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aicosu · 7 years

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How do you advertise your cosplays? and how do you start getting hired for cons. I'm looking to branch out with my cosplay work.

Hope you dont mind me answering publicly, I’ve gotten a lot of asks about this recently! It’s not so much about adertising as it is algorithms. And luck. At least for the ‘getting my cosplays seen’ thing.

Theres a lot of luck thats determined by your cosplay quality itself, how recent the series your cosplaying is from, if your the first to cosplay it, and a lot of other stuff I dont even know how to master… hopefully I can help in other ways.

Most social media run on algorithms of sharing content. For example, only the first 5 tags on tumblr get picked up by the search. Any tags after that are ignored. SO you want to make the first five the most relevent, and the most useful, so your post shows up in those tags. After that make sure to use clerical tags, for your own blogs organization.

There are TIMES OF DAY to post that vary on each social media platform, and ways to maximize your level of outreach.

Or another example is that Facebook nukes the promotion of other-app or outside-links. If your sharing from insta or twitter or linking out to a website, facebook purposely doesnt share your post as much. And they prefer image statuses rather then text ones. So always post your info with a photo. LATELY facebook only prefers videos too, cause the company is trying to compete with youtube. Which is why their player doesnt let you leave easy. SO making tutorials and guides and uploading SEPERATELY on fb and then again on youtube is best. Shares are the bread and butter of fb, not likes or comments.

Then theres sites like ACP, great for getting hired as a cosplayer for events like NISAmerica and Funimation, because they have a long time relationship with ACP.

DEVIANTART is a dead, dead thing. BUT journalists DONT like linking to things like instagram or tumblr – so they ALWAYS tap from Deviantart. DA has a better landing page for images and people like CosMonde, CosplayCulture, and Kotaku. Or even IGN and CompGamer link back to Deviantart exclusively.

However…

Social Media Marketing is a different job then getting hired at cons. I talk about that process HERE.

Convention guesting isn’t always about the number you have, though it helps in a capacity. Its about what PROGRAMMING you bring, as a cosplayer. Because you are a solution to filling an event. Not filling an event around YOU. They need programming to fill the event guide.

That being said, once you get thats its SUPER easy to find what you can bring to a con. Maybe you love sewing and can host some sewing patterns. Or maybe your a health nut and can host a Cosplay Fitness panel. Or maybe you can talk about wigs or makeup, or heck, if you know a lot about making Gundum models or collecting Funkos, thats a panel too! There a lot of topics one can cover. Anything you’d like to share or help others with! I CAN GO IN DEPTH about both, but its really, a lot, a lot, a loooootttt of information. We actually host a panel on SOCIAL MEDIA MARKETING for cosplay, annnnd. a panel on Cosplay Career, guesting and creating a job from cosplay experience. But those are 1 hr long panels. So if you want more info, you can always email me! I’ve actually thought about hosting maybe a livestream or online talk about these things. Maybe I can organize one after Anime Expo. [email protected]

#social media marketing is something people go to school to major in soooo #its a whole shpeel #and cosplay guesting has a lot of ins and outs #aiask #terastormtas

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