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3 Things You Should Know About Promoting Your Account on WeChat

WeChat may have become popular as an instant messaging tool but it has more to it than just messaging! It has become a part and parcel of our lives and a dynamic marketing tool for businesses. It has made promotions and campaigning easy for brands not only in China but also from other countries.

With onset of cross border ecommerce via WeChat, brands across the globe are entering the Chinese market and trying to capture the huge market base. There are more than 760 million active users on WeChat. With smartphones coming into the picture, e-commerce has essentially transformed into mobile commerce in China.

Here’s a look at some ways of promoting your account on WeChat:

1. Public Account Advertiser

The public account advertiser is a tailor made promotion tool within the public account that allows the operator of an account to reach the probable customers by endorsing products/ service to the targeted customer based on gender, age, and region. This feature can be used by all the verified WeChat public accounts.

2. Moment Ads

The moment ads are governed by the WeChat self-serve advertising system. The moment ads appear in the user’s moments in form of a feed posted by their WeChat contact. It is way of targeted advertising which focuses on specific traits of the users. It offers an opportunity of the ad getting reposted by the user. This is how the moment ad goes viral if enough interest is shown by the users.

3. KOLs

The KOLs, or more popularly known as Influencers, are copywriters who help in earning popularity by distributing valuable and relevant content on continuous basis. Companies can recruit such copywriters for promoting their products and services. If plenty of followers are attracted, the content marketing gets a kick and a profitable partnership between the influencer and brand begins to flourish.

These promotional ways, along with hassle-free payment options, has made WeChat one of the best platforms for mobile commerce in China for brands to leverage on.

Browse the web for more information on how you can plan and strategize your business using cross border ecommerce techniques in China.

#cross border e commerce #mobile commerce in china