The Flowers that Make Chanel No. 5
Since the mid-nineteen-eighties, the Mul family has had an exclusive partnership to grow jasmine and roses for Chanel. The company uses the flowers to make Chanel No. 5—a perfume that, in the way of a Cavaillon melon or a piece of Sèvres porcelain, comes from a specific place. The roses are Rosa centifolia: “hundred petal” roses, or cabbage roses, their frilly, dishevelled flowers often bowing under their own weight.
The species is prized for its clear, sweet, honeyed scent. If it were a musical instrument, it might be a flute. It is so distinctive that Joseph Mul, whose great-grandfather started the farm in the early nineteen-hundreds, can identify a rose grown in Pégomas with his eyes closed. “You can compare it to wine,” he said recently. “A Burgundy from anywhere else isn’t a Burgundy.”
Each thirty-millilitre bottle of Chanel No. 5 represents the afterlife of a thousand Pégomas jasmine flowers and twelve Pégomas roses.
“A living material gives you an identity that no synthetic can give.”
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{ aerial view of a succulent city }
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Eilean Donan Castle (Scotland)
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- by -kelly ishmael- #flickstackr
Flickr: http://flic.kr/p/uQNtWd
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