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goodsfox · 10 months

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Micas Succeeded Globally with Smart & Heavy Advertising - Insights from Goodsfox

Micas is an online store that specializes in selling fashionable women’s clothing, with the slogan “Micas | Styles A Cut Above”. In this article, we will analyze the advertising strategy and performance of Micas in the global market, using the data from Goodsfox. We will also look at some of the clothing ad creative cases and see how they capture the attention and interest of potential users.

01 What is Micas

Micas is a women’s clothing brand, which was officially operated on 2021 and mainly for European and American markets. It offers a variety of styles and colors of tops, dresses, pants, jackets, swimwear, etc., as well as some accessories and shoes. Its products are diverse, ranging from simple, vintage, sexy, casual, and more, to suit different occasions and preferences. Its prices are also reasonable, and some items have discounts.

Source: Goodsfox

According to Goodsfox’s China sea list, Micas recently rocketed to the first place in the list.Based on the statistic from Goodsfox, Micas is a brand that attaches great importance to advertising and marketing investment, and the amount of advertisements has always remained at the top of the list.

02 How Micas Optimizes Its Advertising Performance with Different Media

Micas has demonstrated a smart and effective advertising strategy that leverages various channels and formats to reach potential users. According to the data monitored and collected by Goodsfox, Micas store’s traffic rank is 4,024,460, and its advertisements have covered 46 areas and 4 media.

In terms of social media marketing, Micas has been operating accounts in various mainstream media since 2021, of which Instagram, Facebook and Tiktok are the main positions. Instagram has the highest number of followers, accumulating 700,000. The content is mainly some posts about influencers’ outfit sharing. Tiktok has the highest number of interactions, with a total of 337,000 likes. Through the form of forwarding or joint waist KOL cooperation, the facebook account has a total of 85,158 likes.

Source: Goodsfox

03 What kind of creative ads do Micas promote

The first creative ads

Expression form: Cloth matching

The high-frequency use of cloth matching for typesetting is the feature of Micas’s image ads. This kind of ads does not require real people, and the production cycle is short.

Source: Goodsfox

Ads data from Goodsfox

Creative type: Picture Active days: 2 days Period: 2023-06-24 ~ 2023-06-25

Media: Messenger, Instagram, Facebook, Meta Audience Net

Regions: United States，Germany，United Kingdom，Canada，Colombia，Israel...

The second creative ads

Expression form: multi-date outfit recommended

In the following ad, it combined with the popular topic from TikTok called "different stages of wear", respectively show the dress recommendations on "date with a guys who has a dog", "who follows a bunch of random insta models" and "who is a good listener". In terms of effect, users will not be disgusted by this type of ads, because the video is interesting and attracting enough.