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The week began with an introduction to the course Design Thinking, which helped me to understand what it is: Design Thinking is a human-centred approach to innovation that draws from the designer's toolkit, combining human needs, technical possibilities and the requirements of commercial success. (Brown, 2008)

The way we think when we encounter a problem is.

1. EMPHATHISE, first to understand the client

2. DEFINE, think about the user's needs from their point of view

3. IDEATE, think as hard as you can, think wildly about the solution to the customer's needs

4. PROTOTYPE, build a draft prototype that shows your idea and meets the client's needs

5. TEST, no solution should be tested without actual testing, with the user at the centre of the problem.

Design thinking exists everywhere in the world and Japan, as the lesson goes, is a design thinking country where transport is so well built that a three year old can go out to the shops on his own and come home without his parents picking him up, compared to Singapore and China where it is impossible for such a young child to go out on his own, where urban planning is not good enough and the dangers of children going out are far higher than in Japan. The Forbidden City in China is the design thinking of ancient designers. The emperors and nobles had supreme power and they wanted to live in a gilded palace and to meet their demands the craftsmen designed this beautiful palace.、

Now the most popular Apple mobile phone is also a product that uses design thinking very well. Apple only launches one new phone a year, compared to Samsung and other brands, a single variety, but why it can be the most popular in each new product launch? There are five steps in design thinking that Apple does very well. They understand their customers' needs well, develop their phones from their needs, and use various ways to try to innovate and come up with a variety of solutions. Their phones and computers are a different system to other brands and don't need to be cleaned of computer viruses, which is an advantage that makes them stand out, and although the system will cost a bit more, many people are willing to pay for it. Apple is very close to its users, and their user surveys are very attentive, with constant testing and a great willingness to listen to users' opinions, and offline shops where they can experience new products for free, stimulating customer spending. Apple's success is also dependent on design thinking.

The most popular coffee chain in China is now Luckin Coffee, which has beaten Starbucks to become the most widely distributed coffee brand in the country. Incredibly, it has come back from the dead after having been delisted two years ago due to financial problems. In the process, it first closed its loss-making shops and then captured people's coffee palate. It launched 113 new products in a year and developed 2,486 new products that didn't go online to satisfy different customer tastes. They also worked hard on marketing, asking various celebrities to endorse them, and the celebrity's feelings were a draft prototype. Communication with customers is also very close, and they are very open to suggestions from customers to optimise what they don't like. Design thinking has also helped Luckin Coffee to rise to success to some extent.

（A failed attempt at a cherry blossom flavoured coffee, still recommend the raw coconut coffee.）

1.Brown, T. (2008, June). Design Thinking. Harvard Business Review. https://hbr.org/2008/06/design-thinking