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#for some reason the chat font does not increase in size when you increase the text size in your phones settings. as at least the plain text-
majorshatterandhare · 5 months
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Them : “There’s no platonic explanation for Tim blowing up the moon when Bertie died.”
Me, a borderline aroace thinking about QPRs and FPs and idolization and the white hot rage felt when someone hurts my closest friend : “Y’all are cowards.”
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zannatykhatun45 · 4 months
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In other words, third-party communication software (such as WeChat) can also achieve this function as long as it is adapted.
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I strongly recommend that all major apps quickly adapt to this feature. Shichao still remembers that afternoon, opening the picture Heifang sent me in  HE Tuber front of my mother. . .
4. Widgets support interaction
Personally, I am willing to upgrade to iOS17 with this feature alone.
Because the widget supports interaction, I can complete to-do items, check song rankings, and turn on and off the smart home on the desktop.
It may sound like a “small change”, but it can improve the overall experience of the iPhone software ecosystem.
Previously, desktop widgets were in an embarrassing state of being able to only obtain information, and their capabilities were greatly limited. Many developers were unwilling to make widgets.
For example, a developer said that he has never made a widget because it does not support interaction.
Now as widgets support interaction and more and more third-party developers begin to adapt, the ecological limit of widgets will increase.
Perhaps soon, iPhone users will be able to play Chrome Dinosaur Parkour on the desktop without having to open apps one by one, water the manor at any time, and sign in with one click.
5. The phone number is updated
iPhone users can now customize their appearance when making and receiving phone calls, FaceTime calls, and AirDrop.
For example, if I set my colleague to be a dinosaur, the background color and font size can be set. So when he called, a green dinosaur jumped out.
According to official sources, we can also set our own image on other people’s phones.
Just imagine, when someone calls you, your carefully designed business card appears on the screen. Isn't this super cool?
However, for some unknown reason, Shichao and his colleagues failed to test it successfully. Anyone who has tried it can tell me in the comment area.
By the way, do you guys need to use FaceTime?
My colleague Dandan often uses FaceTime with his wife. After recently upgrading to iOS17, he found a new feature that is very useful, which is "video message" .
When FaceTime is not dialed, Dandan can leave some loving words to his wife.
My wife can see it when she's free, so she doesn't have to call back to ask.
6. Information is also updated
Now the Message App supports real-time sharing of everyone's location. You can set the duration of sharing, and your location will always be stored in the chat box, making it easier for the other party to confirm your location at any time.
In addition, messages also support converting audio to text. When replying to a message from the other party, just swipe right.
Seeing this, you might say, who in China still uses messaging to chat? Isn’t it just a verification code receiver?
Hey, that's true, but I want to tell you that this "receiver" has been upgraded.
iOS 17 now supports automatic deletion of verification codes after use, and the SMS list is finally no longer clogged with verification codes that are only valid for a few minutes.
7. Screen distance prompts
Surprise check, how far away are you from your phone screen right now?
For those of you who have trouble sticking your face to the screen, please remember to turn on "Screen Distance" after upgrading to iOS17.
This way it will forcefully remind you when you are less than an arm's length away from your iPhone. If you don’t hold your phone at a suitable distance, you won’t be able to perform other operations.
To be honest, I thought this feature was very good, but I only lasted a day and then turned it off because it was triggered too many times.
Don’t follow me, especially if you have children at home, I really recommend turning on this function.
Shichao now regrets his short-sightedness and wears glasses all day long, which makes his appearance surpassed by Yanzu's.
8. Elderly machine mode
In fact, it's called "Assisted Access", but when Shichao turned on this mode for the first time, he thought it looked like a senior citizen machine.
In this mode, apps not only enlarge the UI, they also support "functional refinement" to make it easier for you to get started.
For example, you can set the camera to only have the "photo" function, without video and selfie functions ;
You can also set the message to only have the "keyboard" function, without the emoji function.
You can also set the number of calls you can make and receive to only certain contacts to prevent the elderly from dialing the wrong number or encountering telecommunications fraud.
After experiencing it, Shichao felt that this thing really took care of the elderly and users with cognitive disabilities.
Although many apps already have accessibility modes, most of them simply enlarge the fonts. Each one makes its own version, and there is no unified standard.
I hope third-party apps can adapt to this "assisted access" mode.
Smartphones are getting more powerful and complex, but some people don't need them.
Speaking of accessibility, iOS 17 also adds a "real-time voice" . After opening it, press the side button three times to enter text and have the iPhone read it out, and you can also set some common phrases.
This greatly facilitates people with communication difficulties to use in daily travel.
9. Update suggestions
The above are the new features of iOS 17 that Shichao thinks are good.
Whether it is standby mode that makes it easier to obtain information, NameDrop that makes exchanging information, sending photos, and simulcast sharing more convenient, or widgets that support interaction, early warning of sensitive content, screen distance prompts, and FaceTime and messages Various creative functions.
Shichao believes that they can all improve the iPhone experience.
And that's not all.
On iOS17, the Safari browser's private browsing mode supports locking; if you have AirPods Pro 2, using adaptive audio, it can also customize noise control according to your environment; when you zoom in on a photo, it will automatically display "crop" Function.
If you are willing to try something new, you might as well try the iOS17 public beta now. Shichao has already recommended colleagues to update.
Of course, the current test system will inevitably have some problems such as bugs, poor battery life, and overheating.
Therefore, if you want stability, it is recommended to wait until the official version before upgrading.
Pictures and data sources : Shichao Mobile
Author: Hedgehog, Editor: Mianxian
Source public account: Bad review (ID: chaping321), Debug the World.
This article is published with the authorization of Renren is a product manager cooperative media@bad review. Reprinting without permission is prohibited.
The title image is from Unsplash and is licensed under CC0.
The opinions in this article only represent the author's own. The Renren Product Manager platform only provides information storage space services.
0 notes
zannatykhatun · 4 months
Text
In other words, third-party communication software (such as WeChat) can also achieve this function as long as it is adapted.
Tumblr media
I strongly recommend that all major apps quickly adapt to this feature. Shichao still remembers that afternoon, opening the picture Heifang sent me in  HE Tuber front of my mother. . .
4. Widgets support interaction
Personally, I am willing to upgrade to iOS17 with this feature alone.
Because the widget supports interaction, I can complete to-do items, check song rankings, and turn on and off the smart home on the desktop.
It may sound like a “small change”, but it can improve the overall experience of the iPhone software ecosystem.
Previously, desktop widgets were in an embarrassing state of being able to only obtain information, and their capabilities were greatly limited. Many developers were unwilling to make widgets.
For example, a developer said that he has never made a widget because it does not support interaction.
Now as widgets support interaction and more and more third-party developers begin to adapt, the ecological limit of widgets will increase.
Perhaps soon, iPhone users will be able to play Chrome Dinosaur Parkour on the desktop without having to open apps one by one, water the manor at any time, and sign in with one click.
5. The phone number is updated
iPhone users can now customize their appearance when making and receiving phone calls, FaceTime calls, and AirDrop.
For example, if I set my colleague to be a dinosaur, the background color and font size can be set. So when he called, a green dinosaur jumped out.
According to official sources, we can also set our own image on other people’s phones.
Just imagine, when someone calls you, your carefully designed business card appears on the screen. Isn't this super cool?
However, for some unknown reason, Shichao and his colleagues failed to test it successfully. Anyone who has tried it can tell me in the comment area.
By the way, do you guys need to use FaceTime?
My colleague Dandan often uses FaceTime with his wife. After recently upgrading to iOS17, he found a new feature that is very useful, which is "video message" .
When FaceTime is not dialed, Dandan can leave some loving words to his wife.
My wife can see it when she's free, so she doesn't have to call back to ask.
6. Information is also updated
Now the Message App supports real-time sharing of everyone's location. You can set the duration of sharing, and your location will always be stored in the chat box, making it easier for the other party to confirm your location at any time.
In addition, messages also support converting audio to text. When replying to a message from the other party, just swipe right.
Seeing this, you might say, who in China still uses messaging to chat? Isn’t it just a verification code receiver?
Hey, that's true, but I want to tell you that this "receiver" has been upgraded.
iOS 17 now supports automatic deletion of verification codes after use, and the SMS list is finally no longer clogged with verification codes that are only valid for a few minutes.
7. Screen distance prompts
Surprise check, how far away are you from your phone screen right now?
For those of you who have trouble sticking your face to the screen, please remember to turn on "Screen Distance" after upgrading to iOS17.
This way it will forcefully remind you when you are less than an arm's length away from your iPhone. If you don’t hold your phone at a suitable distance, you won’t be able to perform other operations.
To be honest, I thought this feature was very good, but I only lasted a day and then turned it off because it was triggered too many times.
Don’t follow me, especially if you have children at home, I really recommend turning on this function.
Shichao now regrets his short-sightedness and wears glasses all day long, which makes his appearance surpassed by Yanzu's.
8. Elderly machine mode
In fact, it's called "Assisted Access", but when Shichao turned on this mode for the first time, he thought it looked like a senior citizen machine.
In this mode, apps not only enlarge the UI, they also support "functional refinement" to make it easier for you to get started.
For example, you can set the camera to only have the "photo" function, without video and selfie functions ;
You can also set the message to only have the "keyboard" function, without the emoji function.
You can also set the number of calls you can make and receive to only certain contacts to prevent the elderly from dialing the wrong number or encountering telecommunications fraud.
After experiencing it, Shichao felt that this thing really took care of the elderly and users with cognitive disabilities.
Although many apps already have accessibility modes, most of them simply enlarge the fonts. Each one makes its own version, and there is no unified standard.
I hope third-party apps can adapt to this "assisted access" mode.
Smartphones are getting more powerful and complex, but some people don't need them.
Speaking of accessibility, iOS 17 also adds a "real-time voice" . After opening it, press the side button three times to enter text and have the iPhone read it out, and you can also set some common phrases.
This greatly facilitates people with communication difficulties to use in daily travel.
9. Update suggestions
The above are the new features of iOS 17 that Shichao thinks are good.
Whether it is standby mode that makes it easier to obtain information, NameDrop that makes exchanging information, sending photos, and simulcast sharing more convenient, or widgets that support interaction, early warning of sensitive content, screen distance prompts, and FaceTime and messages Various creative functions.
Shichao believes that they can all improve the iPhone experience.
And that's not all.
On iOS17, the Safari browser's private browsing mode supports locking; if you have AirPods Pro 2, using adaptive audio, it can also customize noise control according to your environment; when you zoom in on a photo, it will automatically display "crop" Function.
If you are willing to try something new, you might as well try the iOS17 public beta now. Shichao has already recommended colleagues to update.
Of course, the current test system will inevitably have some problems such as bugs, poor battery life, and overheating.
Therefore, if you want stability, it is recommended to wait until the official version before upgrading.
Pictures and data sources : Shichao Mobile
Author: Hedgehog, Editor: Mianxian
Source public account: Bad review (ID: chaping321), Debug the World.
This article is published with the authorization of Renren is a product manager cooperative media@bad review. Reprinting without permission is prohibited.
The title image is from Unsplash and is licensed under CC0.
The opinions in this article only represent the author's own. The Renren Product Manager platform only provides information storage space services.
0 notes
fceulrike5470 · 3 years
Text
Microsoft Office 2007 Tutorial - In Order To Find Free Resources
Since folks are using Office since their main office suite, creating a list . you massive advantage. Could have a version associated with this program in the neighborhood . compatible with most people's documents as competently. This means that you just don't require make a purchase order of the application but can see be in doing what others are selecting. Is the circumstances move over to the cloud right in order to and your company? Well, chances are you're already using office 365 migration plan to a point. Do you use Gmail along with other external webmail service, rather than an in-house email site? How about Google Docs, Dropbox, and other online storage solution? Them are all hosted on cloud servers. Virtual private servers (VPS for short) are modeled on the growth minded business professional, who still needs to focus on keeping expenses as low as possible. The present day and age, that will always be of your site. 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One Note: Email will generally be routed to brand new server much sooner than 48 ages. This illustration is to simplify cost relationships small business and life with a common denominator. A task manage all your family members budget or perhaps your small business budget, net worth, gross income, and percentage of expenses is all calculated exactly the same. The one step further you should learn from big business the place much is your time worth? Do you pay yourself for these activities as you would pay an accounting staff? Probably not, but paying your own self is an expense you in order to considering since have value and indeed, this will money you will employ to color your scene. By the way, the Dow Jones has only increased 1,600 percent in relationship to oil increasing 3,023 percent. For nine years I worked the online publicity firm for authors. The business was one for this first, if not the first, dedicated solely to online publicity. When I joined them, in 2000, none of the major publishing houses had online publicity departments. Some associated with these didn't yet have company email or Web sites. Legitimate archaic, by today's standards. Publishing, a good industry, had not seen the prospects for online book marketing, or the migration that media was making to the web.
0 notes
asfeedin · 4 years
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How Responsive Web Design Works
It’s no secret that more and more people are accessing the internet using their mobile devices in addition to or in place of desktop computers. In fact, there are almost 7 billion mobile users worldwide. (For reference, the world population is currently 7.7 billion. That’s a lot of mobile activity.)
But what they’re doing on those mobile devices is even more compelling for marketers like us.
40% of consumers use their mobile device to conduct research prior to making an in-person purchase. More than half routinely make purchases using their smartphones, and 55% of shoppers make mobile purchases after finding products on social media.
As a result, companies that have responsive websites generate more leads and maintain an increasing competitive advantage over companies that don’t.
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But what exactly is responsive website design, how does it work, and why should you make the switch? This guide sets out to answer those questions, offer some compelling statistics, and teach you the key features of responsive design all marketers should know about. Let’s get started.
  What is responsive web design?
Responsive web design refers to a website designed with mobile-friendly features, content, and media. Responsive websites change and adapt to whatever device a visitor may be using, including smartphones, tablets, and desktops.
Responsive web design is no longer a suggestion — it’s a critical investment to build your brand awareness, diversify your user experience (UX), and convert more site visitors. 
It also saves your business valuable time. You can’t possibly design a separate website for each potential device your visitors may use — not to mention future technologies. Responsive web design ensures your website is compatible with all devices and screens to ensure a delightful experience … both modern-day devices and those yet to be invented.
Let’s dig more into why responsive design is so important nowadays.
  Why Responsive Web Design is Important
Responsive design allows you to reach a broader, more engaged audience wherever and however they choose to browse.
More importantly, a lack of responsive web design can do the opposite — it can alienate your website from customers looking for an engaging mobile experience. In fact, research shows that you can lose up to 90% of your potential customers due to a poor mobile-friendly experience.
That’s a lot of customers — and revenue.
Let’s unpack three major benefits of responsive web design.
1. Responsive web design helps consumers discover your website.
A lot of people access Google on their mobile devices — 63%, in fact. Google also penalizes websites that don’t offer a responsive design. Its mobile-first indexing can actually impact how your website ranks and can cause it to be bumped down on search engine results pages (SERPs) in favor of websites that offer consumers a mobile-friendly design.
So, if the majority of your audience is searching on their smartphone (as the above statistic says), and your website doesn’t feature a responsive design, customers may not find your website at all.
2. Responsive web design keeps shoppers on your website longer.
Website bounce rates on smartphones are almost 40% (compared to only 27% for tablets). Also, a web page that loads in five seconds or less guarantees 70% longer viewing sessions. 
Mobile users expect quick, high-quality website experiences (so does Google) — expectations that you can meet with a responsive website design. (Use our Website Grader to see how your site performs.)
3. Responsive web design builds positive brand recognition and trust with consumers.
Finally, 57% of consumers say they’re not likely to recommend a business with a poorly-designed mobile website. The same report shows that more than half of online shoppers who are disappointed by a business’s online presence are likely to think negatively about the business itself. 
Responsive website design delights online shoppers, encourages them to recommend your business, and brings them back to buy more.
  How to Make a Responsive Web Design
It is possible to make your own responsive website using CSS and HTML. But this is like taking lengthy backroads when an expressway is available. In this case, the expressway would be a content management system (CMS) or a website builder. 
A CMS is a software that allows you to build your website without knowing how to code — and that includes knowing how to code for responsive design. Site builders are similar tools, but they give up some functionality offered by a CMS in exchange for ease of use and lower pricing.
Responsive web design can be achieved using either a CMS or site builder that facilitate responsive designs. Here are a few common choices.
1. CMS Hub
CMS Hub is a fully-hosted, fully-integrated CMS. It connects to your other HubSpot tools so you can present a unified marketing, sales, service, and site browsing experience for your visitors, customers, and employees.
In terms of your site building experience, CMS Hub offers pre-built website themes that are also mobile-optimized to meet your visitors and customers wherever and however they’re browsing.
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2. WordPress
WordPress is the world’s most popular CMS and maintains this superlative by offering one of the most straightforward website builders — the Gutenberg editor.
WordPress offers thousands of themes and templates to start with, including numerous templates with responsive design. (Find more responsive WordPress themes here and here, too.)
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Note: Once you’ve set up a theme for your WordPress website, engage and convert your visitors with free forms, live chat, email marketing, and analytics by adding HubSpot’s WordPress plugin.
3. Squarespace
Squarespace is a popular site builder that offers gorgeous site designs and creative tools. 
Squarespace offers 60 mobile-optimized templates from which you can choose to quickly build your site. Within the Squarespace editor, you can also transition from desktop to tablet to mobile view to ensure your designs seamlessly respond to different devices.
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4. Wix
Wix is another site builder that offers free and paid website subscriptions. It provides an easy-to-use drag-and-drop editor, free hosting, and security features.
All Wix templates provide a mobile-optimized experience for visitors. Like Squarespace, the Wix editor allows you to see how your website looks on multiple devices.
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In addition to creating a responsive web design using one of the above CMS tools or site builders, read this blog post to learn how to optimize your website for mobile use, too. 
  Responsive Web Design Best Practices
With an intuitive CMS or site builder, responsive design is easy. But even if you’re using the very best CMS, it can’t compensate for mobile-friendly content and media — that part is up to you. Let’s talk about some responsive web design best practices to help you create the most mobile-friendly web experience for your visitors and customers.
1. Don’t neglect your buttons.
What do you want site visitors to do when they land on your website? Take action, right? This could be by clicking a call-to-action (CTA) like Learn More, Download, or even Buy.
How do site visitors interact with these buttons when on your desktop site? If these CTAs pop up, scroll, or are located at the bottom of your web page, you may need to reevaluate how mobile visitors can access these.
For example, let’s say you offer a main CTA like Get HubSpot Free at the top of your desktop site where visitors can see if from every page.
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When you view your mobile site, however, it doesn’t fit into the header. Instead of removing it altogether, consider moving the button or including it in your hamburger menu (the three lines in the top corner), where visitors can still see and click it.
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In addition, consider the size of clickable areas on your mobile site. Unlike a desktop, where visitors can use a mouse cursor to click buttons and links, they’re using fingers to navigate your website on their smartphone or tablet.
It’s recommended that clickable elements on mobile devices be at least 48 pixels in height. This includes buttons, form fields, inline links, and menu navigation.
2. Use scalable vector graphics.
If your website includes illustrations or icons, they should be formatted as scalable vector graphics (SVGs).
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SVGs can be scaled infinitely, unlike other media formats like JPGs and PNGs. This ensures your website provides a high-quality browsing experience for users on any device. They also help your site load faster — which we’ve already discussed is a good thing for user experience and SERP rankings.
3. Make sure your images scale.
Illustrations and icons aren’t the only media type changing size on varying devices. Your images have to scale, too. 
For example, desktop websites may require images at 1200 pixels, whereas mobile websites may need those at 400 pixels. Using the larger resolution on all devices can slow down your page speed, so that approach isn’t recommended.
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Instead, consider uploading different image resolutions and designating which image you want to display on each device. This is typically achieved by assigning different “media” tags to specific “source” objects (e.g. tablet or mobile) in your website code.
Note: HubSpot enables automatic image resizing on content — yet another reason to build your responsive website on CMS Hub!
4. Consider your typography.
A font that looks gorgeous on your desktop site may not read so well on a mobile device that’s a quarter of the size. If visitors can’t read your website, they certainly won’t click on or buy anything. 
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Alternatively, revolving your website fonts around the mobile experience can leave your desktop users with ugly words that are too big and clash with your branding.
Here’s our best advice for typography on responsive web design:
16pt body type is the rule of thumb for desktop and mobile web content.
Avoid uber thin fonts that fade away on smaller screens.
Make sure all headings are clearly larger than body and subheading content.
Use contrasting colors for your typography so it doesn’t fade into your website background colors.
5. Take advantage of device features.
While prospects and customers can’t call you over their computers, they definitely can on their smartphones. Consider changing your “Chat Now!” CTA to “Call Now!” and include your business phone number in lieu of email.
Additionally, if your business has a mobile application, prompt site visitors to open your app from your website — something they might not be able to do on their computers.
6. Test your website often.
As always, test your responsive website on different devices and browsers. Check out Google’s Mobile-Friendly Test tool to see how your site performs.
This handy tool by Matt Kersley will also provide a peek at your website on different sized devices. You can, of course, use your own mobile devices, too.
  Responsive Web Design Templates
The best way to ensure your website has a responsive design is to start with a responsive web design template. Below are five gorgeous templates available on HubSpot Asset Marketplace that will give your site visitors a mobile-friendly browsing experience.
Get access to thousands of templates with HubSpot Marketing Professional.
1. DjanGo Responsive Design Template
Price: $200
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The DjanGo template is a fully-customizable and responsive site template. Its modern, minimalist design allows visitors to focus on your site content and product information. 
2. Prodigy Responsive Design Template
Price: Free
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The Prodigy template is a clean website template that reaches your audience with bright media and multiple CTAs. It automatically converts its design to fit any device used by your site visitors.
3. Quantum Responsive Design Template
Price: $75
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The Quantum template is a multi-purpose theme that captures your audience with bold headings and a video background. Customize your site with a variety of page layouts and custom modules.
4. Kalahari Responsive Design Template
Price: $199
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The Kalahari template is a responsive theme that offers dynamic navigation and customization at the page level. Use this template to convert your audience with bright, standout CTAs.
5. Startup Framework Responsive Design Template
Price: Free
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The Startup Framework template is a unique website template with bold typography and bright graphics. Build it natively within HubSpot’s content editor and choose from thousands of icons and dozens of custom modules.
Respond to Your Audience with Responsive Design
With so many consumers shopping and browsing on their mobile devices, responsive design is an absolute must-have. Without it, you could be missing out on leads, customers, and revenue.
Use these tools, templates, and best practices to get started with responsive web design today.
Editor’s note: This post was originally published in September 2014 and has been updated for comprehensiveness.
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bestofshopping777 · 5 years
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Average eCommerce Conversion Rate: Is your store crashing it?
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Understanding the impact of the metrics that affect your business KPIs and applying CRO strategies can positively optimize the Average eCommerce Conversion Rate for any online business.
Just when you have launched your new eCommerce store online and looked at people visiting your page, you realize that most of the people are just surfing your store online. Some of those shoppers may be adding products to their wish lists without making any purchases. This makes you wonder – “what could have gone wrong!”
The conversion from a prospect to a successful sale is one of the toughest purchasing funnels that today’s online retailers are trying to analyze. Digital marketing experts are racking their brains for the newest strategies to make conversion from every customer visiting your online store. However, it would be a little surprising to know that, statistically, the conversion rates are one of the lowest statistical figures today. Even when the reach and convenience is available at the click of a button, it is hard to convince the customers to order from your webshop.
Let’s pull this apart piece by piece and look at it as bare essentials so that you can formulate your own eCommerce conversion rates.
What do you mean by eCommerce conversion rate?
Simply put, conversion rate is the percentage of visitors who make a purchase (or initiate an intended action) online. Mathematically, eCommerce conversion rate is the percentage derived from the number of conversions divided by the total number of visitors. There are many metrics like traffic sources, new visitor and return visitor category, value per visit and so on to find the exact conversion rate.
This means if you are not converting visitors into buyers, then you do not have much of a game on your online store. You need to constantly keep track of the advertising dollars you spend and how much of that spending is converted into actual sales. By this, you’ll be able to understand how much a real order is costing you. This will help you shape up your marketing strategies.
Tracking the conversion rates also helps you to measure your online store’s performance. This will inadvertently lead to RFM (recency, frequency, monetary value) and customer lifetime value analysis. If you get the habit of constantly tracking these metrics, you’ll soon be able to realize which strategies are good for your business. Should you focus on acquiring new users or should you choose to ensure repeat sales by keeping your loyal customers on hand?
When conversion rate analysis is used along with RFM and CLTV measures, it can prove to be a useful tool to gauge the success of your online strategies and other activities used to increase business. It also points out the areas of improvement that are necessary to make your online retail store even more proactive and imitate programs that can increase revenue and growth.
Even an increment in the conversion rate can mean an increase in your sales, so you need to put an effort into reaching the best conversion rate possible!
What is a good eCommerce conversion rate?
There is no one true answer for this question. It varies from industry to industry and a matter of perception. In other words, if there is a scope of improvement to increase revenue then there is always a ‘higher’ limit to a good eCommerce conversion rate (compared to the current or previous rate(s)). A company may have 20% conversion rates but they would still aim for more; that is how businesses work and this goal happens to be one of the driving factors for a thriving and profitable venture.
How to calculate eCommerce conversion rate for your business?
The formula:
Conversion rate = (conversions / total visitors) * 100%
However, you can be specific about conversion rates to focus on a single aspect or get an overall view of your business success. Apart from overall conversion rate, aspects like marketing channel conversion rate, keyword conversion rate, campaign conversion rate, page-level conversion rate and a lot more can be analyzed. This in-turn provides a great way to predict the success of a strategy or the overall progress of a campaign making it a handy way to calculate the success.
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Factors affecting good ecommerce conversion rate
At the same time, one has to understand that conversation rate is highly contextual. For instance, an online store selling stores will have a higher conversion rate as compared to a furniture store or a luxury brand. However, that does not mean the latter had less chance of making a profit on their investment. The following variable factors have an impact on the conversion rate too:
Product cost
Product type
Average order value
Traffic source
Device
Location… and a lot more
Conversion rates can be misleading too as, to put it bluntly, it is just the visitors who bought products from your online retail store; repeated customers purchasing the same product does not mean you have a higher conversion rate but a good click conversion rate which is a whole other topic.
 Click conversion rate = (converting visitors / total visitors) * 100%
This means click conversion of visitors regardless of how many times they converted divided by the total visitors and multiplied by 100 to arrive at a percentage. Hence understanding the variable factors should give you an insight about your business progress without comparing it with others as well as providing peace of mind.
Improving your current eCommerce conversion rate
Conversion Rate Optimization or CRO is one of the most prominent ways to improve any existing conversion rates. The process in which you can optimize your landing page to produce more conversions from traffic is called Conversion Rate Optimization (CRO).
This strategy not only helps with new traffic but also monetizes old traffic that you already have on your retail platform. This means evening without an increment in traffic, you can still achieve a higher conversion rate with CRO.
Here are some tips to improve the conversion rate with CRO:
Dedicated Landing Pages
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Dedicated landing pages are necessary, especially when you are doing paid advertising online. Imagine a Bing ad taking you to a random page where your item of choice is listed along with a list of other items; you would not probably look much further. But if clicking on the ad took you to a complete new page dedicated only for that product, the presentation makes it look important as well as informative without losing the interest of the customer. See where we are going with this – creating customer engagement for higher conversion rates with dedicated landing pages.
A/B Testing
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A/B testing is splitting your incoming traffic into two or more variants of a page. This will prevent from losing traffic as well as freezing of your dedicated landing pages.  This split of traffic into two makes it easy for people to focus between variant A and B; in other words, you do not lose valuable traffic for any reason. Using a CRO software will allow online retail stores to implement this test and improve the Average eCommerce Ratings.
For beginners, using Unbounce, Optimizely, Google Content Experiments, Visual Website Optimizer, etc. are some of the ways to go instead of investing in expensive CRO software.
Changing the Font Size, button colors, images, spacing, etc. can increase your Conversion Rate by 5%.
Use Hi-Def pics, update font size, provide time-limit discounts and lot more
Simple tricks like changing the font and pics can bring in new traffic. This means more conversion rate possibilities. Limited time coupons can bring in more customers; competitive pricing, easy checkout, live chat, trusted payment gateways, etc. can bring your conversion rates to a new high.
Creating hypothesis
Once you identify the elements that have an impact on your conversion rate, then creating a hypothesis can give you an edge in positive conversions. Creating a headline for a product, clear description, tweaking button sizes and colors, changing layouts, timely offers, etc. are some of the ways to improve / increase conversion rates. May sound a little unconventional but a changed layout with a little tweak here and there often brings in more customers and improves engagement time.
Remove distractions
Maintaining interest of a customer depends on creating a landing page with low distractions. Avoid putting similar products on one page; this often leads the customer to move around, create confusions and ultimately abandon a search.
The Global Conversion Scene – How much is it?
After talking a lot about improving the conversion rates, CRO and digital optimizations, it would sound puny if we hear the global conversion rate. Average eCommerce conversion rate by industry, globally, is at 2.86%.  The 2018 cross-industry Google Ads clickthrough and conversion benchmark shows that the Average eCommerce conversion rate is 3.48% on mobile devices and 0.72% on the display network. It is important to take benchmark conversion rates of individual countries while formulating your own KPIs to understand the conversion rate you can expect from different countries.
The figures may seem small but it still covers a major chunk of people from countries like the US, Asia, Europe and Middle East. However, there is a huge scope of improvement by implementing strategies for a higher conversion rate.
Industry-wise Average eCommerce Conversion Rate
Real estate, B2B, auto industry, consumer services, health, finance, eCommerce, legal education, insurance, technology, travel & hospitality are some of the industries that have benefitted in the last few years thanks to the optimization of conversion rates.
However tracking every industry is not possible here, but we can shortlist a few and look at them as an eCommerce conversion rate benchmark.
Luxury eCommerce conversion rate
This area of business has seen an increase in conversion rates thanks to the optimization of eCommerce online stores that represent luxury products. In the past few years, luxury brands are not shying away from displaying themselves online instead of resorting to Amazon or other online retail service providers. Their highly optimized online platform has been able to ensure a direct connection with their customers and had seen a rise in average eCommerce conversion rate each year. Be it fashion or auto industry, each of these sectors has managed to create enormous traffic with good conversion rates which is likely to continue.
Furniture eCommerce conversion rate (1.19% average eCommerce conversion rate)
Statistically, the data available is miniscule for a good comparison. The furniture industry has taken a step towards digitalization and has greatly reduced the need for physical storage and inventory maintenance. However, such a move did not deter the public from purchasing from startups like PepperFry; instead the trend was positively embraced and the industry displayed a fascinating and valuable conversion rate in the market.
Conversion rate fashion ecommerce (1.41% average eCommerce conversion rate)
Fashion industry is a place where new trends emerge daily and even with the swift changes in the industry, the conversion rate has seemed to soar higher than before. Thanks to the eCommerce conversion rate optimization of online stores, eCommerce retailers are finding new and innovative ways to achieve a good ecommerce conversion rate.
eCommerce conversion by devices – Impact of mobile devices
As mentioned earlier, the conversion rate for eCommerce platforms are mostly made on mobile devices. The impact of mobile devices are huge and therefore optimizing online retail stores for mobile use including apps will prove highly beneficial for the Average eCommerce Conversion Rate. However mobile eCommerce conversion rate may be half that of desktop according to Monetate’s ecommerce quarterly which gives a figure of 3.85% for desktop and 2.03% for mobile.
Bottom-line:
Average eCommerce Conversion Rate is a clear factor in determining a profitable business. However, too many elements can confuse online retailers and end up losing customers, sales and eventually profit. Therefore understanding the impact of the metrics that affect your business KPIs and applying CRO strategies can positively optimize the Average eCommerce Conversion Rate for any online business.
To sum it up, there no one true way to compare two conversion rates, even for similar products. Creating a hypothesis and identifying KPIs in your business can be the starting point for higher conversion rates. From there on, timely tweaks and proper implementation of optimizing strategy can help to keep the Average eCommerce Conversion flowing.
The post Average eCommerce Conversion Rate: Is your store crashing it? appeared first on Cheap Store.
source https://cheap-store.website/blog/average-ecommerce-conversion-rate-is-your-store-crashing-it/
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carasuxuiblog · 5 years
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4/29 “100 Things” What Motivates People #50-62
50. People are more motivated as we get closer to a goal
The shorter the distance to the goal, the more motivated people are to reach it. People are even more motivated when the end is in sight.
You can get this extra motivation even with the false illusion of progress, There really isn’t any progress, but it seems like there has been some progress so it has the same effect.
People enjoy being part of a reward program. When compared to customers who were not part of the program, Kivetz found that the customers with reward cards smiled more, chatted longer with café employees, said “thank you” more often, and left a tip more often.
Motivation and purchases plummet right after the goal is reached. This is called a post reward resetting phenomenon. If you have a second reward level people won’t initially be very motivated to reach that second reward.
You’re most at risk of losing your customer right after a reward is reached.
51. Variable rewards are powerful
Least to most effective reinforcement schedules:
Fixed interval- Reinforcement is based on time and the time interval is always the same.
Variable interval- Reinforcement is based on time. The amount of time varies, but it averages to a particular time.
Fixed ratio- Reinforcement is based on the number of action preformed, and the number is always the same.
Variable ratio- Reinforcement is based on the number of action preformed. The number varies, but it averages to a particular ratio.
For operant conditioning to work, the reinforcement (reward) must be something that particular audience wants. What does your particular audience really want?
Think about the pattern of behavior you’re looking for, and then adjust the schedule of rewards to fit that schedule. Use a variable ratio schedule for the maximum behavior repetition.
If a variable ratio schedule won’t work a fixed ratio is the next best schedule.
52. Dopamine makes people addicted to seeking information
People are motivated to keep seeking information.
The easier you make it for people to find information, the more information-seeking behavior they will engage in.
53. Unpredictability keeps people searching
Dopamine is also stimulated by unpredictability. Ex. Phones are addictive because give you unpredictable messages/notifications at random times ie. they run on the variable ratio schedule.
Pairing cues such as sounds with the arrival of information motivates people to seek more.
Giving small bits of information and then providing a way for people to get more information results in more information-seeking behavior.
The more unpredictable the arrival of information is, the more people will be addicted to seeking it.
54. People are more motivated by intrinsic rewards than extrinsic rewards
Don’t assume that money or any other extrinsic reward is the best way to reward people. Look for intrinsic rewards rather than extrinsic rewards.
If you’re going to give an extrinsic reward, it will be more motivating if it is unexpected (variable ratio schedule).
If the product you’re designing allows people to connect with other, people then they will be motivated to use it.
55. People are motivated by progress, mastery, and control
Show progress to motivate a user to complete a task.
If you want to build loyalty and have repeat customers (for example, repeat visitors to your Web site), you’ll need to have activities that people inherently want to do (such as connecting with their friends, or mastering something new), rather than just activities for which people are getting paid.
If people have to do a task that’s boring, you can help motivate them by acknowledging that it’s boring and then letting them do it their own way.
Look for ways to help people set goals and track them.
Show people how they’re progressing toward goals.
Drive: The surprising truth about what motivates us
56. Peoples ability to delay gratification or not starts young
Some people are good at delaying gratification and others are not.
People who are not good at delaying gratification will be more suggestible to images and messages of scarcity (for example, “only three left in stock” or “only available till the end of the month”).
57. People are inherently lazy
Assume that people will get things done with the least amount of work possible. That may not always be the case, but it’s true more often than not.
People will satisfice, (satisfy+suffice) that is, look for the good-enough solution rather than the optimal solution. (Could this be applied to relationships..?)
Use more white space and a larger font size to give the impression of an easier to use site.
58. People will look for shortcuts only if shortcuts are easy
Provide shortcuts as long as they are easy to learn, find, and use, but don’t assume that people will always use them.
Provide defaults if you know what most people will want to do most of the time, and if the result of choosing a default by mistake does not cause costly errors.
59. People assume it's you, not the situation
Fundamental attribution error- People’s tendency to give personality-based explanations for other peoples’ behavior more weight than situational factors. It’s very hard to stop even if you are aware you are doing it.
People tend to ascribe their own behavior to situational factors more than personality factors.
People attribute the decisions of an “other group” to the individual member’s attitudes, but attribute the decisions of their own group to the collective group rules. (Racism?)
People are more willing to donate money to help victims of natural, as opposed to man-made, disasters.
If you’re interviewing people about how they would use the product you’re designing, be careful of how you interpret or analyze the interviews. You’ll have a tendency to think about “what people are going to do” based on personality and miss the situational factors.
If you’re interviewing a subject matter expert or domain expert who’s telling you what people do or will do, think carefully about what you’re hearing. The expert may miss situational factors and put too much value on people’s personalities.
Try to build in ways to cross-check your own biases. If your work requires you to make a lot of decisions about why people do what they do, you might want to stop before acting on your decisions and ask yourself, “Am I making a fundamental attribution error?”
60. Forming habit takes a long time and requires small steps
If people missed a day here and there, it didn’t have a significant effect on how long it took to build the habit. But too many missed days, or multiple days in a row, did have an effect, and slowed the creation of the habit. Not surprisingly, the more consistent people were, the more quickly they reached the automatic point, although missing one day did not delay habit formation. Missing two or more days did.
Give people a small, easy task to do, rather than a complex one.
Give people a reason to come back and do the task every day or almost every day.
Be patient. Creating a habit may take a long time.
The most effective way to prevent procrastination in the future is to forgive yourself now for the procrastinations you’ve done in the past.
If you want people to commit to something big, you first need to get them to commit to something that is related, but very small.
61. People are more motivated to compete when there are fewer competitors
Competition can be motivating, but don’t overdo it.
Showing more than 10 competitors can dampen the motivation to compete.
Being told of other competitors but not seeing them has the same effect as if they were there.
62. People are motivated by autonomy
People like to do things themselves, and are motivated to do so.
If you want to increase self-service, make sure your messaging is about having control and being able to do it yourself. 
Control = keep out of danger = do it yourself = motivated by being autonomous.
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raymondwhanley-blog · 4 years
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13 Facts of Print on Demand E-commerce Solutions
Marketing print on demand t-shirts, hoodies, and hats are just one of the fastest ways to start a rewarding e-commerce service. Unlike many other standard dropshipping service frameworks, print on demand services commonly has terrific items to pick from at rates that enable a company owner to earn money. Not just that, print as needed modern technology has made it basic to develop new designs and also get orders out the door.
Customers want designer items, quick delivery, and also terrific service. When you partner with print on demand carriers for your e-commerce store, you have to consider all of these. The good news is, you will not have to browse far to locate a fantastic carrier for your personalized supply demands.
If you have been looking for a factor to start your next print as the needed shopping site, right here are 13 benefits that should get you moving:
1. Product Modification
Whether you want to create an entire brand-new brand of enjoyable t-shirts for kids or simply want a means to let your customers buy swag that aids build your brand name, print, as needed, is the very best solution for personalized t-shirts. As long as you are using top-notch pictures, you can build an entire shop with different images, hashtags, and also mottos. Literally, the only restriction is your imagination as well as the high quality of your artwork.
Make certain you are using pictures created with 300 dpi or better and also do not have way too many information for smaller sized print areas such as hats or tee pockets. You can choose an electronic print or needlework for many hats and also logos, giving you and also your client's higher-end choices for specialized designs.
2. High-Quality Prints
Lots of print as needed vendors are recognized for their high-quality brands. While you might determine to use a lower-costing brand name such as Haynes, you will additionally have access to top t-shirt brand names, athletic equipment, as well as dress shirts such as American Garments. This gives your customers the confidence in recognizing they are purchasing something that fits when they wear it as well as will certainly take on regular deterioration.
Print-on-demand personalized tee shirts have progressed from the low-cost swap meet quality and are genuinely something your consumers will certainly want to wear. These aren't the t-shirts saved for washing day; people will really feel great using your designs and the apparel itself.
3. Easy Set up
Publish as needed decrease shipping is one of the simplest online shops to establish. When you have your shopping platform established with Shopify or among the various other options, all you require to do is begin an account with your print on demand t-shirts supplier as well as link your shop to your account. Plugins make this fast with no troubles.
Once you have your account established with the COVERING dropshipping business, publish your layouts and choose the garments you intend to offer. Numerous shades, as well as sizing, are immediately presented so clients have sufficient options to get precisely what they desire. Best of all is the automation. When a person buys a tee or hoodie, the web link to the POD supplier is made with the order details as well as the purchase. You don't require to do another thing except for display things for customer support quality.
4. Reduced Access Point for Services
There is nothing far better than being able to offer items without having to buy inventory. Seriously. If you are a brand-new service with minimal capital, selling custom-made shirts without having actually a garage full of unsold stock is an increase to your confidence and also aids you examine the market to see what your customers truly enjoy.
While there are slightly better earnings margins for print on demand products contrasted to having a full run of shirts, the reduced expenses is what actually decreases your danger. You can always do a separate run later of your most popular things when you are able to money that expense without significant financial threat.
5. Easy Company Branding Attachment
Services require great branding and nothing makes branding easier than t-shirts with your logo design and also customized pictures. If you are already in business and have a site, you have definitely nothing to lose by adding a print on demand t-shirt store. Make them fun free gifts or simply a method to reveal your business pride.
Service providers such as personal fitness instructors should never be dealing with customers in one more business's brand name. Construct your very own brand name with smart ideas and also ideas so your clients will certainly wish to be your best advertising campaign by wearing your designer items as well as swag.
6. Hands-Off Satisfaction and Dropshipping
The less a new internet site owner has to do when it involves buying satisfaction, the fewer things are liable to fail. This is among the biggest advantages of need order handling; customers acquire and after that, the gratification center generates the item and also ships it with among the numerous delivery alternatives.
Whatever form the order handling, payment, production, and satisfaction care for to ensure that those brand-new to e-commerce platforms can concentrate on testing ideas, marketing, and building a brand name. Publish as needed shirts allow you to remove yourself from the majority of the operations part to focus on what will really expand the business.
7. Easy to Range
Beginning with one item and also expand to one hundred or just start with 100, to begin with. Certainly, you need to have the business as well as a marketing strategy to correctly manage and also market different items, but the many alternatives in clothing allow you to grow at will. Particular niche advertising can target particular items such as trucker hats to the right market while various other items might target other client accounts.
Despite exactly how you decide to start, you will have enough means to range and grow your custom-made tee shirts, hats, as well as hoodies firm. Do some market screening and also check your results to get rid of things that just aren't marketing, but expand as you find items that conveniently market on-demand.
8. Affordable Layout Providers
Not really feeling really creative? Do not have a designer to whip up some great brand-new ways to use font styles? With print as needed decrease delivering partners, you no longer need to bother with this. Just about every print to order business will have a team of designers ready to tackle your following custom-made t-shirts task.
Best of all, the designers will certainly create appropriate pictures that function best on clothing. It happens all too often that product modification doesn't end up the method a web site proprietor wished just since the artwork wasn't created to equate right into needlework thread or utilize the colors offered for digital printing. For a marginal price, you can obtain the ideal pictures created your hats, hoodies, and t-shirts on-line store.
9. Quick Turnaround
When you obtain drop ship products from China, you always have the inquiry in the rear of your mind regarding how long the order will certainly obtain fulfilled and supplied. Shipping alternatives are insane with a lot of Chinese wholesale vendors as well as in some cases take weeks, otherwise longer. Publish as needed (VESSEL) can flaunt rapid turnaround times, commonly satisfying orders on the very same day.
With 24-hour SHELL print remedies that get shipped and in the hands of consumers often within a week, site proprietors have the ability to make the acquiring experience trustworthy. This leads to favorable testimonials, more references, and repeat the organisation. Most importantly, the web site proprietor does not require to pay additional for this. Publish as needed worldwide is an affordable field, as well as this business, understand that they require to service web site owners properly with tons of stock, fantastic printing, and quick service.
10. Customer support
Unlike product distributors such as Aliexpress, print on demand companies have superb customer service. With chat, e-mail, and also the antique phone, you can get the solution you require to see to it you are supplying the best in product customization to your customers.
As an eCommerce store, you are only like your reputation to supply what you market in a prompt and right style. Accessibility to real human beings that can aid you to troubleshoot problems rapidly, frequently in real-time. You won't find this with various other decrease ship China resources.
11. Upgraded Print Technology
Lengthy gone are the days of screen-printing devices that were big, untidy, and also took a lot of time to set up the artwork. Digital innovation has made uploading a variety of graphics basic. Print tech no longer requires to have one logo design established for an entire run. Fabric printers are regularly enhancing the information as well as color mixes available.
When you make use of a print on demand drop shipping partner, you do not need to stress over updating the modern technology because they are doing it behind the scenes. When you work with SHEATH firms, you'll find new items being launched such as precious jewelry with custom-made engraving, all done at a cost-effective price and also for you to sell on-demand.
12. Higher Revenues than Other Dropshipping
Publish on demand permits a shopping shop to stock the online racks without having to pay for the purchase as well as storage space of supply. Not only does this get rid of a major operating expense, however, is additionally a reduced threat technique for businesses. Furthermore, the pricing of apparel at the wholesale degree is reasonable as well as enables higher margins.
T-shirt sales don't require to be dropped to the most affordable price since product customization is what consumers are purchasing, not the tee they can get in a local store. This differentiates this kind of dropshipping service from others where the items are constantly the exact same and everybody's competing for the exact same sale.
13. Virtually Endless Supply
Publish on demand seldom has an issue with backorders on supply due to the fact that they are equipping such high volumes of prominent products to accomplish among thousands of suppliers. This is one more differentiator for a shopping platform and on the internet store to dropship items. When using suppliers such as Aliexpress for various other sorts of products, numerous site proprietors find themselves attempting to situate supply since suppliers lacked stock.
When you can't accomplish orders, you shed money both on the order and likewise with the nick to your track record for distribution good products promptly. Print, as needed, solves this problem for shopping shops with enough inventory as well as product options. Even if something is out of supply, something extremely similar is usually available.
Last Thoughts on the Benefits of Print on Demand
As you can see, there are a lot of benefits of a print on demand e-commerce system. Nonetheless, do not let simpleness let you fall under the catch of believing that it is very easy. Like any type of online service, offering custom shirts calls for a strategic game plan that thinks about prices, advertising, branding, and solution. Your print as needed companion can't do it all for you.
Provide yourself the chance for success by taking a look at various other print on demand t-shirt firms and figure out what jobs as well as doesn't. Reach out to various other shopping system owners and mastermind with them about what works as well as what does not to save yourself several of the most usual rookie errors. The fantastic thing about print as needed is businesses might be offering t-shirts but aren't actually contending because each brand name is so one-of-a-kind. There are a lot of people going to the advisor and also help you.
Order examples from firms to ensure you enjoy the products as well as customer support. Also, undergo the return process to see precisely what your clients will experience when sending back items that don't fit or may have had trouble. Establish whether or not your return policy aligns with their own too.
At the end of the day, print on demand stays one of the best eCommerce service options a new internet site proprietor can do that will not break the bank. Get started, see what items leap off the page, as well as an increase from there.
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thelmasirby32 · 4 years
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Top platforms marketers can use for infographics
Infographics have become a powerful part of many marketing campaigns in recent years, and rightfully so. They can increase brand awareness, establish a brand’s authority in their niche and, according to HubSpot, can increase web traffic by up to 12%.
Marketers report that original graphics, like infographics, receive the highest engagement out of any type of visuals. There are even more compelling reasons to use infographics to communicate information: When people hear information, they’re likely to only recall 10% of it three days later. When that information is paired with a relevant image (such as an infographic), people will recall 65% of it three days later.
If you want to make an infographic without hiring a graphic designer, use one of the following simple-to-use infographic generators.
1. Venngage
Venngage is an infographic creator that helps you produce a beautiful infographic in only three steps. All you need to do is choose a template, add original images (or images from their library) along with your charts and customize your design with different colors and fonts. Venngage charges $49 per month, and with that subscription, you gain access to business, premium and custom templates, premium icons and charts and live training workshops. You can also add your own branding and upload 500 images. If you stumble across any issues, you can use its 24/7 support or its knowledge center to troubleshoot.
2. Piktochart
Piktochart is a website that allows you to create infographics for $24.17 or $82.50 per month. With the pricier plan, you can collaborate on projects, include annotated commenting, use rules and permissions and receive ample image upload space. Piktochart also offers thousands of images and icons in its library, as well as an SEO feature, which allows Google to find and rank your infographic. They provide templates, sharing options for your blog, ebook, email or social media sites, and preset color schemes. There is no live support, but they do have a support center where you can find answers to your questions.
3. Visme
Visme is an infographic creator that costs $14 or $25 per month. By paying more, you receive access to unlimited projects, 10 GB of storage, privacy controls, all premium assets and templates, all charts and widgets and the ability to create color palettes. The site provides hundreds of templates to choose from, or you can mix and match content blocks from their library. Visme does not offer live support, but there is a knowledge base for answers to questions, and a video you can watch to learn how to use their infographic creator.
4. Infogram
Infogram is another infographic creator that is $19 a month for a pro plan, $67 per month for a business plan and $149 a month for a team plan. With the various plans, you receive access to between 100 and 3,000 projects, more than 100 premium templates, HD images, privacy control, and live data. You’ll need to spring for a better plan to add your own logo, see basic analytics, get tracking links and participate in real-time collaboration with other team members. Infogram provides live chat support and a support center. For your infographic, you can choose from more than 20 design themes or create a custom design with your brand’s fonts, logos, and colors. They offer one million icons and images, a drag-and-drop editor, the ability to import data and a tutorial on creating infographics.
5. Adobe Spark
Adobe, which is known for its suite of graphic design capabilities, has an online infographic creator through Adobe Spark that starts at $9.99 per month. The site offers thousands of free icons and images, the chance to customize infographics with your branding, colors and fonts, access to custom-made Adobe fonts and professional themes. Adobe Spark has a support center for any questions, as well as live 24/7 support if you’re in a hurry.
Best practices for infographics
What, exactly, makes a good infographic? If you’re just getting started, here are some best practices to keep in mind:
1. Create a clear and succinct copy. The point of an infographic is to show and not tell, so opt for visual representations of content and data and keep the copy light where possible.
2. Don’t fill every available space with visuals. Just because you can use visuals, doesn’t mean you should go overboard with them.
3. Use a simple color scheme. Utilize colors that logically work together, and try to incorporate your brand’s colors into the infographic.
4. Use reputable sources for your facts and statistics, and include them at the bottom of your infographic. This shows your brand is credible and that you use factual information to back up your claims.
5. Optimize your infographic for mobile. Make sure it’s responsive, which means it looks good on a screen of any size, and that the words are large enough to read on a mobile device. A mobile font size of 13px to 16px is recommended.
6. Include sharing buttons. When you post your infographic on your website, incorporate buttons where your audience can easily share it on Twitter, Facebook, LinkedIn, and other social media platforms.
7. Use a call to action. At the bottom of your infographic, encourage users to share it, subscribe to your blog or email list or comment on the post.
8. Look at other great infographics. Before creating your infographic, find some examples of the best ones out there for inspiration.
Creating your infographic
When you create infographics, you have the opportunity to boost your brand reputation and awareness, attract your audience and ensure your business is getting the attention it deserves. Since you don’t want to spend tons of time and money on getting started, test out Venngage, Piktochart, Visme, Infogram and Adobe Spark with free trials before you see which one is the easiest to use and provides the best features for your needs.
Mario Medina is a content strategist. He can be found on Twitter @mariovmedina.
The post Top platforms marketers can use for infographics appeared first on Search Engine Watch.
from Digital Marketing News https://www.searchenginewatch.com/2019/12/18/top-platforms-marketers-can-use-for-infographics/
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smartoptionsio · 5 years
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[Signals Review] – Shaggad’s BitMEX Signals
This is an updated review of the former Alan Master Bitmex Group review. The responsible trader of AM’s channel has split from the group and trades now on his own, hence we felt like updating it a bit. If you scroll deeper, you will also find a community review, which has been made by one of our Telegram channel readers. By the way: you really should hop into our TG channel if you haven’t done so already, as we will often search for community reviewers, who get free access for some time.
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Disclaimer
This article is for educational purposes only. We are no financial advisors. Do not make investment decisions based on this informations. The information provided from Smart Options is for informational purposes only. It should not be considered legal or financial advice. You should consult with a financial advisor or other professional to find out what may be best for your individual needs and risk tolerance. Please do your own research and let never anyone trade for you. We do not support or advertise "FUND MANAGEMENT", we only review signal providers/analysis/education. Please read this disclaimer and leave the website if you disagree with it.
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I never heard of Shaggad’s service before, the reason might be that he traded under the hood of Alan Masters, which is a well-known trader on Tradingview. Well, I think that is that kind of reputation one can really be proud of. The account is the 5th Top Author of all Times on Tradingview and comes with an impressive 8.3 million post views and with the second biggest amount of followers on the whole Tradingview platform, but we shouldn’t be bedazzled about that. As he clearly hired Shaggad for the BitMEX channel. Traditionally Alan Master has his base in Altcoin signals but with Shaggad’s calls, the group has proven to be very successful with leveraged BitMEX signals as well. Now Shaggad is on his own and in this review, we will check only this channel and not Alan Masters.
Crypto Signals Review: 
Shaggad posted one signal per day max in our test period in the BitMEX telegram channel. he offered trades to be entered right away, but also conditional trades (called future trades in this channel), so you have a good amount of time to prepare the trade. These trades are designed to become active once certain price conditions have been met. Generally, the entry is given in ranges, as like most of the channels do to get an average entry price. This comes with the disadvantage that sometimes your allocated funds for the trade won’t be used entirely. However, this might be even helpful for people with a bad money management attitude not to enter with exaggerated positions.
The signals come with calculated profit potential, stop-loss, estimated liquidation price, and capital allocation. Alan Masters’ hit rate was impressive – I am currently waiting for more recent historical data, but November has crossed the 90% mark. In January, stop loss has reached only one time.
Shaggad offer’s an Auto Trader solution. The auto trader is custom (not Cornix) and seems to work pretty well, so his customers can reap the profits hands-free.
Signal Example:
And here is how it played out on the charts:
The Signal Results
The results of  Shaggad’s signals channel have been overly positive. Considering the distance to the set targets, we consider it the Alan Masters Bitmext trades as scalp trades. The average of achieved profits has been ~35%, but of course, there were pretty nice profits above 100% as well. For example when they played the rise of TRX, due to the conference fundamentals. We did not like the Risk:Reward ratio and the used amount of leverage and set our own. We have to admit, that this affected our personal hit rate negatively as we got stopped out sometimes before reaching the targets.
In terms of achieving the targets, their stop-loss would have been helpful and shows that it makes sense if you go with their signals. On the other hand, it shows that they are not very precise with their entries, even if the loose stops contribute to their hit rate. In a whole month, stop loss has reached only one time, which theoretically reduces the increased risk of the bad risk:reward ratios, but we have to keep in mind that every trader can have a series of losers. The leverage can be adjusted on our own, the stop-loss is more difficult, so this remains our main concern with Shaggad’s Bitmex signals.
The Critique:
Well, this one is so hard to judge: Basically, you sacrifice your risk management in order for an outstanding hit rate. His results sheets really show win after win, however, trades with a risk-reward ratio of 3:1, should be avoided if one has proper risk management in mind. The used leverage was most often too high for our taste. The expensive altcoin futures have been often traded with 10x (our max is 5x) and Bitcoin has been traded with 25x leverage (our max is 10x).
The Risk:Reward ratios which have been observed are not very reasonable, to be honest, and, leaving the good success rate besides, is my biggest concern with Shaggad. On the other hand, we saw our position often in the red for a while, to hit the first target later after some time.
After all, Shaggad’s hit rate was impressive and the loose stop-loss seem to be a cure for the stop-hunts which we see everywhere recently.  The questions is, how will you handle the big losses if a stop is hit one time?
The Support:
Shaggad was very helpful and responsive. We never had to wait for more than an hour to receive a reply. Meanwhile, he started a chat group for his premium customers.
Conclusion:
Shaggad’s Signals are a very good solution if you are searching for BitMEX signals that offer high accuracy and if it doesn’t break your mind to be deep in the red for some time. Very good money management is needed here as he doesn’t use a good Risk:Reward Ratio. On the other hand, the success rate is with him on this, and he is most often not affected by stop hunts. However, you have to be brave to hold his suggestions sometimes. It is definitely not the right service for all-in-people, but a good one for those that know how to calculate a proper position size for the trades. The support he gives is very personal and fast (does he ever sleep?). The questions before signing up are if you are you strong enough to hold a red position for some time and if you know how much to use for each trade so you don’t get rekt over time.
All in all, good signals with risk management issues.
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FACT SHEET for SHAGGAD's BITMEX SIGNALS
Website: Telegram Bot
Telegram Contact: @shaggad
Discount Code: 25% off with the discount code MEXOPTIONS (valid for all packages)
Plan and features: 15-25 Quality Bitmex Signals per Month
Pricing: Check the most current pricing with the Bitmex Bot
Auto Trader: Not yet, all trades are manual.
Special Features: Shaggad provides “Future Trades”, these trades are simple and easy to follow which you just set up and don't have to stay in front of the screen.
Results Tracking: Updated Tracker on Google Docs
Signals with technical analysis: No
Trading Timezones: EST
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Customer Review
Our reader Shaan has been added to Shaggad’s BitMEX signal group. Here is his review about the VIP channel – Passing the mic to Shaan now, enjoy his work!
I’ll start off by clarifying how I used the group, as this is key to understand how you can use it to dictate your trading style. Since I am more of a conservative trader, with a focus on preserving capital, I used lower leverage for some trades and tighter stop losses where I saw fit.
 “We value a high win rate over anything and we wait for trades to come to us before doing anything” – Shaggad
Signal Style
As you can see there is no ambiguity in the signals they provide. This is a huge plus as especially if you are following a third party strategy any confusion can give way to losses. My only qualm is the lack of explanation underlying their trades. If you are a beginner looking for a group that will allow you to eventually become self-sufficient then Shaggad’sBitMEX Channel falls slightly short. However, If you are seeking a group that doesn’t require any effort on your behalf, then Shaggad’s channel is the right place for you. My only issue with their trades is that sometimes their risk/reward can be a bit skewed, risking a significant amount for the potential gain. Nevertheless, this is a matter of opinion and is justified by their hit rate.
My journal from Shaggad’s signals
I’ve kept a record of all the signals I’ve used from Shaggad, with the parameters that I used. Please bear in mind as aforementioned that I did not follow each trade to the letter due to my personal trading style and as such this isn’t fully representative of the group. The second to last call relates to my point about loose stop losses, especially as retail traders it isn’t possible to constantly monitor your trades and in this case, it had a big effect on my P/L. And in comparison the advertised P/L
The Pros and Cons
ProsCons - Clearly defined set of rules underlining each trade (Targets, Capital Allocation, Estimates ROE and Timeframes)- Signals can be few and far between and as a result can miss signals due to inconvenient timing relative to your time zone (see signals I took [GMT] VS the signals provided on their sheet) - Good strategy, often laddering buy ins and take profits- Poor risk/reward for some trades - Incredible hit rate even in a bear market (often the sign of a strong group) - Don’t flood users with unprofitable trades like many other signal groups - Don’t over leverage trades relative to account size (Good incorporation of portfolio conservation)
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FACT SHEET for SHAGGAD's BITMEX SIGNALS
Website: Telegram Bot
Telegram Contact: @shaggad
Discount Code: 25% off with the discount code MEXOPTIONS (valid for all packages)
Plan and features: 15-25 Quality Bitmex Signals per Month
Pricing: Check the most current pricing with the Bitmex Bot
Auto Trader: Not yet, all trades are manual.
Special Features: Shaggad provides “Future Trades”, these trades are simple and easy to follow which you just set up and don't have to stay in front of the screen.
Results Tracking: Updated Tracker on Google Docs
Signals with technical analysis: No
Trading Timezones: EST
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tuan8packs · 6 years
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Shopify Conversion Optimization Guide for Seller-Ways to Increase Sales
Yes, enhancing web traffic to your Shopify website can produce even more sales. Also a dripping channel is going to relocate a little water?
But what happens if we informed you that you can make even more sales simply from your existing web traffic?
Instead of investing your money and time driving an increasing number of web traffic to your eCommerce website, make the effort to concentrate on Shopify conversion optimization.
Not just will you boost conversions, however web traffic will certainly boost normally consequently. And also, you’ll be a lot more most likely to see your Shopify ordinary conversion price escalate when you truly drive web traffic in.
In this post, we’re mosting likely to inform you every little thing you require to learn about Shopify conversion price optimization (CRO) as well as the strategies that will certainly make it function.
Let’s get going.
The Secret to Shopify Conversion Optimization
Everyone asks exactly how to boost Shopify conversions as well as anticipates there to be some kind of magic tablet.
Unfortunately, there isn’t. There’s no solitary development hack that is mosting likely to transform your Shopify conversion price record right into something you wish to on the wall surface in your restroom.
The vital to enhancing your eCommerce website is to utilize a procedure It’s showy or not hot, however it is repeatable as well as scalable. And also, you do not also need to create the procedure by yourself; there’s currently an attempted as well as real one around that functions wonderfully.
Step 1. Establish Your Conversion Rate Goals
Find out what leading eCommerce shops in your market are doing as well as established a hard, however reasonable objective based upon that.
You can utilize a durable device like MonsterInsights to make monitoring conversions very easy once you’ve established your objective.
Step 2. Brainstorm as well as Prioritize
If you have a group, you ought to obtain them associated with conceptualizing also. Generate 30 or two suggestions that can boost your conversion price as well as classify them right into suggestions that are currently benefiting you, suggestions that will likely function, or suggestions that are feasible, however not possible.
Step 3. Test as well as assume
With your checklist of what will likely operate in hand, reach screening. Your objective is to examine as several suggestions as feasible as inexpensively as feasible.
Google Optimize is a terrific alternative if you’re simply beginning. It functions carefully with Google Analytics as well as if you’re making use of MonsterInsights to track conversions after that you’re currently making use of that. Right here’s an instance of the understandings you can receive from A/B screening with Google Optimize:
Step 4. Assess, Learn, as well as Implement
Chances are, a great deal of your suggestions will not function. That’s awesome. Failing educates us to be much better. Simply assess your outcomes, summarize what you found out, execute your searchings for, as well as produce a brand-new examination. Clean, rinse, repeat.
Step 5. Re-evaluate
Take time weekly to debrief. Are your conversion prices boosting? What did you apply that week? Exists something you wish to modify as well as examine once more?
Now that you have a procedure, allow’s talk strategies.
How To Convert Sales on Shopify: 5 Techniques that Work
The strategies we’re mosting likely to show to you are a terrific base for the screening you’ll perform in Step 3 of the procedure that we simply laid out.
Don’t miss the screening. Not all eCommerce websites coincide which implies not every one of them are mosting likely to utilize the very same suggestions to reach their target market.
And give thanks to benefits for that! The Internet would certainly be an extremely uninteresting location if every internet site looked precisely the very same.
Let’s enter into this checklist, shall we?
Optimizing Your Store for Conversion
The style of your website is really vital to the total success of your Shopify shop. This consists of every little thing from the basic website design components like font styles, shades, as well as navigating to points like photos as well as video clips, the check out procedure, as well as exactly how you utilize client testimonials as well as various other social evidence.
The basic website design is ideal delegated you. Simply make it quite. There are a lots of themes available that you can utilize as-is or personalize to absolutely make your very own. Go wild. And also, if you’ve obtained an internet designer in your back pocket, placed them to function.
What we’re mosting likely to concentrate on below is what takes place your web pages as well as exactly how they move.
1. Navigating
To begin, you require a header to maintain every little thing in. Your header ought to constantly have a couple of standard points:
Branding that determines your firm
Navigation … see listed below for information
A phone call to activity that can consist of information concerning specials or sales (you can additionally drop this if it does not benefit you)
Search capability so site visitors can locate points swiftly
Shopping cart gain access to so site visitors can reach their cart as well as check out quickly
You can consist of various other points also, simply do not allow it obtain also chaotic or it will certainly be also awkward as well as your site visitors will certainly obtain distressed as well as leave.
Take an appearance at exactly how perfectly this header from Beardbrand is established. It rests along the top of the home window as well as does not interfere with the remainder of the web page, however exists as well as on-line.
Okay, allow’s speak about navigating.
Think of navigating as the ancestral tree of your Shopify website. Key degree navigating web links for points like item groups or shop places are mosting likely to be the as well as they ought to constantly be shown.
Next, you have your kids. These are the important things that go inside your primary navigating web links. A much more details malfunction of items most likely.
Beardbrand does this in a quite awesome means by reducing a whole little box with illustrations of the kids web links.
This makes it truly very easy to locate what you require on this website, or simply have a good time searching about. You click it as well as take a better look at its item web page as soon as you locate something you such as. Allow’s do that currently.
2. Item Pages
Right away you can inform that Beardbrand takes satisfaction in their item. They include item photos, how-to video clips, as well as the total score from item testimonials. There are additionally item information as well as the Add to Cart switch is distinguished by a various shade as well as plainly showed.
When you scroll down a little bit a lot more, you’re welcomed with an extensive item summary as well as a profile present that not just has a great deal of the info over however additionally still allows you include the item to your cart.
One even more fast scroll down the web page brings you to the composed part of the item testimonials. Item testimonials are simply one kind of social evidence you can utilize to boost your conversions as well as they’re favored. When they come from unfamiliar people instead than household as well as good friends, individuals often tend to rely on testimonials also.
For even more means to make your item web pages right into high-converting eCommerce giants, take a look at this article of 18 awesome tips
2. Contact Us To Action
We’ve chatted a bit concerning contact us to activity currently, however they deserve their very own area.
As an eCommerce shop, you’ve most likely been laser-focused on a phone call of activity focusing on acquiring: contribute to haul or check out There’s absolutely nothing incorrect with that said, it’s the utmost objective, besides. You desire site visitors to come to be clients as well as clients to come to be repeat clients. And also to inform their good friends.
There are just a lot of means you can press that solitary contact us to activity prior to you obtain stressed out on seeing a reduced sales conversion price week after week. And also, allow’s encounter it, individuals that leave your website without transforming most likely aren’t returning.
Unless you provide a factor ahead back, that is. Which’s where mini conversions enter into the photo.
Micro conversions are simply smaller sized activities that site visitors can require to reveal that they’re interested in what you’re supplying. These are points like enrolling in your e-mail checklist, social or e-mail sharing of your items or material, developing an account on your website, including in , as well as downloading and install material from your website, simply among others.
We confess, we surrendered an e-mail address. It’s a terrific mini conversion, as well as it absolutely dealt with us. The photos are spectacular:
Before we can leave there we were struck with an exit-intent popup informing us that they offer a tee shirt away each month.
Yes, we additionally registered for that. We’re fools for a well-timed popup. You can produce your very own exit-intent deals; we’ll chat a lot more concerning that symphonious 5.
Sometimes smaller sized conversions like these can cause site visitors ending up being clients. Be innovative with your contact us to activity as well as consider various other products of worth you may be able to give to your site visitors free of cost (or for the reduced, small cost of their call info). Producing the excellent contact us to activity can be complicated, however with our suggestions, you’ll be a master quickly.
We can also inform you which shade switch transforms the very best.
Improving the Shopping Experience
Everything that enters into developing your on-line store front has to do with the purchasing experience, however an awful check out procedure or shock prices can quit a sale in its tracks.
To boost the purchasing experience tremendously, ensure you hang out developing a check out procedure with your clients in mind.
3. Smooth & & Easy Checkout
Your check out web page kind ought to be straightforward as well as as brief as feasible. This is not the moment to learn the customer’s favored shade unless you require it to send them a totally free present. And also, if that’s the instance, inform them that you require it due to the fact that you’re sending them a totally free present. Even better, simply take a wager on the shade as well as do not inquire.
At the very start of your kind, obtain the customer’s e-mail address.
Let’s have a look at a terrific instance of check out style from Monki.com:
Monki.com supplies consumers a cozy welcoming with the possibility to check in, produce an account, or proceed as a visitor. On the left side of the display, there’s a stunning recap cart. Whatever is very easy as well as huge to see.
When you click Continue as visitor you exist with a display calling for an e-mail address prior to you proceed.
Want even more info on check out web page optimization? Right here are 22 of the best ways to keep customers moving
4. In Advance Shipping Costs
Another means to boost the purchasing experience is to deal with several of the important things that create them to leave on-line shops. Delivery is a massive sticking factor for several consumers.
Fortunately, this is a truly very easy concern to address.
The service? Either be 100% clear with your delivery prices or, if you can turn it, use totally free delivery.
Avoid or Recover Abandoned Carts
Abandoned carts are mosting likely to occur as well as most likely a whole lot. They’re an all-natural component of eCommerce as well as, while you can deal with several of the issues, like delivery, there are some that run out your control. Every action we’ve taken throughout this post until now has actually been taken with decreasing deserted carts in mind.
5. Exit-Intent Popups
Remember the exit-intent popup that Ugmonk captured us with earlier? You can additionally include those to your purchasing cart as well as check out web pages to capture consumers as they’re deserting.
You can produce a download similar to this one that converts 21.06% of site visitors for Scott Wyden Imagery:
Exit-intent popups are a terrific means to connect one last time prior to a customer formally deserts their cart.
BONUS TIP # 6. Deserted Cart Recovery
You’ve conceptualized, a/b evaluated, as well as applied. Your website it 100% maximized. You make changes to material, photos, item summaries, as well as anything else that might involve your focus on an once a week basis, however you still have consumers deserting carts. You understand that you can obtain several of those to transform if you can simply obtain them ahead back to your shop.
What you require currently is an deserted cart recuperation approach.
If you’ve established your check out kind to obtain e-mail addresses, or have actually obtained e-mail addresses via mini conversions in the process, after that you have what you require to connect to deserting consumers. Simply go all out!
You can truly allow your brand name radiate in these e-mails while additionally allowing consumers understand that you miss them.
That’s it! Currently you have the procedure you require as well as 6 amazing strategies that are mosting likely to increase your conversions as well as your incomes
  The post Shopify Conversion Optimization Guide for Seller-Ways to Increase Sales appeared first on Daily Job Killer.
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velveteenau-blog1 · 6 years
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5 Reasons Why Your Mixes Aren't Sounding The Way You Want
Reading Time: 8-10 Minutes
Hey guys! It's Brad Simons here today, and I'm gonna today's post is going to be about 5 reasons why your mixes aren't sounding as good as you want them to. There is an infinite number of reasons that your mixes aren't quite there, but the following are some of the common ones that I encounter. Check 'em out!
1) Bad Sounds At The Source
You've heard it before, and I'm gonna say it again. From a mountaintop. You can't make a great mix out of garbage sounds. It's just not possible. You may be able to make it sound better than it did before you started mixing, but it's never going to be world class. So, make sure you get great tones and performances in tracking! If you didn't track the music, then maybe have a chat with the tracking engineer and suggest some revisions.
Now having said that, there are a lot of things these days that you can do to ensure that you get good sounds. One common one is to supplement your drum tones with drum samples. In fact, I would argue that most "real" drum recordings that you hear on the radio are sampled up. This can help provide consistency, control and punch to your drum tones. I suggest making your own sample library from your recordings, but you can also use packs like Superior Drummer, Slate Drums, Native Instruments Abbey Road, to name a few. Second, grab as many DI tracks as you can, especially on instruments like electric guitar and bass. You can then use that DI signal to re-amp if you need to get a new tone.
2) Muddy Bottom End
I struggle with this one, as I think a lot of engineers do. Getting the bottom end (and the lower mids) just right is really tough. But if you don't get it right, your mix will either sound thin and weak, or it will be woofy and unfocused. 
A good place to start is to put a hi-pass filter on every single instrument with exception of the kick drum and the bass. I like to start at about 100 Hz, and then work from there. What this will do is provide the room needed to let the kick and bass come through cleanly. These are generally the two instruments that will make that low end just right.
You also need to make a decision how the bass and kick are sitting together. I typically like to keep the kick in the sub frequency range and cut some of the bass off with a hi-pass filter. Some mixers like to go the opposite way, cutting some of the kick off to give the bass more room. My opinion is to let the genre and the song dictate that. For instance, if you're mixing a trap song, you'll want the bass to have TONS of sub frequency (although it may be a pitched 808), so maybe let the kick give the thump up a little higher. If you're mixing a rock track, typically you'll want to trim up the bass a bit and let the kick drive the song. Not hard fast rules at all, but some guidelines.
Think about the lower midrange in the same way. I look at the lower mids as the 200 Hz to 500 Hz area. Try muting instruments in the mix and see what's clogging up that area. If your mix is sounding muddy, try muting various instruments until you find what's doing so. Then try cutting some of that mid-range until you find the clarity you're looking for. Some common ones for me are pads, synths, keys, and guitars. Again, I struggle with this one a lot, it's tough to really make it work. 
Another thing you can do is trim a bit of midrange on the mix bus. I like to use a UAD MEQ 5 at the end of my mix bus chain to trim a bit of mids out if needed. As I've said in a previous post, if I need to cut more than 1 dB, I'm probably going to head back into the tracks causing the problem first. 
3) Too Much FX
Maybe it's just me, but I LOVE using reverbs and delays. I love a roomy, ambient mix, with elements that are up close to the speakers, and elements that sound as though they are a hundred feet away. Gives the mix alot of depth. However, this can easily lead to an accumulation of mids and general cloudiness in your mix. So this somewhat ties into what we mentioned in the previous point. 
So one place to start is to hi-pass filter all of your reverb and delay channels. This will prevent delay repeats and reverb decay create an accumulation of bottom end and muddy mid range. I typically like to do around 250 Hz, but that's a matter of taste. There are instances where I want to hear some more rumble from the verb, but this is a general starting point.
Second and more importantly, be selective in which instruments you put reverb and delay on. And also be selective of what style of each. Give each instrument needing reverb a different depth and algorithm. Same with delay, avoid overuse of the same delay, as it can create a mess. Some things I like to do are find lead elements and make them pretty wet, and push them back. By contrast, I like using slap delays on vocals.
Experiment with different elements and be selective! Don't overdo it!
4) Overuse of Compression
I think overusing compression is a pretty dang easy trap to fall into. Sometimes as engineers, we get in the mindset that we "have" to do certain things. For instance, if we want a punchy mix, we think we need compression. And then furthermore, if we want everything to be punchy, we need compression on everything! This is certainly not the case. 
Remember, the initial point of compression is volume control. And yes, you can certainly use it to get more punch and as an effect. Not disputing that. But maybe a hi-gain guitar tone just doesn't need any compression. Why is that? Because it is already naturally compressed! Ask questions on each track. Does this instrument need compression? If so, why is that? How am I expecting it to sound? Is this the right way of accomplishing this?
A lot of plugin compressors come with a factory default setting that has some makeup gain already engaged. So the moment you add the plugin, the volume may increase by 2 dB. That's an easy way to be fooled into thinking it sounds better. An easy way to remain objective is to adjust the volume of the plugin to match the bypassed level. That way you can bypass and un-bypass the plugin, going back and forth to truly hear what the plugin is doing to the sound. 
Also, don't overcompress your mix bus! This can easily make your mix painful to listen to, pumpy and awkward. Let me be the first to say that mix bus compression is a vital part of my mix process, but it has to be done with taste and caution. It can easily ruin your mix!
Just like reverb and delay, be selective with compression and don't overdo it!
5) Bad Frequencies
Bad frequencies can make your life a nightmare. Yikes. This one can be tough to hear and tough to iron out. Sometimes it takes a lot of searching to find where your problems are. 
Let's say you hear a certain frequency ringing out in the mix. Try muting instruments until you find the one that contains the bad frequency. Now if only it were always that simple. Sometimes there are multiple instruments contributing to a bad frequency, and you need to cut that from all of them!
So once you do find the track(s) that are causing the problem, pull out an EQ. We like to use the FabFilter Pro Q 2 and use the bandpass mode to isolate that frequency. Then cut it out! Use your own judgment on how much you want to cut out, and how wide the Q is on that frequency band. If the cut is starting to affect the general tone of the instrument, then consider tightening the Q or cutting just slightly less.
You can also apply this technique on busses, from instrument busses to the mix bus in general. I like to be a little more cautious when applying corrective EQ to busses, as you're starting to make changes to many instruments at once. 
 And that's it for this post. Hope that helps you find faults in your mix, and therefore improve the quality of future mixes. Please comment below if you have any problems you've encountered and how you overcame them.
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Cheers!
Brad Velveteen Audio
ABOUT THE AUTHOR: Brad is the owner/founder of Velveteen Audio and it's record label counterpart Velveteen Records. He engineers, produces, plays in his own project called Optics, and has a YouTube Channel on music and business.
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