afterthelike
After the "Like"
The dirty secret social-media gurus won’t reveal is that Facebook likes are becoming a devalued currency. Facebook now receives 1.17 trillion likes and comments from consumers annually, which works out to 3.5 per Facebook user per day. 42M Facebook pages now have 10 or more likes. In a world where liking is as common as blinking, a like no longer signals that a consumer loves your brand.
Brands maybe drawing millions upon millions of people to their Facebook page, but just because people are 'liking' or 'retweeting' doesn't mean they're buying. And that is surely the end goal of brands developing and maintaining a social media presence. A social strategy needs to lead to increased desire for products and then drive sales.
38 posts
Don't wanna be here? Send us removal request.
Last Seen Blogs
touradviser
Untitled
jade-loveseex631843
jade
sadserver
Saddy
gladab
Wicked problems and collective intelligence workers
ajolomuu
ajolomuu
Link
0 notes
Link
0 notes
Link
0 notes
Link
0 notes
Link
0 notes
Link
0 notes
Link
0 notes
Link
0 notes
Link
0 notes
Link
http://www.addshoppers.com/black-friday-2012-social-media-conversion-rates/
This numbers are a little suspects, I am founder of Bloompa - http://www.bloompa.com.br (brazilian social commerce startup) and we track every profile navigation, shopping carts, orders, shares and referrals from e-commerce stores which have our plugins installed.
Working with Facebook and Twitter we have on our clients an average social share value of R$4,00 (US$2,35), referral value R$0,75 (US$0,45), it means, people who share campaigns to social networks brings not just brand awareness but also new orders through social recommendations, and this consumers have much better conversion rate, it's about 10x better.
This number may have occurred because the stores didn't have social strategies to Black Friday Campaigns, nonetheless can be something wrong on tracking the social referral sales.
This is muddled simplistic analysis. Social media build brand awareness and attitude, they deliver credibility and leads, they do not directly produce conversions. You cannot measure the impact of your brand-building activities with digital data any more than you can measure how awesome a Ferrari looks by watching the fuel gauge.
You can't track the performance of a medium by measuring an outcome that is incidental to its objectives.
Social media have more in common with TV advertising than with promotional flyers. Measure performance by setting branding goals and using market research to track your achievements.
I have our numbers to prove exactly what this article states. It's the difference of measuring the value of Social Directly and Indirectly. We can all measure Social directly when they click on some Facebook or Twitter link and it drives traffic to your site. Easy. The hard part is measuring it INDIRECTLY when they visit Facebook page or see a tweet....and they don't interact with that content....and come back to your site via Paid Search and purchase. Thus Google gets the credit and you have ZERO visibility that Social helped influence that sale. It's a problem....and it's difficult to tell organizations to 'trust us'....we 'think' Social generated 'X %' of revenue. We need to PROVE the true value of social directly and indirectly....not just guess.
0 notes
Link
0 notes
Link
0 notes
Link
0 notes
Link
0 notes
Link
0 notes
Link
0 notes
Link
0 notes