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8 Digital Marketing Strategies For Higher Education to Generate Leads: A Comprehensive List

Most higher education institutes started experimenting with digital education during the COVID-19 pandemic, and IIM Bangalore became the first management school to partner with an ed-tech provider. In addition to this, the importance of digital marketing for educational institutes also increased to target the right audience and boost sales. 

As the internet has become a chief source of information in today’s age, digital marketing has become vital for the success of educational institutes. It helps target audiences, improves SERP ranking, increases credibility, and boosts conversions. However, all of these can be achieved by implementing the right digital marketing strategy for the higher education sector. 

Effective Digital Marketing Strategies for the Higher Education Sector

SEO strategies

Search engine optimization is a set of practices planned to improve the positioning and appearance of a website on SERP. As organic is the primary way for people to discover online content, it is necessary to have a good SEO strategy.

On-page optimization

On-page optimization is all about optimizing your college website, including page speed, title tags, URLs, images, etc. You can prevent losing prospects due to increased website load time by hiring a good search engine optimization company in India as they are skilled and has in-depth knowledge of SEO. 

However, below are the essential on-page factors you should consider:

Meta title: It is an HTML header visible on top of the tab and gives you an idea about the content type you are about to see. Relevant keywords in the meta title can help in branded searches.

Meta description: It summarizes the page visible on the search engine result page below your URL. Write enticing meta descriptions, and you can also add achievements to highlight them. 

Image optimization: Adding images to your website makes it more user-friendly. However, you should add optimized images that do not take much load time. Moreover, adding alt text to it is also an important optimization factor. 

URL optimization: The URL needs to be descriptive yet concise, and you should also add relevant keywords when possible. 

Off-page optimization

Off-page optimization includes all tricks you use outside your website to rank high in SERP. One of the most crucial off-page SEO factors is link building which can be tricky. However, a prominent search engine optimization company in India can help build quality links with their team of experienced experts. 

Some of the off-page factors you should consider are:

Engage on social media platforms, and you can get more backlinks there.

Bookmark your website on social bookmarking sites like Reddit, Slashdot, etc. 

Participate in search forums, reply to threads, and answer questions.

The best way to get high traffic is from question and answer websites for which you can join high PR Q&A sites and provide your link there. 

However, as the search engine algorithm is dynamic, it is beneficial to work with a renowned search engine optimization company in India to stay on top of trends. 

Social media strategies

Social media marketing is creating content on social media to promote your services/products, building a community, and driving business traffic. Below are some tips for your business to follow on social media:

Share behind-the-scene content

Parents, as well as students, want to know what goes on behind the scene in your college. Usually, ‘work in progress’ gains higher engagement rates.

Moreover, people love the ‘story behind the story,’ it offers insight into the company’s team, adds value to your service, and allows the users to become a part of something. 

Promote events

Many students incline toward social events as it gives them something to do more than studies. Therefore, you should promote events on your campus like webinars, cultural activities, wellness programs, etc.

Share testimonials 

You can ask students to make videos of college reviews and share them on your social media handle. Again, it is highly beneficial to boost the credibility and trust of your organization. 

Pay-per-click (PPC) advertisement strategies

In PPC marketing, advertisers place ads on advertisement platforms and pay the host for every ad click. The primary aim of PPC is to lead user who clicks the advertiser’s webpage where they might complete purchasing. Read below some helpful PPC strategies for your business:

Choose keywords strategically

Product list keywords are vital when setting up your PPC bids. However, keywords are expensive; for example,

MBA-related keywords accounted for the 8th highest costing category of keywords in Bing. (Word stream) 

Hence,  you would not want to waste money on keywords that are not going to give you potential results, for which you can bid on your own brand terms. 

E-commerce sales funnel optimization

Most educational search starts with a top-of-funnel style search, so focusing your keyword bidding, ad copy, and landing page strategy on top-funnel searches is essential. 

For e-commerce sales funnel optimization, you can focus on a content-heavy approach, where you warm your visitors with content and do not directly offer them CTA. 

However, PPC marketing can be complex and requires more analytics and experience, which a professional digital marketing agency can provide.

Boost budget during admission time

In India, admission takes place from January to April and July to October, twice a year. Hence, you should raise your marketing budget before the prime time when parents and students start searching for institutes for further studies to reap maximum ROI. 

However, to bid on relevant keywords, write efficient ad copy, and invest the right amount of money, it is essential to hire a digital marketing agency because they have a team of experts and extensive knowledge to deliver high ROI.

Digital marketing covers numerous services, and when the right strategies are applied, it can offer mind-blowing results. So, to implement efficient tactics and boost your sales, you can hire a digital marketing agency that can provide 360-degree services and make your business a success.

Enquire NOW

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Are your Instagram posts not getting enough traffic? Have your likes suddenly dropped, and your content does not appear for specific hashtags? You might be shadowbanned. Instagram, for many reasons, is restricting some people’s posts, so they do not show up in hashtag search on explore page, and it becomes invisible to users who do not follow you. To check if your account is shadowbanned, post two or three content with not-so-popular hashtags. Then ask a few of your non-followers to search for your used hashtags. If they find you, you are safe, but if they do not see it, then your account is shadowbanned.

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6 Valuable Social Media Management Tips - Ultimate Guide from AquGen

What is social media management? Effective social media management strategies 

Social media management can be time-consuming. But, a social media manager can provide comprehensive social media management services like channel-specific social media, strategy planning, profile creation and branding, content creation and publishing, research, and analysis.

With changing times, social media marketing and management is more than simply posting on Facebook, Twitter, or Instagram. Of course, it takes time to build a brand, engage, and increase sales, but all the efforts are worthy with growing social media use. According to a data report by Kepios, as of October 2021, 4.55 billion people are active on social media. 

With such a plethora of social media users, business owners and marketers highly consider including social media in their brand marketing strategy.

As per the Hubspot Blog poll, more than 50% of marketers plan on increasing their investment in Facebook, YouTube, and TikTok in 2022. 

However, to develop a powerful social media presence, managing social media accounts and activities is necessary.

Social media management is the procedure of creating, publishing, and analyzing your content across various social media platforms like Instagram, Facebook, Twitter, and YouTube. It also involves engaging and involving with social media users and your audiences. 

You can use tools or social media management services by professionals for social media management.

Importance of social media management

Improve social media persona

Consistent presence

Create unique content for each platform

Analyze social media performance

Improved engagement

Run successful social media ads

Effective Social Media Management Strategies

Quality matters

With increasing awareness in the digital world, people demand more quality and authentic information. So try to create content that lasts, not only trends for a week and then disappear. 

Analyze data to find optimum posting frequency

Businesses want to provide value but do not want to annoy their audiences. Hence, it is essential to determine the optimum posting frequency by competitor’s research, trial and error. Social media management service providers have tools and experience in such matters and can offer insights about how often your business post should go out there.

Utilize scheduling tools

It is challenging to post ten content in a day manually. However, many scheduling tools like Hootsuite, Buffer, TweetWhen, and many others can help schedule posts when your account is most likely to see engagement. 

Use social media analytics

Social media analytic tools give insights on reach, engagement, amplification rate, social media referrals, click-through rate, bounce rate, and conversions. Such analysis finds gaps and room for improvements.

Social listening is essential

Social media listening is tracking mentions and conversations related to your brand across various social media platforms. It is valuable data to build your brand and one of the essential social media management skills.

Be careful when granting access to third-party

To avoid information leaks from your account, carefully analyze the permissions you give to a third party. Moreover, fraudulent applications having access to your account might damage your brand’s reputation and credibility. 

For example, Instagram shadowbans an account that gives account access to deceitful third parties. 

One of the essential social media management tips is to conduct thorough research before allowing access to third-party apps.

Many companies offer social media management tools to analyze the success of a social media marketing campaign.

Social media management tools

Buffer

Hootsuite

Sprout social

Social pilot

CoSchedule

Social media management can be time-consuming. But, a social media manager can provide comprehensive social media management services like channel-specific social media, strategy planning, profile creation and branding, content creation and publishing, research, and analysis.

Want to Connect? Enquire Now

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Here are 7 marketing blogs every digital marketing agency, especially those serving small businesses should be following:

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Multitasking with social media, website content, email lists might become difficult on top of other business priorities, and you might not see good results in any of the tasks. You can reach out to a digital marketing agency to reduce your marketing workload here. If you observe a drop in your sales or leads, it might be high time to hire a digital marketing agency to develop effective marketing strategies.

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Many marketers and business owners know that SEO has become fundamental in the marketing process of any brand, and a report published by Hubspot says that 61% of marketers consider improving SEO on their websites as their top inbound marketing priority. However, one of the crucial strategies of SEO is link building. According to Search Engine Land, links are one of the top two criteria considered in Google’s page ranking algorithm.

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We all miss our lives before the pandemic when we used to go out, have fun with our friends, go for lunches and dinners.

This is a small glimpse of what team AquGen was upto before we were all hit by the pandemic. Our team members cannot wait to go back to the office and chill with their office buddies.

Follow us on Facebook and Instagram for more interesting tips and tricks. For more information, contact us on - 9871399060 or visit our website www.aqugen.com. Keep watching this space!

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