourage others to work towards a common goal.

“When the conduct of men is designed to be influenced, persuasion, kind, unassuming persuasion, should ever be adopted. It is an old and a true maxim, that ‘a drop of honey catches more flies than a gallon of gall” - Abraham Lincoln (Statesman, lawyer and former US president)

It’s essential to identify the leadership style for better understanding on how we must interact with, and perceived by, employees across the organization. Irrespective of the position, we need to develop our individual leadership style and cultivate the essential habit of self-awareness. Even before entering the managerial position, leadership qualities are required depending upon the context and situation. It may be goal oriented, action based, people centric, behavioral etc. Excellent communication skills are required to manage a team at workplace or to manage organization efficiently. And communication gets affected by different leadership styles. To conclude, effective communication and leadership together gives an effective leadership communication. Communication makes a leader effective who develops better understanding in teams. These understanding bring a sense of trust in employees on the leader and on each other, work together, which further reinforce congenial relations with team members and creates an excellent work atmosphere. This enhance the dedication towards work and eventually helps to achieve the desired targets. Conceptual model of effective leadership communication can be explained as below –

Strategic Narrative -

There has been a tangential shift in the way communication is being approached in organizations today. This tangential shift from a formal directive method of communication to a more engaging and inclusive conversational style. The distance between the sender and the receiver is getting shorter and the need for inclusivity and relationship building through communication is getting stronger. One of the major reasons for this shift is the evolution of the workforce and the relationships they hope to make in the workplace. Formality and hierarchy have made way for equality and a flatter organization structure. It’s a common refrain in executive suites these days: “We need a new narrative.” Therefore, story telling is very effective way to excite, attract customers, to engage and motivate. A story that is concise but comprehensive.

“Storytelling can be described as the art of communication using stories and narratives”

When a person needs to be motivated or action is desired out of him/her, communication in the form of stories will generate a stronger reaction when compared to passive data given to him/her.

Active Listening, Receiving and Implementing Feedback –

“When people talk, listen completely. Most people never listen” - Ernest Hemingway (An American journalist, novelist, short-story writer, and sportsman)

Effective leaders know when they need to talk and, more importantly, when they need to listen. employees’ opinions, ideas, and feedback are valuable. And when they do share, actively engage in the conversation—pose questions, invite them to elaborate, and take notes. It’s important to stay in the moment and avoid interrupting. It’s critical, though, that you don’t just listen to the feedback. You also need to act on it, to build up the faith, trust and transparency. By letting your employees know they were heard and then apprising them of any progress you can, or do, make, they’ll feel as though you value their perspective and are serious about improving.

IV) Conclusion :

Communication is the core of effective leadership. To influence and inspire the team, we’ve to be championed in transparency and practicing empathy. Need to understand how other perceive one’s perspective basis on verbal and non-verbal cues. Figure out the scope of improvement and development process and align the plan to guide and track progress.

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