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VIDEO TESTS 

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INITIAL POSTERS MOCKUPS

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FIRST INFOGRAPHIC

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INITIAL POSTER/COLOR TESTS

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FINAL PDF GUIDELINES

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INITIAL PDF GUIDELINES

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PRESENTATION

Presentation/ Guideline of how the campaign will work

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IN APP EXPERIENCE TESTS

How the app will interact with the user

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SONG HOJONG

Poster layout/ gradient inspiration for tests with posters and even in app experience.

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INITIAL POSTER TESTS 

Poster tests to understand what the identity can be. 

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INITIAL SPOTS REFERENCE

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INITIAL SPOTS REFERENCES 

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Christiane Richter

German Visual Artist

Making the backgroud and the forms interact are essential for our final outcome the solution can bem like a gradient interaction so it will seem more fluid.

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P O S S I B L E    E S T H E T I C A L

I N S P I R A T I O N S

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Nude CreditCard

Saving app, Scotland

Maybe interpret the circles not only as circles? How they can become something new? How they can interact with different shapes and elements? Maybe the gradient will already bring that to the symbols.

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Get the new art!

Identity for Hungarian university event

Looking at this identity we gained some type inspirations and how it can act with the space and our choice of graphic “symbols”: the circles, the gradient are all elements that will be present in our work so how to integrate that with type?

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Nike Live Report

Documentary animations

Nike makes a series of documentaries about skateboards and along with Live Skateboard Media they commissioned artist Alex James to make a series of animations with moving elements.

This work inspired the group to think about the  circle as a visual element how it can integrate the identity of the campaign and how it can take the work to a conceptual richness, if we consider spots as places or people and represent them as circles.