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Recap of Education and Technology From Across the Web w/e 03-16-19
Recap of Education and Technology From Across the Web w/e 03-16-19
Recap of Education and Technology From Across the Web w/e 03-16-19 Informative, inspiring, or just plain interesting education and
digital technology content from across the web, posted on Twitter
over the past week and collected here to share with our blog
readers….
[Please click on the post title to continue reading the full post.
Thanks (and thanks for subscribing)!] https://ift.tt/2TOmzwA
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Recap of Education and Technology From Across the Web w/e 03-16-19
Recap of Education and Technology From Across the Web w/e 03-16-19 Informative, inspiring, or just plain interesting education and digital technology content from across the web, posted on Twitter over the past week and collected here to share with our blog readers....
[Please click on the post title to continue reading the full post. Thanks (and thanks for subscribing)!] https://ift.tt/2TOmzwA
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Reaching Generation Z with BombBomb
Reaching Generation Z with BombBomb
When it comes to high-touch enrollment marketing to Generation Z, there are few products better than BombBomb. See what it can do for you in today’s post!
[Full Disclosure: I’m a BombBomb affiliate, and the links below are affiliate links. While I do get a little something out of it if you decide to use BombBomb, the real reason I’m writing this post is because I’ve enjoyed the results of using BombBomb for my own marketing and sales. It works, and I think you should know about this really cool marketing tool.]
Generation Z is unlike any generation before it. But like previous generations, it’s difficult to understand their preferences and motivations while they’re still so young.
This quality of unknowns creates a challenge for enrollment marketers in every kind of private college, university, or independent school.
However, there are some things that we do know about Generation Z.
They’re real digital technology natives.
While many Millennials remember a time when digital technology was not integral to daily life, no one in Generation Z has any memory of life without a screen.
They’re independent.
It seems this new generation is reluctant to trust their careers to corporations, wanting more of a stake in their future than any preceding generation. In fact, up to 72% of high schoolers say they want to start a business someday.
They’re global minded.
Past generations have been globally aware, but Generation Z is globally minded. Their digitally integrated world isn’t hindered by geographic or political barriers as they converse with friends and followers from around the world on social media.
They’re realistic.
They are the only generation not to know what the world was like before 9/11. They’ve never known a day without a 24-hour news cycle. They can’t imagine a world without social media. They’re also growing up in homes that were significantly affected by the Great Recession that started in 2008.
Mix terrorism, violence, and economic distress with 24/7 access to an Internet that will show you the gruesome details of it all, and it produces a harshly realistic view of the world.
They’re individuals.
Another interesting quality of this generation is that although they’re tightly connected to their world, young people desire to be unique, to make a distinct impression. They want to make a change that uniquely reflects their individuality.
Time for a Different Approach
For some time now, marketers in every field have become enamored with the ability of technologies to create personalized experiences with education brands.
But even with the latest innovations like messaging apps that respond to prospective student’s queries, nothing can beat the unique feeling for a member of Generation Z than getting a truly unique message.
High-touch enrollment marketing resonates more deeply with Generation Z than previous generations because they have a realistic view on how technology can mimic human interaction.
This partly explains the frustration admissions officers are feeling with the limited ways to reach Generation Z. Many of them lament how prospective students don’t read email, respond to texts — let alone answer a phone!
Generation Z students’ strong individualism also plays a role.
This individualism (which translates into entrepreneurialism for many of them) might come from a feeling of responsibility to put the world back together.
“They have this self-awareness that systems have been broken. But they can’t be the generation that says we’ll break it even more.” – MTV president Sean Atkins to TIME magazine
The TIME magazine article suggests that Generation Z believes that the institutions that make society have been “disrupted.”
This means that many of them feel they have a part to play as an individual in rebuilding our world.
More than a Number
With this incredibly personal call to change the world and a realistic view on technology, prospective students respond very well to high-touch interactions.
They want to be more than a number. They want to be an individual.
Don’t misunderstand me. I’m an advocate for using automation like the messaging apps I mentioned above and tools like these.
But these automations should be used strategically to free up your time to implement high-touch tactics with prospective students who are highly likely to enroll at your school.
While BombBomb is a modern marketing technology, it’s a tool I’d put in a little different category.
Email Meets Video Marketing Meets FaceTime
BombBomb is a video email marketing software that lets you create quick, personal video email messages that you can send through your Gmail or Outlook email.
youtube
Science Is on Its Side
BombBomb is a communication medium that enhances the unique personal qualities of your message.
With video email, prospective students not only get your message, they see your gestures, hear your voice, and watch the visual clues your body is giving them.
This leverages the science we have which says that up to 93% of all communication is nonverbal.
No matter how good your copy, design, or messaging, nothing comes close to the power of communicating your message in person.
It Can’t Be Faked
Chatbots may be able to mimic human interaction, but we all know they’re not real humans.
Really good copywriting with personalization techniques can create incredibly personal emails and direct mail pieces.
But there is still that doubt that it was meant specifically for me.
Only high-touch enrollment marketing techniques send genuinely one-to-one human communications that can’t be faked.
When you get a handwritten note that asks how your last music rehearsal went, you know it came from the enrollment officer directly to you.
Likewise, when you get a video email, you know it wasn’t faked.
Watching your enrollment officer’s personal video message is almost like being on a FaceTime call with them.
It Is Scalable (Kind of)
One of the problems with high-touch enrollment marketing is that it doesn’t scale well.
You can’t possibly have high-touch interactions with all of the prospective students you’re responsible for. You can only reach the ones most likely to enroll.
But with BombBomb, you can get more high-touch messages in a day than ever before.
It’s way faster to push the record button, give your message, and push send than it is to sit down and write out a letter.
With that kind of speed, you get much more scale out of video email marketing than you would out of other high-touch strategies.
Go Ahead and Try it Out
You can start a 14 day trial here to see if BombBomb is right for you and your enrollment team.
I hope this little product review has been helpful. Keep looking for new tools to come in the future to help you boost your enrollment numbers this year!
Market More. Spend Less.
Set yourself free from your shrinking marketing budget with my new ebook Marketing on a Shoestring Budget! This ebook is jammed with practical ways to produce high-quality marketing on the cheap.
Inside, I’ll show you proven marketing tactics like…
How to leverage low-cost technologies to reach your target market,
How to craft a content marketing strategy on a bare-bones budget,
The number one thing your website needs to do,
The key to getting free, organic traffic to your website, and more.
No hype. No pie in the sky. Just real solutions for getting the job done with the budget you’ve got.
Download your copy today!
Featured image by Djile via Adobe Stock
This post was originally published at: https://www.caylor-solutions.com/reaching-generation-z-with-bombbomb-product-review/
The post Reaching Generation Z with BombBomb appeared first on edSocialMedia.
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Reaching Generation Z with BombBomb
Reaching Generation Z with BombBomb
Reaching Generation Z with BombBomb
When it comes to high-touch enrollment marketing to Generation
Z, there are few products better than BombBomb. See what it can do
for you in today’s post!
[Full Disclosure: I’m a BombBomb affiliate, and the links
below are affiliate links. While I do get a little something out of
it if you decide to use BombBomb, the real reason I’m writing
this post is because…
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Maryland budget with added education funds advances
Maryland budget with added education funds advances
Maryland budget with added education funds advances <img
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Maryland budget with added education funds advances
Maryland budget with added education funds advances <img src="https://ift.tt/2Faip93" height="1" width="1" alt=""/> https://ift.tt/2XQrICB
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Audience-Centric Enrollment Marketing 101
Audience-Centric Enrollment Marketing 101
Audience-Centric Enrollment Marketing 101
Have you heard of being audience-centric? If not, it’s time to
talk about audience-centric enrollment marketing so you know how
much of this growing philosophy to integrate into your
marketing.
Lately, I’ve been reading about a growing conversation around
“audience-centric marketing.” I’m glad this important topic
is gaining more prominence, because…
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Audience-Centric Enrollment Marketing 101
Audience-Centric Enrollment Marketing 101
Have you heard of being audience-centric? If not, it’s time to talk about audience-centric enrollment marketing so you know how much of this growing philosophy to integrate into your marketing.
Lately, I’ve been reading about a growing conversation around “audience-centric marketing.” I’m glad this important topic is gaining more prominence, because marketing is changing.
Audience-centric enrollment marketing calls on education marketers to center their strategic planning, brand messaging, and content creation around the needs and wants of their audience(s).
In previous posts, I lay out my reasons why enrollment marketers should begin their marketing strategies with a marketing and brand audit and a review of your marketing performance.
But once you’ve done this hard internally focused work, everything afterwards should be focused on the experience your audience will have with your educational brand.
Audience-Centric Enrollment Marketing vs. Org-Centric Marketing
Org-centric marketing is the way education marketing was done for years. It goes like this:
What do we have to offer?
How does what we have to offer benefit students?
How are we better than our competitors?
How can we convey to our audiences that we’re better?
At first glance, this looks good. Benefits, features, differentiation – these are the fundamentals of marketing, right?
Back in the day when marketing was a one-way stream of messaging from education brands to potential students, this was a great strategy.
But not anymore.
Who’s Looking for Whom?
Before, education brands were on the hunt for prospective students. It was all up to you and your marketing team to get the word out and build brand recognition.
But now, prospective students and their parents are more in control of the enrollment process than ever before. Now, they are the ones who initiate the search for the right school.
In today’s education market, your audience is looking for you.
They are looking for answers to their questions so they can make the right decision for themselves and their families.
This is why audience-centric enrollment marketing makes so much sense. If you start by answering the questions your audience is likely to have, they will find you.
But if your marketing messaging only talks about your organization’s great features or how you’re different than your competitors, you’re likely to be ignored.
No School is Right for Everyone
Org-centric marketing also hurts your marketing results because it makes you think your organization is right for everyone.
If you begin with the academic, sports, science, environmental (campus, classrooms, dorms, etc.), and prestige benefits that your educational institution has to offer, how could you not come to the conclusion that your school is the best choice anyone could ever make?
But when you begin with what your audience wants and needs, you’ll soon find the areas of your private college, university, or independent school that shine and which areas need improvement or closing.
Prospective students aren’t coming to your school because of how great you are. They come because of how great you are for them.
So how do you do Audience-Centric Enrollment Marketing?
The first step is to start listing your target audiences. Here are a few of the common education marketing personas I listed in an earlier post you should consider:
The “Customer”
The traditional student
The non-traditional student or adult student
The graduate student
The “Influencers”
Moms and Dads
Siblings
Coaches
Youth Pastors
After listing your target audiences, you should start crafting marketing personas for each one of them. For more on how to create effective marketing personas, check out my post here.
As you craft your marketing personas, brainstorm the various questions that each of them would have about the topic of choosing the right school for them. In other words, what questions do they have about…
Financial aid?
Career planning?
Starting life as a college student?
Student finances?
Making new friends?
Packing for dorm life?
Growing personally or spiritually through the college experience?
Obviously, there are many more questions you can come up with, but this is a good start.
Once you’ve got your list of questions, concerns, desires, and goals written out, get your marketing team started on developing content that answers those questions in different ways.
And while you’re creating content, avoid going on long tangents about yourself.
So when should you talk about yourself?
There are moments when you should present your education brand as the solution to the problem or as a caring partner on the educational journey.
But this needs to come after your audience knows you are committed to their best interest.
Audience-centric enrollment marketing isn’t just about attracting prospective students to your marketing messages, it’s about building brand trust.
Answer their questions first before presenting what your organization has to offer. This really is the bottom line of audience-centric enrollment marketing.
Is this going to last?
In marketing, there are all kinds of fads that come and go. Audience-centric enrollment marketing isn’t one of them.
Being audience-centric is more than a strategy. It should be a way of thinking about everything in our work.
Does your content answer questions your audience has or does it simply add to the noise in their life?
Do your banners, landing pages, and other calls to action have an audience-centric value proposition? Or do your value propositions only talk about how great your school is?
My friend, it’s time to make the conversation about them.
Market More. Spend Less.
Set yourself free from your shrinking marketing budget with my new ebook Marketing on a Shoestring Budget! This ebook is jammed with practical ways to produce high-quality marketing on the cheap.
Inside, I’ll show you proven marketing tactics like…
How to leverage low-cost technologies to reach your target market,
How to craft a content marketing strategy on a bare-bones budget,
The number one thing your website needs to do,
The key to getting free, organic traffic to your website, and more.
No hype. No pie in the sky. Just real solutions for getting the job done with the budget you’ve got.
Download your copy today!
Featured image by fizkes via Adobe Stock
This post was originally published at: https://www.caylor-solutions.com/audience-centric-enrollment-marketing/
The post Audience-Centric Enrollment Marketing 101 appeared first on edSocialMedia.
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Education Donors Shift Priorities, Survey Suggests
Education Donors Shift Priorities, Survey Suggests
Education Donors Shift Priorities, Survey Suggests Philanthropies may be moving away from big new investments with a
K-12 academic focus and toward areas like social and emotional
learning and wraparound services, Grantmakers in Education
finds.<img
src=”https://ift.tt/2Eg1oc0″
height=”1″ width=”1″ alt=””/> https://ift.tt/2T6racO
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Education Donors Shift Priorities, Survey Suggests
Education Donors Shift Priorities, Survey Suggests Philanthropies may be moving away from big new investments with a K-12 academic focus and toward areas like social and emotional learning and wraparound services, Grantmakers in Education finds.<img src="https://ift.tt/2Eg1oc0" height="1" width="1" alt=""/> https://ift.tt/2T6racO
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Education and Technology Web Recap w/e 02-23-19
Education and Technology Web Recap w/e 02-23-19
Education and Technology Web Recap w/e 02-23-19 Informative, inspiring, or just plain interesting education and
digital technology content from across the web, posted on Twitter
over the past week and collected here to share with our blog
readers….
[Please click on the post title to continue reading the full post.
Thanks (and thanks for subscribing)!] https://ift.tt/2VkqBJn
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Education and Technology Web Recap w/e 02-23-19
Education and Technology Web Recap w/e 02-23-19 Informative, inspiring, or just plain interesting education and digital technology content from across the web, posted on Twitter over the past week and collected here to share with our blog readers....
[Please click on the post title to continue reading the full post. Thanks (and thanks for subscribing)!] https://ift.tt/2VkqBJn
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How Schools are Evolving to Serve Students in a Tech-Focused Economy
How Schools are Evolving to Serve Students in a Tech-Focused Economy Image Source The rise of the internet and related technologies has changed the education industry in a variety of ways. Brick-and-mortar educational institutions now have access to the sum of the...
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How Schools are Evolving to Serve Students in a Tech-Focused Economy
How Schools are Evolving to Serve Students in a Tech-Focused Economy
How Schools are Evolving to Serve Students in a Tech-Focused Economy Image Source The rise of the internet and related technologies has
changed the education industry in a variety of ways.
Brick-and-mortar educational institutions now have access to the
sum of the…
[Please click on the post title to continue reading the full post.
Thanks (and thanks for subscribing)!] http://bit.ly/2Ne5c1A
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Great Tech and Teaching Content From Across the Web, w/e 02-16-19
Great Tech and Teaching Content From Across the Web, w/e 02-16-19
Great Tech and Teaching Content From Across the Web, w/e 02-16-19 Informative, inspiring, or just plain interesting education and
digital technology content from across the web, posted on Twitter
over the past week and collected here to share with our blog
readers….
[Please click on the post title to continue reading the full post.
Thanks (and thanks for subscribing)!] http://bit.ly/2GNwOJJ
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Great Tech and Teaching Content From Across the Web, w/e 02-16-19
Great Tech and Teaching Content From Across the Web, w/e 02-16-19 Informative, inspiring, or just plain interesting education and digital technology content from across the web, posted on Twitter over the past week and collected here to share with our blog readers....
[Please click on the post title to continue reading the full post. Thanks (and thanks for subscribing)!] http://bit.ly/2GNwOJJ
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Arrest warrant issued for Puerto Rico's education secretary
Arrest warrant issued for Puerto Rico’s education secretary
Arrest warrant issued for Puerto Rico’s education secretary <img
src=”http://bit.ly/2X0KzdC”
height=”1″ width=”1″ alt=””/> http://bit.ly/2S3CAsr
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