yourgalkal-blog

[yourgalkal-blog]

Fearless to Fearful

           The Fearless Girl is a bronze sculpture that is a girl that faces the Charging Bull, or Wall Street Bull, statue. In March of 2017, the sculpture was placed in the Financial District of Manhattan, New York. Initially, the sculpture portrays the issue of women in leadership positions. On Friday, Novemer 2nd, for just about an hour the sculpture transformed. Fearless Girl then became Fearful Girl when a bulletproof vest was placed on the statue. Change the Red used this idea to help address the issue of gun violence. Manuel and Patricia Oliver are parents of a gun violence victim Joaquin Oliver who was a victim to the shooting massacre at Marjory Stoneman Douglas High School. They were the ones that placed the bulletproof vest onto the sculpture. Social media caught took this marketing ploy and it went viral. The sculpture of the girl that portrayed strength and confidence, now portrayed to be timid and weak. This example’s main focus was to help promote the Change the Ref campaign, and it had much more of an effect than just that.

           The article, “Fearless Girl Transformed Into #FearfulGirl as a Symbol for Gun Reform”, initially interested me because of the photo that was used on the thumbnail. A picture of the statue with the bulletproof vest on is something that you don’t see at all normally, so it intrigued me to find out what it was about. I think using that sculpture was the perfect idea to help promote the Change the Ref campaign since it really strikes an emotional chord with its message. One question that was raised after reading the article was how successful was this marketing ploy for the campaign? I think it should have a tremendous impact, but time will tell to see if it does.

“Fearless Girl Transformed Into #FearfulGirl as a Symbol for Gun Reform”, Erik Oster, AdWeek, November 6, 2018.

https://www.adweek.com/agencies/fearless-girl-transformed-into-fearfulgirl-as-a-symbol-for-gun-reform/

[yourgalkal-blog]

The Kiwi Version of Safety

             Airlines have the constant problem of its passengers not paying attention during the safety protocol that is required for the airline to go over before every flight. The pre-flight introduction to the safety procedures are extremely important and every passenger on board needs to pay attention to all the information in case of an emergency. In order to combat this issue, Air New Zealand has made multiple attempts to create unique and creative videos that would interest the passengers as well as complete the task of informing all of the passengers about the safety protocol. The article touches on that in the past, Air New Zealand has done a variety of different videos, including one in 2014 that was featured the Hobbit characters. Air New Zealand just released their new safety video that is a rendition of the Run DMC’s song, “It’s Tricky” and also “In the Neighbourhood” from Sisters Underground. The music video uses its lyrics and graphics to explain and demonstrate the safety procedures.

           This article caught my interest because I had never heard of an airline doing something like this regarding their safety protocol. I then watched the music video that is embedded in the article and instantly I was hooked by the songs and great video production. I reflected on my past flights on airplanes and realized that after my third time hearing the exact same, monotone speech, I have not paid any attention to the protocol since. After watching the video there were a few questions that came to mind. First off is how effective are these creative safety videos? Do they actually get the passengers to pay attention to what is being said? Also, I question how much it cost to make the video. Having such an elaborate video to produce must have been quite costly for their marketing department. Overall, I really enjoyed reading the article and actually clicked on the links that included the previous articles about the airline.

“Air New Zealand Turned Their Legendary Safety Briefing Into An Epic Music Video”, Shannon Miller, AdWeek, November 6, 2018.

https://www.adweek.com/brand-marketing/air-new-zealand-turned-their-legendary-safety-briefing-into-an-epic-music-video/

[yourgalkal-blog]

Straying from the Norm

The blog post, “Tommy Hilfiger’s Newest Campaign Helps Bring More Accessibility to Fashion and Marketing”, explains the recent ad campaign for Tommy Hilfiger that is focusing on an inclusive new line. Straying from the norm of the fashion industry of exclusivity, and “perfect” bodies, the new line focuses on people that have disabilities. Not only is the clothing line focused on that market, but the ad campaign is as well.

           Regarding the clothing line specifically, the clothes adapts to those with disabilities. The clothes itself have Velcro, magnetic buttons, and other functional aspects that help the user put the clothing item on much easier. In addition, throughout the post are embedded ad videos which further shed a light on the campaign. The ads focus a lot of creating independence with their accessible clothing line for people of all ages and with any disability. All of the ads focus on actual people that can use the clothing line and how it gives them confidence and inspires them to do things that they thought were too hard to complete by themselves.

           When looking for the different posts by AdFreak, this specific one stood out for many reasons. First, it is a brand name that has extreme credibility. The fact that the company going away form the norm of fashion and using their influence to create accessibility for all is extremely important. In addition, the videos throughout the blog post are so enlightening. Some of the videos are the ads that the general public will see which exhibits the purpose behind this new line of clothes with adults and kids that this issue effects personally. The company takes it one step farther by showing a behind the scenes video that introduces the director and some of his assistants that either have a disability or have a kid that has disability themselves. Not only is the company making headway in terms of the fashion industry, but also with their video production and marketing. This is not just a marketing ploy to showcase this new line that they have that includes all, but also the company is including all through the development of the ad itself.

           After reading the blog and seeing the ad campaign, there is just one question that I can think of. That is, why is a company just now making an accessible clothing line or integrating those with disabilities into the production side of the advertisements? This might have been done before, but I think one of the reasons why this idea is so big is because a name brand like Tommy Hilfiger has not done anything like this before. I am so glad that the company is making improvements like this now, but should have this been done sooner?

Miller, Shannon. “Tommy Hilger’s Newest Campaign Helps Bring More Accessibility to Fashion and Marketing.” – Adweek, Adweek, 24 Oct. 2018.