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sailorfailures · 4 years

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ColourPop is dropping a Sailor Moon collab on Feb 20th and I have some Opinions

It’s the moment Sailor Moon makeup geeks have been waiting for - ColourPop cosmetics, noted for their affordable and colourful official pop culture makeup collaborations, has announced a Sailor Moon collaboration containing an eyeshadow palette, two liquid lipsticks, two lip glosses, two blushes, and two body glitters. Most likely this collab is being timed with the 25th Anniversary of Sailor Moon’s debut in North America to contrast with Japanese cosmetics from brands like Creer Beaute and Shiseido, which were released for the Japanese 25th anniversary.

Source: ColourPopCo on Twitter

After my initial excitement about the long-awaited collaboration died down, I was left with a somewhat disappointing realisation... this entire collab, over a total of nine products, was not about Sailor Moon: The Show... it was about Sailor Moon, the character.

When I imagine a makeup collection for Sailor Moon I immediately picture the rainbow of colours represented across the whole Sailor squad, or at least the OG Sailor Team five. But almost everything in the collab is quite warm, and either pink or neutral/natural. Exceedingly neutral/natural, in fact. One look at the names for all the product colours - “Shining Moon”, “Twilight Flash”, “Bun Head”, “Usagi” - make it clear that the products are intended to reflect Sailor Moon and Sailor Moon only.

The packaging itself is... interesting. I can appreciate that they were trying something new with the eyeshadow and blush cases, as they are all topped with different holographic pictures - not (just) the shiny kind of holo, but the old school kind that flips between two different images, all exclusively featuring Usagi and sometimes Luna. You can see the effect in action in this video review by TrendMood. Good concept but slightly awkward execution. I think they would’ve benefited from some kind of static frame around the images so that it didn’t look like I’d just hot glued a pog to my pencil case. The rest of the packaging features the same old redrawn clipart from every other piece of anniversary merch, so, yawn, though the prismatic elements are nice. The body glitter pots are cute, featuring Usagi’s first transformation brooch to mirror the round shape of the pots, but ColourPop’s “gliterally obsessed” branding seems out of place. I know that’s the name of their glitter gel series but maybe it could’ve been swapped out just this once.

(Screencap from above video by TrendMood)

The lip sticks/glosses are by far the most disappointing. Apart from the cardboard boxes they come in, the only branding visible on the tubes themselves is the series logo and a nondescript crescent moon pattern on the caps. Don’t get me wrong, I’m a big fan of subtle packaging. I don’t really want Sailor Moon’s face plastered all over a lipstick either; but I’ve also never been a fan of using random moons/hearts/stars as a stand-in for something more relevant to the show when that imagery is so generic and disconnected from the series. Why not little graphics of the Silver Crystal? If they’d thrown some rabbits, bows, and/or roses into the pattern then the combination would read more as “Sailor Moon” than moons on their own. (That said, splitting them into “Moonlight” for the liquid lips and “Daylight” for the lighter glosses with transformed vs. non-transformed? Brilliant. Genius. The perfect blend of nostalgic and practical.)

(Screencap from above video by TrendMood)

Here’s a photo of the palette taken from Temptalia’s website with everything but the shadows desaturated, so you can read the colours more clearly without being influenced by the packaging:

At first I wasn’t sure what this colour story was trying to tell me. I definitely understand going for a more neutral/“everyday” palette over something more glam, since the characters themselves are generally fresh-faced, but the AMOUNT of neutral shades here seem out of place for such a bright series. Tuxedo Rose and Love (the two pinks in the middle of the bottom row) are so similar for such a limited palette. Twilight Flash (top, second from the left) feels out of place; oddly saturated and just a bit too warm to play nicely with many of the other colours. Mare Serenitatis (the coppery-looking one) stood out as unusual but is actually more of a wine/plum under all the glitter, which is much more appropriate and reminds me of Sailor Moon’s transformation.

The more I looked at this palette, and the more I saw of reviewer's looks using it, the more I slowly realised that this palette wasn’t really evoking the character of Usagi herself, but rather the nostalgic, hazy, pink-washed aesthetic of the entire 90s Sailor Moon animation.

The dreamy not-quite-pastel quality of the 90s anime (half conscious design choice, half convention of the time) has received a lot of modern attention and praise. It makes sense that the palette feels like it’s being viewed through a rose-tinted filter when the entire show felt that way, or is at least remembered that way. It wouldn’t surprise me if ColourPop literally based some swatches on recurring colours picked from screenshots.

That being said... Does that make it a good choice for a makeup collab? Is this what Sailor Moon fans want and will buy? Is it versatile enough to warrant a purchase for non-diehard fans? Is it actually what casual fans, who might buy something like this out of pure nostalgia, are actually nostalgic for? Just because I see what ColourPop was going for, does it automatically translate to the most appropriate choice?

Ultimately, my judgement on that comes down to whether this is ColourPop’s only Sailor Moon collab. If this is them testing the waters to see if they can branch out into releasing products focused on the other girls, like a blue/silver mini palette for Sailor Mercury, a green/pink mini palette for Sailor Jupiter, etc. then I’m all for it. When perceived as a palette that represents the show itself, and not any specific character - not even Usagi, despite what all of the swatch names suggest - it really shines. But that’s not really ColourPop’s MO. Most of their pop culture collections are released in one big shining burst of products and then... nothing. And there are quite a few different products here.

I’d also be remiss not to point out that there are lots of indie Sailor Moon-inspired makeup collections already on the market, which makes sense for an almost-30-year-old series that literally repeats the words “make-up!” nearly every episode. Maybe ColourPop felt like they would be stepping on fandom toes or running the risk of copycat accusations if they strayed too close to any of the 2,348 red Sailor Mars-inspired eyeshadows online, though I assume they’d have the legal upper hand. In that respect, I do appreciate that this is a unique approach to a concept that has been nearly driven into the ground.

But ColourPop is not an indie brand and there are some benefits that come with that. They are generally more accessible, sometimes more affordable, can usually ship to more places in less time at a lower cost to the buyer, and can afford much larger runs that will sell out less quickly (though don’t be fooled, this collab will almost certainly start to sell out shortly after its launch). For many fans, especially younger fans, this is probably their only feasible option for Sailor Moon makeup. And some fans prefer the stamp of authenticity from an “official” collaboration, even if indie collections are often, well, better. So I think there’s an impetus for ColourPop to release a less specialised collection that’s reminiscent of more characters.

If this really is the only Sailor Moon collab ColourPop is planning to release, then the packaging, in my opinion, is an odd choice. I don’t know why they decided to focus exclusively on Usagi herself; if the colour story is meant to represent the entire series, then why not either have all the girls on the front in a rosey colour scheme, OR have none of them and focus on one of the cityscapes that clearly inspired the palette? I feel like there are lots of fans who aren’t necessarily fond of Usagi herself who may be put off by the overwhelming focus on her.

Overall: The lip sticks are nice but not super exciting, but I like what I can see of the lipglosses. The subtle glitter is very Sailor Moon. I love the Moonlight/Daylight concept but wish it were reflected on the actual tubes. The body glitters (Moonlight Legend, Moon Prism Power) are exciting and interesting, by far the most experimental part of the collab. The shape and colour choices for the glitters are very “Sailor Moon” and I can see them getting some use on the festival scene. The blushes also seem cute but a tad overpowering for the otherwise understated vibe of the rest of the collab, like the liquid lipsticks, and I love the Luna stamp in the blushes but would be sad to actually use them and see it get worn away. And while I like the gauzy backdrop-inspired looks people are making out of the palette, I feel like it’s extremely limited in the number of unique looks you could actually pull off.

So, in the end... am I going to be buying any of these? Hell, probably, if they’re not totally sold out by the time I get to them. My initial roller coaster of OMG COLOURPOP SAILOR MOON!!!! excitement dropped into “that’s it?” disappointment but has now leveled out at a respectable buzz of interest. I could see myself wearing most of these products, and the collector in me wants at least a piece of the collab for posterity. I just really hope that this isn’t the end of ColourPop’s involvement in Sailor Moon and that we might see some future products tailored specifically to the other girls, so that my collection isn’t just Usagi’s face staring back at me.

#Sailor Moon #ColourPop #Colour Pop #merchandise #long post #edit: just bc I have some questions about this collab I hope this didn't come off as overly negative #I'm still planning on buying a lot of it LOL #and the more I look at it the more excited I get #I think I wrote a lot of this when I was still in the disappointed downspiral from the initial announcement #bc I was thinking about what it 'could' have been based on my own biases #when i look back and see what it actually is I'm still very excited #the more I look at it the more I feel like these are uniquely 'sailor moon'

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